Finding Your Purpose: Why Putting Purpose Over Profits is Good for Business | SXSW 2023

Hamdi Ulukaya’s ongoing mission for Chobani is to be a force for good. He believes business has a responsibility to address society’s biggest problems, starting with the workforce & workplace. It is this ethos that led to his special bond with Chobani’s employees and its local communities, and his philanthropic efforts to fight child hunger and support refugees.
Hamdi’s SXSW session explores why the workplace must be a starting point for addressing societal issues. Together with Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods and graduate from Chobani’s incubator program, Hamdi shares his thoughts on the need for CEOs, entrepreneurs & business-minded people to adopt people-first values within the workplace and the importance of creating opportunities for employees to grow & thrive.
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[@wnegrini]

How can this have only 429 views? It's amazing!

[@johnrider3742]

He is a legend. He literally inspired me to start my own food business

[@alperen0011]

Hamdi abi Allah yolunu açık etsin , deprem bölgesine yardımların için teşekkürler . Bende senin cesaretin ile Amerika ya geldim ve başaracağım inş

[@Sunshine_Grace]

Such a pure heart + a clear vision! 🤍✨ What an inspiration! 🙏🏼☺️