Essential Costa Rica CINDE

Esencial Costa Rica (Essential Costa Rica) seeks to portray the people of Costa Rica as peaceful, down-to-earth and driven by a patriotic sense of protecting their quality of life.
The marketing and public relations firm behind Essential Costa Rica, Future Brand, conducted a series of focus groups among tourists and foreign visitors who were asked about their perception of Ticos. The positive responses received form an image of people in Costa Rica being:
. Warm
. Peaceful
. Committed to quality of life
. Resourceful

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Costa Rica es un gran país... Se tenía que decir y se dijo!!! 🤩