iCAN 2023 Keynote Speaker: Howard A. Lim (HOW Creative)

CLASS TITLE: How to Rise Far Above Your Competition
Howard A. Lim, President of HOWCreative.com
Your brand must stand for something. One of the most important aspects of differentiation is brand positioning, or how a brand is positioned against its competitors in the marketplace as well as against its sibling brands. The clearer your position, the more likely you are to stand out as a billboard in the consumer’s mind. Are you thinking too small when it comes to your brand? As the visual foundation of your company, your brand has the power to influence sales, shareholder value, and relevancy. Fortune 500 branding and business architect Howard A. Lim will show you how to define your UBP (Unique Buying Proposition) to customers, strategic partners, and investors. You'll gain insights on how to leverage your brand and business-regardless of what product or service you sell-to give you a competitive edge and maintain a winning strategy for months and years to come. Armed with real-life case studies from Howard's experience building Fortune 500 brands, you can turn your business into a unique brand that provides a memorable experience.
5 Key Takeaways:
• Revamp your brand positioning to implement growth now and in the future
• Create a world-class strategy that makes your brand stand out from competition
• Discover branding secrets used by Fortune 100 companies to secure more sales and long-term customer loyalty
• Avoid common branding mistakes that prevent your brand from being distinctive
• Learn how to instantly convey the unique purchase proposition in today’s market climate
We welcome all iCAN 2023 participants to watch this special keynote presentation by Mr. Howard A. Lim, the President of HOW Creative based in Los Angeles, California, USA. He was formerly the Chairman of the Jury at INPEX® "America's Largest Invention Trade Show". Now, he is the Co-Chairman of the Jury at iCAN (2016 - current).
An award-winning business and branding architect™, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®. For over 30 years, Mr. Lim has represented a vast array of all size business from startups to Fortune 500 brands, including Apple, Honda, Disney, DreamWorks, Acura, Xerox, Oracle, Cirque du Soleil, Lakeshore Entertainment, Mattel, Jakks Pacific, Northrop, ATT, Paramount Pictures, and HP, just to name a few. His contributions have added billions of dollars to clients' profits, to the greater value of the brand, and to the company’s equity.
Mr. Lim is the author of Authentic Branding® and is a frequent speaker, judge, presenter and panelist at conventions and business conferences. He regularly hosts seminars and workshops and has taught more than 100,000 entrepreneurs and all size business owners on how to build differentiated brands that connect with customers intellectually and emotionally. As a Business and Brand Architect™, Howard A. Lim is passionate about business and brand designing and building. Using his rich and diverse experiences, Mr. Lim has developed and refined a complete, trademarked, integrated process that blends business and branding. This process has crafted compelling, world-class businesses and brands for all sizes that are embraced and understood across all channels.
#iCAN2023 #The8thEdition #KeynoteSpeaker #HowardLim #invention #innovation #competition #Canada