The issue is not the subscription, but just how they played the whole thing, holding people hostage of their new subscription model by not giving any other options to all the customers that supported them all these years… without these customers there would be no Waves around to start with, and now all we get is the middle finger. Just a bad move, that can have the potential to destroy their brand
I believe that music producers should call a spade a spade thus sending waves back to the drawing board where this is concerned. Just another bill for everyone to pay every month on top of bills we already paying. Bro you can't say look at the bright side, when people have paid for updates over and over then out of nowhere we paying a yearly or monthly bill bro be serious, there is no bright side. Some small studios aren't even making money from their music and for the people with home studios, it's not like they are raking in money every day. But for everyone that is pushing for people to be ok with this hope affiliate money is worth it.
I agree with that! im not an affiliate and never said look at the bright side lol I believe once you pay for it out right, ITS YOURS. Not just subscription only. I think this needs to get regulated before it gets ugly.
The word per-pet-u-al means "never-ending or change." I have waves plugins, but I rarely get the upgrade plan because some plugins need to fit into my workflow. The waves concept of AI assist makes sense, but the cost for plugins that would not fit into my workflow needs to make better business sense to me. I have plugins that I rarely use that cost me money and only have a few buttons that change a sound or frequency, but the UI looks great. The free plugins out there have almost more valuable than the paid versions. Waves Subscription needs to make more business sense for me, no. Plugin companies will only control what VSTs are good in your workflow; whether you need it or not, you pay for it. I noticed that many paid plugins have several parameters that do not affect anything. For example, I do a subscription of $249 a year for 200 plugins; out of those 200, I only use 50 that fit in making sound design and music productions for a year. One hundred and fifty unused were paid for, plus another $249 to restart a year over again with three new plugins added.
Myself I own the v14 Mercury and studio essentials , sad to say I can replace ever tool in the waves toolbox , ultimately they are tools and I don’t need thier tools , I might loose some colors on my palette , but the sounds they make are replaceable
Important Update: Perpetual Licenses and Updates Will Be Back Alongside Subscriptions Mar 29, 2023 Following your feedback, we are bringing back the option to purchase and update perpetual Waves plugin and bundle licenses, side-by-side with the new Waves Creative Access subscriptions. We are working to make perpetual licenses available to you again as quickly as possible. We will post real-time updates here as soon as they are available. Letter from Meir Shashoua, Waves CTO and Co-Founder - March 29, 2023: Dear Waves community, Over the past few days, many of you have expressed concerns about our decision to discontinue perpetual plugin licenses and our move to an exclusive plugin subscription model. I would like to start by apologizing for the frustration we have caused many of you, our loyal customers. We understand that our move was sudden and disruptive, and did not sufficiently take into consideration your needs, wishes, and preferences. We are genuinely sorry for the distress it has caused. After respectfully listening to your concerns, I want to share with you that we are bringing back the perpetual plugin license model, side-by-side with the new subscriptions. You will again be able to get plugins as perpetual licenses, just as before. In addition, those of you who already own perpetual licenses will once again be able to update your plugins and receive a second license via the Waves Update Plan-again, just as before. This option, too, will be available alongside and independently of the subscription program. We are currently putting all our efforts into making perpetual licenses available to you again, as quickly as possible. In the meantime, you can keep-up-date on this webpage, where we will post real-time updates as they are available. I would like you to know that we are committed to you, our users. We listened to your feedback, and we will continue to listen to you. Waves is a company filled with users and creators, just like you, and we are all as passionate about the products as you are. With this in mind, we will strive to find the way to make things right by you, and hopefully regain your trust. Thank you for your feedback and continued support-I wish you all the best, Meir Shashoua CTO and Co-Founder Waves Audio
the chains are a win but mostly a L for waves. i was going to buy the C6 but found out you couldnt buy single plugins no more. i bought a clb comp from UAD instead haha
Do you guys run your studio like a legiy business? First its a write off and secondly one session pays for the plugins for a year! And you gett evry new plugin they make. Maybe I'm just blessed, I did spen $60k in analog gear last year.
this is going to be my problem I'm willing to pay for the plug-ins just don't have the drive to learn how to mix my own music feel like it takes time I don't have I'd rather record my own music but send it to get it mixed by someone who doesn't rap I guess so I'll see I guess idk I hate mixing rather beats or songs
A lot of your point were invalid bro but keep it going!! sounds like an affiliate stepping on egg shells LOL. Waves has been here probably longer than you have been doing music what about them that has spent 10s of thousands to use their plugins 30 years ago? when I first bought my waves bundle you probably wasn't born bro you have to account for those people SMH
There is one valid business case: you're a beginner, but professional and you don't own any Waves, yes then it might be an option. For all the others it sucks, that's the bottom line. So what are you babbling.
Waves subscription falls short from what other brands offer for the same price or less for subscription. Its highly likely that if Waves refuse to update or fix there plugins then people will do it them selfs crack the plugins and share them.
I’t going to force us to do something lol. Personally, I’m not subscribed because I own most of the waves plugins I need but I may have no choice in the future.
Also, using waves plugins does not mean one will be better than someone else. I know people that can mix the pants off of others with stock plugins over someone that might have every plugin under the sun. While it is an opinion, it’s honestly bad ethos and extremely misleading. Especially for those starting out. I’ll say it again, using waves plugins does not make anyone better than anyone else.
![[Full] 4 ต่อ 4 Celebrity EP.922 | 10 พ.ย. 67 | one31](http://i.ytimg.com/vi/zmV5HRIxIBI/mqdefault.jpg)
LIKE THE VIDEO GANG!
I feel like waves going backwards if I want a plug-in I want to own it and that’s it and not pay a monthly subscription
I agree, I rather just buy the plugin and be done with it.
Yeah but they do ok cracked, paying is annoying as its already too much trouble with updates
The issue is not the subscription, but just how they played the whole thing, holding people hostage of their new subscription model by not giving any other options to all the customers that supported them all these years… without these customers there would be no Waves around to start with, and now all we get is the middle finger. Just a bad move, that can have the potential to destroy their brand
I believe that music producers should call a spade a spade thus sending waves back to the drawing board where this is concerned. Just another bill for everyone to pay every month on top of bills we already paying. Bro you can't say look at the bright side, when people have paid for updates over and over then out of nowhere we paying a yearly or monthly bill bro be serious, there is no bright side. Some small studios aren't even making money from their music and for the people with home studios, it's not like they are raking in money every day. But for everyone that is pushing for people to be ok with this hope affiliate money is worth it.
I agree with that! im not an affiliate and never said look at the bright side lol I believe once you pay for it out right, ITS YOURS. Not just subscription only. I think this needs to get regulated before it gets ugly.
@30KillaBeatz bro not saying that you are an affiliate member but there are some music producers TH-cams that are pushing for us to be OK with this.
I like the subscription model, and now they've backtracked, its all good 👍🏾
Same here I think they should have both not just one plan! So glad they made the update!
The word per-pet-u-al means "never-ending or change."
I have waves plugins, but I rarely get the upgrade plan because some plugins need to fit into my workflow. The waves concept of AI assist makes sense, but the cost for plugins that would not fit into my workflow needs to make better business sense to me. I have plugins that I rarely use that cost me money and only have a few buttons that change a sound or frequency, but the UI looks great. The free plugins out there have almost more valuable than the paid versions.
Waves Subscription needs to make more business sense for me, no. Plugin companies will only control what VSTs are good in your workflow; whether you need it or not, you pay for it. I noticed that many paid plugins have several parameters that do not affect anything.
For example, I do a subscription of $249 a year for 200 plugins; out of those 200, I only use 50 that fit in making sound design and music productions for a year. One hundred and fifty unused were paid for, plus another $249 to restart a year over again with three new plugins added.
I completely understand! What were some of the plugins you used the most from waves?
Myself I own the v14 Mercury and studio essentials , sad to say I can replace ever tool in the waves toolbox , ultimately they are tools and I don’t need thier tools , I might loose some colors on my palette , but the sounds they make are replaceable
I agree with that! glad they changed their decision!
naw im going back to rack gear
At this point lol
Important Update: Perpetual Licenses and Updates Will Be Back Alongside Subscriptions
Mar 29, 2023
Following your feedback, we are bringing back the option to purchase and update perpetual Waves plugin and bundle licenses, side-by-side with the new Waves Creative Access subscriptions. We are working to make perpetual licenses available to you again as quickly as possible. We will post real-time updates here as soon as they are available.
Letter from Meir Shashoua, Waves CTO and Co-Founder - March 29, 2023:
Dear Waves community,
Over the past few days, many of you have expressed concerns about our decision to discontinue perpetual plugin licenses and our move to an exclusive plugin subscription model. I would like to start by apologizing for the frustration we have caused many of you, our loyal customers. We understand that our move was sudden and disruptive, and did not sufficiently take into consideration your needs, wishes, and preferences. We are genuinely sorry for the distress it has caused.
After respectfully listening to your concerns, I want to share with you that we are bringing back the perpetual plugin license model, side-by-side with the new subscriptions. You will again be able to get plugins as perpetual licenses, just as before.
In addition, those of you who already own perpetual licenses will once again be able to update your plugins and receive a second license via the Waves Update Plan-again, just as before. This option, too, will be available alongside and independently of the subscription program.
We are currently putting all our efforts into making perpetual licenses available to you again, as quickly as possible. In the meantime, you can keep-up-date on this webpage, where we will post real-time updates as they are available.
I would like you to know that we are committed to you, our users. We listened to your feedback, and we will continue to listen to you. Waves is a company filled with users and creators, just like you, and we are all as passionate about the products as you are. With this in mind, we will strive to find the way to make things right by you, and hopefully regain your trust.
Thank you for your feedback and continued support-I wish you all the best,
Meir Shashoua
CTO and Co-Founder
Waves Audio
Just read the email. So glad for this!!
@@30killabeatz Amen Bro❤️
the chains are a win but mostly a L for waves. i was going to buy the C6 but found out you couldnt buy single plugins no more. i bought a clb comp from UAD instead haha
😂🤣😂
Bye Waves. Hello Plugin Alliance!
Did you have a Waves favorite?
Do you guys run your studio like a legiy business? First its a write off and secondly one session pays for the plugins for a year! And you gett evry new plugin they make. Maybe I'm just blessed, I did spen $60k in analog gear last year.
this is going to be my problem I'm willing to pay for the plug-ins just don't have the drive to learn how to mix my own music feel like it takes time I don't have I'd rather record my own music but send it to get it mixed by someone who doesn't rap I guess so I'll see I guess idk I hate mixing rather beats or songs
A lot of your point were invalid bro but keep it going!! sounds like an affiliate stepping on egg shells LOL. Waves has been here probably longer than you have been doing music what about them that has spent 10s of thousands to use their plugins 30 years ago? when I first bought my waves bundle you probably wasn't born bro you have to account for those people SMH
Lol I’m not an affiliate with waves. I said in the video they should have both options to pay and be done. I’m on your side gang.
There is one valid business case: you're a beginner, but professional and you don't own any Waves, yes then it might be an option. For all the others it sucks, that's the bottom line. So what are you babbling.
Waves subscription falls short from what other brands offer for the same price or less for subscription. Its highly likely that if Waves refuse to update or fix there plugins then people will do it them selfs crack the plugins and share them.
Glad they back tracked their decision!
This gonna force producers to create their own sounds or make beats with real instruments ie upright bass, guitar, piano
I’t going to force us to do something lol. Personally, I’m not subscribed because I own most of the waves plugins I need but I may have no choice in the future.
@@30killabeatz don’t buy it! If enough people complain and stop spending their money waves may reconsider!
Also, using waves plugins does not mean one will be better than someone else. I know people that can mix the pants off of others with stock plugins over someone that might have every plugin under the sun. While it is an opinion, it’s honestly bad ethos and extremely misleading. Especially for those starting out. I’ll say it again, using waves plugins does not make anyone better than anyone else.