About 12 years ago I’m in a grocery store looking over every brand of flour contemplating which one to go with. As I have had poor results and not at all happy with some other brands. I saw King Arthur flour on the shelf - never seen it before. I pick up a bag, reading it over and noticed they are an employee owned company. Well that alone got me. I believe if they are invested in the company they would take a great deal of pride in their products. Well I tried their flour, absolutely delighted with it, and have been a loyal customer since.
Realize this most bakeries use KA because it makes the best bread with the highest chances of success due to the highest protein count of all the flours on the shelf (their cake flour is at 9%). There is a reason bakeries use hundreds of pounds of flour per day to use for bread all the way to pastries and beyond. Wonderful stuff, but more expensive and not as easy to find in some markets.
@@generalawareness101 I don't think you really know commercial baking. Any bakery can use flour with the same amount of protein from a different brand. King Arthur sources all their flour and have tight requirements of their range of protein content, ash content, absorption, etc. These tight ranges make their flour good for quality control. Most bakeries do not use King Arthur.
I've switched from Gold Medal, Sapphire and store brands to King Arthur. The initial reason was it was the only UNbleached option available. But now, I'm just plain willing to spend a $1 or two more for a great product.
@@sofiabravo1994 WOW! $10 is indeed very high! I'm paying $3.50. Gold Medal is $2.98 and even Walmart store brand is $3.00. The Bread Flour from King Arthur is $4.12.
I use KA flour. It's expensive but worth it. If your going to make something from scratch, you should use the best ingredients. You and your family deserve it.
I belonged to a natural food coop 30 years ago and one of our members was a professional baker. She adamantly stated she only used King Arthur Flour. I switched to using their flour and understand why she was so adamant.
I've made my own bread by hand every week for 51 years. I only use KA flour It really is a better product. If there is bread left I use it for bread crumbs to thicken soups or use in other recipes, nothing goes to waste. My grandmother, born in 1889, taught me to bake. All my life, of the friends I've made along the way I was the only one that knew how to cook. Everyone always gathers at my house and I'll whip up a pot pie, pizza, noodles, biscuits etc for a meal and everyone stares at me like I'm a magician. Learn to cook and to share, you'll make friends. Anger softens, hearts open and friendships grow when we share a home cooked meal together.
Well said! Thank you for sharing! My mother is the one who told me to use King Arthur’s flour, because it’s the best! I love to cook & bake! Our children’s friends are always at our house, because we’re home, we feed everyone; and, and we love it! ❤️
I wish that a company like King Arthur would come up with a way for us to "earn" the cookbooks through purchasing their flour! Like " S & H Green Stamps" back in the days of old! In fact "Green Stamps" were everything! From kitchenware to toys, clothes, tools etc... the stamps meant more than actual money, especially during the depression era to the 1960's. My grandma used to let me lick and stick the books as a young child. My great aunt and grandma as sisters shared stamps to get new or replacement items for house that were needed, yet could be shared and used by both. Money was so tight. A & P "bought up" the plan and killed it. They still have 'a plan' they claim. But, only when you shop in "their" stores, like all stores now. ' Future coupons' just don't have the same 'affect' as to getting things you really need. Thanks, great show!!!
Absolutely! Great idea! I am a King Arthur Flour frequent flyer too. It would be fun and satisfying to get “points” or a “stamp card” or something like that for product purchases. I buy many other items in addition to flour. This would surely cost the company a lot of time and money to track this, I am guessing. However it would be very fun, nonetheless.
@@anneolson5922 I JUST received your comment. Thank you! Hey...with "the ease" of computers? this was not supposed to be complicated. Have a great day!
The Costco stores here in the KC area carry the all purpose, bread flour, and sometimes the "00" style flour used for pizza baking. If you've got the room for a 12 lb bag of AP or a 10 lb bag of bread flour in your pantry, you'll find the prices to be quite reasonable.
What a great company! I'll have to buy King Arthur Flour more often. Reminds me of Bob's Red Mill which is also employee-owned. I often buy their beans, whole grains and unusual flours like millet and sorghum.
Have loved their flour for years & have bought many baking needs from them, never being disappointed. Their recipes are terrific, too. What's not to like!
The KA recipe for date nut bread is awesome as well as all of their specialty recipes. I bake bread every week and use KA bread flour exclusively. Great product and absolutely worth the extra cost especially when working with high hydration doughs. Nice to hear they are employee-oriented as well.
I don't think I have ever seen a TH-cam video that didn't have any "dislike" notification, and I watch videos about baking. Thank you for your commitment to providing home bakers with a quality product and your commitment to your employees. Happy Holidays!
I never called the company for anything-I have never had to. They are the only flour I use: bread, all-purpose, whole wheat. It is available, price-stable, consistent. If I can’t get it I don’t bake.
Gold metal always till in Costco and decided with the shortage last year to grab a 10# and and 25# bag. That leap said good bye GM. My pie crust yesterday day was fabulous and also froze up great. Thanks
I have corn allergies and ONLY use King Arthur's organic flour. It's been one of the positives of having this allergy because it really is the best. I can't eat much, but it's consistently been good to me.
King Arthur flour is legit and Worth the extra cost. Their web site has excellent recipes and how too video and step by step instruction with pro tips. My only complaint is I wish they stayed out of politics.
@@pattycake1939 I love KA flour too and don't mind "politics". Truth is, politics affects every single aspect of living in America. If you're not involved, you let others decide for you. Don't leave, let your voice be heard in the community.
It is pretty much the only decent bread flour on the US market. I do have a small historic mill in the neighborhood which grinds small batches of flour. They're not officially allowed to sell their product since it's a historic mill and not up to today's food safety standards (it's a water powered wooden mill with a stone some 100 years old.). Their flour is supreme - although only available not for human consumption - which for me doesn't matter, I bake it, I don't care about food safety requirements saying stainless steel is better than wood - personally I doubt that since wood is anti-bacterial where stainless steel is not. Anyways, hard to find good flour to bake bread. Most bead flours out there read like my dandruff shampoo.
I used to use King Arthur but now use Sunrise Flour-I order it on line and it is the best I have ever used and I have been baking bread for years. King Arthur us a good product though
@@patsydanec7864 Never heard of them. But man, that flour is expensive! I found a simple 00 pizza flour at a local restaurant supply store which runs $13/25lbs. It's just wheat flour and of course not organic or anything. But it also has a high gluten content and it's just wheat, not enzymes and other stuff nobody needs. So I'm using that for now. Decent flour has gotten way too expensive these days. I'm always wondering why flour with added ingredients like enzymes is so much cheaper than just plain flour. I guess they're using the sweepings and pop them up with some extra stuff so they're still bakeable, otherwise there's no explanation why flour plus stuff costs way less than flour without stuff.
KAAP flour makes incredible pizza. Any style and thickness. Other than Central Milling ABC+, I believe King Arthur is probably the best flour I’ve used and the price/availability make it my overall top choice
For many years I exclusively used KA bread flour for bread but didn't think much of their AP flour .. mainly because it only came in such a large package at my local grocers that I never purchased it. Then one year I was on a cookie spree and bought the big KA AP flour and it actually made an enormous difference in the quality of my cookies. I'm no pro, but I too use KA exclusively now for ALL my baking!
@@miklovelka2114 I make cracker crust and that takes a higher percentage of bread flour. 3 cups bread and 1/2 cup AP. It works best with a super hot stone. When I do Detroit or Chicago deep dish I up the Ap
I am sold! Kind Arthur is a company that fills my heart because of their integrity and support across their efforts to provide the best to customers. They are leaders in business without reducing the quality of their products. God Bless the whole company.
I love their company and they are so friendly when you have contact them. And I really love the recipes that they have online. So great!!!! More companies in our country should be run like they do, and we would not have the issues we do in the country now. God bless King Arthur Flour!❤️
It's a shame more businesses don't adopt these vales and polices. It's better for workers, better for customers, and better for America. This is the Way.
My blood pressure went up when I saw this. I thought this was a bad review or a problem with the only flour I have used for years. Just this month I purchased 2 5er's for my holiday baking, and made pies and cakes for Thanksgiving. Next, biscuits and COOKIES!!! Trying to find bread flour now!
I have tried to make homemade dinner rolls for about 25 years using regular flour. I could never get them right. I started researching THE BEST ALL PURPOSE FLOUR and I read KA flour is a good flour. I bought a bag and finally, I was able to make the dinner rolls and the first try, they came out great. Since Dec. 22, I have made about 10 dozen of dinner rolls. I will forever use the King Arthur flour and no other.
Well, I've found another product I'll be switching to, permanently. A couple bucks more to support a company doing the right things? No brainer. Although, I'm sorry they changed their iconic logo.
I was a huge King Arther Flour fan and all I purchased for my bread. Now that it’s King Arther Baking and the company values changes I went to BOBS RED MILL and have been very happy with their bread flour.
I have noticed a better difference in my baking using king Arthur's flour especially my pie crust. I didn't know the company was employee owned, that's a huge benefit for them at retirement! Wow!
Shame on you, Mashed! Your shameless click-bait ploy deserves a thumb down! Don't mislead with a suggestive title. Anybody who uses KA flour can vouch for its quality.
You can order from their website. Just brace yourself as they have an amazing amount of various baking necessities & you won't be able to help yourself. I rationalized my way around many of their offerings. ;-D
I didn't know how fortunate I was. My mother started making all our bread back in the '70s. At some point she started using King Arthur flour and keeping a sourdough culture going. That was the best bread that shall ever be, at least for me.
I don't buy a lot of flour but for sure I will buy this one from now on. Now that I know the story how could I not support it and everything this company stands for. Keep it up "King Arthur " people Americans have your back. Put this up everywhere you can and people that care will help you keep going. THANK YOU
I've always loved KAB. Great products, socially and environmentally conscientious and wonderful customer service and staff on social media to answer questions!
When my pie crusts fell apart ,I started using unbleached flour and I forgot how long I’ve used King Arthur flour. Now I use it also for the non GMO. I’m making homemade bread again since I’m not working at this time, all baking has turned out good.
I recently retired from an Employee Owned company - my ESOP account value means I don't have to work until I die and won't have to live outside, eating dog food.
ESOP’s are not new - however if the company goes bankrupt then employees can lose almost everything as they are treated basically like share holders and are last in line during bankruptcy proceedings. However, ESOPS offer tremendous tax advantages to the sellers of the company as opposed to seeming their interest to another company while still retaining control (ESOP members do not have voting shares in the company usually). Just look at the bankruptcy of United Airlines in the 2000’s which was an ESOP - most workers not only lost their ESOP value but since their pension contributions were used to pay for the ESOP they lost their defined benefit pensions too which were off-loaded to the PBGC and paid a few cents on the dollar and are capped.
Yes, if you could find yeast. I couldn't buy, beg, order or steal yeast for months. I ordered some from Amazon and it never arrived. I couldn't find anyone to get sourdough starter from. I was limited to recipes using baking soda and baking powder or those that used whipped egg whites for loft. I have plenty of yeast now!
I just found their GF flour and I'm eager to try it out. I've bought their GF Pancake mix and been very impressed so I'm thinking it's going to be very good. Prior to this I've always used Namaste Perfect Blend so it will be an interesting comparison. : )
@@melhenline8438 I used to use Sun Mills but found it too coarse so switched to Pamela’s before finding King Arthur. Both pretty similar but I find I am using the KA more frequently.
@@lindacotter9058 I ordered a book called "The How Can It Be Gluten Free Cookbook." They have their own flour blend but also recommend KA GF flour. It's a great cookbook. I made their pumpkin bread this evening. Turned out really nice!
discovered King Arthur flour 2 years ago! mainly because it was unbleached. super simple and great ingredients. I bake with it and make flour tortillas. it's AMAZING!! and feels so good to know they are good ingredients.
King Arthur Flour is the only flour I would ever use. I discovered the results of using this flour over 15 yrs ago. It became my flour of choice since then.
I almost didn’t watch this video b/c I thought it going to say something really bad about a favorite baking resource of mine. But now, wow, I love 😍 King Arthur 😍 more than ever!
I would love to work for King Arthur Flour!!! I love what they stand for and all I can I now why I love King Arthur Flour even more!!! I was scared too when i saw the title.... I would appreciate a better title then scaring me half to death!!!
On this Thanksgiving day I am grateful for the King Arthur Baking Company and all B Corporations that prove by example that capitalism does not have to be operated on the basis of greed. Mahalo nui loa! Grazie mille! Kahmsahahmnidah! Merci! Gracias! Danke! Thanks!
I had no problem getting KA flour through any of the pandemic, so far. Luckily for me, few people know how to bake or cook. Pre packaged meals flew off the shelves, but we who know how to cook and this and that into a meal.
I used to buy from King Arthur. After several orders were not shipped as promised or paid for, I no longer use them. If you do not have a need for their products in a timely fashion order from them, otherwise ...
When I use to work QA flour was one of the things I needed to test. Huge trucks worth, tiny cup sample on top. Frequently failed due to insects. Some would just grab another sample and most bugs are on bottom area and sometimes we'd find rats. Always freeze your flour and spaghetti for 3-4 days to kill bugs and eggs
@@Neil-ht8fv You're welcome. Just so you know, FDA allows a certain amount of insects in food. It's in all of our food basically. Organic is stricter and must be less amount of bugs vs nonorganic with incoming ingredients. Candy items are big time with bugs
Oh please, this is nothing new, I heard this as a kid over 50 years ago. You boil pasta and bake/cook flour products. Have you ever licked the bowl from making cake batter? Who hasn't. For freshness I have always kept pasta products and my flours in the fridge.
@@jabbaa6500 Hey dumb dumb... The fridge doesn't kill insects, only the freezer does. And most people are unaware of info I shared and I know a hell of lot working this industry since the 80's including biotech etc . I bet you have no idea what ingredients actually are on food labels for humans and pets and vitamins. Do you??? Because I certainly do!
@@shac9131 interesting. I am kind of a freak about this and I’m one of those “I wanna know but I don’t think I really want to know people.” I freeze my flour but never thought about freaking pasta. Dang!! Does that means cereals should be frozen too? What else??? I’m intrigued!
@@brandywine4000 It's not a bad idea. I've found insects, like a hundred in a stale candy bar once and there weren't any holes in the wrapper. I was a kid, my mom hid some candy so I didn't eat all at once. I raided her bedroom once. No I'm not fat or anything... I was addicted to chocolate back then. It was a 5th avenue type of candy bar. Soak all produce in a sink. I like to use grapefruit extract sold for this. Tons of bugs in especially lettuce, head types of food. They can survive regular fridge temps.
I drive 45 miles one way to buy King Arthur flour. I don't want to bake with any other brand and the fact that the company is employee owned just seals the deal. I have contacted them with baking questions and the recipes online are top notch.
I've always used KA Flour. I'm lucky because I can buy it cheap where I live (5lb bag for $1.50) at certain stores in the Kansas City, MO, area. KA Flour's corporate offices are in New England, but the wheat for the flour is grown in Kansas and is milled in Kansas City. A few stores near me carry "factory overstocks," direct from the flour mill at bargain prices. I can also buy Hecker's Flour at 5lbs for $1.80. Hecker's is made in Kansas City too. Ina Gartner only bakes with Hecker's. 😃
I make homemade bread almost daily and used King Arthur's flour,it's very good,although a little bit more expensive than the usual brand of flour I use.
I just love King Arthurs flours, I have tried all kinds but I just love the taste and the consistancy of all the flour. I am a FAN of this company and its even better now that I know it is employeed own and they have a decision in the company. I think a lot of companies would do a lot better involving their employees in the decision making. It would not have employees laying out as often nor leaving the company as often. I USE THE ORGANIC FLOURS. jUST LOVE THEM. i ALSO STARTED GRINDING MY OWN WHEAT AT HOME. BUT I STILL BUY THE FLOUR VERY OFTEN.
I have to make sourdough or wild yeast bread because commercial yeast bothers me. The 99cent store had king Arthur bread flour on for cheap. I have had trouble finding unbleached, non bromated flour and so was happy the find a good deal on the bread flour I use. Well, I went home and tried ka flour, I could not believe how great my bread turned out. The best loaf I ever made. I went back to the store and bought more, the next day I decided to stock up on it but the store was out of it, so I went to the store in the next city and bought the four 8 lb they had. At that time my reg grocery store didn't carry ka flour, and not wanting to rum out, I went the the next city over to buy more. I got plenty of flour to made lots of bread.
What's your favorite type of flour to use?
MANITOBA!!!
Bread flour is excellent!!
Bread, un-bleached all purpose and whole wheat
White Lilly! The best southern cooks only use White Lilly.
I love King Arthur white whole wheat flour, but unfortunately it's hard to find in my area. I wish more stores would carry it!
About 12 years ago I’m in a grocery store looking over every brand of flour contemplating which one to go with. As I have had poor results and not at all happy with some other brands. I saw King Arthur flour on the shelf - never seen it before. I pick up a bag, reading it over and noticed they are an employee owned company. Well that alone got me. I believe if they are invested in the company they would take a great deal of pride in their products. Well I tried their flour, absolutely delighted with it, and have been a loyal customer since.
Realize this most bakeries use KA because it makes the best bread with the highest chances of success due to the highest protein count of all the flours on the shelf (their cake flour is at 9%). There is a reason bakeries use hundreds of pounds of flour per day to use for bread all the way to pastries and beyond. Wonderful stuff, but more expensive and not as easy to find in some markets.
@@generalawareness101 I don't think you really know commercial baking.
Any bakery can use flour with the same amount of protein from a different brand.
King Arthur sources all their flour and have tight requirements of their range of protein content, ash content, absorption, etc.
These tight ranges make their flour good for quality control.
Most bakeries do not use King Arthur.
@@morehn Maybe in the shithole where you are they don't.
@@generalawareness101 I think you will find Archer Daniels Midland provides a significant amount of flour to commercial bakeries.
I second this. My baking was an iffy affair until I switched to King Arthur products.
I've switched from Gold Medal, Sapphire and store brands to King Arthur. The initial reason was it was the only UNbleached option available. But now, I'm just plain willing to spend a $1 or two more for a great product.
I know. Two bucks is nothing when it comes to feeling good about the company you're supporting.
Bread flour from King Arthur is almost 10 dollars here, I’ll keep buying my gold medal 😅
I've been buying organic flour for quite some time; glyphosate-free label is the only thing that will change that.
@@sofiabravo1994 WOW! $10 is indeed very high! I'm paying $3.50. Gold Medal is $2.98 and even Walmart store brand is $3.00. The Bread Flour from King Arthur is $4.12.
and now they ban white...stop suport racists
I use KA flour. It's expensive but worth it. If your going to make something from scratch, you should use the best ingredients. You and your family deserve it.
Been a King Arthur fan forever. This just made it even better. Thank you, King Arthur Baking Company!
I belonged to a natural food coop 30 years ago and one of our members was a professional baker. She adamantly stated she only used King Arthur Flour. I switched to using their flour and understand why she was so adamant.
I've made my own bread by hand every week for 51 years. I only use KA flour It really is a better product. If there is bread left I use it for bread crumbs to thicken soups or use in other recipes, nothing goes to waste. My grandmother, born in 1889, taught me to bake. All my life, of the friends I've made along the way I was the only one that knew how to cook. Everyone always gathers at my house and I'll whip up a pot pie, pizza, noodles, biscuits etc for a meal and everyone stares at me like I'm a magician.
Learn to cook and to share, you'll make friends. Anger softens, hearts open and friendships grow when we share a home cooked meal together.
Please share your recipe 🙂
God bless
Well said! Thank you for sharing! My mother is the one who told me to use King Arthur’s flour, because it’s the best! I love to cook & bake! Our children’s friends are always at our house, because we’re home, we feed everyone; and, and we love it! ❤️
@@fiat3879 it’s all good 👍 we here do the same thing
That's so true. Thankyou for sharing.
I’ve been using King Arthur flour for a looooong time and consequently everything I bake, comes out perfect 👍🏻
This is the best flour on the market. It is totally owned by it’s employees. You will not find a better product or company anywhere!
A decent company is a rarity nowadays, excellent King Arthur. I always buy your product, even more now. Bravo!!!!
This is the only flour I buy. Hearing and seeing this made me even more of a fan!
I wish that a company like King Arthur would come up with a way for us to "earn" the cookbooks through purchasing their flour! Like " S & H Green Stamps" back in the days of old!
In fact "Green Stamps" were everything! From kitchenware to toys, clothes, tools etc... the stamps meant more than actual money, especially during the depression era to the 1960's. My grandma used to let me lick and stick the books as a young child. My great aunt and grandma as sisters shared stamps to get new or replacement items for house that were needed, yet could be shared and used by both. Money was so tight. A & P "bought up" the plan and killed it. They still have 'a plan' they claim. But, only when you shop in "their" stores, like all stores now. ' Future coupons' just don't have the same 'affect' as to getting things you really need. Thanks, great show!!!
I loved Green Stamps. My mom and I had so much fun together.
Absolutely! Great idea! I am a King Arthur Flour frequent flyer too. It would be fun and satisfying to get “points” or a “stamp card” or something like that for product purchases. I buy many other items in addition to flour.
This would surely cost the company a lot of time and money to track this, I am guessing.
However it would be very fun, nonetheless.
@@anneolson5922 I JUST received your comment. Thank you! Hey...with "the ease" of computers? this was not supposed to be complicated. Have a great day!
@@gretchenburton7184 Thank you for your 'mom and you' comment. You made me smile!
The Costco stores here in the KC area carry the all purpose, bread flour, and sometimes the "00" style flour used for pizza baking. If you've got the room for a 12 lb bag of AP or a 10 lb bag of bread flour in your pantry, you'll find the prices to be quite reasonable.
I switched to King Arthur when I started to learn the art of baking bread. It’s my favorite!
What a great company! I'll have to buy King Arthur Flour more often. Reminds me of Bob's Red Mill which is also employee-owned. I often buy their beans, whole grains and unusual flours like millet and sorghum.
Have loved their flour for years & have bought many baking needs from them, never being disappointed. Their recipes are terrific, too. What's not to like!
The KA recipe for date nut bread is awesome as well as all of their specialty recipes. I bake bread every week and use KA bread flour exclusively. Great product and absolutely worth the extra cost especially when working with high hydration doughs. Nice to hear they are employee-oriented as well.
I don't think I have ever seen a TH-cam video that didn't have any "dislike" notification, and I watch videos about baking. Thank you for your commitment to providing home bakers with a quality product and your commitment to your employees. Happy Holidays!
I never called the company for anything-I have never had to. They are the only flour I use: bread, all-purpose, whole wheat. It is available, price-stable, consistent. If I can’t get it I don’t bake.
Gold metal always till in Costco and decided with the shortage last year to grab a 10# and and 25# bag. That leap said good bye GM. My pie crust yesterday day was fabulous and also froze up great.
Thanks
I've had equally good results with other flour brands, to be fair.
@Fred Wills "Left out" is what you infer from S Darby's opinion?
Title should be changed to "Why you should use King Arthur Flour".
I have corn allergies and ONLY use King Arthur's organic flour. It's been one of the positives of having this allergy because it really is the best. I can't eat much, but it's consistently been good to me.
King Arthur flour is legit and Worth the extra cost. Their web site has excellent recipes and how too video and step by step instruction with pro tips. My only complaint is I wish they stayed out of politics.
Oh oh politics!
I’ve left two churches because of politics!
@@pattycake1939 I love KA flour too and don't mind "politics". Truth is, politics affects every single aspect of living in America. If you're not involved, you let others decide for you. Don't leave, let your voice be heard in the community.
Oh geez, did they go woke or something? I don't tolerate neopuritanical bigot brands.
Best flour on the market, bar none. Flour consistency, taste, and results define this product. I've been using it for years.
I love King Arthur flour. I knew they are employee owned, but I didn’t know of their goodwill and high ethics. I am proud to use their products
I havent been making my own bread for 51 years (only about 30) but I unfailingly use King Arthur flour. It is the best, hands down.
It is pretty much the only decent bread flour on the US market. I do have a small historic mill in the neighborhood which grinds small batches of flour. They're not officially allowed to sell their product since it's a historic mill and not up to today's food safety standards (it's a water powered wooden mill with a stone some 100 years old.). Their flour is supreme - although only available not for human consumption - which for me doesn't matter, I bake it, I don't care about food safety requirements saying stainless steel is better than wood - personally I doubt that since wood is anti-bacterial where stainless steel is not.
Anyways, hard to find good flour to bake bread. Most bead flours out there read like my dandruff shampoo.
🛀🤣🙏🏼
I used to use King Arthur but now use Sunrise Flour-I order it on line and it is the best I have ever used and I have been baking bread for years. King Arthur us a good product though
@@patsydanec7864 Never heard of them. But man, that flour is expensive! I found a simple 00 pizza flour at a local restaurant supply store which runs $13/25lbs. It's just wheat flour and of course not organic or anything. But it also has a high gluten content and it's just wheat, not enzymes and other stuff nobody needs. So I'm using that for now. Decent flour has gotten way too expensive these days. I'm always wondering why flour with added ingredients like enzymes is so much cheaper than just plain flour. I guess they're using the sweepings and pop them up with some extra stuff so they're still bakeable, otherwise there's no explanation why flour plus stuff costs way less than flour without stuff.
Thank you, this is amazing. I really enjoyed hearing the history on King Arthur Flour. 🥰
KAAP flour makes incredible pizza. Any style and thickness. Other than Central Milling ABC+, I believe King Arthur is probably the best flour I’ve used and the price/availability make it my overall top choice
This just made me love the brand more.
Every recipe I've used from them is outstanding.
I have been using King Arthur for years, it's the only brand of flour I buy.
I first heard about them when I lived in Connecticut and my tenant mentioned it. I've used it since- over 40 years now.
We lived in Norwich, my now ex was stationed at Groton.
For many years I exclusively used KA bread flour for bread but didn't think much of their AP flour .. mainly because it only came in such a large package at my local grocers that I never purchased it. Then one year I was on a cookie spree and bought the big KA AP flour and it actually made an enormous difference in the quality of my cookies. I'm no pro, but I too use KA exclusively now for ALL my baking!
King Arthur bread flour is the best for pizza dough, been using it for years
I use a blend of their bread flour and AP for pizza. 30% bread flour for my preferment and the remainder is AP. I love KA products
@@miklovelka2114 I make cracker crust and that takes a higher percentage of bread flour. 3 cups bread and 1/2 cup AP. It works best with a super hot stone. When I do Detroit or Chicago deep dish I up the Ap
This makes me even happier that I use King Arthur flour🤗 I live near a local mill here in Lowell, Mi.
I am sold! Kind Arthur is a company that fills my heart because of their integrity and support across their efforts to provide the best to customers. They are leaders in business without reducing the quality of their products. God Bless the whole company.
I love their company and they are so friendly when you have contact them. And I really love the recipes that they have online. So great!!!! More companies in our country should be run like they do, and we would not have the issues we do in the country now. God bless King Arthur Flour!❤️
It's a shame more businesses don't adopt these vales and polices. It's better for workers, better for customers, and better for America. This is the Way.
My blood pressure went up when I saw this. I thought this was a bad review or a problem with the only flour I have used for years. Just this month I purchased 2 5er's for my holiday baking, and made pies and cakes for Thanksgiving. Next, biscuits and COOKIES!!! Trying to find bread flour now!
Bob's Red Mill products as well are good like King Arthur. I use both!
Also now employee owned.
It's one of the few acceptable brands in US. In Germany we have better flour, but King Arthur doesn't fall behind much.
King Biscuit Flour Hour, a staple of 70s Live Rock concerts
Absolutely!
LO. I remember it well
I have tried to make homemade dinner rolls for about 25 years using regular flour. I could never get them right. I started researching THE BEST ALL PURPOSE FLOUR and I read KA flour is a good flour. I bought a bag and finally, I was able to make the dinner rolls and the first try, they came out great. Since Dec. 22, I have made about 10 dozen of dinner rolls. I will forever use the King Arthur flour and no other.
Well, I've found another product I'll be switching to, permanently. A couple bucks more to support a company doing the right things? No brainer. Although, I'm sorry they changed their iconic logo.
I have a few different 1 gallon jars of king Arthur flour in the pantry. Been using it since my ealy 20's. Great stuff.
I was a huge King Arther Flour fan and all I purchased for my bread. Now that it’s King Arther Baking and the company values changes I went to BOBS RED MILL and have been very happy with their bread flour.
I have noticed a better difference in my baking using king Arthur's flour especially my pie crust. I didn't know the company was employee owned, that's a huge benefit for them at retirement! Wow!
Shame on you, Mashed! Your shameless click-bait ploy deserves a thumb down!
Don't mislead with a suggestive title.
Anybody who uses KA flour can vouch for its quality.
My aunt 83 years old always used King Author brand flower and corn meal.. I love it also but hard to find.
You can order from their website. Just brace yourself as they have an amazing amount of various baking necessities & you won't be able to help yourself. I rationalized my way around many of their offerings. ;-D
I joined the KA bandwagon after using the bread flour for my Detroit style Red Top pizzas. It’s my go-to now for nearly all my baked goods.
I only use KA.
I bake professionally, and it is the best, most consistent flour you're going to get off the shelf.
I didn't know how fortunate I was. My mother started making all our bread back in the '70s. At some point she started using King Arthur flour and keeping a sourdough culture going. That was the best bread that shall ever be, at least for me.
I don't buy a lot of flour but for sure I will buy this one from now on. Now that I know the story how could I not support it and everything this company stands for. Keep it up "King Arthur " people Americans have your back. Put this up everywhere you can and people that care will help you keep going. THANK YOU
I've always loved KAB. Great products, socially and environmentally conscientious and wonderful customer service and staff on social media to answer questions!
When my pie crusts fell apart ,I started using unbleached flour and I forgot how long I’ve used King Arthur flour. Now I use it also for the non GMO. I’m making homemade bread again since I’m not working at this time, all baking has turned out good.
Associate Ownership is the Best Corporate Model
I recently retired from an Employee Owned company - my ESOP account value means I don't have to work until I die and won't have to live outside, eating dog food.
ESOP’s are not new - however if the company goes bankrupt then employees can lose almost everything as they are treated basically like share holders and are last in line during bankruptcy proceedings. However, ESOPS offer tremendous tax advantages to the sellers of the company as opposed to seeming their interest to another company while still retaining control (ESOP members do not have voting shares in the company usually). Just look at the bankruptcy of United Airlines in the 2000’s which was an ESOP - most workers not only lost their ESOP value but since their pension contributions were used to pay for the ESOP they lost their defined benefit pensions too which were off-loaded to the PBGC and paid a few cents on the dollar and are capped.
KA really is the best all around.
Yes 2020 Lockdown was time of Baking Bread 🥖 and the aroma made everyone fell happy and hot bread and butter 🧈 was healing fortifying body mind soul
Yes, if you could find yeast. I couldn't buy, beg, order or steal yeast for months. I ordered some from Amazon and it never arrived. I couldn't find anyone to get sourdough starter from. I was limited to recipes using baking soda and baking powder or those that used whipped egg whites for loft. I have plenty of yeast now!
The recipes on their website are as consistent as their flour. Awesome company!
King Arthur’s Gluten Free - wonderful for everything I need to bake!
I just found their GF flour and I'm eager to try it out. I've bought their GF Pancake mix and been very impressed so I'm thinking it's going to be very good. Prior to this I've always used Namaste Perfect Blend so it will be an interesting comparison. : )
@@melhenline8438 I used to use Sun Mills but found it too coarse so switched to Pamela’s before finding King Arthur. Both pretty similar but I find I am using the KA more frequently.
@@lindacotter9058 I ordered a book called "The How Can It Be Gluten Free Cookbook." They have their own flour blend but also recommend KA GF flour. It's a great cookbook. I made their pumpkin bread this evening. Turned out really nice!
discovered King Arthur flour 2 years ago! mainly because it was unbleached. super simple and great ingredients. I bake with it and make flour tortillas. it's AMAZING!! and feels so good to know they are good ingredients.
Bob's Red Mill is also a totally badass company worth spending your money on.
King Arthur Flour is the only flour I would ever use. I discovered the results of using this flour over 15 yrs ago. It became my flour of choice since then.
I almost didn’t watch this video b/c I thought it going to say something really bad about a favorite baking resource of mine. But now, wow, I love 😍 King Arthur 😍 more than ever!
It’s true that King Arthur flour gives me the beat results thank you company owners
I would love to work for King Arthur Flour!!! I love what they stand for and all I can I now why I love King Arthur Flour even more!!! I was scared too when i saw the title.... I would appreciate a better title then scaring me half to death!!!
On this Thanksgiving day I am grateful for the King Arthur Baking Company and all B Corporations that prove by example that capitalism does not have to be operated on the basis of greed. Mahalo nui loa! Grazie mille! Kahmsahahmnidah! Merci! Gracias! Danke! Thanks!
KING ARTHUR is unbrominated, so I always try to buy KING ARTHUR flour. I have Whole wheat and All Purpose on hand right now.
Started baking Sourdough bread from sourdough starter from King Arthur in 2017. Bravo! Am about to dive into the Neopolitan Pizza! Yahooie!!!
I am a high school culinary teacher and King Arthur makes the best yeast I have ever tried!
EBay had King Arthur Bread flour going for $31 during the peek of the pandemic shortages. (Shipping included)
I had no problem getting KA flour through any of the pandemic, so far. Luckily for me, few people know how to bake or cook. Pre packaged meals flew off the shelves, but we who know how to cook and this and that into a meal.
I’m excited to hear of a company that is as King Author, I will consider spending the extra next time I purchase flour.
Ive been using King Arthur bread flour for my bread sour dough baking for years, it's never let me down.
It's nice to know that your Staff of Life has been so Profitable during the Pandemic! 💝
I used to buy from King Arthur. After several orders were not shipped as promised or paid for, I no longer use them. If you do not have a need for their products in a timely fashion order from them, otherwise ...
Love King Arthur!
THIS IS AN OUTRAGE!!!! I'll never buy this flour again!!!!! Thank you for the REVEALING VIDEO!
I called there hotline to ask advice about making pizza. They were so nice!!
Have used them for years...nothing better
Employee owned company. I was immediately sold when I read this, and I was not at all surprised to have great results using it.
WE NEED KING ARTHUR PLANT IN FRISCO TEXAS !!!! PLEASE COME, WE NEED THE JOBS HERE IN FRISCO, TEXAS !!!!!
When I use to work QA flour was one of the things I needed to test. Huge trucks worth, tiny cup sample on top.
Frequently failed due to insects. Some would just grab another sample and most bugs are on bottom area and sometimes we'd find rats.
Always freeze your flour and spaghetti for 3-4 days to kill bugs and eggs
@@Neil-ht8fv
You're welcome. Just so you know, FDA allows a certain amount of insects in food. It's in all of our food basically. Organic is stricter and must be less amount of bugs vs nonorganic with incoming ingredients.
Candy items are big time with bugs
Oh please, this is nothing new, I heard this as a kid over 50 years ago. You boil pasta and bake/cook flour products. Have you ever licked the bowl from making cake batter? Who hasn't. For freshness I have always kept pasta products and my flours in the fridge.
@@jabbaa6500
Hey dumb dumb... The fridge doesn't kill insects, only the freezer does.
And most people are unaware of info I shared and I know a hell of lot working this industry since the 80's including biotech etc .
I bet you have no idea what ingredients actually are on food labels for humans and pets and vitamins.
Do you???
Because I certainly do!
@@shac9131 interesting. I am kind of a freak about this and I’m one of those “I wanna know but I don’t think I really want to know people.” I freeze my flour but never thought about freaking pasta. Dang!! Does that means cereals should be frozen too? What else??? I’m intrigued!
@@brandywine4000
It's not a bad idea. I've found insects, like a hundred in a stale candy bar once and there weren't any holes in the wrapper. I was a kid, my mom hid some candy so I didn't eat all at once. I raided her bedroom once. No I'm not fat or anything... I was addicted to chocolate back then. It was a 5th avenue type of candy bar.
Soak all produce in a sink. I like to use grapefruit extract sold for this. Tons of bugs in especially lettuce, head types of food. They can survive regular fridge temps.
The only flour that I'll use... Consistent quality and it's employee owned. So, YES! It's worth any extra cost.
My grandmother four of choice. It’s all she’d use!
I drive 45 miles one way to buy King Arthur flour. I don't want to bake with any other brand and the fact that the company is employee owned just seals the deal. I have contacted them with baking questions and the recipes online are top notch.
You can order it online in bulk from Amazon and probably other stores as well.
I use King Arthur exclusively. I know it's more expensive but I like the fact I'm supporting this employee owned company.
When I was younger, they used to make King Arthur flour at the Wayside Grist Mill in Sudbury, Ma.
I've always used KA Flour. I'm lucky because I can buy it cheap where I live (5lb bag for $1.50) at certain stores in the Kansas City, MO, area. KA Flour's corporate offices are in New England, but the wheat for the flour is grown in Kansas and is milled in Kansas City. A few stores near me carry "factory overstocks," direct from the flour mill at bargain prices. I can also buy Hecker's Flour at 5lbs for $1.80. Hecker's is made in Kansas City too. Ina Gartner only bakes with Hecker's. 😃
I love how soft it is
I love King Arthur products. I wish they had kept the old logo (sigh).
I wished they wouldn't have changed the logo ...or at least they should've left King Arthur image..
I know. It was an icon of American branding.
I make homemade bread almost daily and used King Arthur's flour,it's very good,although a little bit more expensive than the usual brand of flour I use.
I just love King Arthurs flours, I have tried all kinds but I just love the taste and the consistancy of all the flour. I am a FAN of this company and its even better now that I know it is employeed own and they have a decision in the company. I think a lot of companies would do a lot better involving their employees in the decision making. It would not have employees laying out as often nor leaving the company as often. I USE THE ORGANIC FLOURS. jUST LOVE THEM. i ALSO STARTED GRINDING MY OWN WHEAT AT HOME. BUT I STILL BUY THE FLOUR VERY OFTEN.
We bake with yeast, King Arthur flour unbleached, bread flour.....is the best, thank you!!
Love making homemade rye bread with their rye flour. Fantastic product!!!
Very cool. Thanks for sharing!
I love King Arthur's flour for making my burger buns I make every week I just wish they came in 10 lb bags
I never thought about the name. I just knew it was a good quality flors.
I use King A flour, and it’s one of the Best !
I have to make sourdough or wild yeast bread because commercial yeast bothers me. The 99cent store had king Arthur bread flour on for cheap. I have had trouble finding unbleached, non bromated flour and so was happy the find a good deal on the bread flour I use. Well, I went home and tried ka flour, I could not believe how great my bread turned out. The best loaf I ever made. I went back to the store and bought more, the next day I decided to stock up on it but the store was out of it, so I went to the store in the next city and bought the four 8 lb they had. At that time my reg grocery store didn't carry ka flour, and not wanting to rum out, I went the the next city over to buy more. I got plenty of flour to made lots of bread.
There IS a difference, and King Arthur is the best. It costs more, but it's worth it for the high quality and consistency.
The title of this made it seem as if someone had an issue with KAB. It was an "all positive" review! 😍