I hate that I’m so susceptible to gimmicky, weird food promotions, because now I want to try this soda knowing full well I almost definitely won’t like it.
Honestly, something like OK's advertising would probably succeed in the post-internet, irony-poisoned landscape we live in now. It's weird and off-putting, which somehow makes it vaguely appealing.
I was a teen at the time and there were definitely still many of us who loved it. Not the soda, it was gross 😂 but the whole marketing thing and calling the 1-800 number was thrilling 😂
Yeah as crusty dusty millennial I feel like if this has come out 2007-2012 we would've eaten that shit up lol, but maybe not if the soda was that bad 😅
I totally agree. Coca Cola essentially did everything right. And did it exceptionally well (aesthetically). But… It was right place wrong time. Early 90s era Gen X was cynical to a fault and extremely anti-marketing and anti-corporation. They were the cultural embodiment of a finicky cat. A finicky cat that was realllly into grunge.
This has the same energy as the failed fast food chain Rax making their mascot a middle aged man complaining about his life and having the slogan "You can eat here."
@@OtakuUnitedStudio My roommate and I lived 15 minutes from one of the last surviving Rax locations and have come to that same conclusion. Especially since the food genuinely slaps.
@@TheAmazingSpiderPunk My favorite ads were the one where he admits cheating on his wife with two twenty-somethings didn't really do anything for him, and the one where he says that the low prices mean he has to reach in his pocket less which is good because he just had a vasectomy.
Brands trying to use post-modernism for marketing purposes is always funny and terrifying. If they succeded, and other began copying OKSoda, what would the advert world look like. Edgy teen paradise lost.
I got totally swept up in OK Soda, I was in middle school at the time and had just discovered They Might Be Giants so I was primed for weirdness, and that summer I remember spending the 4th of July calling the 800 number relentlessly, going down every path of the phone tree leaving recordings about my OK theories and experiences (it was interactive, and I would love to know what happened to all of those recordings). I remember my theory of the recipe (and what I made for a while afterwards as a consolation prize after it disappeared) was Dr. Pepper + cold and very intensely steeped Red Zinger tea (hibiscus) I did NOT know about the model for the mascot though, that's pretty forked up.
Thank you for sharing this! It's exciting to hear firsthand from one of the few people who enjoyed OK for its aesthetic and flavor. I am now determined to try your recipe and recreate it for myself.
@@julesdapper5584 "OK" Sucked ass. I was 10 when it came out, remember when it got a Trial release in select Towns across the Southeast US and in Texas. When Mom and Stepdad took me, baby brother alongside my late Grandmother to San Antonio to visit her Father in July of 1993. I remember asking for a can. My Stepdad paid 75 Cents for it and I took maybe 7 or 8 swigs before I gave up on it. It tasted Bland and Flat, like RC Cola mixed with Fanta(Coca Cola is STUPID to have discontinued its incredibly Sweet and great tasting Minute Maid Orange Soda). Later Mom got me a Can of Mello Yellow to make up for it. Coca Cola dropped the ball on OK Soda. The Whole thing was a Cynical,Condescending Corporatist Marketing Campaign brought to us by the same Moron that introduced New Coke/Coke II 8 years earlier. They made up for it a Year later in 1994 by introducing "Fruitopia" a.k.a., The 90s Fruit Drink.
Better recipe, in my opinion, I got from another video of yours. The three fourths Coke, one fourth orange soda, couple or three splashes of dr. Pepper That one was surprisingly underwhelming, however, made me want to finish my Rhodes cup.
Yeah, right there with you. We had an OK Cola machine in my middle school. Every button was OK, and it sold out twice a week. The art was awesome; felt like the zines of the time. During class we'd plan funny messages to leave on the phone number, and then after school we'd call them in from a pay phone. Any time we went to a restaurant with fountain soda machines we'd try to make OK Cola, because our urban legend was that it was made by mixing any random leftover flavors at the factory. People said it never tasted the same twice, so once we saved a few cans for a couple months just to compare them to a different batch. Our tests were inconclusive at best. lol And they may have targeted gen-x, but it hit millennials like myself. My gen-x older sister doesn't even remember it.
If OK Soda came out today it'd be so popular and successful, I swear. Like even just the soda machines look like they've been taken out of some alternate reality and placed in ours. I don't even _like_ soda and I'd still probably try the Funny Postmodern Dystopia Beverage™.
I thought the face in the thumbnail was the coke ad she would be talking about. No it's gonna be her talking. I kinda like it. Cartoonish but in real life pretty cool
Can you imagine a world where OK took off and wound up influencing the advertising industry to all mimick the trend? We could be living in a world where every billboard, every bus stop, every mobile app pop up ad is just black and white paragraphs of existential dread. At least then, advertisements might be a little more honest about the end product than the overpromises we tend to get.
I 100% drank this when I was like 14. It’s the advertising that sold me. It did not taste good at all. But my friends and I wanted to be ironic and different. Plus, we would call the 800# all the time. I guarantee Daisy would’ve drank OK Soda😂
@@julesdapper5584 the description you had was pretty spot on. I always thought of the taste as if I mixed all the flavors on the coke fountain machine, we called that a “suicide.” I’m pretty sure I made Surge that way too, another failed Coke venture.
This story is so wild! But ngl the cans look really dope (cult leader aside). I could totally see this working more as a limited-time collection than an separate brand of soda.
The range of topics you cover on Dapper History is astounding! Thanks for telling this tale of corporate confusion, marketing madness, and a bunch of boomers trying to pander to the Grunge generation.
I lived through it. I was 22 in 1993, and I drank ok. The can was interesting to read... It was more like an experience. But it didn't taste good enough to convert me from being a loyal coke classic drinker Why don't they bring the Coke Classic marketing back. I loved that brand.
Honestly I fuck with the aesthetic design of those cans, they remind me of my childhood where I read Scott McCloud’s books on writing comics over and over
Gen x wasn't ready. But gen z is. Coke just needs to try again. I mean we throw back bang energy like there's no tomorrow so clearly we're not concerned with good tastes.
THE HOTLINE THOUGH. I called it constantly as a college student. It was so random - I heard about it through word of mouth, and had zero idea what it was about. I never encountered OK Cola itself in the wild. I just knew there was a number you could call that had weird stories on a recording and was kind of obsessed with the word "OK." Shades of Dr Bronner - deeply weird and surreal with kind of an uncanny, paranormal vibe, totally unconnected to the product. Just the sort of things you associate with "OK" and drinking soda!
Okay this advertisement strategy would absolutely work today because people are obsessed with ARG, true crime, unsolved mystery, analog horror, liminality, uncanny valley, dystopian, conspiracy theory core, “have you seen this man” type of content. I almost wish some indie art project would try to revive this concept cause honestly I’m kinda interested just from this video lmao.
You really underrate how much we get attached to brand identity. Monster Energy exploited it perfectly, for example. Same thing as OK Soda, just with marginally better flavour.
I was in my early twenties then - why the hell have I never heard of this? It would have been right up my alley as a weirdo. Also, absolutely brilliant make-up job. It really popped when the video switched to black-and-white.
OK is OLL KORRECT!!!!!! i like how they brought on cartoonists for this... the artist of the famous body horror comic Black Hole where teens get mutated, jumped out at me too, which is also a strange creative choice if you wanted to market soda to people
I’m gonna sound so annoying but I genuinely like the design for those cans. I totally would’ve been their biggest customer just because the cans looked cool and I would’ve gaslit myself into liking the taste. Thank God OK is discontinued and I can just do that with kombucha instead
I was 10 when this came out and I remember being totally captivated by the marketing.. the commercials were cryptic and intriguing.. and I'd sit there calling 1 800 I feel ok over and over listening to the recordings of strange happenings to be people while drinking ok soda. ..side note.. that filter on your face unlocked a new fear.. I had to turn off my screen and just listen.
I loved ok soda but I was a disaffected sophmore boy in HS at the time. And I actually liked how it tasted. Yes, some would say it tasted like a "suicide" (all the flavors of a soda dispenser mixed). I liked the fact that every sip seemed to be a different flavor and it would even seemingly change depending on the persons mood (hehe). Im not sure any of us knew that the mascot was inspired by Charles Manson, but even now I dont think the cartoon boy really looked that much like him. Certainly it resembled nothing of the CHarles Manson we knew in 1993.
This campaign sounded so unique and very cool. I'd love to see a full set of cans and read the coincidences. It's like the crazy blurb on Mother energy cans
I’m getting real Project Mayhem vibes from that manifesto, jfc. I’d have half expected one of those cans to start scrolling through some basehead ramble of how domesticated animals have forward-facing eyes and so do humans, instructing me to thus consider who or what is domesticating us, hammering its call to action into my 1100 lunch break to rise up and put my fork through our corporate cattle drivers…by buying lots of coke ;) I can honestly see why people collect some of this shit now but I cant imagine how alarming this must have been actually living through it 💀
I was wondering why the art work looked so familiar when I had never heard of ok soda but knowing Daniel Clowes illustrated it explains everything (love ghost world)
I know its been like 2 years but i remember as a kid trying OK soda and remember it distinctly had a flat coke taste but was properly carbonated. Its like the tuned the recipe to taste like flat coke while carbonated. The fruity orangy splash is accurate
I was already thinking how much I needed a shirt with the can art on it halfway through the video, honestly I think if coke sneakily brought this back now, it would be an embarrassingly huge success (if it didn’t taste awful)
Oh HELL! I loved OK cola! I lived in a small Southern town and, for some reason, our Piggly Wiggly sold it. The Daniel Clowes artwork drew me in right away! It tasted alright, if I remember correctly. Anyway, I miss it.
the subjects you cover in this series are always so interesting and exactly up my alley, not to mention the amazing (and accidentally charles manson-inspired) makeup looks. in short i'm saying your channel is my absolute favourite on youtube
I clicked purely because of the thumbnail (and the fact that it’s your content) and I genuinely thought you were cosplaying the One Punch Man “OK” meme. Still loved the video though lol
wow i had never ever heard of this but it actually seems incredibly amazing .. a marketing disaster for sure but it really did seem fun and creative ...
why do the coincidences sound like scp entries lol. also the art went so hard OF COURSE one of the biggest drink corporations sold dystopian soda. i bet you soda in a dystopia would taste like ok soda
If this was released today, I’d 100% buy it. This advertising is awesome and feels extremely contemporary in its ironic, meta deconstructionism. The fact this failed shows that the 80s and 90s weren’t as great as Netflix wants us to believe
Hi, Gen Xer here, I was like 13 when it came out, it was pretty decent, it was basically orangey Dr. Pepper (I never got much Coke/cola flavor from it). The problem with it was it was something you kinda had to be in the mood for, wasn't really an every day drink.
I'm so fucking glad this showed up in my feed. There's an unopened prize can on Ebay for like 500 USD and part of me wants tot get it. Utterly reckless, but tempting.
I actually enjoyed the drink when I was younger. The advertising was on point. The drink can literally be described as "ok". Thats exactly what I said when I first tried it. It's "ok". The taste did grow on me though. I own quite a bit of OK soda merch, including one of the 5 original can color keys. They had such an aggressive marketing campaign. Coke always had some wild marketing. From the t-shirts in vending machines, to the "MagiCan" that could literally kill you, never a dull moment.
this video is 2 years old but that makeup at the beginning already made me amazed bc how much it took to look like you were meant to be put on an ok soda can
I love Daniel Clowes, one of my favourite comic writers. Ghost world is phenomenal, as is Like a velvet glove cast in iron which a lot of the illustrations are from. It's very on brand for him to pull this, his early work is intensely cynical. Definitely check out his newest novel Monica, it's fantastic.
This reminds me of a... I think it was a Fanta add? They were announcing a mystery flavour (I think it was blue so it probably just tasted like cough medicine with far too much sugar. No ofense to Jules but that's what I felt Dr Pepper tasted like when I tried it at an american themed diner. RIP to the birthday girl who actually ordered it and was forced to drink it all), they gave a number to call, etc... but it was so happy go lucky and so painfuly, well, an add, that I couldn't help but roll my eyes everytime I saw it. But this? While I'm pretty sure OK Coke never got to my country, this actually seems to do that ''mystery'' concept pretty well. The aesthetic really caught my eye. I'm happy people apreciate it's weirdness. Edit: And!... Before I forget. The makeup is just perfect. I spent the first minute of this video ignoring the actual video content while I tried to understand if it was some weird filter or pure talent for makeup. Unsurprisingly, it was pure talent.
First and foremost, you’re humor is so goddam smart. You belong somewhere in mainstream media, accessible to the masses. We all need more of your type of genius.
What a weird coincidence. I was just watching Waiting for Guffman, (which I've never seen before) and in the background you can see an OK cola machine. I go to look for videos on the subject...and you put one out 7 days ago? On a product that has been dead for 30 years. Weird.
7:48 i totally forgot the name of ghost world and this helped me remember. i've only watched the movie but it was super good and it's definitely one of my favorites.
Ah the memories of walking around a tiny upper midwestern town at night with my friend drinking OK soda and using phone booths to call the 1-800 # and just enjoy the ironic weirdness. Seriously, the best thing about this whole thing was the very odd 1-800 number line.
The point of ok soda was not just to be a beverage... But to be an experience. They wanted to build a community. They wanted collectors. Very quirky, and while they may not have been successful selling soda cans... It definitely made history as one of the most unique marketing failures of all time.
I do wish OK was a flavor featured in the soda dispensers at the Coke museum in Atlanta. I'm am intrigued. I want to taste it. Is it worse than Beverly???? 😅
unrelated but if my dog saw a bowl of carrot sticks like yours in the floor, they’d be consumed within seconds. Is anyone else’s chihuahua RAVENOUS for CARROTS? kind of nutty.
I hate that I’m so susceptible to gimmicky, weird food promotions, because now I want to try this soda knowing full well I almost definitely won’t like it.
same, though i more just want to cover my wall with posters and cut up cans because i love the eerie faces and unsettling images
yeah i absolutely love the aesthetic of okay and i hate it
You ever mix all the fountain sodas at the pump? That's what it tasted like. It was... ok.
I hate that I am so predictablly a gen-xer
Same. I tried Moxie just cause I always loved the ads/art on it and it was utterly revolting. 2/10, would recommend.
The marketing for this looks like a modern analog horror series about evil soda
Honestly, something like OK's advertising would probably succeed in the post-internet, irony-poisoned landscape we live in now. It's weird and off-putting, which somehow makes it vaguely appealing.
I was a teen at the time and there were definitely still many of us who loved it. Not the soda, it was gross 😂 but the whole marketing thing and calling the 1-800 number was thrilling 😂
Yeah as crusty dusty millennial I feel like if this has come out 2007-2012 we would've eaten that shit up lol, but maybe not if the soda was that bad 😅
Nah they have the ability to just sponsor influencers and do much better
I agree, but they'd have to make the soda actually taste good too.
I totally agree. Coca Cola essentially did everything right. And did it exceptionally well (aesthetically). But… It was right place wrong time. Early 90s era Gen X was cynical to a fault and extremely anti-marketing and anti-corporation. They were the cultural embodiment of a finicky cat. A finicky cat that was realllly into grunge.
This has the same energy as the failed fast food chain Rax making their mascot a middle aged man complaining about his life and having the slogan "You can eat here."
Frankly, they were just ahead of their time. It would probably work great these days in the post-irony internet wasteland.
@@OtakuUnitedStudio My roommate and I lived 15 minutes from one of the last surviving Rax locations and have come to that same conclusion. Especially since the food genuinely slaps.
@@TheAmazingSpiderPunk My favorite ads were the one where he admits cheating on his wife with two twenty-somethings didn't really do anything for him, and the one where he says that the low prices mean he has to reach in his pocket less which is good because he just had a vasectomy.
Tickety Dee.
Brands trying to use post-modernism for marketing purposes is always funny and terrifying. If they succeded, and other began copying OKSoda, what would the advert world look like. Edgy teen paradise lost.
luckily the teens will just make something new edgy and angsty. we love the resourcefulness of teens 👏🏼👏🏼
I got totally swept up in OK Soda, I was in middle school at the time and had just discovered They Might Be Giants so I was primed for weirdness, and that summer I remember spending the 4th of July calling the 800 number relentlessly, going down every path of the phone tree leaving recordings about my OK theories and experiences (it was interactive, and I would love to know what happened to all of those recordings).
I remember my theory of the recipe (and what I made for a while afterwards as a consolation prize after it disappeared) was Dr. Pepper + cold and very intensely steeped Red Zinger tea (hibiscus)
I did NOT know about the model for the mascot though, that's pretty forked up.
Thank you for sharing this! It's exciting to hear firsthand from one of the few people who enjoyed OK for its aesthetic and flavor. I am now determined to try your recipe and recreate it for myself.
@@julesdapper5584 I'll make one too for old times' sake, and raise it in your honor! :)
@@julesdapper5584 "OK" Sucked ass. I was 10 when it came out, remember when it got a Trial release in select Towns across the Southeast US and in Texas. When Mom and Stepdad took me, baby brother alongside my late Grandmother to San Antonio to visit her Father in July of 1993. I remember asking for a can. My Stepdad paid 75 Cents for it and I took maybe 7 or 8 swigs before I gave up on it. It tasted Bland and Flat, like RC Cola mixed with Fanta(Coca Cola is STUPID to have discontinued its incredibly Sweet and great tasting Minute Maid Orange Soda). Later Mom got me a Can of Mello Yellow to make up for it.
Coca Cola dropped the ball on OK Soda. The Whole thing was a Cynical,Condescending Corporatist Marketing Campaign brought to us by the same Moron that introduced New Coke/Coke II 8 years earlier.
They made up for it a Year later in 1994 by introducing "Fruitopia" a.k.a., The 90s Fruit Drink.
Better recipe, in my opinion, I got from another video of yours.
The three fourths Coke, one fourth orange soda, couple or three splashes of dr. Pepper
That one was surprisingly underwhelming, however, made me want to finish my Rhodes cup.
Yeah, right there with you. We had an OK Cola machine in my middle school. Every button was OK, and it sold out twice a week. The art was awesome; felt like the zines of the time. During class we'd plan funny messages to leave on the phone number, and then after school we'd call them in from a pay phone.
Any time we went to a restaurant with fountain soda machines we'd try to make OK Cola, because our urban legend was that it was made by mixing any random leftover flavors at the factory. People said it never tasted the same twice, so once we saved a few cans for a couple months just to compare them to a different batch. Our tests were inconclusive at best. lol
And they may have targeted gen-x, but it hit millennials like myself. My gen-x older sister doesn't even remember it.
If OK Soda came out today it'd be so popular and successful, I swear. Like even just the soda machines look like they've been taken out of some alternate reality and placed in ours. I don't even _like_ soda and I'd still probably try the Funny Postmodern Dystopia Beverage™.
i love the look! id buy to collect
I thought she just edited the OK face over hers in the thumbnail i didn’t expect it to be makeup scared the shit right out of me
It makes me uncomfortable
i got jumpscared 💀
it's a little ominous but it also kinda reminds me of the jojo's art style because I'm a menace to society so I kinda like it
I thought the face in the thumbnail was the coke ad she would be talking about. No it's gonna be her talking. I kinda like it. Cartoonish but in real life pretty cool
It took me 6 minutes to realize it was makeup and not a snapchat filter or something 🤣
Can you imagine a world where OK took off and wound up influencing the advertising industry to all mimick the trend? We could be living in a world where every billboard, every bus stop, every mobile app pop up ad is just black and white paragraphs of existential dread. At least then, advertisements might be a little more honest about the end product than the overpromises we tend to get.
...No.
I 100% drank this when I was like 14. It’s the advertising that sold me. It did not taste good at all. But my friends and I wanted to be ironic and different. Plus, we would call the 800# all the time.
I guarantee Daisy would’ve drank OK Soda😂
How would you describe the flavor? Like if you were to recreate it, what would the ingredients be?
@@julesdapper5584 the description you had was pretty spot on. I always thought of the taste as if I mixed all the flavors on the coke fountain machine, we called that a “suicide.” I’m pretty sure I made Surge that way too, another failed Coke venture.
Oh my God. Surge. Now that really takes me back to middle school & now THAT makes me feel very, very old.😂 @@The_Fella
You'd call the number? :0 what was that like?
@@The_Fella They sell Surge again. They had it at Little Caesars earlier today, no joke.
The advertisements look like if police sketches of the zodiac killer starred in an Archie comic about the scp foundation
Holy crap that's a perfect description.
This story is so wild! But ngl the cans look really dope (cult leader aside). I could totally see this working more as a limited-time collection than an separate brand of soda.
Buying a soda, getting merch and money to get an actual soda, sounds great to me.
The range of topics you cover on Dapper History is astounding! Thanks for telling this tale of corporate confusion, marketing madness, and a bunch of boomers trying to pander to the Grunge generation.
I was in the exact age group they were targeting. I remember being annoyed that I was clearly being pandered to and that it was working.
None of us are immune to propaganda. My generation is currently being had by nicotine pouches.
@@binxdoesntbite I don't think addiction is propaganda but ok
Just out of curiosity how old are you now 😭 I wish I was around to have this whacky soda
@@binxdoesntbiteI type this as I have a pouch in my upper lip
I was a 17 year old boy in 1993. How was I at the dead center of the target demographic for this product but have never heard about it until 2022?
A fellow Godzilla appreciator!
I lived through it. I was 22 in 1993, and I drank ok. The can was interesting to read... It was more like an experience.
But it didn't taste good enough to convert me from being a loyal coke classic drinker
Why don't they bring the Coke Classic marketing back. I loved that brand.
@@crooker2 I was 10 in '93.
I feel like this would be pretty successful if it happened now. OK Soda was so ahead of its time
Honestly I fuck with the aesthetic design of those cans, they remind me of my childhood where I read Scott McCloud’s books on writing comics over and over
Gen x wasn't ready. But gen z is. Coke just needs to try again. I mean we throw back bang energy like there's no tomorrow so clearly we're not concerned with good tastes.
THE HOTLINE THOUGH. I called it constantly as a college student. It was so random - I heard about it through word of mouth, and had zero idea what it was about. I never encountered OK Cola itself in the wild. I just knew there was a number you could call that had weird stories on a recording and was kind of obsessed with the word "OK." Shades of Dr Bronner - deeply weird and surreal with kind of an uncanny, paranormal vibe, totally unconnected to the product. Just the sort of things you associate with "OK" and drinking soda!
The drawings of people on the cans looks like those composite sketches police use to find missing people . . .
Okay this advertisement strategy would absolutely work today because people are obsessed with ARG, true crime, unsolved mystery, analog horror, liminality, uncanny valley, dystopian, conspiracy theory core, “have you seen this man” type of content. I almost wish some indie art project would try to revive this concept cause honestly I’m kinda interested just from this video lmao.
Or make a vdeo game about this
Thumbs up for DR. PEPPER. DR. PEPPER IS LIFE
DR PEPPER PEOPLE RISE UP!!!
DR.PEPPER RAHHHHHHH ‼‼‼✴✴✴‼‼
You really underrate how much we get attached to brand identity. Monster Energy exploited it perfectly, for example. Same thing as OK Soda, just with marginally better flavour.
You had a high mark for fantasy make-up, but with this I feel you have shattered the ceiling. Spectacular comic-scribble effect, loved it!
Yeah you can tell she put passionate effort into it. The little tiny lines are extremely concise and detailed
I was in my early twenties then - why the hell have I never heard of this? It would have been right up my alley as a weirdo.
Also, absolutely brilliant make-up job. It really popped when the video switched to black-and-white.
Same here. I had an actual subscription to Eightball.
Too far ahead of its time. Even today, in a post post-ironic culture, this would've made waves. Not as irony but as _grandma's attempt at irony_
OK is OLL KORRECT!!!!!!
i like how they brought on cartoonists for this... the artist of the famous body horror comic Black Hole where teens get mutated, jumped out at me too, which is also a strange creative choice if you wanted to market soda to people
I just love how you can graph the steady loss of sanity through all these videos
each one of my videos documents another step of my Jokerfication.
@@julesdapper5584I read this as dorkification
I’m gonna sound so annoying but I genuinely like the design for those cans. I totally would’ve been their biggest customer just because the cans looked cool and I would’ve gaslit myself into liking the taste. Thank God OK is discontinued and I can just do that with kombucha instead
I know this video is 2 years old, but it's funny to me that this sounds very much like the current Coca Cola Spiced soda but less... "ok."
I was 10 when this came out and I remember being totally captivated by the marketing.. the commercials were cryptic and intriguing.. and I'd sit there calling 1 800 I feel ok over and over listening to the recordings of strange happenings to be people while drinking ok soda.
..side note.. that filter on your face unlocked a new fear.. I had to turn off my screen and just listen.
It’s not a filter, it’s makeup!
I loved ok soda but I was a disaffected sophmore boy in HS at the time. And I actually liked how it tasted. Yes, some would say it tasted like a "suicide" (all the flavors of a soda dispenser mixed). I liked the fact that every sip seemed to be a different flavor and it would even seemingly change depending on the persons mood (hehe). Im not sure any of us knew that the mascot was inspired by Charles Manson, but even now I dont think the cartoon boy really looked that much like him. Certainly it resembled nothing of the CHarles Manson we knew in 1993.
that’s the most ominous (hehe) i’ve EVER seen
This campaign sounded so unique and very cool. I'd love to see a full set of cans and read the coincidences. It's like the crazy blurb on Mother energy cans
Your makeup in this looks like if Cats took place in the A-Ha Take on Me comic world
One of my favorite things about ok soda is that people are either obsessed with it, or have zero idea that it ever existed
That makeup is an incredible technical feat, but also absolutely terrifying. I will be seeing it in my sleep tonight. Great job
Ngl the art looks _really_ cool. I feel like it was wasted.
Babe wake up new Jules Dapper upload
I’m getting real Project Mayhem vibes from that manifesto, jfc. I’d have half expected one of those cans to start scrolling through some basehead ramble of how domesticated animals have forward-facing eyes and so do humans, instructing me to thus consider who or what is domesticating us, hammering its call to action into my 1100 lunch break to rise up and put my fork through our corporate cattle drivers…by buying lots of coke ;)
I can honestly see why people collect some of this shit now but I cant imagine how alarming this must have been actually living through it 💀
I was wondering why the art work looked so familiar when I had never heard of ok soda but knowing Daniel Clowes illustrated it explains everything (love ghost world)
I know its been like 2 years but i remember as a kid trying OK soda and remember it distinctly had a flat coke taste but was properly carbonated. Its like the tuned the recipe to taste like flat coke while carbonated. The fruity orangy splash is accurate
I was already thinking how much I needed a shirt with the can art on it halfway through the video, honestly I think if coke sneakily brought this back now, it would be an embarrassingly huge success (if it didn’t taste awful)
Oh HELL! I loved OK cola! I lived in a small Southern town and, for some reason, our Piggly Wiggly sold it. The Daniel Clowes artwork drew me in right away! It tasted alright, if I remember correctly. Anyway, I miss it.
First five seconds and I’m already scared, this is gonna be a great video.
the subjects you cover in this series are always so interesting and exactly up my alley, not to mention the amazing (and accidentally charles manson-inspired) makeup looks. in short i'm saying your channel is my absolute favourite on youtube
I clicked purely because of the thumbnail (and the fact that it’s your content) and I genuinely thought you were cosplaying the One Punch Man “OK” meme. Still loved the video though lol
wow i had never ever heard of this but it actually seems incredibly amazing .. a marketing disaster for sure but it really did seem fun and creative ...
idk why but "or should i say: coke's person" fucking broke me. it caught me off guard
why do the coincidences sound like scp entries lol. also the art went so hard OF COURSE one of the biggest drink corporations sold dystopian soda. i bet you soda in a dystopia would taste like ok soda
"I'm just tasting it with my mouth. That's how drinks work."
🤣🤣🤣
This really got me together today.
Straight out of a comedic line😂
If this was released today, I’d 100% buy it. This advertising is awesome and feels extremely contemporary in its ironic, meta deconstructionism. The fact this failed shows that the 80s and 90s weren’t as great as Netflix wants us to believe
Hi, Gen Xer here, I was like 13 when it came out, it was pretty decent, it was basically orangey Dr. Pepper (I never got much Coke/cola flavor from it). The problem with it was it was something you kinda had to be in the mood for, wasn't really an every day drink.
I'm so fucking glad this showed up in my feed. There's an unopened prize can on Ebay for like 500 USD and part of me wants tot get it. Utterly reckless, but tempting.
If i had a nickle every time a big soda corporation released a manifesto i would have two nickles wich isnt a lot but its weird that it happened twice
yo your makeup/facepaint is so!! i was busy looking at it the whole video it's so good
8:30 HAHA OMG HAHAHA btw I had no idea the make up was in likeness to that picture until you had up the side-by-side screenshot lol...
I was about 12/13 and I used to call the 800 number they had. I drank a 12 pack a week!
It tasted kinda frutiy and cokey
Good job with the makeup. Its like that Gotye music video Somebody I used to know
Peter Wagner was like:"Some of my competitors are alright,don't come to The Buisness Conference tomorrow."
I’d rather have a Mug Moment over an OK Moment
I actually enjoyed the drink when I was younger. The advertising was on point. The drink can literally be described as "ok". Thats exactly what I said when I first tried it. It's "ok". The taste did grow on me though. I own quite a bit of OK soda merch, including one of the 5 original can color keys. They had such an aggressive marketing campaign. Coke always had some wild marketing. From the t-shirts in vending machines, to the "MagiCan" that could literally kill you, never a dull moment.
OK Soda belongs in OmegaMart and nowhere else.
this video is 2 years old but that makeup at the beginning already made me amazed bc how much it took to look like you were meant to be put on an ok soda can
I had a mini heart attack
i got jumpscared by the thumbnail
I love Daniel Clowes, one of my favourite comic writers. Ghost world is phenomenal, as is Like a velvet glove cast in iron which a lot of the illustrations are from. It's very on brand for him to pull this, his early work is intensely cynical. Definitely check out his newest novel Monica, it's fantastic.
This whole buried story of Coke is outrageously hilarious😂
The campaign would sell more in this era(and would cause controversies)
It looks like the fake products they got at Meow Wolf’s Omega Mart
I wish someone would bring back the prize cans,it sounds like a dope idea
ive been quoting "IM A PROUD DR PEPPER PERSON" since this video came out to anyone who'll talk to me
So cool you’re talking about this!!! Im still holding out on finding a Daniel Clowes illustrated can somewhere, somehow lol
At first I was really scared of the makeup, but it grew on me.
Without Dapper History, I would have never know that was supposed to be Charles Manson.
Another banger Jules. Well done :)
This reminds me of a... I think it was a Fanta add? They were announcing a mystery flavour (I think it was blue so it probably just tasted like cough medicine with far too much sugar. No ofense to Jules but that's what I felt Dr Pepper tasted like when I tried it at an american themed diner. RIP to the birthday girl who actually ordered it and was forced to drink it all), they gave a number to call, etc... but it was so happy go lucky and so painfuly, well, an add, that I couldn't help but roll my eyes everytime I saw it.
But this? While I'm pretty sure OK Coke never got to my country, this actually seems to do that ''mystery'' concept pretty well. The aesthetic really caught my eye. I'm happy people apreciate it's weirdness.
Edit: And!... Before I forget. The makeup is just perfect. I spent the first minute of this video ignoring the actual video content while I tried to understand if it was some weird filter or pure talent for makeup. Unsurprisingly, it was pure talent.
Now Pepsi gotta start putting cartoon Hitler on their cans to stay competitive.
Jesus christ I didn't even notice which channel this was. That's an amazing make up work
ngl that campaign woulda worked on me
First and foremost, you’re humor is so goddam smart. You belong somewhere in mainstream media, accessible to the masses. We all need more of your type of genius.
What a weird coincidence. I was just watching Waiting for Guffman, (which I've never seen before) and in the background you can see an OK cola machine. I go to look for videos on the subject...and you put one out 7 days ago? On a product that has been dead for 30 years. Weird.
the campaign's good, they just didn't naik the timing. Should've waited till tiktok came around
im so incredibly glad i found this channel. ur videos r so interesting!
I HAD NEARLY FORGOTTEN ABOUT THIS SODA.
*edit* I legit used to buy this back in the day because of Clowes' art. I had no idea about the Manson part.
the "ive heard" after you showed off the cans made me jump so hard I THOUGHT SOMEONE WAS BEHIND ME
Your makeup is absolutely incredible and a little unnerving. Never heard of this in the UK, was it limited to the US only?
Omg the makeup. How? Like I-
I am mesmerized. I demand a tutorial.
Ok would have done numbers if sold at Omega Mart
7:48 i totally forgot the name of ghost world and this helped me remember. i've only watched the movie but it was super good and it's definitely one of my favorites.
Ah the memories of walking around a tiny upper midwestern town at night with my friend drinking OK soda and using phone booths to call the 1-800 # and just enjoy the ironic weirdness. Seriously, the best thing about this whole thing was the very odd 1-800 number line.
The point of ok soda was not just to be a beverage... But to be an experience. They wanted to build a community. They wanted collectors. Very quirky, and while they may not have been successful selling soda cans... It definitely made history as one of the most unique marketing failures of all time.
More recent history? .....Still was three decades ago.
"The spokespeople at Coke... Or should I say Cokespeople?"
It's too late. She's grown too powerful to contain.
I do wish OK was a flavor featured in the soda dispensers at the Coke museum in Atlanta. I'm am intrigued. I want to taste it. Is it worse than Beverly???? 😅
I see the video, think, oh, that's a cool super-imposed face...
"HI!"
Best jump-scare i had in a while.
It doesn't even look like the murderer guy.
When you wake up each morning, remember that things are going to be OK.
Awesome video. It's amazing I was in high school in 95 and I have heard of this
I wake up and this is the thumbnail I'm greeted with, my days been drastically improved.
unrelated but if my dog saw a bowl of carrot sticks like yours in the floor, they’d be consumed within seconds. Is anyone else’s chihuahua RAVENOUS for CARROTS? kind of nutty.