Olympus Em1x Was it a Failure?
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- เผยแพร่เมื่อ 4 ต.ค. 2022
- Was the Em1x a Failure? Some say it was. They always seam to be people that do not own one. Maybe this is a cult camera? You tell me. I have not had my head examined in a while. All I can say personally is I long and hope for an OM1x. Might even have to do a wish list video about it.
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I shoot with a pair of E-M1X bodies and absolutely love this camera. It is simply the best camera I've ever owned in terms of comfort, ergonomics and performance. I have large hands so comfort and ergonomics are very important to me. I have no plans to replace either one of my E-M1X bodies and intend on shooting with them for many years to come. Even if an updated model (OM-X?) was introduced I'd still keep the two E-M1X bodies that I currently own.
Yessir! I follow your website and could not agree more, even if there would be an OM1X, I would not buy as it would not improve my photography compared to the X!
The biggest problem was product differentiation. When E-M1X came out, Olympus was loud to remind that this was not a successor of E-M1 Mark II, that it sat side by side with E-M1 Mark II as both flagships at that time. This was utterly puzzling and confusing. It did have some extra features and improvements but many were hoping for a true successor, which was expected to be released in 2019 (3 years after E-M1 Mark II). Then E-M1 Mark III and E-M5 Mark III both came too late, when everyone else like Sony and Fuji were releasing new cameras left right center non-stop!
Knowing that E-M1X was not a replacement/successor for E-M1 Mark II, Olympus never set the expectations high for E-M1X sales. It was the same strategy as Nikon D4/D5 or Canon 1DX series, these don't sell by large volumes. To say that the E-M1X sold according to expectation was correct.
I personally wish that OIympus could have put more emphasis on E-M1 Mark III, pouring more R&D resources into it and release it earlier instead of diluting their products. Even the differentiation on E-M5/E-M10 lines was quite poorly done.
The peak of Micro Four Thirds era for Olympus was during the E-M1 and E-M1 Mark II, they really had strong presence in the mirrorless world, with faster and more reliable AF, more complete lens collection, mature set of features (5-Axis IS, EVF, Live Composite, etc). Instead of continuing to push and create a truly "wow" E-M1 Mark III, the E-M1X seems to be the unnecessary detour, which I strongly believe ultimately led to their downfall as well. This was especially true when just after E-M1 Mark II you see all other competition catching up and pushing their boundaries, while Olympus basically stayed stagnant.
I wouldn't say it was an unnecessary detour, I think it opened up the world of wildlife & sports photography for so many. I'm often surrounded by wildlife photographers carrying large lenses & egoes at quadruple the price and less reach. Every X owner is praying for the mark 2 with everything the om-1 has but with the tracking greatly improved. Having said that the X as is can deliver amazing photos if put in the right hands.
Thank you so much for you input Robin. I know as a former ambassador you would have some good thoughts. I bet this camera will still remain a controversial one for a long time or until they make a successor.
E-M1 II was IMHO a failure by many points:
1) they went to too large body from E-M1, that was great in size (people should learn to control their pinky properly) and moved some controls like flipped 2x2 switch annoyingly to left from right.
2) They implemented horrible idea to include a side swiveling display hinge that was done by Canon in the 90's only because it was impossible for technical reasons to make display hinges smaller. It is useless for vloggers as you can't see anything from proper distance from camera as it is so tiny screen at 3-4 meters (and you should never anyways look the screen but the lens when filming!). The best screen ever made is in X-T2 and X-T3. That rear screen is perfect for photographers, you get quick up/down tilt for 90% of your shots, and then up/down tilt for 10% of your shots. There is no need to see anything from the front. What Olympus should have seriously done, was to push WiFi connectivity be better to smartphone so you can quickly and easily get the Live View on phone from camera and allow use that smartphone as remote control for camera for vloggers and so on. But that connectivity was too slow to make each time, it should be a bluetooth kind level where it is constantly connected to phone and when ever you would open Olympus I.S app it would be connected in second or two to camera for Live View.
3) They didn't understand to push more the idea of using dual-dials for AF point movement, to playback control, almost everything in camera to be controlled with two dials.
4) They implemented horrible black and white menu system, that doesn't make sense as they removed the excellent categorization from A to J. A best menu system ever created for digital cameras even today... (that doesn't mean there wasn't couple items that could have been moved to other group).
5) They didn't really push further with the firmware updates, like what they did with E-M1. The E-M1 was first ILC that received actually huge improvements via firmware. And no, Fuji wasn't that. Fuji cameras were released half-working. Many has already forgotten example how X-T1 was released without one of their physical Fn buttons working at all! And they fixed it with one of early firmware updates! Their 80-90% of firmware updates are to fix problems, to add features that others had from launch. The E-M1 III was useless compared to E-M1 II, as that could have very well been mostly firmware update to II.
6) They really dropped the lens category by going again for heavier and larger ones. f/1.2 lenses ain't really required. The f/1.8 are already great in size and all. Being just 1.1 stops slower than f/1.2 (0.5 + 2/3). Olympus should have quickly refresh their 12 mm, 17 mm, 25 mm, 45 mm and 75 mm to match each others and drive prices low. Meaning make them all look like a 45 mm f/1.8 and 25 mm f/1.8. No metal, just good plastic with nice design like in those two. And then add something that so many wanted to see, a 7 mm fixed focal length lens. And of course pair the 60 mm with 120 mm macro lens, as they released the 30 mm f/3.5 macro with it, so you have 2x field of view difference between each lens from 30 - 60 - 120 mm. And release much earlier their 100-400 mm f/5-6.3 IS when the E-M1 got out.
7) The final nail in the coffin was E-M1X idea to move away from shutter release button not anymore centered middle of front dial. The front dial was best there was in E-M1 and even in E-M1 II, as in E-M5 II, E-M10 II and like where you quickly got to adjust it. But now it being separate was just slowing down the camera operation, weakening the grip and slowing severely process to get the shot, failing to capture the moments as you needed to move finger to make adjustments. The Canon and Nikon has always been horrible in this matter, and Olympus just was need to go follow their bad designs - again.
The Olympus didn't really do much at all after E-M1 II. They again just started to hangout, what clearly was implying that there is in-corporation conflict with what to do.
@@paristo They certainly should have done much more with the OI app. The few bits on it are OK but there are a lot of camera options you can't set on it. Such as for focus bracketing, to avoid touching the camera or doing stuff with the custom mode(s). I wanted to sert focus bracketing to custom mode then trigger it from the app but ... nope.
@@paristo At the start did you really mean EM1 ii was a failure or EM1X Or both?👎or👎 or 👎👎?
Was the EM1 ii a lot heavier than the original EM1?
I like the EM1iii features. Still available new. I agree though. It doesn't seem so different from the ii except for software stuff.
I have an E-M1, an E-M1 mark II, an E-M1X and an O-M1. The build and feel of the X is in my opinion the one that feels most professional. The ergonomics is great. I must say that I was really disappointed when Olympus introduced it, but after using it since it was first available I have really enjoyed using it. With DXO Photolab, the difference in image quality between the latest Olympus cameras and a FF is negligible.
Snap! Own the above cameras and would totally agree.
try shooting in high resolution mode, it fixes the noise and negates the need for dxo noise reduction
Totally agree I bought a 2nd hand low shutter count example for £600 and couldn't be happier.
Revolutionised my wildlife photography, for insect macros I no longer stop and hide from rain showers anymore + handheld focus stacking works brilliantly. For birds I get amazing reach and image quality with the 300F4 + 2x teleconverter; in my tests it's far far better than the naked lens and cropping.
I have no idea if there's an OM-1x in the works, but it would make sense as OMDS aim for the upper end of the outdoor and wildlife photography market. After all, the body design and tooling is all paid for, they just need to stick the OM-1 guts in it (with dual processors perhaps) and it's done.
As a pro photographer I own a pair of E-M1x cameras and they are my favorites. I used Fuji, Nikon and Canon in the past but for now I stay with the E-M1X cams.
Here is to an OM1x in the future :)
Thanks for your hard work and promoting m43. Love the Em1-x
Bought the M1x for around £1100 one year ago and have had no regrets. Your analysis is spot on as it is an unassuming camera for its size it’s a shame there may not be a successor will have to see what Olympus comes up with
Thank you for sharing your thoughts -- nothing crazy about your analysis at all. It was informative regarding the sales numbers, etc. I actually wanted the E-M1x when is first came out, because I got to play with one at an intro event and was very impressed. At that time I owned two E-M1 Mkll's and two E-M1 Mkl's -- and a ton of lenses. All of those had been used for my pro work. I would have gotten the E-M1x right then, but Covid put a real hitch in things and after having several big corporate conferences cancelled, I decided to retire from pro work, and I also decided to wait on the M1x. In late September 2021 Olympus had an 'Outlet Store' sale and I was able to snatch up a refurbished, brand new condition E-M1x with 236 shutter clicks -- I'm convinced it was new -- for $1,300. A few days back 'Get Olympus' had another Outlet sale and they had another refurbished E-M1x priced at $1,104 -- I almost bought it and now wish I had, but some other lucky/smart person snatched it up after a couple days.
The E-M1x is the best camera I have ever owned.
I was an early adopter of the EM1-X. Paid full price and don’t regret it for a second. Great camera. I now own the EM1-X, EM1-III, and the OM-1. As you said the OM-1 is better in every way, except for handling. I still much prefer the EM1-X, especially with bigger lenses. The build of the EM1-X just feels better. The card door is SO much better than the others. The battery slide is SO much better. I sure wish OM Systems would release a Firmware update for the EM1-X that would allow the ability to do updates to custom settings (C1, C2,….) on the fly like the EM1-III and the OM-1. As is, you have to go save updated settings manually. Seems like an easy firmware update. Now that I have two other bodies with Starry Night AF, I don’t care about getting that function in the EM1-X as much. I’m with ya….. If they come out with an OM-1X, I’ll buy it instantly.
You are very spoiled at the high end with firmware updates. I had an E-PL9 and had to trade it in for an E-PL10 to get electronic shutter in all modes rather than locked in to a special mode with the awful warm white balance. The white walls in every indoor shot with electronic shutter looked like the den of a heavy smoker, a bit like an office in the good old days. It would seem to have been firmware fixable but with the entry level and compacts as a rule firmware will only be for bug fixes if sales are hurting and a new body needed with its new irritants to contend with and often featuring downgrades nowadays. The review industry entirely missed this major improvement in the E-PL10 and EM10 iV with the little interest they have in the basic stuff and anything outside of video nowadays. Fuji seem to be able to put feature enhancements in with firmware but then struggle with IBIS at an affordable level so nowhere is safe and m43 will do. Given that it seems clear that no size of sensor over 4/3 can be stabilised for less than a £1,000 m43 is definitely where I have settled down and I am ignoring what goes on elsewhere. It is rather a relief after my previous gear obsession and the last Fuji body has gone and is not missed.
@@michaeld5888 Keep warm colour off for pastel blue wall. Keep warm colour on for 40 year chain smoker wall!🤣😂😅
Thanks for the great and honest review, bought a E-M1X about a year ago and the more I use the camera, the more I like it. I shot canon pro digital bodies for many years and a friend at a local camera shop back in Michigan talked me into Micro 4/3 because I can't carry that heavy gear around anymore at 67 years old. The e-m1x reminds me of the EOS-1D pro bodies I was using and the image quality is excellent, I don't expect to have full frame image quality, but the images I have got from this camera has amazed me and with the latest firmware updates, the new features are nice with bird tracking and better autofocus. I mainly shoot birds and wildlife here in Florida and with the 40-150 2.8 Pro lens and MC14 convertor, this is a great lens combo and has served me well, anyone looking to move into Micro 4/3 should seriously look at the e-m1x and now that the price has come down, this camera is a great deal, even in 2023.
Yes the used price on them has finally come down. Thanks I think to ready availability of the OM1.
Interesting to see how well this camera sold. It was way out of my price range when it was released. Recently bought the OM-1 . Only complaint is I wish they could fix the damn focus tracking already. Blows my mind they can make all these AI tracking options but still can't get the C-AF/Tracking to work as well as other brands.
Pretty much my only gripe with the OM-1 as well. In all other regards the OM-1 ticks all the boxes for me.
also need people,head detect, not just face+eye
They have that in the later models.@@mmd90
It can do with supportig FTP servers.
I agree in just about everything you said.
I traded my 1X in to pay for my OM-1 but if I could have afforded to keep the 1X I would have. I purchased my 1X just after launch, I had the second copy to come through my LCS, after handling the first one. The ergonomics, for me, are simply superb. Does it have its faults? For sure; the EVF is complete pants, tracking and bird detect (I'm mostly a wildlife photographer) are not far behind but I loved using it. Also I'm lucky to have the 150-400 and the 1X balanced perfectly with it.
The OM-1 is technically a better camera for sure, the IQ is improved all be it marginally, it blows my mind with its tracking and bird detect capabilities, and the EVF is worth the upgrade on its own IMHO. However it's not a patch on the 1X for ergonomics. This winter will be interesting because accessing the recessed wheels with gloves on I suspect will be tricky as just one example. Also the build quality, while good, is not quite up to the same standard.
I really hope they do bring out an OM-1X and it successfully melds the two cameras. The one issue is I've now blown my photography budget for a good while.
A little side rant (at OM Systems). I noticed the other day you have the grip for the OM-1 you lucky so and so,. Here in the UK and I think in Europe they are like hen's teeth, I still haven't received mine yet despite ordering it at the same time as the body way back in the early spring. Batteries are a similar issue.
I've got all this great 4/3 glass - all the 'Top Pro' or 'SHQ' lenses. I'm going to get an X for them, and i'll keep my 5MP E-1 as the back-up body and give an honorable retirement to the rest. Nice vid - thanks for sharing your thoughts and flashing your E-1. Cheers.
thanks for the video. when i got my em1ii a few weeks ago, i decided to give the battery grip a try, and oh my! It felt so good. After watching this video, I placed an order for a used m1x at a very good price, close to 30% of the original sticker price.
Glad it helped!
Nooooo!!!!!!!!
Welp, i'm so glad i got my EM1X a couple years ago..such an awesome platform IMHO
Subbed. Very informative discussion. What's the average time from discontinuing production of this kind of camera and the clearing of all the new retail inventory? For instance new EM1 Mk iii and EM5 Mark iii can still be bought. Have they been discontinued? I suspect there might be quite a large gap un time.
I think the Em1 Mk3 is in fact now discontinued.
@@TheNarrowbandChannel OK it's the EM1X for now, wanted something for the new Zhiyun Weebill 2 Pro+, an extra battery in grip saves a lot of mucking around, and I feel like departing from Norm. My 12-40 Pro can live with the EM1X and Gimbal, it might inherit some of the connectivity found in the EM1ii and iii, if not no dramas, it's amazing how much the leaves rain on camera and I on the long climb and it doesn't shy away from a drenching. It will chase Mallbabes a bit longer too. I will mount the silver 75mm 1.8 on the silver EM1 for pose value, and my faithfull old EM5 will cop the lens changes, until it's time to go join the All Things Olympus display cabinets. I'm not into the deep functionalities you guys discuss, but as a recently retired Solo Treelopper/High Climber, I am here to learn. I figure I've a 20 year passion for photography left in me, all advice is welcome, but please keep it in Rudimentary English until I learn more technospeak guys. In the market for an OM4Ti too, strictly for display.
Wait, the OM-1 is better than the EM-1X? There was almost no difference between the EM-1 MIII and the OM-1 that I could see, so I'm a little confused.
Except for the handling (and then to larger hands only), and perhaps the build quality, what advantage does the em1x have over the em1mk3? The latter has a newer sensor, so the image quality should be better. Of what use are the ergonomics when the end result is less?
they both have the same sensor. The Em1x does have a larger EVF. There are a few other advantages too that I covered in one of my videos .
I bought mine for cheap used. I wanted to play with live composite and the other Oly cameras were expensive by comparison. So I got the EM1X because it was cheap, I bought an adapter for my Canon lenses and I loved it. Then I found out it was good for macro, I bought a 60mm 2.8 macro for a 270 dollars and I am a very happy camper. I got a godox flash for it but sent it back and will have to find a more expensive flash. As soon as I get one, I will be doing some flash macro. Great camera. I would not pay 3k dollars for it but the used prices are great.
I bought one new in the run out phase and got a great deal. It's one of those cameras that if you like it then you really like it. Handling, build quality and just the way it feels in the hand are outstanding in my view, in fact regardless of budget I've never picked up a digital camera that beats it for handling and tactile feel and you have to spend serious $$$$$$s to get anything near it. Despite the sensor seeming to be unimpressive I find it gives excellent results with some excellent features and functionality. There is a great range of high quality lenses which blend great optical quality, build and compactness. Although it's a big camera by MFT standards it balances supremely well and really doesn't feel big, while the lenses are very compact. Overall if people can look past the pixel count it's a wonderful camera which still delivers the necessary results.
It took a long time to decide between the Em1x and the OM1 and finally went for the OM1. I almost waited for an OM1x but was not based on anything concrete that's why I picked the OM1 and absolutely am happy.
I got this over he new OM-1 three months ago. My EM-5II battery compartment kept failing until it finally died. Then later on the EM-1 II first the battery door lock broke, then the lock fell off entirely and then later the door hinges were gone - goodbye battery door. Also the colors on the buttons are almost gone. The OM-1 seems to reuse many parts of the older camera. Add an OLED viewfinder we don't know how long it will last yet and a new sensor we are only now getting experience with. - I needed the EM1-X. I needed a tank. I live in tropical, humid climate. I'm not abusing my equipment by I use it alot. The EM-1X hasn't failed me once and I'm still waiting for it to overheat and it's just not happening :)
I just bought the last pair in NZ last week
It is really good it's just the lcd and evf and I don't like the shutter button doesn't have halfway press feeling not like their previous cameras
I looked at getting the EM1X about 2 years ago but it was the viewfinder that let it down for me. An OM1X would be epic but I now have an XH2S which is more or less the same thing with a slighter bigger sensor. I still think an OM1 would be good to own with a few 1.2 primes
em1iii, em1x, em5iii - charge by usb-c (pd). The specs are all good. Weather sealing and stab are always desirable. I would love to have any of these 3, but as a hobbyist, the price tag is the only drawback.Great vid!
Thanks for sharing
I bought my E-1 new in 2005, I believe. I worked at an independent camera store in Canada, and contacted the Olympus Canada rep who told me he could sell me one at Olympus employee pricing, which was below dealer cost... but I was better off buying it retail at Henry's, because they had ordered too many, and were blowing them out with the 14-45mm lens from the E-300 for even less than Olympus Canada could sell the body only to their own employees for.
With my E-M5 Mark III i went to enthusiast territory, but when I recently started to look for full PRO Olympus camera, i decided to go for M1X from secondary market.
Those two cameras have almost identical image quality, but as M5 is designed to remove everything unnecessary, M1x has all "bells and whistles", doubled down compared even to M1.
M5 Mk III does not "get in my way" when taking photos, and i like to hear that M1x is same in this regard, except some people dont like its much heavier as the rest of OM-D and OM System lineup.
I just picked one of these up for 750 on MPB, looks to be in good shape. Most of my M4/3 lens are Lumix so may need to pickup a couple new lenses depending on how well those work with it.
Like the Edsel, which was a very good car, the E-M1X came on market at a time when there were better alternatives. I agree with Robin Wong but would add that this camera did not follow the MFT profile of being small, light, but loaded with advanced features. What it did offer was a more balanced camera body for the large, heavy 300mm and 150-400mm lenses. And it offered more battery life. In that, it succeeded for a very small group of photographers who went after auto racing and birds in flight. Also good for wildlife. At $3,000, it was over priced. If it had hit the market at $2,000, I think it would have done better. Also factored in was the financial condition of Olympus at the time. They simply did not have the revenue to build in more advanced features to separate it from the E-M1 mk II. With the advancements in technology that are now available and the R&D revenue of the new owners behind them, I think OMD should take another look at making an OM-1x. When you look at who has been successful at designing great autofocus, it falls to Sony and Canon. They both have enormous R&D working for them. I think there is a market for a really good MFT pro camera. I know us old guys would love to shed all the heavy Nikon, Canon, and Sony FF gear we tote around now.
To me, the E-M1X is the OM-1 before the OM-1. I skipped the E-M1X going from E-M1 mk. I straight to OM-1, but there is one distinct feature that the E-M1X has that no other Oly/OM-D µ43 cameras do, which is the inclusion of field sensors and especially a GPS receiver, which apart from position also provides time of day information. Maybe it's a size / body construction constraint, but I'd really love to have this. Sounds trivial, but having to remember to have the date/time set on a camera or any device for that matter, in 202x, and having a firmware update reset it, is a little bit silly.
they could have added gsp in the new grip for om-1..
I like the way you converted your gun cabinet into a camera cabinet. Either way, they both "shoot" things....
You know i never thought of it that way before. I have kids now so my reasoning was i needed them locked instead of displayed.
@@TheNarrowbandChannel Well, it was a clever way to create a "camera cabinet." The tip off was the slots at the bottom for rifle stocks....
The low JPY and the sale of OM-1 has allowed me to get a secondhand E-m1x for a low price of 650USD (including everything) from Japan. So far, it is awesome 😎
There is a difference. A niche for the EM 1X is the proverbial work horse. Depending upon the use, in the field aiming, shooting to get “the image” it is hard to best. Precision work, in a studio or on a set the newest OM 1 out performs the X. The mark III is close behind the new 1. But for all day shooting, the Olympus OMD X is a tough one to beat.
I wish it can support FTP servers. Especially for wireless studio work, FTP talks to up to 10 cameras simultaneously.
None of "ad hoc", one to one amateur business..
OMDS needs to focus on what will make them profitable. The OM-1 seems like a home run because it was a major upgrade that appeals to the widest range of the target audience, which is a fairly narrow segment of the overall camera market. The EM1x always seemed to me like it would appeal to a narrow segment of an already narrow segment of the market. Can that make them money? I have no idea but I love OMDS cameras and want them to be successful. My first thought when they got sold was that they need to reduce their camera offerings and really focus on their target audience with the remaining product line. Just MHO.
I just bought mine in October of last year. I got it in mint condition, with a low shutter count for just under $800, over with taxes. Been wanting one since they came out, and since I was doing my friend's wedding, it made it affordable. I didn't even know that they stopped making it.
Ah another EM1X Lover. Of course you are right. I have both the X and the OM1 and it is exactly the same. The OM1 is glued to my 150-400 for CAF and ISO 1600-12800. But for everything else the EM1X is my camera of choice. The ergonomics, the handling, the usability etc.etc. are superior in every regards and when using it causes far less strain. Is it bigger? Yes. Does it weight more? Yes. But when in use this does not matter at all. Love mine and if there would ever be an OM1X, well my order would be placed immediately and the OM1 would go on sale. An OM1X would be a Adventure, Outdoor, Wildlife beast. A No Brainer.
Thank you for your interesting Video!
I just love my E-M1X - it really just gets out of the way! Regards Rikard
When is the new one coming out?
I have 2 of them. I will put them on market when the predecessor is released.
I would love to know too.
I bought it brand new for $1700 in April 2022. I think it went up to $1900 a couple of months later. I knew what I was buying and have been very happy with it
You're probably wrong about some of this. There are lots of used E-M1X on the used market. B&H always has three of these in the used department, Adorama has one right now, all of my local camera stores have multiple of these in their used department: Glazer's Camera in Seattle has two, Kenmore Camera has two. Used E-M1X bodies are very easy to find. They are in every used item department of every major store. They seem to average around USD1,300.
You know with sales the Oly runs that is what they sometime fetch new.
@@TheNarrowbandChannel My reading of the market is that now that the OM-1 is in stock with many local retailers, E-M1X owners are dumping their E-1MX while they still fetch these prices, probably trading them in too with retailers directly - that's how these bodies end up with retailers.
I pondered long and hard if I wanted to "upgrade" to an OM-1 from my E-M1 III, but decided against it. Not at that price point. I'd have to replace my batteries with new batteries which are much more expensive than what they add in extra capacity, I'd need a new grip which is also much more expensive than the previous grip - and I am still not convinced the OM-1 will really offer me that much more than what I have already. I played with it in the store. Yes, it's faster. The viewfinder is amazing, that is THE single most obvious improvement over previous models. But the image quality? In most situations I would not notice. Instead of dumping that money on the OM-1, I found a good deal on a used, mint 300mm f4, cheaper than what the OM-1 sells for. That said, I do agree that the E-M1X at its current price point provides EXCELLENT value still.
I'm waiting for my EM1X II too!
Ideally with ftp servers facility.
Every camera should have had FTP 10 years ago.
The people who love m/3 for its size were never going to rush out and buy the E-M1X. I always wanted one because of the integrated vertical grip but didn't see enough value at the price. In the used market, that may now change.
I was on the verge of buying an EM1x right before the price drop. It was that or go with a used full framed pro-body. I decided on a Nikon D4s at $1800.00 as a test case for full frame. I am now a very happy full frame shooter for one reason, more latitude at shooting edge of day. That being said the EM1x was always very intriguing, especially due to my investment in MFT lenses. If the price had dropped three weeks earlier I'd be shooting that body as my workhorse but fate intervened. Happy shooting!
Btw em1X have 400k shutter life or more 🤣
Em5 mark 3 was an underwelming release, I would not compare any sales with that particular model. I personally was really looking forward to upgrade my original EM5 to EM5 mark 3, but when I saw plastic body and mini USB I bought EM1 mark 3 instead, and Olympus got lucky with me, not everyone upgraded, some jumped ship to another brands, like Fuji and Sony, those two became really popular at that time. As for EM1x I think Olympus released that camera too soon. It had to be released with 150-400 lens and with a stacked sensor. Puting an old sensor in their new flagship camera didn't bring much confidence.
I just bought one brand new direct from Olympus for a bargain price together with a bundled 45 1.2 at an unbelievable discount. Already have some Olympus glass with a Pen F which I use quite a bit for its size and stabilisation so I think this thing is going to be a great addition to the arsenal. As for sensor size I still use my semi retired Nikon D3 satisfactorily for for stuff depending on the conditions and it’s only 12mp. Favourable impressions so far. Price was nuts (in a good way):-)
Cameras that are well designed and balance are timeless.
I own a em1x and a om1 i have a few awards with the photos of the em1x so I’ll never get rid of it the om1 is great but for my large Hands the em1x is ergonomically better sorry to see it go but that’s progress i hope the replacement is as ergonomic
the only reason did not get the em1x is that its too big for my tiny hands, acutely the current OM d1 mark III is also big. when ever i see a video like this i regret not getting the em1X. but when a smaller camera comes out i will go for it.
no you are not crazy i like your content.
I have small hands but the E-M1X has the best ergonomics of any camera I have tested, even better than my O-M1.
ok i laid it was too expensive for me 😂. kept on dreaming about it and finally got the OMd1 mark iii.
You are crazy:)))
I am a a Fuji guy, I had an Olympus em 10 mkII in the past which I regret that I sold and now I want to buy an em1 mkIII... or an Em1X... I am more confused about the next choice to do it after watching your video
Mk3 if you need portability and are casual photographer. Em1x if you shoot a lot. :)
I shoot Wildlife. It’s the prefect camera for my needs as I do much of it on foot into wilderness areas. When I served in the military, there was a saying ounces become pounds when you carry it the same as true with camera gear I have the OM-1 and I just picked up the X body as a backup. The thing is a tank
The battery grip isn’t removable?
Not on the Em1X. One of its nicest features is that permanent grip. Supper solid.
@@TheNarrowbandChannel thanks! I appreciate the response. 😎
non removable like the nikon f5.
saves weight.
I think the EM1X was designed and produced for the photographing Olympics in Japan. We know that the Olympics were muted due to COVID and that Olympus never had the opportunity to introduce the camera the way they wanted to. The EM1X is very different from any other recent body type that Olympus or OM Digital Solutions (OMDS) has produced. Olympus has always appealed to nature photographers where equipment weight was paramount. The EMiX is more of a venue/studio type of beast. I suspect many Olympus users saw the EM1X as a very advanced version on the MKII and bought into it waiting to see what the next iteration of the top model would look like. The body types reverted back to the smaller footprint with the mkIII and eventually the more advanced OM 1 . The next top of the line release will be interesting.
I just got an E-M1X to shoot side by side with my Canons on wedding shoots. This camera is an underrated beast. It’s simply awesome to use, lightning fast AF, great colors, ergonomics. Paired with a PanaLeica 25mm f/1.4 lens and I get crazy sharp results and higher hit rate at wide apertures than with my Canon 50mm L lens.
It truly is under rated.
im looking forward towards em1x, ive been using em5iii for a year and a half and the battery life is the only thing im suffering from.
It will go all day long. All night too.
Thanks man. I found a stock clearance deal that sells cheaper than used. Gotta close the deal fast😆
I had the good luck to pick up a refurbished E-Mx body at $1300. 302 shutter releases. It goes very well with my 300 mm f/4 lens. With two batteries, it's possible to shoot all day.
That is a good price! I think had that many on it too. The first owner used it entirely in e shutter mode. So mine has a few scratches. But I do not mind that.
I think the numbers of DPR are pretty biased towards heavy geared still photographers, so the EM1X is positioned in the statistics better than smaller cameras or video gear like the GH5.
I also think the EM1X was made because Olympus had the new sensor in the E-M1-II and after this was out they developed new functionality based on the sensor speed. LiveND, HHHR and other high speed functions needed a faster processor but the one for the E-M1-III wasn't ready. So they build the larger camera with two old processors and brought the functionality a year earlier on the market. The heavy geared wildlife and people photographers like to use vertical grips anyway so the camera is ideal for them. The E-M1-III with vertical grip can do more or less the same but it came a year later.
The situation today is kind of similar. The sensor in the OM-1 can do much more than the OM-1 is using. It can do 4k120p and the OM-1 could have more high speed multishot functions. OM-systems has stated that 4k120p couldn't be done in this small body. To me this looks like an OM1X would make even more sense than the EM1X.
They are always on Ebay for around $800, some are in mint condition.
Since the OM1 has finally become readily available the used price has changed. Thought that took almost a full year to happen.
When they said it sold in line with expectations, it could be that their expectations were low. The E-M1X is a niche camera, and they may have created it just to placate a few of their most loyal customers.
However, it's a particularly odd niche for Olympus / OM System because compactness is a major selling point for Micro Four Thirds. If you don't mind the extra size and weight of a camera with an integrated vertical battery grip, you can go with a full-frame camera as long as the heavy lenses don't bother you either.
I don't think any company would ever make a camera they expect to loose money on. Especially with a shrinking market. If it was your company would you do that. Intently make a camera that you expect to loose money on?
@@TheNarrowbandChannel I don't think they lost money on it. I just think they didn't expect to sell a lot of them. Make a small production run, and sell those. You can turn a profit on a niche product.
I used to be old school, until the time came to leave that idealism behind. Now older and wiser, I use the OM System OM-1:Much Lighter, much smaller, and much better than any other previous Olympus cameras. Also, being a true hybrid shooter, I get the best of both worlds.
Ok, so one year later... I think you were right. The E-M1X was a successful camera. Now most pro users switched to the OM-1 mk1 or 2.
We should remember, that if the E-M1X not had been made, OM-1 camera system might not be the wildlife camera to have. And the brand could have been dead by now.
I got the E-M1mk3 instead, but i still feel tempted to buy a used X.
I wish OM System make a mark 2 of the E-M1X. With Three, yes 3 truepic X processors. A camera that would be a true pro camera that is faster than any competitor in borh handling, AF and AI/computational photo. Where the high res photos could be taken extremely quickly to eraze the problem with slow moving objects (not cars or things like that). If all 9 or 15 shots for the highres photo would be taken within say half a second. The processors maybe could freeze objects that move in like 25 km/h.
Another thing: how you explain Olympus USA giving the EM1X at the same price as the EM1.3 (i.e., free) with the purchase of their three top pro zooms? Why would the EM1X be given at the same value of the EM1.3 when it clearly cost more to manufacture and has a higher MSRP?
In either case history will tell. I give OMDS from now to until end of next year to produce a successor for the EM1X. I that doesn't happen, I think it's fair to conclude this camera flopped and the line is dead for if it was selling so well they would have kept it going.
That is pretty easy. They already recovered their costs on development of the EM1x so they are just selling it now for the cost of manufacturing it. I did outline that in the video.
Cameras of this caliber have about 5 year development cycles if we compare it to other companies. So not next year but 2024 should tell us.
@@TheNarrowbandChannel This makes no. sense, and no it's not "pretty easy"- they are selling the EM1X at a higher price than the EM1.3. Giving the camera at the same price of EM1.3 doesn't makes sense. Just because you recouped your investment doesn't mean you make a higher priced model be effectively the same price as a lower priced model. IF that logic made sense why not just do that for all pricing options?
The market is moving faster. This camera has many outdated things at this point that at that price tier should be better - EVF in particular. But ok, I would be willing to wait until 2024 and come back :-). Maybe they keep it. We'll see.
I have the E-M1, the E-M1 mark II, the E-M1 mark III and and the E-M1X. Whilst I like all of them, I absolutely adore the E-M1X and would immediately buy an O-M1X if it were ever to become available.
Me too.
I had a pair of E-M1X, it was really sweet. The only thing I've found that I liked better was the Z9. I traded my E-M1X cameras for OM-1s. The OM-1 is definitely technically better, but what I want to know is what idiot messed with perfection that was the E-M1X button placement. Of the E-M1 series I would rank them
- OM-1
- E-M1X
- E-M1ii
- E-M1iii - crappy ergonomics and button placement turned me off on the camera.
- E-M1
The Om1 is smaller and there is just no room on it to do the sweet buttons and ergonomics. Given the size of the OM1 I think they did the best job they could. Its better than the other Em1 series cameras. Just not on a par like you said with the Em1x.
So do I was an early owner of the EM1-X, and don't regret it for a second!
Interesting thoughts. However i doubt that there will be a successor for the E-M1X at all. Since the carve out strategy of OMDS has been changed. Looking on the marketing they are aiming for outdoor category, which deserve more mobile cameras than the E-M1X can offer. In addition a camera like the E-M1X is done for a lifespan of at least 5 years. Look at the 1Dx or Nikon D1 category. Those cameras are replaced after 5 years.
Michael your input is always appreciated. Especially as an OM Ambassador or is it Educator. They keep changing these things.
With their switch to wildlife over sports photography, there are not to many requirements for those things that really change other then the AI used in focusing for them.
One clarification. You said 5 years its been out. I thought it was 3 years. The camera was launched in 2019 July 15th. That is more like 3 years. If you are right about development cycles though we need to wait possibly 1 to 2 years. By then we cold have a new sensor.
@@TheNarrowbandChannelYou are right the E-M1X is on the market since 3 years. What I want to say is that this kind of camera is normally planned for a lifecycle of 5 years. See the flagship models from Canon, Nikon and others, which are replaced roughly every 5 years. Therefore a discontinuation after 3 years indicates that there will be no successor for this camera especially as OM Digital Solution changed their strategy since they have launched the E-M1X in 2019 and are now focusing rather on the outdoor category than on the professional sports and studio photography.
@Michael Guthmann I think outdoor and wildlife photographers can benefit for a more rugged, strong and good-spaced full size body, especially when it is so light as the EM1x. I sold it for the OM-1 only for its subpar autofocus, otherwise I would have ADDED the OM-1 and let EM1II go. With big lenses it is far more comfortable to use 1x than OM-1, even with a grip which does not replicate all features and have a different button placement. If focus is (in part) wildlife then considering the whole package we are still talking about a small size respect to the competitors. And if small size is all that matters, then Oly has failed too, because body side there are already full frame bodies smaller than om-1...
@@Fadeslayer 100% agree with you. Nothing to add.
I shortly handled the 1x at a photo expo, with a 12-40mm f/2.8 mounted. I don't think I've ever experienced such instantaneous AF.
The OM1 is even better though in its time the Em1x truly stood out. I think they will need to make the motors in lens fasters to get any more speed.
Too bad it can’t do hdr brackets with the electronic shutter. Like omd 1.
I shoot the EM1X with the 300 F/4 as a third camera, along side my Canon 1Dx with a 300 F/2.8 and a 5D MKIV with a 70-200 F/2.8 for football. It dose a great job without adding much more weight. I also use is as a light weight daily shooter. I will get another before their gone…
It is great for that!
Its a great camera. The only bad thing is the menu. And I doubt they will get it as good as canons.
I use to think the R5 had an easier menu system... And it does but after having the EM1X, I think the menus system is pretty intuitive by comparison. I can find things in the EM1x menu faster than the Canon which I have been using far longer.
I love the battery life
A very good point. I know when I travel with this guy on shorter trips I do not even bring a charger.
Agree 👌
I love my X I use it every day. But I still use my e-5 too.
RIP DPReview 😢 but also, this is one of my dream cameras. I really really wish.
The price on it has been falling now that ON1 are available
@@TheNarrowbandChannel i went searching and pulled the trigger on one! It is second hand but it was 700usd with only 3.3k shutter actuations. I am so excited to push my self with this camera. Your videos on here completely inspired me, so thank you.
@@corykphotography Thats is awesome!
A camera with built-in vertical grip MUST be in any serious manufacture's lineup.
(EM1x owner)
I dislike the feel and build of the OM-1 in my hand and doubt a OM-1 x would be any different,
I like the feel and build of my EM-1 mk iii and other peoples EM-1 X.
MPB uk have a large number of EM-1 x and EM-1 mk iii cameras for sale at low prices with the EM-1 x being slightly cheaper.
I miss olympus now that they no longer make cameras and i am considering getting an EM-1 x to simply keep using the last olympus cameras as long as possible.
Nice job, I want to get one, let me know if you see one
I have not looked for any but i would assume they are on ebay often as people upgrade to the om1
Finally got mine in mint condition. Thought I‘d just collect it, but my hands grab it more often than the OM-1 😂 they don’t care for the EVF 😂
Yes its very hard for me to give up mine now. I still find excuses to use it when I do not kneed the performance.
Since it was the first with object ai, I wouldn't call it a failure. It was built for something, just not really for astro 😊 and, evolution has to start somewhere, right 😊 who knows, maybe om-1x will come with astro and macro ai included the om-1 features 😉
i had 1 and was amazing for my style i then foolishly sold up went back to nikon d850 d500 + massive 600f4 and within 1 week of lugging the 600 about i new i had made a massive mistake and to be honest not much in image quality difference if i look in lightroom and compare similar style images . ive since sold my nikon gear and as the om-1 is still pricy but the em1x used price is a steel which is good for me .
Em1mk3 bassicly the same camera with better eye autofocus and much cheaper cost led me to buy that, I don’t need ai auto focus… and tbh the om1 x is not different enough for me. But I might upgrade to a theoretical om1 mk2
I actually felt the same way until I had both. I pushed an em1 Mk3 first then later got the Em1x with he hope they would add Starry Sky AF. Still wish they wood.
@@TheNarrowbandChannel two sides of the same coin personally if you prefer vertical grips get the 1X, but for the micro four thirds “philosophy” the 1mk3 is better. Ultimately the photos will look the same.
@@TheNarrowbandChannel unfortunately starry sky was a em1mk3 and up exclusive I’m guessing this was so owners of it felt better about not having ai autofocus… for my photography I prefer having a lighter body and starry sky af, but not everyone is me if you shoot sports the 1X is definitely the better choice, om1 more so, for basic stills and light sport and wildlife the 1mk3 is perfect balance of price and features. To me the iq boost in the om1 isn’t worth the cost difference, plus the em1 mk3 is technically the last all Olympus camera before jip so that’s something special
I don't care what they say, I love BOTH of my EM1Xs!
Here is to the OM1x we dream about :)
The reason you get used price high is because the people that want it, want it but that doesn't mean necessarily at all it's a big group. Look at the prices of the GM5.
Pen F digital has the same pricing thing going on.
@@TheNarrowbandChannel Sure, but that's the point - these cameras didn't sell well (PenF, GM5) or in enough numbers. So the EM1X holding a higher value doesn't mean necessarily at all it sold well.
@@Raist3db Higher prices mean higher demand.
@@TheNarrowbandChannel Higher prices mean higher demand than the supply. In the case of holding a price a company can conclude is simply not worth to lower the price as the people that want it will buy over time. This is what happened with the E-5 which is why I mentioned it.
I still remember at the two big dealers in the west coast when they told me the camera was simply *not moving at all*. One of them sold several EM5.3's right away with their EM1X stock just sitting there. But that was before the big price drop, maybe after that it moved some- haven't checked that.
Just snagged one for $600 - excited to shoot on it!
What a bargain.
For anyone who feels their EM-1x is a failure or mistake please contact me for shipping instructions so you can send it to me and get that weight off your chest. 😎
I should have ended the video with a line like that ::)
i only shoot with camera which i could squeeze in my pocket.
I would buy a OM1X IMMEDIATELY!!
Oh my friend. You are quoting faulty analysis in sales from dpreview. Dpreview is a biased sample- you are reaching faulty conclusions. You should have seen the BHPhoto, BCN, Adorama lists and see how bad it was selling.
As for how long it's been in the market and keeping price up and keeping success- look at the story of the Olympus E-5 4/3rds. That camera flopped but ir shares those characteristics too.
Interesting. Where did you find these B&H sales numbers? I would like to see them.
Your thoughts on the E5 are not surprising. However its the last camera for that system. If you look at the flagship of any system that was killed (discontinued) they all do the exact same thing as the E5. Hold value.
@@TheNarrowbandChannel You could track BHphoto best seller lists and see the camera didn't make it. You could see the same with Adorama and BCN.
My E-5 thoughts may not be surprising -but neither the EM1X should be in terms of the price, which was my point. Yet the EM1X was heavily discounted.
The EM1X if successful would have helped Olympus Imaging turn around from losing money quarter after quarter before the sale but it didn't.
@@Raist3db Where do you see the BH numbers. I think I asked you this on DPR forums but did not get a response. I would like to see those numbers.
@@TheNarrowbandChannel I already gave you a response on this. Look up the BHPhoto best seller list. You can see this from Adorama and BCN (BCN is for Japanese market).
@@TheNarrowbandChannel Looks like TH-cam doesn't allow links. Just search for BHPhoto best sellers.
Now selling for less than the E M1 mkiii on eBay
Yes it has finally come down in price. It is because the OM1 is finally available readily. Took a year.
@@TheNarrowbandChannel I have the MKii, is it worth upgrading to the E M1 mkiii?
Olympus need to rename all their cameras. It don’t need to make it so unnecessarily long to sound sophisticated. It only confused. OMD Em 1x. Luckily didn’t follow by Mark ? WTF
This has been a very common thing to joke about. I used to make fun of Canon for this then the OMD Em1 Mark II line came out and I had to eat my words lol. They seam to have improved this though with the simpler OM1 and OM5 names.
Jared Pollin killed this camera because he's an a-hole... so disrespectful. As a result, so many people who might have given the E-M1x a shot didn't. In Europe, this camera is widely available still on the used market.
Yes i watched his video amd the whole time i was like this guy is using it totally wrong. What Oly should have done is spent a day (maybe a week) teaching him how to use it.
I regret falling for the marketing hype and buying the OM 1 and R7, the EM1X is a far better camera in every way, and a lot cheaper.
But the sensor of the OM1 is much newer, that's a big factor. The EM1x has an older sensor, how can it compete with the image quality then?
The EM1x was a professionally sized, priced and specified camera using a format hardly any professionals use. That limited its attraction to wildlife photographers who preferred m43, wanted a body to balance long lenses, and were prepared to pay a premium for it. That's a tiny demographic. I suspect it was the final nail in Olympus's coffin.
It's not that small. People photographing nature count in tens of millions worldwide, nowadays, so no real small niche but a good target. Usually wiling to spend a bit more than almost all the other categories (except for sport photography)
@@Fadeslayer Yes, but how many of them shoot in m43 and choose to use a large body? In my experience they use larger formats and pay the weight penalty, or smaller micro four thirds bodies for compactness.
@@borderlands6606 I would prefer an OM-X for my wildlife photography. I think they could slim it down to 900g and a half/full cm less size, with more than double OM-1 powerhouse inside (maybe adding a couple of "smartphone-like" SoCs to work on AI and computational features, instead of a second TruePic X, if that gives us more computational power), I would shell out 3 grands for that (which I wouldn't spend on a full-sized FF body, that BTW cost far more than 3k), a single body with no weak joints, like a grip gives
The secondhand prices of EM1X are almost below the secondhand prices of the EM1 MK3 here in the UK, see MPB. What does that mean?
Well a lot of people bought the EM1X and they are precisely the group of people who have bought the new OM-1. That means if you're still using an EM1 MK1 it looks like a good upgrade. Not too sure if you've got an EM1 MK2 or 3 though.
anyone having problems outdoor in bright light & you are wearing your sunglasses to look into the viewfinder?
that the major let down of a body that was designed for the pros.
That is a problem for Polarized sunglasses only. The OM1 fixed this issue.
@@TheNarrowbandChannel Had no problems with my Hasselblad H6D-100c & Fujifilm GFX 100
@@angelisone They were using a different type of screen.
@@TheNarrowbandChannel Olympus was being cheap & fooled thousand photographers.
Wearing polarized glasses will not black out on Samsung S22 & S23 series. But will blacked out on LG K51.
OM System didn't do their homework. They got caught like Hasselblad once scammed people/new photographers using Sony cameras.
Nothing really new on OM SYSTEM OM-5, the SYSTEM after OM
@@angelisone Not sure I understand. It's a frame rate issue that dictated that choice of LCD. Sure those other cameras do not have that issue but they also do not have the ability to do 60fps. or even 240 which was that the viewfinder needed. Also color accuracy in it was better than anything else. Robin Wong did a video about this. I never were sunglasses so it's an issue I will never encounter myself.
What was the reason to develope MFT camaras? To shrink the size compared to Full Frame DSLR camaras. They removed the mirror to reach that goal and used a little sensor too. Olympus and Panasonic produced a lot of these little camaras and improved slowly step by step the technical qualities. We have to conclude they filled up the market with little sized camara's and lenses but limitted to 20 MP.
Launching the Em-1x was a breakup with this marketing concept. In my opinon it's is a dead end however it is a good camara.
Keep in mind there are cameras like the Em10 Em5 and some of the Pens that fill that area. Maybe you could pack all of the goodness of an Em1x into a small body but the buttons would be so small it would be an impossible camera to use.
@@TheNarrowbandChannel Yes I agree with that. But first Olympus cannibalized its own pruducts with Pen, EM 10, EM 5 and the OM(D) line. But the market for bigger camaras is already crowded with, Canon, Nikon, Sony and Fuji. And they also produce more tiny models. An other fact is the effect of upgrading. My history within Olympus is the First OMD model, EM-10-III and recent the EM-5-III. For a little change the consument will not change from model 1, later number 2 and 3 and even model 4!
All these reasons together is reason for my opinion that EM-1x is a dead end. But it is a good camara and MFT lenses are reasonable priced.
@@petervandijk4044 The problem is that you are clearly not a dedicated wildlife/bird or sports photographer. Olympus, and now OM Systems have realized that those genres of photography are where m4/3's shines and has some clear advantages because of lens size and crop factor. Thus the E-M1x, though bigger than other m4/3's bodies still uses the same lighter, smaller, cheaper long telephoto lenses that the smaller bodies can use. Go pick up a Nikon D5 with a 600mm f/4 lens and compare the size, weight, and cost with the E-M1x and Olympus 300mm f/4 Pro lens -- there is no comparison, other than pretty close image quality. The size of the E-M1x is primarily due to having a built in battery grip. I had the E-M1 Mkll with battery grip and it was almost indistinguishable from the E-M1x in size and weight -- but the Mkll grip only allowed one battery, as opposed to the M1x two battery tray. I can shoot all day long without needing to swap batteries on my M1x. It is an awesome camera that simply got a lot of bad press by people who never really used it, or didn't understand the benefits of the m4/3's system, or simply didn't know what they were doing -- like that Bozo Polin clown.
@@gregm6894
@@gregm6894 Dear Greg, my contribution was a marketing view. Of course Em1x is an awesome good camera. But it is a niche in marketing terms. Compare it to produce a camera specialized for making portraits or a camera for making macro pictures. It will be also niches. Making money with niches is very difficult. Best regards, Peter
:) yo quiero una 🎉 thanks
Right after the release of this ridiculous thing Olympus went six foot under.............Coincidence. Maybe............??
They did not go under. Also it was a 2 year span.
I truly do not see why you would need an OM-1X. If you want more CPU cores, put them in a standard body and only use the extra ones when the battery grip is attached.
Just IMHO.
Its a problem of heat. You need more space to dissipate the heat. Otherwise they would be putting ten or more processors in them.
No way you could easily cool cpus in a different body, keeping weather resistance capabilities, without thinking of a liquid cooling system. So no way to add power in main body with the simple attachment of a grip. I'm sorry. THAT would be a failure in this market situation, to waste resources thinking of a similar system.
Olympus ( photography) was an economical catastrophy: 10 years of continuous losses ! Its management cannot be quoted seriously: not a very good way to start this video. The new owner ,which « bought » for actually a negative price, has a totally different strategy. Let’s hope it works.
Then you go to sales figures of one model compared to other models of their range. Don’t talk about sales figures ( volume and turnover) from a company which makes hudge negative operationnal margin.
You have to understand that in the last ten years Olympus was never able to sell enough cameras with a price allowing to sustain the business.
I am convinced that JIP will simplify everything ( processes, product range) . You have to wait some years to see what they really do in terms of product as the recent releases have been initiated by Olympus.
Keep in mind that this statement can be applied to any of the manufacturers over the last ten years.
@@TheNarrowbandChannel Which statement ?
Regarding the business ? Absolutely not comparable with the others . Olympus case was really dramatic .
Sony, Canon, Fuji make money with their imaging business. Even Nikon which made last year losses has been profitable before. Olympus has made 1 billion dollars losses with their photo business during the last 10 years! This is hudge when you compare to the turnover.
They were in constant pressure to get rid of this activity.
You know, those companies are in the Tokyo stock exchange et publish a detailed annual reports. People like me are used to such documents. I am afraid that you are totally wrong in your analysis.
For example you misunderstand the discount policy during the last year of Olympus management. It is clearly an inventory issue connected to the transfer of the assets to the company controled by JIP ( OMD solutions).
@@metphmet Of the last 10 years all the manufactures have lost immense market share to cell phones. Not one company even Sony can be seen as gaining resources for their camera division.
@@metphmet miro.medium.com/max/1400/1*5bHwL8Fytun8HDdI5Acr3w.jpeg
It was indeed a failure if you consider how much RnD have been invested in it versus how much profit was generated.
Have you found any numbers on the RD amount they spent?
Olympus said it sold to their expectations, I find it hard to believe that a business would invest in RnD so much it would be on the edge of being profitable. And the M1X was not that different compared to previous models, mainly ergonomics, sealing, a heat pipe, the grip, and one more processor were upgraded/added. Not much of RnD is required for those.
@@te0pol159 I find it easy to believe. It is a company whose photography department was sold due to being unprofitable, due to gravely wrong decisions over the years. Can you tell me why making this camera is not one of them?
And up to their expectations? Do you expect them to come forward and confess any of their products is a failure?
Let me ask you this, how many professional sports photographers you know use Olympus or MFT? For the 'not so professional', what's wrong with a D500, or even the solid EM1 II, costing less than half the price of the X?
Why would a consumer photographer buy it? Why would a pro buy it?
@@TheNarrowbandChannel No, But...I can imagine the profits, if any, did not even come close to covering up the cost of production and marketing. After all, their whole camera department proved to be unprofitable. Therefore I can imagine the cost of RnD and production of this specific camera were much higher than the money earned from selling it.
What is so special about the camera?
Use one for a couple of weeks, and you will know.
What he said. :)