6 Ways to Use Google Keyword Planner for Keyword Research
ฝัง
- เผยแพร่เมื่อ 30 พ.ค. 2024
- Keyword research doesn’t have to break the bank. In this video, we delve into six easy ways to leverage Google Keyword Planner-a free tool-to uncover valuable insights. From brainstorming seed keywords to identifying lucrative opportunities, we’ve got you covered.
Chapters (Timestamps):
00:00 Introduction
00:40 #1: Brainstorm Keywords
05:25 #2: Discover Keyword Clusters
07:32 #3: Discover Accurate Search Volume
11:31 #4: Discover Competitor Keywords
13:23 #5: Page Level Keywords
14:39 #6: Find Lucrative Keywords
17:33 Outro
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How to Do Keyword Research for Free in 2024 & Beyond
► • How to Do Keyword Rese...
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A good lecture that will benefit all who have followed this excellent explanation.
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Thank you so much Sir ❤
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Thanks Jack ... very helpful .. much appreciated
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Thanks Jack, this video was so helpful
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Your videos are very useful and provide lots of information. I have received lots of help after watching this post, please continue to share this kind of information. Thank you.
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Great breakdown on using Google Keyword Planner. Entrepreneurs should also analyze the keyword difficulty score to prioritize terms with a balance of high search volume and low competition, which can often lead to quicker wins in SEO.
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Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!
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this is a very helpful video thanks for sharing this knowledge
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Hi Jack, Thanks again for sharing your time and expertise. It's been incredibly helpful.
I have a question about "Grouped View" where you mentioned that it's not necessary to write an article for every possible search term but rather to group them based on intent.
I'm struggling to understand which keyword represents the intent that groups multiple searches together. Is it the "group name"? Could you please elaborate on this?
I find myself in a situation where I "should" (foolishly with my inexperience) write multiple articles for different keywords that share the same intent. For instance, consider "entertainment for events." If I write an article for this category, do I still need to write one for "corporate event entertainment" and one for "private event entertainment"?
Hello, thank you for your comment.
Yes, the group name represents the primary keyword. It is essential to analyze and categorize keywords based on their intent to optimize content effectively for search engines.
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
Thanks for good explanation
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Very helpful 🎉
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Very Helpful video 💖💖✔✔
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@@RankMath ok, I have a question. Is SEO a good Career?
Hello, thank you for your comment.
SEO can be a very good career choice, especially if you find the world of digital marketing interesting.
If you are interested in pursuing a career in SEO or enhancing your existing skills in this field, the SEO Course by Rank Math can be a valuable resource to help you achieve your goals.
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
@@RankMath Thank You 💖💖
Hello,
You are always welcome. Feel free to get in touch if you have questions.
Awesome
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thanks
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Jack, the grouped keywords that the keywords planner does for you does it group straightforward by the search intent as per the example you gave just before? Or do we need to check each group manually? I would expect being a Google tool, it is grouping it by intent 100% accurately because Google got access to all searches and keywords etc?
Hello, thank you for your comment.
Keyword Planner groups keywords by similar meaning, not necessarily search intent. You'll need to review them manually to categorize by intent (informational, transactional, etc.). Even Google's tool can't perfectly group due to language nuance and evolving search trends.
For better grouping, you can:
- Analyze individual keywords within each group.
- Consider using additional intent analysis tools (be cautious, some require verification).
- Think like your target audience - what are they searching for at different buying stages?
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
Hi jack!
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How can we do things for entities free and efficiently, my focus is to do things that google prioritizes in their new processes rather than their old lexical ways
Hello, thank you for your comment.
To optimize your content for entities efficiently and in line with Google's new processes that prioritize entities, you can follow these steps:
1. Focus on Entity-Based Content: Create content that revolves around entities rather than just keywords. Identify the main entities related to your topic and ensure they are well-defined and connected within your content.
2. Structured Data Markup: Implement structured data markup using Schema.org to help search engines understand the entities on your website better. Use nested Schema to provide a hierarchical structure to your data, making it easier for Google to interpret.
3. Optimize for Local SEO: If your business has a physical location or serves specific areas, optimize for local SEO. This includes creating content that emphasizes local entities, such as location-specific keywords and structured data for local businesses.
4. Utilize AI for Content Generation: Leverage AI tools like Rank Math's Content AI to assist in generating content ideas, finding relevant keywords, and creating high-quality content. Ensure that the AI-generated content is reviewed and enhanced by human input to maintain quality standards.
5. Stay Updated with Google's Guidelines: Regularly check Google's guidelines and updates related to entities and structured data. Google often releases information on how they prioritize entities in search results, so staying informed will help you align your strategies accordingly.
By following these steps, you can optimize your content for entities effectively and in a way that aligns with Google's current focus on entities over traditional keyword-based approaches.
Hope that helps and please do not hesitate to open a support ticket here: rankmath.com/support
We look forward to helping you.
@@RankMath but I have a topical map where my topics are already there for me to cover it entirely so I can’t choose which topics to write about outside of the map, but when it comes to identifying the entities for each topic how do I do this? I don’t know how to go about this I have rank math pro just don’t know how to use it to identify the entities as you said.
Hello, and thank you for your comment.
We have a detailed KB that lists down all possible Schema types that are supported by Google: rankmath.com/kb/rich-snippets/
If you still need assistance, please open a support ticket here rankmath.com/support/ and our support team would be happy to get back to you.
What this days keyboard planner is stopping?
Hello, thank you for your comment.
Google Keyword Planner don't inherently stop anything. They are designed to help you with keyword research for your content or advertising campaigns.
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
⏰ TIMESTAMPS:
0:00 - (🎥) Introduction to adding emojis to TH-cam titles and descriptions
0:20 - (🔍) Where to find the Google Keyword Planner in Google Ads
1:19 - (🇨🇦) Targeting a specific country audience with the Keyword Planner
2:37 - (🗳) Narrowing down keyword ideas using filters
3:27 - (🗃) Grouping keyword ideas into clusters
4:47 - (📈) Getting search volume data without running ads
6:11 - (🌐) Finding keywords a website ranks for
7:20 - (📄) Seeing what keywords an article can rank for before writing it
8:00 - (💰) Using keyword data to optimize for ad revenue
8:38 - (📝) Summary and conclusion
🔑 KEY TAKEAWAYS:
✅ Use the Google Keyword Planner to discover new keyword ideas and get search volume data
✅ Target specific locations and use filters to refine keyword suggestions
✅ Group keywords into clusters to target a topic with one optimized article
✅ See search volume by maximizing daily budget in the Keyword Planner forecast
✅ Find keywords competitors rank for by entering their URLs
✅ Preview what keywords an article can rank for before writing it
✅ Identify high-value keywords that can generate more ad revenue
👍 BENEFITS OF THIS VIDEO:
✔ Learn to use the Google Keyword Planner for TH-cam SEO
✔ Discover actionable techniques to find the best keywords
✔ Get search volume data for free without running ads
✔ Optimize videos to rank for more relevant keywords and generate ad revenue
👎 CONS:
❌ Some advanced techniques require a good understanding of the Keyword Planner
❌ Free search volume data is limited compared to active ad campaigns
Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.