Gross Margin Types: Intake Margin vs. Realized Margin | Retail Dogma

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There are two types of gross margin: Intake Margin and Realized margin
The intake margin is the margin you get if you sell your product at full price, so in our example this would be selling the entire quantity at 10$ each and that’s a 60% margin.
However; retail businesses usually apply discounts and promotions throughout the year, and this leads to most of the products selling at a lower gross margin than what they have actually been priced at. This margin type is called realized margin
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[@Hossamcachur]

well clear!

[@कॉम्पिटिशन_एग्जाम]

Thanks