Revolutionizing Marketing with AI: The Future is Here
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- เผยแพร่เมื่อ 26 เม.ย. 2023
- Artificial intelligence (AI) is revolutionizing the way marketers approach their work. With the ability to analyze vast amounts of data and generate insights, AI can help companies create more targeted and effective marketing campaigns. This technology is rapidly transforming the field of marketing, and the future of this field will increasingly rely on AI.
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So I do see AI as being a huge part of the future. So let's go back a little bit. When most people think about, and let's focus actually on ChatGPT, forget even just AI, let's actually just ChatGPT, I know, because OpenAI is taking most of the glory right now when it comes to the press and everything related to AI versus Bard or anything else out there.
Right now, ChatGPT, the way they end up spitting up answers to you is by scraping the web. In essence, they're crawling the web, gathering all this information, and then using it for output, right?
The input, you know, like if you think about back in the day, there was these things called article spinners. Article spinners, you shove in a article, it shoves you out a output based on the input. You no longer have to put in the input because it's just scraping the web.
The issue though, if you think about it, is Google's been around for more than 20 years. A lot of the search engines have been around for ages. Any time you guys do a search, would you guys agree with me, not any time, but a lot of times when you do a search, there's still misinformation out there. You get inaccurate information. You can type in anything.
And they've been trying to solve these problems for, call it 20-plus years. I'm making up the timeframe, but it's been way more than 10 years since they've been trying to solve it.
Right, I know people both at Microsoft and Google and engineers literally trying to fight misinformation, this is why Eric Schmidt back in the day, the ex-CEO of Google, used to talk about, brands are how you sort out the people from the cesspool, I'm butchering his quote, and what he would talk about is, brands are less likely to put out misinformation. It's not always true, but it's more realistic that a brand is going to do their fact-checking and they're going to put out less misinformation.
Again, not always, but in theory, that's what it's supposed to be like. So if your inputs are off, your outputs are going to be off, because if they haven't been able to figure out what's misinformation and that's being inputted into AI, you're always going to get out, or not always, for a portion of the queries and the responses, depending on what you're looking for the AI to spit out from an answer perspective, you're going to get misinformation as well, inaccurate, wrong, whatever it may be.
Now, that's just from a article standpoint. I think there's a huge, huge, huge, actually, I was looking at a McKinsey study, the real value in AI from a revenue standpoint from businesses is a lot of things like business processes and efficiencies, crunching analytics from a marketing standpoint, like when you talk to a lot of the Fortune 1000, they're less concerned about creating content. Content's already cheap.
The consumer though is always about like, "Oh, like you need these ChatGPT "or need these tools to spit out a contract "or spit out a answer, write a song or a poem, "this is amazing," and all that stuff, yeah, I think it's going to do wonders for.
But I think a portion of the queries are going to end up disrupting advertising for search, but not for the majority. Because the real revenue generation from Google and these search engines when people are typing is for a lot of the transactional keywords. It's not, how does Google's algorithm work.
While AI can provide significant benefits to marketing, there are also some challenges that need to be addressed.
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Here is two anologies:
1. Ecoflow powerstation with 10 kWh capacity costs $10k, but if someone would spend a week or more on research, he will assemble one for $3k (with more quality parts).
2. Reinstallng Windows and assembling PC is still magic for some people, even though there are tons of "how to" videos about everything.
AI is bound to grow. We just have to adapt to it and know how to blend it with all sides of our lives, including marketing and making money.
Very true! It's here so we just have to make the most of it :)
Perfectly said my friend 👍🏾
@@neilpatel😂ww wa ed w ew❤❤❤❤❤❤❤❤ws😅wa
11/12/23 Viewing and learning; loved it!
It's Very helpful 👍The Great explaination of the AI ❤ Can You please tell me from which tool you used to create this podcast in this video? 😊
I use Adobe Premier for my videos
Great points raised by the glasses guy
Very Good Ai Debate around search and ai digital marketing....👌
Thank you!
Thanks for this ❤️
My pleasure!
your extensions and tools are intelligent to show artificial results to your customers
Not true! I use these tools to rank as well :)
We are going to a CPO model, like in the old days before search - Really history is repeating it self - Back to the roots somehow. I totally agree here
It's funny how it always comes full circle!
What does CPO model means?
@@andreasperti2087 cost per order ☺️
Future IT tips❤
:)
Great interview, guys! Any tips for us bloggers who don't own an airline company? Feels like blogging in the future will be useless, a bit demoralized here. 😔
Keep doing what you're doing! That's all we can do for now. Also don't feel demoralized! Things will change but we will just adapt with it :)
@@neilpatel Thank you so much, Neil! Much appreciated!
This channel is always dropping knowledge bombs! Speaking of which, DoYouMail is the bomb for cold emails. Unlimited everything for $40/month. Super easy setup and top-notch deliverability. You should dive into it in one of your next videos!
What I am thinking I maybe wrong but auction model would be like how accurate and exact your search query is and you would be bidding on that.
You're correct
Such remarkable work; akin to a novel that touched on these very themes. "The Art of Meaningful Relationships in the 21st Century" by Author Name
Will the Google rank the content or blog that generates from chat gpt
ChatGPT doesn't produce as high quality of content so it's not as likely to rank
Nice video, thank you!
You're welcome!
So amazing
Thank you!
7:20 Neil says Google doesn’t want Nike writing about stocks. However, high authority sites regularly rank with thin/repurposed content on topics they have little knowledge of.
I know more about the US Hardwood lumber market than any NYT staff reporter. Yet, 2-3 paragraphs of block quotes from them crushes me without exception. (fortunately, they have no interest in writing about such mundane topics 😝) .
I look forward to an algorithm which gives less weight to perceived authority. I understand why they do it, but it’s no longer 2010.
Crap content is crap content, regardless of the domain it’s published on.
The key takeaway is that you want to stay within a niche. Google like niches sites and you don't want to confuse your market audience :)
That's totally my POV, Neil. I hate how people don't understand that Chatgpt or any AI, won't be able to produce quality content for years and so sites doing quality content will win SERPs amongs sites using only AI.
quality content as such - probably not. But a gateway to excellent quality content - that's a different story.
I'm glad you understand, friend. Human element is still very much needed!
love this guy!!
Thank you! :)
Very Good Information Sir.
Thanks, Manoj :)
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I wrote 8 blogs in 8 minutes, for my website using AI and im showing up in the local search results for my niche
That's awesome! I'd just go over the content and make sure its quality and well-optimized for SEO.
This video is so sick man
Thanks :)
where's the rest of the interview?I've noticed all the recent interview end abruptly...
I typically break them up into small videos to post as my TH-cam shorts
As has always been the case, every technological advance requires a higher intellectual threshold. And I am afraid for those who will be left on a pavement of progress, chasm splitting society will grow even bigger, which will give a leverage for manipulation and propaganda.... But again, as it always was.
No doubt, but as you said this is something that has been going on for years.
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Interesting
Thank you!
How do you get chatgpt to recommend your product over others? Is it based on your excellent content that it’s scraping from the web or have you somehow paid for the privilege?
To get effective recommendations for your product, it's important to clearly highlight its unique value propositions, provide compelling evidence, understand your target audience, offer competitive pricing or incentives, provide excellent customer support, and leverage content marketing and partnerships to enhance visibility and credibility.
What is the 1st step to doing practically digital marketing.
Creating a website and optimizing it for SEO
Neil i believe ai cant replace human quality . Also search engins still love human written contents.. May i know your idea?
I agree with you!
Nice
Thanks
Google is a billion dollar company, maybe trillions at this point. They have a lot of competent people out there and wont let open AI just step on them.
Everyone should try to dodge potholes because it’s not realistic for perfectly smooth roads everywhere always
No doubt!
Wize talk. ❤
Thank you!
Hey - I reached out a month or so ago asking for help. I been awake all night for months taking in all this info. Thank you. But I still need help. I am not finding the balance of marketing my brand but learning everything to do it myself and I’m stubborn so I prefer to do it myself before i hire - but I’m ready to hire at this time. I need another brain to bounce ideas off of. I know I can’t afford your program but - im happy to take a quote from you and write about your brand - there’s tons of other forms of payment … right? If so, May i schedule a meeting?
Hello friend!
Shoot me an email support@neilpatel.com
I like this Pixar looking dude
Thanks :)
I think it's a bit flawed to assume that someone is going to use a chatbot to plan their entire vacation because they are too lazy to research anything. People spend thousands on a vacation. Any travel destination has a multitude of sites to see and things to do. A chatbot might recommend the most popular, but those won't appeal to everyone. Also people want to see the hotel they are going to be staying in, read the reviews, etc. It's the same with informational content. A lot of people want to see the site or source where it came from, as opposed to simply taking the chatbot's word for it.
They’ll have a discussion with the bot, the same as they would with their human assistant. When Elon Musk travels he doesn’t spin up a Google search to figure it out: he speaks to his assistant and they take care of everything. I don’t see anyone bothering with busywork like searching once we all have assistants we rely on every day.
It's not to say that everyone will do it that way, but there will be people who do :)
from my personal experience Bard provide more misinformation compare to Bing. And I have test alpha model GPT4 with browsing capability it far more superior that Bing and Bard
Bard just needs some time to learn, like ChatGPT already has.
Hi @neil will paid advertising boost with AI
It could!
golden nugget..."AI scrapes existing websites", therefore, garbage in - garbage out
It just doesn't have the capability to produce genuine content like humans can :)
@@neilpatel i.e. it lacks creativity...,but it sure can put together a great word salad! lol
The first guy's face created By AI ?
I just asked Snapchat Ai who to watch for digital marketing and it said you
Wow! Thanks to your AI :)
The thumbnail :'( lol
My bad!
@@neilpatel all good, thanks for the years and years of helpful content!
Don't create interview make step by step guide how to rank 2023 not using AI 😤
I've made tons of step by steps on how to rank not using AI :) Here's my courses on it neilpatel.com/training/
Niel Patel just got schooled. Throw ubersuggest away as ChatGPT is here !!
Interesting
Thank you!