BDEX and LiveRamp Partnership Discussion with David Finkelstein and Kate Barnett

It's the LiveRamp and BDEX First Fireside Chat!
Listen to Kate Barnett, Senior Partnership Executive, TV at LiveRamp and David Finkelstein, Co-Founder and CEO of BDEX talk about the BDEX and LiveRamp partnership.
David and Kate provide introductions for BDEX and LiveRamp, as well as for themselves prior to honing in on the importance of custom audiences for advertisers and programmatic media buyers.
Kate has an extensive history in the TV industry and provides an array of information on linear TV and CTV. She also drills into incremental reach.
The overall theme from David's discussion with Kate was the TV audiences didn't go away, they just moved.
Watch the full discussion and be sure to talk to a data expert at BDEX by visiting bdex.com
LiveRamp is a data connectivity platform. Powered by core identity resolution capabilities. LiveRamp delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

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I'll come back to watch this in its entirety soon.