this example is notable because a cdp could also solve this issue, and customer data platforms usually don’t use the language of “master data management.” my experience with mdm is less about customer data and more about data points like vendors or clients in a b2b environment
But the problem presented is if you have different sources of data coming in with different spellings as a root cause, Master Data Management is all about merging and mastering duplicates and putting in place data quality rules to control these critical data elements.
Insightful explanation! Master Data Management is indeed crucial for maintaining data accuracy and consistency across an organization, enabling better decision-making and efficiency. Thanks for sharing!
A good database design should have ONE 'source of truth' that all APIs pull from when referencing data. The master data should/could contain all personal information, so if they move, or change phone number or address, only one Master dataset is UPDATED. All APIs will pull data from this master set.
Can some body tell me what the hell does his name have to do with DM..... you lost after the trepidation part........ did you get everything you requested and if so , how did you go about making sure the task at had was achieved so that you could go up in your room and relax....🤔
It’s literally the point of MDM, if he goes by multiple names how does a business know they did business with one person? There has to be a single true record of his name no matter how many names he goes by.
Master Data Management is about the creation and maintenance of a 'single source of truth' for dimensional data; that is, the records of each person so that there is no confusion. All databases that are used within the organisation that is aiming to meet David's needs must have the means to be able to identify him singularly. To do this, all the databases must be dependent on this 'single source of truth' which is the Master Record that is maintained within the organisation.
This guy is really really good. Why can't we have professors like this in school and college?
Nobody explained it as simple as you did sir. Thank you.
this example is notable because a cdp could also solve this issue, and customer data platforms usually don’t use the language of “master data management.” my experience with mdm is less about customer data and more about data points like vendors or clients in a b2b environment
But the problem presented is if you have different sources of data coming in with different spellings as a root cause, Master Data Management is all about merging and mastering duplicates and putting in place data quality rules to control these critical data elements.
Crisp, to the point, relatable, and easy to understand. Thank you.
Wow, such a great example - made so simple. Good story!
Great explanation in 4 minutes. Now we all know his name is David Scott Buckle!
Buckles
Insightful explanation! Master Data Management is indeed crucial for maintaining data accuracy and consistency across an organization, enabling better decision-making and efficiency. Thanks for sharing!
I can't believe I wanted more
Great example
So how can we solve this problem ? and how can we have a process flow that presents a solution for this issue ? what does the technology use exactly ?
Hope he always gets a high floor, fluffy pillow and a delicious breakfast at no additional cost. Great explanation!!
What is the different between MDM and ERP?
Nice explanation, thank you.
this was a great explanation!
I loved the example
This was so helpful
You are awesome david 🤗
So how do it determines the same person? By DOB and SSN or CC number?
By using some IBM AI libraries and cloud services ? Very easy to use and just not so expensive. Hopefully next presentesion tells more about that.
A good database design should have ONE 'source of truth' that all APIs pull from when referencing data. The master data should/could contain all personal information, so if they move, or change phone number or address, only one Master dataset is UPDATED. All APIs will pull data from this master set.
Thanks!
He didn’t tell us if David S. Buckles from Columbus, Georgia was him or not 😩
Can some body tell me what the hell does his name have to do with DM..... you lost after the trepidation part........ did you get everything you requested and if so , how did you go about making sure the task at had was achieved so that you could go up in your room and relax....🤔
It’s literally the point of MDM, if he goes by multiple names how does a business know they did business with one person? There has to be a single true record of his name no matter how many names he goes by.
Master Data Management is about the creation and maintenance of a 'single source of truth' for dimensional data; that is, the records of each person so that there is no confusion. All databases that are used within the organisation that is aiming to meet David's needs must have the means to be able to identify him singularly. To do this, all the databases must be dependent on this 'single source of truth' which is the Master Record that is maintained within the organisation.
wow , just amazing , explained so well , thankyou
D scott Buckles,
scott Buckles,
David s Buckles