The Rise of Peter Do
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- เผยแพร่เมื่อ 25 ส.ค. 2024
- Peter Do is an interesting brand because it's been able to rely on provenance and good marketing more than most young brands. I have a lot of questions still about their rise to relevance, but I can't deny that their clothes are genuinely beautiful to see and their image making is really eye catching also. I hope to see them continue in the next few years and ride that minimalism trend right to the top, because they've built a fantastically engaging company thus far. It's still fresh and it isn't perfect, but it's still one of the best and brightest new brands to come out of fashion week in recent years for sure
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch
im so scared to a fashion designer cause I never wanna be in a "rise and fall" video 😭! I love the rise ones though, it's great that this channel has introduced me to so many new designers!
Its an inevitability of anything creative. A fall doesnt mean the company closing and goinng under, but in business as in life and entertainment things come and go from popularity. Prepare for it well, weather the storm, and any fallen company can come back stronger than ever. The idea of endless growth is a fallacy and often does more harm than good ❤️
I remember what a big deal Jeno's involvement was to us NCTzens lmao, even Johnny's Met Gala look. Great video as always! ❤
There’s no one more loyal than a K-pop fan
Excellent analysis as always. Space and Grace for Peter Do. I am rooting for him because he has the potential to do great things
Space and Grace, that’s a great way to put it
Outstanding work as always! 😍
I’m so glad you liked it 🥰
It is so cool to hear Ayo's analysis in this video!!
Hes such a great thinker
It's incredible to see so many designers come from Pheobe Philo: Peter Do, Daniel Lee, Matthieu Blazy, etc. I think that the only designer who has birthed more designers than Philo is Nicolas Ghesquière.
McQueen birthed a surprising amount too, but theyre all on the underground scene
Of course. That makes sense.
I remember in 2019, when I first saw the models with the backless jackets I didn’t even know who made them but I knew i wanted one so badly. I looked into their insta, they where blooming even then. It is that very 21st century minimal style with that soft subversion.
But then I felt like they went off the map. I guess I couldn’t keep up with the amount of stuff but also some of it gave me the feeling of Instagram brands that all blended together.
Then when they had the show with NCT it felt like this fascinating culmination. Because the backless jacket was back and better than ever. And the show felt alive but not yet crystallized.
And I think it’s that Instagram element that shot them up so fast while they could hide so much with that curated lense.
It just feels like one of those brands where in a lot of ways reality just meets them halfway. Like you said there are still a lot of questions about how it came together I’d be fascinated to know. It’s a brand with so much promise and class, and I’m not even that into minimalism so they really have something there.
And of course thats not to say they can't succeed on this Instagram amalgamated aesthetic, they just have to continue to brand it well. Sometimes, especially for minimalistic brands, its less about the actual design and more about the brand's world, though in fairness the ones that have had lasting legacy all have had a point of difference, like Helmut Lang's advertising or The Row's underground artistic positioning
@@understitchYT good point! It’s like shaving your head, you compensate with all the stuff around it.
amazing video aside, ive been a fan of Peter Do since 2018 and there was some stuff i didn't know. I really need a comprehensive list of how many designers came out of phoebe's celine holy shit. maybe you can do one of those string boards lol
I have a Phoebe Philo video coming soon 👁️👁️
i love love love their boots! jeno opening the show was amazing to watch + i really loved how they styled seulgi that day. they released a short film 'Time' and i enjoyed watching that. rooting for peter do, i personally am not a minimalist but i do think they can go quite far!
I think seulgi works so well for the Peter Do brand, Im interested to see if he will work more with Kpop celebs
Jeno iconic,so proud of you Jeno & peter do
지노 🙌🙌
Another amazing video! Really all of the content you put up is interesting and informative
Thank you so much, Im so glad you enjoy this and all my other videos
Just wanted to say thank you so much for your videos. It is so evident how much time and care you put towards your craft. I learn so much in every video and I would like to let you know how much it is appreciated
What a lovely message to read thank you so much! Yeah of course it takes a long time to research (and often to confirm my memory is correct) but I truly enjoy it so much, so its great that I found people that are just as interested 🥰
I’m late lol but I’ve commented before but I’ve learned about so much on fashion and the houses and even the life of karl lager field ?
On this channel also I really hope we’ll see a behind the face ( origin reason etc) but still great channel
I dont think Im quite at that level yet, but thank you
Great video! Your videos are always so insightful. I love a lot of the pieces from the Peter Do x BR collab.
Im so glad you like it! (both my video and the collab)
The lang collection has earned Do the “ rise & fall” title
Oop
great video as always! in the future we definetly need video on the rise and fall of pyer moss!
I would love to honestly
I think jeno was perfect ...he was fucking incredibile. His body is perfect to enhance every key point of that outfit.
Honestly yeah the clothes suit his body shape so well
I know it's not a designer but the story of Brenda Weischer would be nice. Really informative video, thank you.
She might be a little young, no?
I was not familiar with the Peter Do brand but now I desperately want one of their handkerchief trench coats😍
Did you like the banana republic collab?
The Peter Do brand is mostly too minimalist for my taste but I do like the detachable utility trench and the detachable pleated trench in the collab with BR. I think my takeaway from this is, I like Peter Do's coats :-) @@understitchYT
been doing undirectly some prototyping for Peter Do and is really cool!
I hope the patterns are great 🙌
I believe that Peter Do does pose an interesting place in Fashion here, they are stuck with the "Helmut Lang" Mark, but as pointed out, they can either profit from it, or fall. What I think has to happen for Peter Do, is either a new interpretation of Helmut Lang and his influence or a split. There is no alternative.
Great Video
They just need to figure out why a customer buys Peter Do over the row/helmut lang/heliot emil and theyll soar
@@understitchYT seeing heliot emil next to Helmut Lang and row is kind of an offensive sentence hahaha, but I get what you mean and I think that is the main point for their brand right now, they need a established spot and a personality in their style I think
Please do Martin Margiela
I really want to, but that is one huge project
This should have “fall” on the end given that Helmut Lang collection.
A few people have DMmed me to say that
@@understitchYT -oop
Peter Do is essentially
The Row meets Ann Demeulemeester.
Thats pretty spot on imo
His work is a bounce between Lang and Ackerman
I see a lot of him in Heliot Emil
Second! (Is that a thing?) keep the great work up I love these videos 😊
Yes thats a thjng 😂 Im glad you like the videos 🙌
When are you gonna make a video on rick owens? Im specifically interested in his past and come up. the fact he started by making illegal copies of designer clothes I find so interesting
I obviously really want to, but I think that will be an enormous project, so I’d like to get McQueen completely done first, before I start to tackle Rick Owens. Something tells me Rick will be a longer project than McQueen, and so far McQueen has taken me eight months
Wasn't aware of this brand till the latest Helmut Lang collection. Although some of the designs ( back-cut heart shaped shirts/jackets ) are very appealing to the eye, there is a dominant minimalistic austerity throughout the collections that is very heavy and doesn't let you breath. Maybe their perfectly curated presentations need to lighten up a bit in order to let a little bit of joy in. Watching their runway as i was watching your video, i wasn't surprised by an element as i usually do by John Galliano on Margiela or Rick Owens on their shows. Definitely they have produced very nice garments and clothing, but the brand doesn't stand out, like you say.
I certainly think they can though, they made an amazing brand awareness for themselves, and in fashion, these days, that is a good part of the battle. As long as they can sustain themselves long enough to fully become what they are intending to be, theyll be well formed in the emd, and they seem to be doing very well at for now. So only time will tell 🤷
jeno model 🥺 proud of him 🥺❤
지노 🙌🙌
Please do a video about Thebe Magugu
I really need to at this point
Heyy!🙁😟 You promised to do the video about skims in September and now it's October.... Pls make a video on skims.❤️❤️❤️
Its been moved because of news about other brands, liie Peters BR collab, currently igs looking at an end of Nov release
Can you also do Victoria's secret?? 😅😄
Very interesting like always. There is a brand from Argentina, Kostume, You maybe migth find interesting too!
I think I know them, I got really into Argentinian history when learning about Evita, and I think they came up then, are they based in Buenos aires?
I checked, yes, it is (I also realised I didn’t follow them on Instagram, so rectified that 😂)
@@understitchYTEvita vas not only an incredible human being but also a fashion icon! Mister Dior himself says "The only Queen i dress, was Eva Perón"
Great analysis
Thank you so much 🥰
Would love to see an episode of Patrik Ervell!
Maybe when the brand gets a but bigger itll be good
Lovely vídeo, as usual.
Thank you so much 🙌
the quadrant map pretty wrong. The row is cheaper than Lemaire? Helmut is more expensive than Jil? Ganni more minimalsist than Jil?
Yeah its a bit off, tbh so many of them should have overlapped, but then it wasnt able to be read
could you make a video about Christophe lemaire as well :)
I really should, so iconic
Call it what you will, but "spacer" is still polyester. Polyester....
100% polyester yes
yes polyester...and viscose is viscose, yet Galliano can make it look like a million dollars on the body.
I think PD is great.
I also really like them, but I do hope they get that time to grow, and with the Helmut Lang appointment it seems that they will
Peter Do is the “ poor man’s “ Ann Demuelemeester
I think they have a different look, but there are a lot of brands in that vein
what even is Ann D in 2023??? They have no voice anymore. Add Haider Ackermann to that list.
The TH-cam fashion blogger Ayo's name is pronounced I-Yo. The a is pronounced with an i . The name means joy it is a yoruba name . ❤
Oh really? We are friend and Ive always said it just both ways and hes never said anything. Ill be more careful 🥰
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peter do is alvin zhou trust me
There are pictures of Peter on his graduation at FIT, they don’t look anything alike
@@understitchYT trust me
@@slash364 well in that case
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Affordable? To whom? $3100 skirt! Not dress, just a skirt.
Not everything is priced that high, are you looking at a leather skirt perhaps?
@@understitchYT No the Maxi pleated Wool and the mini pleated, also my browser was jumpy this morning they are actually $2600 and $2100, still those are not even in the realm of affordable to the vast majority.
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Great analysis! Would like to see more on Khaite as they are becoming more popular
I think theyre interesting too tbh