Google's Helpful Content Update Hates Your B.S. Roofing Content

Nolen and Jason of Roofing Webmasters discuss Google's Helpful Content Update and how it impacts roofing websites. There are several misconceptions about SEO content, especially regarding what actually works for improving your business.
Google's Helpful Content Update is pretty straightforward. The search engine is attempting to eliminate low-value content that bloats the index and doesn't serve the user's actual needs. Unfortunately, a ton of roofing "content" fits this description.
We discuss the issues at length in this podcast episode, including data-driven solutions that ensure users benefit from your SEO website content. We also provide examples of lousy roofing content that this algorithm update targets.
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