Gerald Ratner - "Business Acquisition is the ONLY way to grow"
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- เผยแพร่เมื่อ 11 มิ.ย. 2024
- Your free training on how to buy a business without cash is here: bit.ly/497IfoZ
How do you rapidly grow a retail business from a single shop in Richmond to a High Street empire of more than 2,500 stores?
By using a strategy of business acquisition over organic growth.
When Gerald Ratner was looking to expand his jewellery retail business he understood that acquiring and merging business, often competitors, was the fastest path to build a dominant brand.
Although the comeback story of one of Britain’s most successful entrepreneurs has been well-told, the story of how he built a business empire with 2,500 stores and £1.2 billion in sales shows how acquisition can be a better strategy than organic growth.
I recently invited Gerald to speak with me at one of my Mastermind events. We have today published a video on my TH-cam channel where he explains how he used acquisition and aggressive marketing to grow and dominate his sector.
It is worth watching if you are still not convinced that acquisition is a better way to grow a business.
In this video, you will discover…
- How Gerald had a masterstroke and moved to buy his fiercest competitor to grow the business
- Why he believes that there is no competition between acquisition and organic growth
- Why the combination of acquisition and aggressive marketing proved a winner in the market
- The highly unusual and creative way Gerald bought his competitor’s business when he couldn’t get financing
#businessacquisition #buyingabusiness #businessbuyingstrategies - แนวปฏิบัติและการใช้ชีวิต
If you enjoyed this video and would like to take the next step to learn the best ways of buying a business, without risking your own cash, you can access my free training at bit.ly/497IfoZ Thank you!
Veryyyy insightful
Followed Gerald for years - he sounds a bit cockney gangster here compared to older videos I've seen ! Brilliant interview focusing much more on the detail of the journey. Love the story of getting control of HS.
Glad you enjoyed it
First video i've seen of yours and just want to say thank you! This is amazing content
Glad you enjoy it!
That thought on systems was poignant. The small details create huge leverage points.
Isn't this old guy the one who is a text book marketing case of how a top ceo's or top management can make a blunder in a public speech???
forgot the name of that famous jewellery UK business that took a big hit in the late 80s or 90s don't remember exactly the time period
that company I believe if not mistaken lost serious big time revenues by talking something that was not taken as a joke by market investors and I believe the stocks collapsed
Quality👍
Your email campaign WORKS!
Can you share the strategy with me?
Anyone know the watch - is it a Cartier? Like it a lot
The text is annoying! But an interesting video
This is the point: starting a business is for youngsters: once something goes wrong you still have time and health to face a big problem and sort it out_ despite the fact that LUCK always plays an immense role in it.
you get more "lucky" when you are surrounded with people smarter than you and more professional than you are of course you need to be really generous of them to keep them loyal to you
John D Rockefeller wasn't a chemist or engineer knew nothing about oil extraction or oil refining processes but hired a lot of engineers and chemists and other experts in his Standard Oil
He was however a very good accountant and was passionate about facts figures and numbers
Exactly! Andrew Carnegie is another excellent example of this. These men are the visionaries, the see the future unfolding before them, and act accordingly.
@@opreadumitru1
Nice when you get a leg up
Aquisition will always be the only way for someone who thinks aggressive marketing is offering 50% off… nailed discount retail, but not overly sophisticated 😂
The ratner effect
He was also connected. Forgets to mention that part
Connected to whom?