What Is Tokenization?

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  • เผยแพร่เมื่อ 7 ธ.ค. 2015

ความคิดเห็น • 197

  • @r0dr1
    @r0dr1 8 ปีที่แล้ว +182

    The music is awful for this kind of video :(

    • @JohnPray
      @JohnPray 8 ปีที่แล้ว +7

      +r0dr1 Thankfully it ends at about 1:05.

    • @JarqueDeJota
      @JarqueDeJota 4 ปีที่แล้ว +2

      absolutely awful...

    • @propa9327
      @propa9327 4 ปีที่แล้ว +4

      Y’all are lame

    • @animeuploadssubbedhd5623
      @animeuploadssubbedhd5623 3 ปีที่แล้ว +1

      @@propa9327 its a fact pls

    • @Joro18542
      @Joro18542 2 ปีที่แล้ว +1

      early playboi carti type beat

  • @milosdunjic8718
    @milosdunjic8718 4 ปีที่แล้ว +33

    Bank doesn't issue token ;-)
    It is payment network (Visa, MasterCard, ...)
    Visa and MasterCard are NOT ACQUIRERS :-)

    • @ecarrasco2635
      @ecarrasco2635 2 ปีที่แล้ว

      Just saw this video 2021, is the payment network completely owned and maintained by visa, mastercard, ..? Thanks for sharing I'm trying to educate myself on the correct terminology

    • @mariatravnitskaya2375
      @mariatravnitskaya2375 2 ปีที่แล้ว

      Hi Miloš, could you answer, is it the shop's (provider's) bank who's the aquirer?

    • @marjkamil
      @marjkamil 2 ปีที่แล้ว

      Acquirer is the processor

    • @Carlyuuazhb267
      @Carlyuuazhb267 ปีที่แล้ว

      after watching many videos about tokenization, they were talking about this topic differently, eg., who is the token generator, Bank, Visa, or Google Pay? who keeps our raw credit card data, Bank, Visa, or Google Pay? what data does google pay keep about our credit card, just a token or also encrypted credit card number?

    • @Carlyuuazhb267
      @Carlyuuazhb267 ปีที่แล้ว

      Hi @Milos, i think this video explains it very clearly but slightly wrong, if we change the Bank to Visa, change the arrow to point to Google instead of Acquirer, then Google validate the token with Visa, all should be good?

  • @damejelyas
    @damejelyas 6 ปีที่แล้ว +14

    make video speed 1.5 you won't regret it !

  • @GNarcis
    @GNarcis 4 ปีที่แล้ว +5

    You're basically giving the information to Google, who will then charge advertisers extra to get your information. It's basically replacing one evil for another. So tokenization is a fancy word for giving your data to someone else.

    • @carlxy945
      @carlxy945 4 ปีที่แล้ว +2

      this is where Blockchain comes in to remove middle men like apple or google

  • @ecarrasco2635
    @ecarrasco2635 2 ปีที่แล้ว +9

    I really loved this 🔥 thanks for your creative touch too, made learning the topic enjoyable

  • @icekermit
    @icekermit 5 ปีที่แล้ว

    Very good and succinct explanation of tokenization!

  • @onthegocode1443
    @onthegocode1443 ปีที่แล้ว +1

    Dude, you explained it so well thank you!

  • @siyawat
    @siyawat 4 ปีที่แล้ว

    Amazing information. Many Thanks

  • @coreyword
    @coreyword 9 หลายเดือนก่อน

    This was a very good explanation and effective use case scenario. Thank you and great job.

  • @JubinMal
    @JubinMal 3 ปีที่แล้ว

    great combination of everything!!

  • @husainghuloom8040
    @husainghuloom8040 ปีที่แล้ว +5

    Wonderful explanation, really simple and clear. Although all we have done is instead of giving this data to the merchants, we are giving this data to Google and Apple. Need technology to make the middle man obsolete .. merchant or android or apple .. they all need to go.

    • @Kameron-The-Crafter
      @Kameron-The-Crafter ปีที่แล้ว

      Can't servers are needed and there very pricy to run.

    • @taylorbumbum
      @taylorbumbum ปีที่แล้ว

      This video could use an update.
      But a lot of online merchants do create tokens to process payments directly like Uber, skip the dishes, Amazon.
      Those merchants create a token and directly charge the financial institution.
      It goes amazon > financial institution
      Not
      amazon > Apple Pay> financial institution.

    • @qwertyasdfg7782
      @qwertyasdfg7782 5 หลายเดือนก่อน

      dude you are simply saying use blockchain/crypto currency 😅

  • @shayshay8295
    @shayshay8295 2 ปีที่แล้ว

    Great video, thanks!

  • @hajres93
    @hajres93 ปีที่แล้ว

    That was easy and simple, thank you.

  • @giridharkumar1999
    @giridharkumar1999 4 หลายเดือนก่อน

    Thanks for simple & clear explanation !!

  • @StrokeToSail
    @StrokeToSail 6 ปีที่แล้ว +72

    Good explanation of tokenization but 8 minutes of "creative effort" to describe a 2-minute thought! ugh

  • @Donnie_Khan
    @Donnie_Khan ปีที่แล้ว +3

    One of the best explaination of Tokenization on the net. Good Job, hope to see more payment related videos i the future. Cheers

  • @shahbazjmd7554
    @shahbazjmd7554 ปีที่แล้ว

    Nice information ☺️

  • @HenrideNavacelle
    @HenrideNavacelle 4 ปีที่แล้ว +1

    Thank you for the video! :-) . is the token # different each time you use Android pay?

  • @carcamp5451
    @carcamp5451 5 หลายเดือนก่อน

    Amzing job 🎉

  • @geraldodom5566
    @geraldodom5566 4 ปีที่แล้ว

    Everyone seems to understand it, but I haven't a clue. You move toO fast, and the music makes me want to go straight up!!

  • @azwarinaazman
    @azwarinaazman 11 หลายเดือนก่อน

    Thank you for the easy explaination!

  • @hashamniazi3402
    @hashamniazi3402 2 ปีที่แล้ว

    Wow You're explaining in well form, admireable

  • @jajack9537
    @jajack9537 ปีที่แล้ว

    Cool beats..great video

  • @jesuscanales5606
    @jesuscanales5606 11 หลายเดือนก่อน

    Excellent video.

  • @TecraCoin
    @TecraCoin 3 ปีที่แล้ว

    Thank you!
    now you can use tokens for investing in startups

  • @ThaiyaWaronja
    @ThaiyaWaronja 7 ปีที่แล้ว +13

    very well explained...forget about those who come to listen to the music as if this was a music video !!

  • @rodcmont
    @rodcmont ปีที่แล้ว

    this video is crazy, dude. funny and helpful. nice.

  • @ASMX_Group
    @ASMX_Group 7 หลายเดือนก่อน

    Excellent explanation

  • @mrtu4509
    @mrtu4509 8 หลายเดือนก่อน

    Thank Brendan, the best video of payment explanation 🎉

  • @aravindgovindaraj
    @aravindgovindaraj ปีที่แล้ว

    simple and easy... Thanks mate

  • @monstermadzune4563
    @monstermadzune4563 หลายเดือนก่อน

    hi Brendan, warm greetings from Kazakhstan. Thank you for this video and explanations, very useful material and information.

  • @emperor3355
    @emperor3355 3 หลายเดือนก่อน

    Thank you for this video, it has really help alot, but i want to know, if my phone is stolen, will the thief be able to use my phone and pay for random stuff in a store? or those it have a password of its own?

  • @jodybuchanan8269
    @jodybuchanan8269 4 ปีที่แล้ว

    Interesting Concept

  • @jsotomayorgray
    @jsotomayorgray 11 หลายเดือนก่อน +5

    Brendan, this is fantastic. Thanks for sharing your knowledge in such a understandable format.

  • @la670
    @la670 ปีที่แล้ว

    Thank you!!

  • @danjohnson7289
    @danjohnson7289 ปีที่แล้ว

    This is the best video on tokenisation ever created

  • @abhisawant9468
    @abhisawant9468 3 ปีที่แล้ว

    Thanks A Lot ..... easily explained

  • @lemikanadeola7442
    @lemikanadeola7442 ปีที่แล้ว

    thanks for the explanation, every other video keeps me confused.... you just answered my question......😊

  • @hardwaybets
    @hardwaybets ปีที่แล้ว

    Brilliant!

  • @jacobpalatino1113
    @jacobpalatino1113 6 ปีที่แล้ว +20

    Now the merchant doesn´t know that sensitive information about you. Google & Apple do... wonderful

    • @carlxy945
      @carlxy945 4 ปีที่แล้ว

      @Caz L Orrell exactly,, tokens like XRP and XLM will solve this issue without any privacy issues....

    • @Chris-sz9hz
      @Chris-sz9hz 2 ปีที่แล้ว

      Was thinking the same, not sure how it's better for the customer but more data for big tech

  • @desislavpetrov2201
    @desislavpetrov2201 ปีที่แล้ว

    genius explanation

  • @gazart8557
    @gazart8557 หลายเดือนก่อน

    Shoert and sweet. Love it

  • @galileoprotocol.official
    @galileoprotocol.official 5 หลายเดือนก่อน

    Great explanation! Your video is fantastic! If given a possibility for interview, would you be up for it? 🙌

  • @lex8799
    @lex8799 10 หลายเดือนก่อน

    Thank you so so much

  • @qh3376
    @qh3376 4 ปีที่แล้ว

    Am I the only one who actually enjoys the music?? Creative and informative video!

  • @StudyNotesandTheory
    @StudyNotesandTheory 5 ปีที่แล้ว +1

    Great job Brendan! This was thoroughly explained and entertaining!

  • @raunaq1984
    @raunaq1984 6 ปีที่แล้ว +2

    Thanks Brendon , beautifully explained .

  • @spartan187
    @spartan187 4 ปีที่แล้ว

    Master card and visa primary role is schemes and issuing BIN, and rarely they are in to acquiring bussiness usually this is done by banks or payment processors .

  • @PrashantSingh-ne5hf
    @PrashantSingh-ne5hf 8 ปีที่แล้ว

    thank you so much (y)

  • @laszlozahoranszky2126
    @laszlozahoranszky2126 6 ปีที่แล้ว +1

    Hey, thanks for this! I would love to hear about the details of the token. Because the merchant sees the token. So how come that is not something that we need to worry about?

    • @mariatravnitskaya2375
      @mariatravnitskaya2375 2 ปีที่แล้ว +1

      It's been 3 yrs so idk if that's still relevant, but for all the rest who're wondering... the merchant can't decipher the token since they have no access to the DB where the tokens are matched with the original values

    • @tonymp
      @tonymp 2 ปีที่แล้ว +2

      It's more complex than what was shared in the video, but generally the app used to pay shares the token PLUS a transaction credential with Mastercard/Visa. The token can only be used with a transaction credential and the credential is only valid once. A token by itself is worthless

  • @abdullahnsy
    @abdullahnsy 6 ปีที่แล้ว

    My card has NFC function. Is it same to mobile app?

  • @pyr8dude781
    @pyr8dude781 3 ปีที่แล้ว +3

    You have to be tokin' something to eat at McDonalds. 😂

  • @advaithg9378
    @advaithg9378 5 ปีที่แล้ว +3

    Great effort. Thank you so much. You cleared all my doubts.

  • @kfletch4344
    @kfletch4344 3 ปีที่แล้ว

    Awesome Video:}

  • @hapcleaner5734
    @hapcleaner5734 2 ปีที่แล้ว

    thanks

  • @redi08
    @redi08 ปีที่แล้ว

    Issuing bank does not issue token
    Bank does not keep any token
    Instead token is hosted by payment network like VTS for Visa
    Visa and MC are not Acquirers
    Acquirers can be bank or any processor

  • @kaur8963
    @kaur8963 6 ปีที่แล้ว

    Good.. I got a quick Idea..👍..

  • @WaranaSJ
    @WaranaSJ 2 หลายเดือนก่อน +1

    6:58, plate numer now public

  • @bancambios
    @bancambios 5 หลายเดือนก่อน

    Well done

  • @robh.5242
    @robh.5242 6 ปีที่แล้ว

    great explanation and video! Thank you, Brendan.

  • @sanyamjaincs1
    @sanyamjaincs1 2 ปีที่แล้ว

    nice video

  • @Throwbacklifestyle
    @Throwbacklifestyle 3 ปีที่แล้ว

    Wow tq

  • @saviour2144
    @saviour2144 2 ปีที่แล้ว

    'ACQUIRER"....but great pres!

  • @JerryLi
    @JerryLi 8 ปีที่แล้ว +1

    For a second it looks as if you are writing on the back of a macbook :D

  • @shareapps3248
    @shareapps3248 6 ปีที่แล้ว +1

    no me i liked the music , seriously what its name , where can i find it please ?

  • @royvaneck7413
    @royvaneck7413 8 ปีที่แล้ว

    Cool movie, background music in the beginning is a total overkill

  • @IsJakeFromState
    @IsJakeFromState 10 หลายเดือนก่อน

    Good vid still relevant

  • @yourtube540
    @yourtube540 6 หลายเดือนก่อน

    This doesn't seem more secure and involves more parties for a transaction that occurs between a buyer and seller.

  • @faisalmohamed9121
    @faisalmohamed9121 3 ปีที่แล้ว

    Simply put its a process of converting Fixed PAN to Dynamic PAN

  • @Ajay-qu4il
    @Ajay-qu4il ปีที่แล้ว

    That was awesome explanation. Thank you brother

  • @pawansamyak
    @pawansamyak ปีที่แล้ว

    The noise behind the video is irritating pls reduce the base next time thankyou

  • @luciferangelica
    @luciferangelica 6 ปีที่แล้ว

    what's the point? it can be traced back to the account by the merchant or bank or whatever, how does this change anything? your company gets a cut?

    • @Someniatko
      @Someniatko 5 ปีที่แล้ว

      The merchant will not be able to recover your data based on the token. Only bank can.

  • @fabianbraesemann5079
    @fabianbraesemann5079 5 ปีที่แล้ว +2

    The music makes it hard to understand anything

  • @mandeluh
    @mandeluh 2 ปีที่แล้ว

    I thought the point of all this new tech is to eliminate intermediaries

  • @movingman07
    @movingman07 3 ปีที่แล้ว

    Is this the reason why companies want to have there own mobile payment solutions so they can acquire the data for themselves.

  • @businesswealthstory
    @businesswealthstory 2 ปีที่แล้ว

    You should update this video with Web3.0 technologies.

  • @paulbell8279
    @paulbell8279 4 ปีที่แล้ว

    Is this the same as the service provided by FinNexus. Can anyone explain me in Detail? Thank You.

  • @BoeyChar
    @BoeyChar 4 ปีที่แล้ว

    whats the bg sound for? ridiculous

  • @beeaar2152
    @beeaar2152 ปีที่แล้ว +1

    Greetings Brendan,
    You just understand that a Bank does not issue Tokens ... thats a job for TPS !!
    With a little more research you can ace making such informative videos.
    Best of Luck !!

    • @BLESSED1591
      @BLESSED1591 9 หลายเดือนก่อน

      Agreed. That’s ach still. Tokenizing is when we take real world assets and place them on the blockchain. Not sure if I left the video to early but I think we where just explained how mobile payments get settled.

  • @cassondrad2280
    @cassondrad2280 8 ปีที่แล้ว

    Well explained. Totally understand, thank you. Clear and concise

  • @lakai944
    @lakai944 6 ปีที่แล้ว +2

    Is that all there is to tokenization??? It does sound more secure, but....1. I really don't care if best buy has my account info. They are not going to ruin their credentials by stealing money and if someone hacks them...well shit happens (Very unlikely) 2. You still need to give your account info to Google. So if someone hacks your Google account you're kind of screwed, which feels very unsecure.

  • @jesusm4656
    @jesusm4656 3 ปีที่แล้ว

    Great video on explaining Tokenization. You should check out #ZAP and dig deep in their project. You’re able to tokenize businesses, Real estate etc

  • @spiralni
    @spiralni 3 ปีที่แล้ว

    well thanks... btw that hand is kind of creepy

  • @danieltosta769
    @danieltosta769 6 หลายเดือนก่อน

    So even more power for Google, great!

  • @arjunts8712
    @arjunts8712 3 ปีที่แล้ว

    wow someone really likes drawing

  • @alexlucas9185
    @alexlucas9185 2 ปีที่แล้ว

    I’m here because of Charlie

  • @sonias5843
    @sonias5843 5 ปีที่แล้ว

    So, the solution is to share private data with google rather than merchants?

  • @frustin
    @frustin 3 ปีที่แล้ว

    Granted the video is 6 years old now, but be warned, there are a lot of language inaccuracies in this video which are very misleading e.g. definition of acquirer, it is not mastercard/visa, and the token is not issued by the "bank"

  • @myoutubecom-gg7sb
    @myoutubecom-gg7sb 4 ปีที่แล้ว

    Cashless digital mobile payment system is the future

  • @laurenstephens9070
    @laurenstephens9070 6 หลายเดือนก่อน

    But if I use cash, no one knows anything about me. Seems overly complicated.

    • @blake-nw4pd
      @blake-nw4pd 2 หลายเดือนก่อน

      You won't always be able to use cash. That is the point

  • @dalurinzinia829
    @dalurinzinia829 5 ปีที่แล้ว +1

    But doesnt that mean google knows all our personal info relating to our payment card??

    • @TebogoMotlhale
      @TebogoMotlhale 5 ปีที่แล้ว

      passing the buck from Peter to Paul, yeah . . . now you're sending my sensitive private information to Google while assuring me that I am secure because it is No longer being "seen" by the merchant, now we have another internet-search-engine guy in the middle who acts as the TRUSTED intermediary to carry and pass around billions of people's "banking" information and become the weakest link and the biggest SINGLE TARGET for Chinese/Czech republic hackers ! On that fateful DAY when Chinese and Czech republic hackers finally sniff a billion credit card details from Google/Apple and threaten to leak/dump ALL of that information on torrent sites, that will be doomsday for EVERYONE !

  • @tylerbarley7042
    @tylerbarley7042 2 ปีที่แล้ว

    The music is horrible. I had to choose another video

  • @williambarahona6116
    @williambarahona6116 5 ปีที่แล้ว

    Todo parece correcto en la explicación excepto por un punto muy importante el PAN nunca viaja en ninguna transacción y esto en su presentación esta mal lo único que viaja es un TOKEN por favor ajustar su presentación para no confundir. Gracias.

  • @pernilsson2394
    @pernilsson2394 3 ปีที่แล้ว +1

    So instead of giving my local hardware store my PAN i give it to Google? And how is this better?

    • @jedisentinel4879
      @jedisentinel4879 3 ปีที่แล้ว

      Big Tech are merely the first ones to implement this, more and more tokenization companies are being born every year

    • @kristen3240
      @kristen3240 3 ปีที่แล้ว

      google is considered more trustworthy; the payment device at merchant is not as reputative as google. Therefore, handing the info to google more secure. I guess it is the principle...

  • @amdg01007
    @amdg01007 9 หลายเดือนก่อน

    Can’t you just decode the tokenization? It’s just one layer of security that’s faulty, right?

  • @Frothling
    @Frothling 3 ปีที่แล้ว

    I dont think VISA/Mastercard are acquirers... Acquirers are the merchant's bank?

  • @exportintlexp6873
    @exportintlexp6873 2 หลายเดือนก่อน

    #TXTM
    Tribe

  • @h1vuc1s
    @h1vuc1s 4 ปีที่แล้ว

    Good job with the explanation, but the part after 5:32 was completely unnecessary.

  • @dylanc6276
    @dylanc6276 4 ปีที่แล้ว

    Bro.. get your audio right. That record scratch almost blew my speakers. Had tp turn them up just to hear your narration.

  • @bionicwoman9884
    @bionicwoman9884 5 ปีที่แล้ว

    Samsung pay is good too