Get a grip, lads
ฝัง
- เผยแพร่เมื่อ 9 ก.พ. 2025
- Why has everyone lost their minds about Jaguar? Also in this episode, steam rally season, jammed kettles, the TWR Supercat, a superclub curry restaurant, the fate of St Michael, the masters of selling toss, a car used by James and Brian May, listeners’ stories of Terry Nutkins and secret prototype testing, and two more Pistonheads auction choices.
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The best analysis of the current Jaguar thing I’ve heard. Very well thought through.
"Less popular car podcasts emergency episodes" hahahaha.......... harsh...
Guys guys, I am the photographer who photographed that cinnamon red interior Porsche 911, I fell in love with it also and then started doing some man maths. I may place a bid 😮😮
Jag's new logo signwritting is just the same as the Chrysler Neon's.
I think the people who need to calm down are car journalists getting heated about people having opinions as they are meant to be the only people allowed to dictate to the public what they think. With that attitude Porter should go into politics
Hi guys the Indian restaurant is called the Indian palm, useless bit of info but years ago this was a BL dealership , nice restaurant tho
Ironic name given all the Jag talk as of all the cars I have owned Jag's are consistently "palm-able"
Cheers up my Monday morning this podcast.
Guys. Guys. The Stapler Cup has a 2024 World Champion! They have a channel. They just posted a montage from the championship.
This is why I'm a Patron yet still come on here to listen again, both of you have cut through the online bullshit over the Jaguar re launch. I think it was Rich who said its so exhausting having to pick a side. So true, I have opinions and experiences that straddle a lot of camps so don't necessarily just support one side.
"Kick him in the Jockey Wheel" is definelty a new merch slogan
The new Jaguar logo is absolute dog poo. I can’t believe someone paid money for that. No effort has been put into that. What they had was iconic. Not for any historical reason, for a visually recognisable reasons. They’ve created a new font, not a new version of a brand. Should have done it in Comic Sans.
You put the cap in the wrong place, it's jaGuar now
It's not terrible, it's just completely unnecessary....
@@robbikebob yep. Even change the font but still keep the jaguar emblem or slightly style it differently, simplify it.
I'm so glad S&S get what I've been trying to say about the Jag rebrand this whole time. Jag wouldn't be rebranding if their business strategy was sound and making them loads of money. The fact of the matter is that they weren't doing well and that is why they're deciding to move upmarket and stop losing at the German Big 3's own game.
The impassioned "Jag enthusiast" in question in most of the "debate" has been either a middle aged bloke who got his X-Type off of its 3rd owner for £1500 on Gumtree, an older gentleman who did buy his XJ new... 15 years ago, or someone who has never owned a Jag in the first place. None of those people have legs to stand on because none of them were at the face of it, mattering to Jag at all except maybe their parts and servicing department. I'm yet to see someone who bought a F-Pace or an I-Pace in the last 2 years have anything to say about this and besides I'd FAR rather see a """"woke"""" Jag build EVs that look cool and do alright off of that than see them slowly fade into the dustbin of history providing a middling range mostly consisting of forgettable soft roaders which is the only other way they'd realistically stay afloat.
I should add that I also don't have a horse in the race either, but I do trust that this will probably work out. The market they're going for with the marketing of what I can only describe as "Selfridges People" are the market that Jags used to be sold to. People who are monied but try and appear all progressive about it and are VERY MUCH driven by "vibes" and "design" above all else. What also helps is that their German rivals for the most part have utterly bottled their EV attempts with one or two models being exceptions.
The St.Michael thing reminds me that McDonalds no longer uses Ronald McDonald as their frontman.
@18:56 ironically, they/thems don''t work either, so I don't know who's going to buy it at 100k
Also, just remembered you were equally enthusiastic to jump into Lotus defence for going electric and SUV not too long ago, and look how that's going...
what are you on about XDXD
Indeed Porter and Smith whilst entertaining are also classic media luvvies so you don’t have to scratch the surface to find the usual eco leftie bullsh!t coming out
Do you know any they/thems or do you believe everything you’re told?
Try something radical. Probably the right approach. But in practice that's a grim font "JaGuar" lol. The video is generic "bold" and "brave" from about 2005. An EV jag will have no tech advantage over anything else and little heritage/history to differentiate it from Chinese Dishwasher companies that will soon be selling EVs. I'm all for radical approaches but this is mostly crap
Everything Richard said about the Jaguar rebrand is spot on. It’s just a teaser and a logo - wait for the cars. So much of the criticism has been dog whistling for homophobes and racists. They’d probably haven’t yet gotten over the previous rebrand from SS cars either.
To be fair, much of the approval of the advert has come from people dog whistling their virtuosity.
The people who get offended by it are just as closed minded as the virtue signallers that jump at the chance to make out everyone is racist/ homophonic.
What does dog whistle mean?
@@robertely686using specific words to signal you're part of a "community", that wouldn't get picked out by an outsider and are easily deniable. Very common in politics with the more distasteful people, who use carefully chosen wording to signal to various hate groups that they support them without openly saying it.
@@Zanpaado virtue signallers dog whistle as well?
@@robertely686 I'll jump in; sure, for instance, 'equity' is a dog whistle for communism; 'kindness' is a dog whistle for treat minorities as victims; and 'protecting people from misinformation' is a dog whistle for lock white people up if they say hurty words on the internet
Even if the cars are great, the new brand will ruin them
It's funny how most of the people defending Jaguars "youthful" rebrand are middle aged while most of the people calling it embarrassing are in their 20s 😂
this is not true
"cocoa innards" ffs lol had me in stitches
Richard talks absolute sense about Jaguar. They have a massive image problem. My father in law who could afford one & went on a tour of Brown’s lane raved about it. I asked why h hasn’t got one & he described them as too flash. (Admittedly he’s a Volvo 240 guy). My wife says,whenever I bring them up, they’re an old man’s car. My personal perception is I’d love the idea of an XJR but would probably buy a BMW over one or a Porsche over an F-type because I’d assume they’d be more reliable etc. I don’t particularly like the logo but the ad I have no particular feelings on but that’s fine they’re not aiming at me. Arguably they should just stick a Range Rover badge on the card as it seems you could sell a turd with a RR badge
....I thought I was about to part ways with a lot of car guys. Thanks for being a voice of reason!
RE Jag, yes doing something radical is cool and probably needed, but doing it in such an absurd stereotypical 'woke' (I note you avoided the term :D) vibe way which is so at odds with the Jag stereotype (Clarkson's Jaaaag etc) was I think a bad call - even young people are turning against this stuff now.
Nobody uses the term "woke" unless they want to tell everyone how many hours they burn on braindead podcasts/facebook groups, it isn't a remotely sophisticated or specific lens of analysis. Presumably you come to Smith & Sniff for more than a tabloid understanding of the topic but if you don't, I'm sure Piers Morgan will cover it soon, wait there.
The "jag stereotype" wasn't selling any cars, so doing something different is the entire point.
@@Zanpaa I totally get doing something different, aim for a new market etc. Why this brand destruction way tho? seems mental. Most car companies worldwide would kill for having Jaguar levels of heritage to build on/leverage.
I have pointed at the kettle now and then😂 I also often point at the automatic door to an office building
A mokka pot on the boiler would be ideal if you did want a coffee.
You need to visit the st mawgan steam rally in cornwall
Plastic wrap over the windows was a thing. Student double glazing.
Absolutely great perspective by Richard on the Jaguar situation, well done
Richard you're entirely wrong.
I've been buying Jag's since I was 20. Owned an E-type, XKR, XJ40, XF, X-type...I'm in my late 30's now.
I'm actually their core - repeat audience. I actually bought Jag's when they were around.
In every single decade since they've existed Jag have done something remarkable, even if you can't appreciate it.
I won't buy an EV, and I understand the dog whistle of the teaser. You can pretend you don't, but we all know they're trying to shake off old white men.
Thing is...gen Z will never buy a Jag. Ever. I would've, repeatedly, but now I won't.
Trying to set a tone that's young because your core buying audience is old, is fucking stupid.
It's like Metallica saying oh no...all our fans like metal, it's too niche, let's make a K pop record because it's popular right now. No K pop fan is going to buy it, and when they've finished pissing about they realise all the core fans are gone.
The TWR Jaaag the dash ‘clocks’ are fully off of OG GranTurismo. I think it’s a ‘bit much’ but I quite like a lot of it. I liked the prototype that Ollie Marriage drove!
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Re: JaGUar I feel the right direction was to have had better looking Fiskers TBH ie not-a-tesla and with decent pace, space and erm range. Possibly with a single sportscar as clearly RR/LR can’t do that.
Shots fired at Chris harris podcast! I dno, i found the video embarrassing but hey, i only care how the car will be
Jag's big problem is that its brand does not travel globally in the same extent that Lexus and the German big 3 does. I respect that its cherished and loved in Britain and is a huge part of British motoring history but the brand does not travel globally.
Thank goodness for a reasonable reaction from Rich on the Jaguar rebrand. My thoughts exactly. As a consumer of Jags old and new, I am concerned for their future as starting again as EV only is very risky in the current marketplace, but I do wish them well and will judge them on the quality of the cars they produce.
If that teaser video came out forty years ago people would think it was the coolest thing, thinking it was a vision of the future. Now they are having a collective paroxysm over what is likely a humorous bit of marketing color.
Why have I been looking at Jag XJS online?
Dallas spec ones
Supercat looks shit. Except for one part. The night shit of it driving away. The way the rear lights reflect of that stupid duck tail. That looks cool. But, the whole thing looks like a kids school project
Wot no Growler?
Envelopes
Sweet Sweet guys
Calliope is the name of the steam organ thing.
I should have known this, since there's an episode of Thomas and Friends that entirely revolves around one. Richard
Named after the Muse Calliope off of greek mythology, the muse of epic poetry whose name means "beautiful voice"!
That restomod Jag reminds me of the Walkinshaw Holden VL Commodore.
I've spent more time looking at old XJ-6s for sale in the last week than I have in years. Must be a reaction to the forthcoming XJ-LGBTQIA+++
G'day! 😉