What is the Caitlin Clark effect? And why should you care?

If you are a business owner or marketer, what can you learn from the Caitlin Clark effect?
In this vlog, we discuss:
0:16 - Who is Caitlin Clark
0:36 - Why should businesses care about her
0:54 - A going away lunch for Zack
0:14 - The Caitlin Clark Effect
1:51 - How the Caitlin Clark Effect is affecting the young girls/teens market
2:00 - Biryani for Lunch!
2:17 - Why every brand wants to collaborate with Caitlin Clark
2:36 - Opinions on bad and expensive burgers? Lunch Q&A
2:59 - Farewell Messages for Zack

[@jiminverness]

Is Caitlin XY like Imane Khelif?