The Shocking Truth About KPIs Most Businesses Ignore

Dive into an incredible conversation with John Morris, the founder and CEO of Fiscal Advocate, on today’s podcast episode!
John’s journey is nothing short of inspiring. From starting a digital marketing agency, Rise Interactive, at the age of 30 to building it into one of the world’s largest independent digital agencies over 16 years, John has mastered the art of business growth.
In this episode, John unpacks his strategic frameworks, shares valuable insights on revenue management, and emphasizes the importance of focusing on the right metrics for business success.
Plus, John’s passion for learning and building world-class companies shines through as he discusses his latest venture, Fiscal Advocate.
⭐️ Episode Highlights (Timestamps):
• 0:26 - Introduction to John Morris, founder and CEO of Fiscal Advocate.
• 0:44 - John’s background: Building Rise Interactive into a top digital agency.
• 2:34 - Strategies for building a company with a long-term view.
• 3:04 - Insights on the pursuit of world-class service.
• 6:45 - How John’s marathon training influenced his business mindset.
• 11:05 - The three essential KPIs for a healthy business.
• 17:24 - The importance of gross margin in professional service companies.
• 20:15 - Making strategic decisions for company growth.
• 24:36 - Transitioning from running a digital agency to founding Fiscal Advocate.
• 30:37 - How Fiscal Advocate uses AI for business forecasting and decision-making.
John shares how Fiscal Advocate can help your business make more informed financial decisions and provides practical advice on utilizing data for success.
If you’re looking to gain insights into managing your business finances more effectively, visit fiscaladvocate.com to learn more!
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Share your thoughts and questions for John in the comments below - we’d love to bring him back for another in-depth discussion.
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⭐ Episode Highlights (Timestamps):
• 0:26 - Introduction to John Morris, founder and CEO of Fiscal Advocate.
• 0:44 - John’s background: Building Rise Interactive into a top digital agency.
• 2:34 - Strategies for building a company with a long-term view.
• 3:04 - Insights on the pursuit of world-class service.
• 6:45 - How John’s marathon training influenced his business mindset.
• 11:05 - The three essential KPIs for a healthy business.
• 17:24 - The importance of gross margin in professional service companies.
• 20:15 - Making strategic decisions for company growth.
• 24:36 - Transitioning from running a digital agency to founding Fiscal Advocate.
• 30:37 - How Fiscal Advocate uses AI for business forecasting and decision-making.