Need help implementing Mixpanel as part of a powerful MarTech stack? Let’s work together to optimize your tools and drive growth. Get in touch: rubenugarte.com/martech
Lifecycle analysis usually involves grouping users into groups and then seeing how those groups are changing. For example, you may have a group of New Users, Active Users, Power Users, and Dormant Users. Individuals would move through those groups; each group requires a different strategy for engagement/communication.
@@rubenugarte That makes sense. I'm wondering how the Event Lifecycle column in the template relates to that type of analysis, or does that column serve a different purpose?
Yes, the template merely uses that column to group events into logical categories like Acquisition, Retention and Onboarding. It's not really needed and it was added as an optional column (like Website Section). I would instead focus on the 5 - 10 key events that should be implemented first, across the entire product.
This is great. Im currently looking for a GDPR. non-cookie analytics tool for my small e-commerce and Mixpanel free version seems to have it all for my needs?
I may make a video about this in the future but Mixpanel does have a document with best practices here: docs.mixpanel.com/docs/tracking-best-practices/server-side-best-practices
Would you say that MixPanel is a good fit for a company that doesn't have any engineers in house? We're a small marketing company, and I'm more or less familiar with setting up Google Analytics and Google Tag Manager, but I don't know Javascript or HTML or anything like that, nor do I have the ability to directly edit those things on our website. I was able to get the basics for MixPanel set up using Google Tag Manager, but I have no idea how to do things like track link clicks, outbound link clicks, form fills, or create those user profiles you covered. Are there codeless methods you can use to set all of that up? Can I make tags in Tag Manager for all of these things and if so, do you happen to know of any guides for those methods? I appreciate any and all advice!
I have set up Mixpanel only through GTM tags. However, I'm not sure if your GTM setup will make sense for Mixpanel. I would actually explore tools like Heap.io or PostHog. Both of these tools have something called autocapture that makes it easier to collect data without writing code. It's similar to what you can do with GTM but it is done automatically for you. Autocapture is more limited than what you could do with engineers but it could be good enough for you're looking for.
Hey can you tell me how can i import my Mixpanel data into google sheets? a lot of my time gets wasted scrolling thorugh mixpanel and download the sheet and update it. We can discuss this over a mail if you want
Mixpanel has page dedicated to this: docs.mixpanel.com/docs/tracking-methods/integrations/google-sheets It uses a plugin for Google Sheets and there's a video walkthrough by Mixpanel.
Mixpanel now has a native Google Sheets integration that allows export and import. See that here: docs.mixpanel.com/docs/tracking-methods/integrations/google-sheets
![Amplitude Tutorial: Get Started in 49 Minutes [2024 Update]](http://i.ytimg.com/vi/wnJyhbsibu0/mqdefault.jpg)
Need help implementing Mixpanel as part of a powerful MarTech stack? Let’s work together to optimize your tools and drive growth. Get in touch: rubenugarte.com/martech
Wow! Great video and really helpful. Thanks Ruben
Glad it was helpful!
Elite overview. Thank you!
You're welcome!
Fantastic video. Thanks for all the info
Glad it was helpful!
This was very helpful! Could you say more about the Event Lifecycles?
Lifecycle analysis usually involves grouping users into groups and then seeing how those groups are changing. For example, you may have a group of New Users, Active Users, Power Users, and Dormant Users. Individuals would move through those groups; each group requires a different strategy for engagement/communication.
@@rubenugarte That makes sense. I'm wondering how the Event Lifecycle column in the template relates to that type of analysis, or does that column serve a different purpose?
Yes, the template merely uses that column to group events into logical categories like Acquisition, Retention and Onboarding. It's not really needed and it was added as an optional column (like Website Section).
I would instead focus on the 5 - 10 key events that should be implemented first, across the entire product.
This is great. Im currently looking for a GDPR. non-cookie analytics tool for my small e-commerce and Mixpanel free version seems to have it all for my needs?
Yes, Mixpanel can work without cookies through a backend implementation (Ruby, PHP, etc).
@@rubenugarte Is there any tutorial for that? Thanks.
I may make a video about this in the future but Mixpanel does have a document with best practices here: docs.mixpanel.com/docs/tracking-best-practices/server-side-best-practices
Would you say that MixPanel is a good fit for a company that doesn't have any engineers in house? We're a small marketing company, and I'm more or less familiar with setting up Google Analytics and Google Tag Manager, but I don't know Javascript or HTML or anything like that, nor do I have the ability to directly edit those things on our website.
I was able to get the basics for MixPanel set up using Google Tag Manager, but I have no idea how to do things like track link clicks, outbound link clicks, form fills, or create those user profiles you covered. Are there codeless methods you can use to set all of that up? Can I make tags in Tag Manager for all of these things and if so, do you happen to know of any guides for those methods?
I appreciate any and all advice!
I have set up Mixpanel only through GTM tags. However, I'm not sure if your GTM setup will make sense for Mixpanel.
I would actually explore tools like Heap.io or PostHog. Both of these tools have something called autocapture that makes it easier to collect data without writing code. It's similar to what you can do with GTM but it is done automatically for you.
Autocapture is more limited than what you could do with engineers but it could be good enough for you're looking for.
Hey can you tell me how can i import my Mixpanel data into google sheets? a lot of my time gets wasted scrolling thorugh mixpanel and download the sheet and update it. We can discuss this over a mail if you want
Mixpanel has page dedicated to this: docs.mixpanel.com/docs/tracking-methods/integrations/google-sheets
It uses a plugin for Google Sheets and there's a video walkthrough by Mixpanel.
Mixpanel now has a native Google Sheets integration that allows export and import. See that here: docs.mixpanel.com/docs/tracking-methods/integrations/google-sheets