Formula DRIFT was on linear TV every year from 2004 to 2019 on G4, ESPN 2, NBC Sports, CBS Sports and SpeedTV in that time frame. Our experience was that it was a net-positive from a legitimacy perspective, but it was so much more costly and without the kind of analytics that you get on digital when streaming took off around 2012-13ish, so after COVID, we decided only to do TV if we could get a live deal and that is what we have now with MavTV, along with digital partners. That said, we never missed a year being on a "big" network from 2004 to 2019. It's not surprising he doesn't know that, as most of our demo does not really watch cable TV.
That’s honestly very interesting keeping the investment in TV. I really wish I would’ve talked about this more with Ryan Sage. Out of curiosity, if the viewership is usually significantly lower on TV and most of the demo is in streaming, why the continuous investment in keeping it on a live tv network? Can we just do another pod? Hahaha there’s so much new things happening.
@@circleofdrift Well, we don't anymore (since 2019) in the same way. Now someone pays us, which has allowed us to invest in more things, i.e.: pod, extra drones, more employees, social content, etc, but the reason we did it so long where we would pay for time and production is there were still sponsors that were interested in it and being aligned with a network. TV is nice if you can get a big network that will pay you to distribute the live content, but generally that comes with exclusivity, so the model we have is we do have a live TV deal, but it is non-exclusive and that allows us to be on digital platforms as well.
@@formuladrift ohhhhhh ok that makes more sense. I read the 2019 part wrong. Haha getting away from the exclusive network stuff seems like it’s paying off way better. I’m stoked to see how the no qualifying is going to be. I have good feelings about🙏🏼
@@circleofdrift Thanks. It's not that we were exclusive and getting paid. We were non-exclusive (still doing streaming), but WE were paying often for the time and the production. That's the difference and the reason for the cost. If we were getting paid to do it, different story.
@@formuladrift I get that. If the moneys there it’ll talk. I think it works out best for the people the way you guys have mapped it out now. Plus seems like streaming is just where the future is anyways
I can’t wait to tell people about these interviews in 10 years. We’re still in America’s golden age of drifting and very fortunate that these types of things are going into digital media to be seen for years to come
Facts bro, everyone acts like drifting is dead in America but we have the biggest collection of cars to choose from in both domestic and import options
Aaron is the United states drifting national treausre. Glad someone with the means was into drifting and sharing the experiences with newer generations. So much detalied information.
That’s your opinion and that’s okay lol I personally really enjoy his wild mind that is nonstop thinking about new ideas and how to evolve drifting!! Every innovator is a little crazy and if you can’t appreciate it then you clearly don’t appreciate things!
That was beautiful Aaron..👏 Drifting is like no other the highs and lows are wild but it's important to see the positive in all of it.. I remember on top of the palms another one of the other media guys when he asked me what I took out of this trip dw7. I told him that it's proven to me even more that anything is possible never in my life did I think I'd end up on a drift week let alone 2 now.. This drift journey of mine started with DW3 at PARC where I knew nothing about drifting just a guy with a camera who loved driving.. Some guy named Chelsea traded me media for a ride in a m3 and I was hooked.. hopefully I can make it to Texas again with you all this year! Love sharing memories with the Drift Week Fam! ❤
Oh yesh almost forgot thank you to all the heroes who helped people that were in a bad spot with engines trans / parts etc. You guys keep people in the game for something that was massively difficult to get to do and complete. Without you guys in the community. Very few of us car guys left... Fuckin sad.
I had a goal to do driftweek but now I have been traveling to different tracks with my drift club across the east coast just street driving to every event, feels more like drift life haha. Need to get a trailer and truck setup sometime then maybe driftweek would make more sense. I think street driving has been holding me back as a driver but it's a ton of fun.
Don’t know who this drifter dude is but Love these keep em coming I’m learning so much 😍 people make the sport! I will be out at Formula Drift - Tirestacks Umbrella girl. See yall there!!
2:01:45 There is indeed no grassroots to speak of in Western Europe except for some wet days. The EU drift week was mostly trailers. Guys in Germany and Netherlands get cars impounded and titles branded for having a hydraulic handbrake whilst sitting in a traffic jam. The "up in smoke thing" met up in Amsterdam yet not a single drift was done. So sadly DW in EU would not be the same :)
True, in eastern Europe it might work with countries like Poland and Russia. In the UK the drifting scene is huge especially with Ireland having the best drivers! Ice drifting in Northern Europe could have a drift week but an ICE only edition. Who knows what the possibilities are🤷🤷🤷
@@circleofdrift it would work as a spur of the moment thing in the most relaxed countries like Poland. It would not work as an organised event like DW USA whatsoever, forget it. The EU one that was done last year , as cool as Axel and Fielding and many of my other friends are on that, was not comparable because it wasn't much road driving. Also in France eco people are protesting at drift events all the time. Axel pulls off a lot but its an uphill battle in Europe and certainly nothing you could repeat 8x like we did in USA. Sadly.
Drift Week 3 was incredible for me even though I got sick with covid the day before the last track (PARC). I wish I would have kept myself in a healthier condition to complete it. Regardless, it was incredible to share the memories with a lot of my good friends.
Aaron come to homestead race way we can't drift legally in south fl imagine us down here in Miami coming to drift week that's atleast a 5k to 10k trip easily
@@JordyX8 I 100% agree with you…..but people bought those tickets…..a lot of people. My friend came out making $350 from that event. I think there were over 30 cars running at Fuel Fest. Most of the drivers that were driving all day came out making money. It was a lot of teenagers that were paying that money to do the ride alongs.
A great question to Aaron would be how do intend to continue to grow the grassroots drift scene even though it grows on its own it only dies for those that have the stacks to travel but what about getting people into drifting that don't have the bank roll offering newbies cars to drift at more beginner events even drift week has changed alot in the sense that everyone has a 500+ hp car in most cases full angle kits there are those few simple people but I feel like the simplicity needs to be more included in these events you know maybe more smaller events even though what your looking to do is drift with everyone your bank roll has always been up there not in the sense of your rich but like the cars that you have more chance then others to drift we can't get 240s anymore but anyone can get a miata and e36 or 46 but it's not simple to stsrt out in those cars in the sport now a days
![⭐ฮิตในTikTok!! ( หมูเด้ง MooDeng ) Ver. แดนซ์โจ๊ะๆ ReMix BY [ ดีเจกิต รีมิกซ์ ]](http://i.ytimg.com/vi/3krsyfWUeHU/mqdefault.jpg)
Formula DRIFT was on linear TV every year from 2004 to 2019 on G4, ESPN 2, NBC Sports, CBS Sports and SpeedTV in that time frame. Our experience was that it was a net-positive from a legitimacy perspective, but it was so much more costly and without the kind of analytics that you get on digital when streaming took off around 2012-13ish, so after COVID, we decided only to do TV if we could get a live deal and that is what we have now with MavTV, along with digital partners. That said, we never missed a year being on a "big" network from 2004 to 2019. It's not surprising he doesn't know that, as most of our demo does not really watch cable TV.
That’s honestly very interesting keeping the investment in TV. I really wish I would’ve talked about this more with Ryan Sage. Out of curiosity, if the viewership is usually significantly lower on TV and most of the demo is in streaming, why the continuous investment in keeping it on a live tv network? Can we just do another pod? Hahaha there’s so much new things happening.
@@circleofdrift Well, we don't anymore (since 2019) in the same way. Now someone pays us, which has allowed us to invest in more things, i.e.: pod, extra drones, more employees, social content, etc, but the reason we did it so long where we would pay for time and production is there were still sponsors that were interested in it and being aligned with a network. TV is nice if you can get a big network that will pay you to distribute the live content, but generally that comes with exclusivity, so the model we have is we do have a live TV deal, but it is non-exclusive and that allows us to be on digital platforms as well.
@@formuladrift ohhhhhh ok that makes more sense. I read the 2019 part wrong. Haha getting away from the exclusive network stuff seems like it’s paying off way better. I’m stoked to see how the no qualifying is going to be. I have good feelings about🙏🏼
@@circleofdrift Thanks. It's not that we were exclusive and getting paid. We were non-exclusive (still doing streaming), but WE were paying often for the time and the production. That's the difference and the reason for the cost. If we were getting paid to do it, different story.
@@formuladrift I get that. If the moneys there it’ll talk. I think it works out best for the people the way you guys have mapped it out now. Plus seems like streaming is just where the future is anyways
losey is truly a gift to grassroot drifting. thank you for everything.
100%!🙌🙌🙌
So happy Losey is here
Same!
Good chat with Aaron.
Its hilarious how he gets under peoples skin by just saying what he thinks and how he sees things.
Glad you liked the pod! He's the godfather for drifting when it comes to having conversations and educating those who want to listen
@@circleofdrift 100% man
Lone Star drift/ Aaron is who inspired my drifting.
Same! He was one of the big inspirations I had when I first got into it
Drift week has exploded my life with all the amazing people I've met! Thank you Aaron
We love Aaron!
The BC springs as a mic stand is some next-level creativity. HAHA, KUDOS brother!
😂😂😂 Glad you liked it!
@@circleofdrift 😂😂💯💯
I can’t wait to tell people about these interviews in 10 years. We’re still in America’s golden age of drifting and very fortunate that these types of things are going into digital media to be seen for years to come
Preciate it homie! This is the golden age of drifting for sure so if theres an opportunity to get involved, get involved and get out there!
Facts bro, everyone acts like drifting is dead in America but we have the biggest collection of cars to choose from in both domestic and import options
This might be the least grumpy footage of Aaron ever filmed.
Aaron is the United states drifting national treausre. Glad someone with the means was into drifting and sharing the experiences with newer generations. So much detalied information.
Exactly, couldn't have said it better
Yoooo let’s goooooooooooo!!!!!!!! Aaron is my top 3 favourite human beings in drifting!! A lot of people can learn a lot from this man!!
Hes cool but kinda hard to like him lol. His jokes are always weird and rarely funny. I feel like he has really bad social awareness skills lmaoo
That’s your opinion and that’s okay lol I personally really enjoy his wild mind that is nonstop thinking about new ideas and how to evolve drifting!! Every innovator is a little crazy and if you can’t appreciate it then you clearly don’t appreciate things!
He's a well of knowledge for sure especially when it comes to the drift community.
Glad you finally got Aaron on the podcast. He’s hilarious.
Glad you liked the pod!🙌🙌🙌
the intro was sick dude. had me hyped + Aaron is drift guru
That was beautiful Aaron..👏 Drifting is like no other the highs and lows are wild but it's important to see the positive in all of it.. I remember on top of the palms another one of the other media guys when he asked me what I took out of this trip dw7. I told him that it's proven to me even more that anything is possible never in my life did I think I'd end up on a drift week let alone 2 now.. This drift journey of mine started with DW3 at PARC where I knew nothing about drifting just a guy with a camera who loved driving.. Some guy named Chelsea traded me media for a ride in a m3 and I was hooked.. hopefully I can make it to Texas again with you all this year! Love sharing memories with the Drift Week Fam! ❤
Love to hear it man, Hell yeah🤘🏽🤘🏽🤘🏽
Oh yesh almost forgot thank you to all the heroes who helped people that were in a bad spot with engines trans / parts etc. You guys keep people in the game for something that was massively difficult to get to do and complete. Without you guys in the community. Very few of us car guys left... Fuckin sad.
I had a goal to do driftweek but now I have been traveling to different tracks with my drift club across the east coast just street driving to every event, feels more like drift life haha. Need to get a trailer and truck setup sometime then maybe driftweek would make more sense. I think street driving has been holding me back as a driver but it's a ton of fun.
Respect for that! Definitely living the drift cowboy life. I gotta experience drift week for myself if its still alive by then.
I love Losey! One of the few Pioneers of USA Drifting still in the Game!
We do too! Definitely an OG😎😎😎
nobody in the world has organised drifting events longer than Aaron.
I can't think of anyone else lol
I’m stoked for this one!!!
🙌🙌🙌
Take a shot every time Aaron cuts you off lol
Gotta love him 😂
My thoughts exactly lol
Aaron has a lot to say and can’t wait or he looses his train of thought 😂
@@Cody450sxI can relate, adhd trains of thought be so sporadic!
@@JordyX8 🐿️ trust me I get it 1000% I have it too!!
Drift Week 2 was the last drift event allowed on NOLA Kart Track.
Drift week 7 was the last drift event allowed at Adams
Wills car was a GS 300 with a 2J and three piece wheels, and four seats with the cage🤙🏻 sick
🤙🏽🤙🏽🤙🏽
I've been waiting for someone to interview Losey.
Well, here you go😂😂😂
Don’t know who this drifter dude is but Love these keep em coming I’m learning so much 😍 people make the sport! I will be out at Formula Drift - Tirestacks Umbrella girl. See yall there!!
Preciate it 🙌🙌🙌 We do this so people can learn and help grow the community!
So glad you interviewed Losey. Next is Ken, ill help if i can.
Bro intro vid was absolutely awesome!!!
Glad you liked it 🙌🙌🙌
Aaron said he's pessimistic but more like straightforward.
True! Very well spoken but also straight to the point
aa-ron has ADHD with a touch of the tism
Aaron is lord.
Absolutely Brandon wicknick for sure. And he’s one of the coolest
2:01:45
There is indeed no grassroots to speak of in Western Europe except for some wet days.
The EU drift week was mostly trailers.
Guys in Germany and Netherlands get cars impounded and titles branded for having a hydraulic handbrake whilst sitting in a traffic jam.
The "up in smoke thing" met up in Amsterdam yet not a single drift was done.
So sadly DW in EU would not be the same :)
True, in eastern Europe it might work with countries like Poland and Russia. In the UK the drifting scene is huge especially with Ireland having the best drivers! Ice drifting in Northern Europe could have a drift week but an ICE only edition. Who knows what the possibilities are🤷🤷🤷
@@circleofdrift it would work as a spur of the moment thing in the most relaxed countries like Poland.
It would not work as an organised event like DW USA whatsoever, forget it.
The EU one that was done last year , as cool as Axel and Fielding and many of my other friends are on that, was not comparable because it wasn't much road driving. Also in France eco people are protesting at drift events all the time. Axel pulls off a lot but its an uphill battle in Europe and certainly nothing you could repeat 8x like we did in USA.
Sadly.
ESPN 8. The Ocho. Dodgeball. Great movie
Drift Week 3 was incredible for me even though I got sick with covid the day before the last track (PARC). I wish I would have kept myself in a healthier condition to complete it. Regardless, it was incredible to share the memories with a lot of my good friends.
🤘🏽🤘🏽🤘🏽
Very good drift talk thx guys❤
🙌🙌🙌
Great interview, Aaron is awesome.
Preciate it G 🙌🙌🙌 Agreed!
I actually rode in aarons r33 at a daily drifter event in san antonio.
It was a skyline. I remember it!
Aaron come to homestead race way we can't drift legally in south fl imagine us down here in Miami coming to drift week that's atleast a 5k to 10k trip easily
FYI….Fuel Fest in Florida was charging ride alongs at $75 to $100 per person, per lap. The payout to the driver was 40% to 50% per ticket.
$100 a lap is a joke 😂
@@JordyX8 I 100% agree with you…..but people bought those tickets…..a lot of people. My friend came out making $350 from that event. I think there were over 30 cars running at Fuel Fest. Most of the drivers that were driving all day came out making money. It was a lot of teenagers that were paying that money to do the ride alongs.
Losey has done more for drifting than tsuchia at this point
For real man. Sad that NOBODY will take the torch when the time comes. He can't do it all forever.
Drifting is reaching the start of its Golden Era in the US so its only up from here😎😎😎
i remember the drift El Camino!
Hell yeah 🤙🏽🤙🏽🤙🏽
@@circleofdrift if I remember correctly didn't it have an automatic transmission too?
@@burninruber60 it sure did
Yeah!
🙌🙌🙌
Love the Dodgeball reference
😂😂😂Me too
Sim drifting gang-gang!! Also RC Drift gang-gang. LFG!!!
Yessirr!
Do a only florida drift week since Florida is so huge like tx
Sim drifting is epic!!
Agreed!
A great question to Aaron would be how do intend to continue to grow the grassroots drift scene even though it grows on its own it only dies for those that have the stacks to travel but what about getting people into drifting that don't have the bank roll offering newbies cars to drift at more beginner events even drift week has changed alot in the sense that everyone has a 500+ hp car in most cases full angle kits there are those few simple people but I feel like the simplicity needs to be more included in these events you know maybe more smaller events even though what your looking to do is drift with everyone your bank roll has always been up there not in the sense of your rich but like the cars that you have more chance then others to drift we can't get 240s anymore but anyone can get a miata and e36 or 46 but it's not simple to stsrt out in those cars in the sport now a days
This coming out after FD announced they’re killing single run qualifying is sooo funny
This was recorded a few weeks ago lol
TIL Brit has an OF 😱🤯 I’ve followed those two since like 2018 and I had no idea 😂 I just thought Kevin was sugar papi 😂
😂😂😂Someones gotta pay for the tires
Drift dad FTW
M240i F22 manual might be a good future drift chasis but, sadly, not too common either. But getting cheaper..
The new BMWs are definitely gonna be the next generation of chassis
must do driftweek before i die :D
SAME!
Fast forward to present day where fd did in fact get rid of quali lol
Makes me want to build a car
Do it! Its worth it especially when you're out with your homies shreddin
New edge sn95 owner here, I love my car to death. By far the easiest car to drift. Plenty of torque to kick it out.
Good to know
So Jonathan Cash took Nate’s idea for the Cadillac XLR LOL
Aarrrronnnn one piece that's our shit we have in common became dads had to catch up on one piece 🤣 I'm caught up tho buddy get itt!!!
🤘🏽
🤙🏽🤙🏽🤙🏽
Can confirm, rotaries are pieces of shit. 😂 but I like em.
😂😂😂at least they sound gnarly
I’m back
yoooo
2:09:53 😂😂😂😂
😂😂😂
Aaron doesn't look comfortable in that tshirt lol
Bumz
🤙🤙🤙
Bums lol
lol
Podcaster gets podcasted.. wait wut
😂😂😂podception
@@circleofdrift 🤣🤣
Aaron has to be one of my least favorite people in drifting. It’s painful to hear him talk
Why?
🫡🤙
#CommentForTheAlgorithm
🙌🙌🙌