AN OG KPOP STAN'S POV- SHINee "The Feeling" & "Hard" M/V
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#SHINEE #shineeforever #shinee_hard
I literally was just watching the Juice's performance video. You HAVE to react to that one as well 🔥🔥🔥
She NEEDS TO
The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. Although, just to make sure you didn't forget that this was a SHINee song, they couldn't just do straight hip-hop. They had to create this hybride mashup of pop, rock and retro hip-hop, etc. to give this song that SHINee flavor. They killed this!! This will definitely be a contender for album of the year.
You can't tell me that you're not singing "hard like a criminal, hard like the beat, hard like ma flow ..." over and over again in your head after hearing this song. LOL We can definitely add "Hard" to SHINee's earworm song list. And the rest of the songs on the album are just as catchy.
This is totally an SM/SHINee song. It was wrote by Kenzie, who, as you may know, is an SM songwriter and producer that has wrote a large majority of SM songs. She even has her own studio at SM, that's how much she is involved in SM's sound. However, the SHINee members participate in all aspects of the songwriting and producing, as well. That's why it has that signature SM design, and, yet, it's also very uniquely SHINee. As the SHINee members have said, in the beginning of their career they did whatever they were told to do, however, now that they've been in the industry for more than 15 years, they have learned how to be their own artists, and it has afforded them the opportunity to now make their own decisions about their music and to participate in creating the songs and designing their albums, etc. They are now the ones in control.
The fact that this song is nothing like anyone expects, and different than anything out there, is exactly what makes it a SHINee song. SHINee were designed to be SM Entertainment's experimental boy group, so everything they do is meant to be the first, and they are expected to create the trend. With every new song SHINee produces, it's supposed to be different than the last, so you will never hear the same style or sound from them. But it will somehow always have that SHINee feel.
Notice how Key was singing through his clenched teeth in the last part of the song, when they were all dressed in black. And he still sounded perfect, while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off.
This is really just SHINee going back to their roots. Before debut, SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that SM wasn't wrong, and SHINee has no problem in the world of hip-hop. But their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice.
With every release that SHINee has, they are meant to flip the script and change things up in the Kpop industry. That's why, when SHINee makes a comeback, everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback, you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something, the industry takes note and follows suit.
If you watch the full "SHINee's - 15m Roadtrip comeback show," you will get to see new performances of some of their classic hits, as well as a mini fan concert where they also perform their new songs, "Hard," "Juice" and "10X" live. And in between it all, you get to see Key, Minho and Taemin on a roadtrip camping excursion as they look back on their 15 year career. It was really fun. I encourage everyone to check it out.
And to see them preparing for this comeback, watch Taemin and his manager Nam Eui Soo on The Manager TV show. You will get to see all 4 of the members in the dance studio practicing the choreography for "Hard." They showed a preview/short version of their dance practice video on the show.
Yes, you only saw Onew in part of the "Hard" MV because he went on hiatus in the middle of filming and wasn't able to participate in the rest of the shoot. Unfortunately, Onew is currently on hiatus due to his health. It was announced June 9 when he was hospitalized for a short time that he would take a doctor recommended rest. Therefore, he won't be participating in any of their comeback activities, including the 3 day opening of their SHINee World Concert VI (SWC6) in Seoul that they held right before their comeback.
They have been in the industry for 15 years and they always deliver something different and I never question their choices, I just trust them.
SHINee back
I knew that with HARD you won't be able to survive calmly, they are crazy and that's it
All the references in "The Feeling" MV have to do with SHINee's history over the past 15 years, and what they have accomplished as a group and as solo artists, etc. For example, if you pause the MV and take the time to study the map that Minho has, you will see that it's a map of SHINee's history up until now, including all their solo debuts. And the shot of the 5 apples falling on the No. 5, represents how they will always be a 5 member group. I also interpret the "and..." at the beginning as their way of including Jonghyun and Shawols in on their journey, saying SHINee wouldn't be SHINee without either of them.
As you can see, this song and MV is a special pre-release track as a gift to Shawols, produced by the members, for their 15th anniversary. They put their own money behind this project.
The MV was shot in Okinawa, Japan in May, and it was directed by the same director who directed Onew's "O (Circle)" MV. Therefore, you may have noticed that both MVs have a similar aesthetic and feel. On SHINee's official YT channel, you can find several short vlogs and a behind the scenes video that show them on location filming the MV.
How I interpret the lyrics is that the song is all about how the members want to feel our light shine on them again and they want to illuminate us with their light again. They are also making a point to let us know that we will always be together shining in each other's lives. One of my favorite lines of the song is, “I’ll be the light you seek even in dreams. Running parallel and right next to you.” Which clearly shows the bond between SHINee and Shawols.
In the MV, you see references to the members' solo journey, such as Onew searching for his sound, Key searching for his "taste" by taking a bite of the apples, Minho finding his way with the map as he explores where SHINee has been and where they will go in the future (As you noticed, the map starts out tiny, and at the end it has become huge -- every time they show the map it has grown 5 times larger -- representing how their map is constantly being expanded as they accomplish more and more in their careers and lives) and Taemin appears kind of lost as he searches for the right path.
I see the plastic bags represent their solo debuts, as well as their connection as a group. The first person we see is Taemin because he was the first one to debut solo (in 2014) and his official color is yellow, then we see and hear Key who is the next of the 4 to debut solo (in 2018) and he is represented by the pink bag because his official color is pink, then Onew (solo debut in 2018) is represented by the green bag because his official color is green and the blue bag represents Minho (solo debut in 2022). Most also agree that Jonghyun (solo debut 2015) is represented by the radio because he was SHINee's songwriter and he is well-known for hosting his own late night radio show, (FYI, his official color is red). In the end, what they were searching for, they find when they're together, which is represented by the big plastic bag floating in the sky, which is pearl aqua color, SHINee's official color. When the big bag explodes it releases all of the colors together, representing how they come together as a group, no longer individual bags.
Next, we see Key smile as he bites into the apple, Minho looks away from the map, Taemin smiles as he looks into the sky and Onew smiles listening to his headphones. I interpret the meaning as Key found his taste, Onew discovered his sound, Minho found the place where he feels most comfortable as a member of SHINee, and Taemin is no longer lost. Then we see them all looking up at the sky, which we think is them looking up to heaven and acknowledging Jonghyun's presence as the sun that shines down on them. We also see them happily running together, being free and living in the moment.
In the end, we see Minho complete the circle, which I see as representing the fact that his recent solo debut completed SHINee's legacy as the first SM Entertainment group to have all of its members debut solo. Finally, we see the five of them together, with Jonghyun represented by the radio, as the light shines on them. We see that when they are together they create a light, which shows that they are the brightest when they are a group.
As you know, SHINee are known for being trendsetters. They have started the trend with almost everything -- with every one of their songs to their dances to clothing trends, to live performances, to the way Kpop is promoted -- there is almost nothing that can't be attributed to something SHINee has been involved in. Therefore, their fashion choices in this MV are noteworthy. They are known for being one step ahead when it comes to fashion because they are the ones that start the trends in Korea that eventually influence fashion trends around the world. Fashion designers actually covet a chance to work with SHINee, or any of the members individually for that matter, because they know that if they can get SHINee to wear their clothes that they will become super popular. For instance, I wouldn't be surprised if a few months from now we see those pleated shorts being worn all over the place by both males and females.
Hi!!! and SHINee got the JUICE~~~~~~~~performance video, go check this out, too!!!
If you're interested, I think the storyline in SHINee's "Hard" MV can be interpreted in two ways. As you can see, the whole MV has a piano theme. For example, in the beginning when the scene becomes animated, it showed Taemin being pulled into the piano. And, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc.
This could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's solo Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice."
However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected.
Just like all the groups under SM, the storylines are all part of thy larger Kwangya concept, kind of like a giant graphic novel or action movie series with a twist. SHINee's story, so far, primarily connects to EXO's and SuperM's storylines. Each group has their own individual storyline and concept, but when you put them all together there are threads of connections between the groups. You could sort of think of it like the Marvel franchise. Each of the Marvel characters has their own storyline, merchandise and fans, but the stories and concepts often overlap and connect. And with each new character that is introduced it expands on the whole Marvel universe.
To understand how all of SM's groups are connected, keep in mind that it all began with EXO's origin story. As you know, EXO's concept is that they are aliens from Planet Exo, who have been sent to Earth on a mission to find and protect the Tree of Life from the Red Force, while also trying to fix all the things that are going wrong in the world, which are believed to be caused by the Red Force. The Red Force is thought to be here on Earth inflicting their evil agenda -- corrupting humanity and causing all the bad things that are happening in the world, such as war, hate and destruction of the environment, etc. And because EXO is trying to undo and prevent the Red Force from accomplishing their goals, the Red Force is also trying to take down EXO by capturing them, corrupting them and standing in their way, etc.
With SHINee's "Hard" MV, I think when we first see Taemin in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers, which might mean that this could be connected to SuperM's storyline.
SuperM is the Kpop industry's very first supergroup, which debuted in October 2019, and, as you also know, their concept and storyline is centered around the fact that they are Avengers-like superheros, so SuperM is the group that pretty much connects all of SM's groups together. As part of EXO's story, Baekhyun and Kai have recruited members from SM's other male Kpop groups -- Taemin from SHINee, Taeyong and Mark from NCT, Ten from WayV and Lucas who is a former member of WayV -- and formed SuperM, to help them battle the Red Force.
As "The Avengers," SuperM is taking members from each of SM's groups and joining forces to take down the Red Force. And, just like how the movies "Avengers Identity War" and "Avengers Endgame" eventually had each of the Marvel Avengers members recruiting their whole crew to help in the fight, I think SM is setting it up so that all of its groups' members will eventually be brought into the conflict.
I also think the story in "Hard" even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.)
Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones, who were created by the Red Force, or they could be the EXO members, who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is thought to be EXO battling X-EXO as they search for the Tree of Life.
Ever since SHINee came out with "Don't Call Me", I think the storyline in that MV was supposed to be SM bringing SHINee into the SM Culture Universe. In "Don't Call Me," it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force.
In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV.
The scene with Key standing with all the dancers in white -- which I think are supposed to represent the white keys of a piano -- sitting in a circle around him also seems to be an important part of the story, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group.
Minho standing on the edge of that rock formation looks similar to the scene with Girls' Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Remember, red usually represents something to do with the Red Force.)
In the next animated scene, we see what looks like Minho in the red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me, it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene, we see the giant piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music.
In the last scene at the end, it reminds me of the same menacing red atmosphere as Minho's rap section in their "Don't Call Me" MV, where we see him in an all red room with chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
But you should also know, that no one really knows for sure what is happening in any of the story. There are well known theories and storylines that are accepted within the fandom, which we think might explain what is happening in each MV. And there are theories about how each MV is connected and where each falls within their larger storyline, but nothing is set in stone. Fan theories are constantly evolving and changing with every introduction of a new piece of the puzzle. New things are revealed with every MV release, concert, event, or appearance, etc., which could either add to or change the storyline.
The Feeling holds a special thing in my heart♥.HARD is just insanely awesome, sexy and hip hop version that you can't stop banging your head while listen to it!!!!SHINee is unbeatable!!Taemin is super crazy talented and handsome man on the earth 🌍 and love your reaction at the same time❤❤❤
i loooove how each chorus of hard has its own flavor with each member, it makes it not repetitive at all to listen to and the different choreo as well to match whos singing makes is just aaaaaaaaaaaaaaa timeless track
Next pls do SHINee ‘s JUICE performance video❤
The Juice performance video will melt your brain
you need to watch the juice performance video!
Get well soon onew 😢😢😢
I was waiting for your reaction as soon as the MV came out! I would love to see your reaction to the Juice performance video too! SHINee has been together for 15 years and they're only in their early 30s. Minho said this is just the beginning for SHINee and I'm so excited for everything else they have in store for us
SHINee released The Feeling as a 15th Anniversary gift for shawols. They also performed it at their fan meeting before the mv dropped.
Since you love HARD, I'm sure you'll also love yhe performance video for JUICE, one of the bsides that SM wanted to release as the title track.
SHINee whiplash! So swaggy! Juice is fire!
I looove your reaction because I feel the same for SHINee.
I can't smile big enough fot this! ❤
Those words were enough for me to become happy ❤
I've been waiting for your reaction on SHINee MVs since they dropped ❤
Please also react to JUICE performance video 🙏🙏❤
Hi! I just met SHINee today. I'm a multi and I know a tiny bit about them, and about their tragic loss, but I just "met" them today. I saw a reaction to Advice and it led me to the whole group. I've now watched Advice, HARD, and a few variety shows. I love them already! So 2 questions for the comments- like... where. WHERE does one begin when they just met SHINee? Also why aren't all four of the members together at the end of HARD? Thanks!
Hi, Onew is on hiatus according to his health issue, hope he get well very soon!
Welcome, babywol! I suggest checking out their debut song, Replay, which is one of the best debut songs ever & has been covered by multiple bg, which speaks to its timelessness.
SHINee is wonderful on their albums but, for me, where they really shine the most are their live performances esp. their concerts. So I recommend searching "SHINee live" and you won't regret clicking on any of the performances ☺️
Also check out the SHINee channel for the official mvs both for the group and their solos. All five members are successful soloists too!
Using the same search term (SHINee live) might also lead you to their vlive or insta live vids. Please watch cause they'll l give you a good sense of their personalities. 🤣
@@tamkaytmina Oh I hope he gets better soon!
@@tiffanyaching6745 Thank you so much!! I will follow all of your advice! :D
Hello Baby , trust me 😂
The ending scene is the 'performance video' for Shinee's Juice (its honestly MV quality and chroeo-centric), SM wanted to push that song as the title but Shinee went for Hard
I really really love your SHINee Reaction, all of it. I was waiting your reaction for new SHINee comeback, and I love it you did, thank you 🩵
Do Juice (Perfomance Video) next.
11:12 left side Infront of Onew and the dancer is an empty spot for our Jonghyun.
Please check out Kard's dance practice for Cake. It just dropped today 🙏🏻
🩵🩵🩵🩵🩵💎