What’s New at Navan: Real Unicorns, Brand Equity and More with CEO Ariel Cohen

As one of the most successful, slightly under the radar, pre-IPO “trueicorns” (not fake-icorns), the CEO of Navan, Ariel Cohen, disrupts an old space of expense and travel management and remakes things.
With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more.
When Ariel started in 2015, he and his co-founder came to SaaStr as early-stage founders and found hope and some direction for their startup.
They learned from some of the biggest in SaaS - Aaron Levie and Jeff Lawson. Founders in other stages talked about successful mistakes, giving new founders permission to mess up.
Now, with nine figures in revenue, Ariel has great wisdom in growing a company.
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