How did IPL's GENIUS Business Model make it a MONEY MACHINE FOR India? : IPL Business case study
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- เผยแพร่เมื่อ 21 ก.ย. 2024
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VIDEO INTRODUCTION:
The Indian Premier League is by far one of the most remarkable achievements in the Indian sports industry!! But while most of us only know it as the iconic summer time sports sensation very few of us know about the business intricacies of IPL that makes it a capitalistic miracle for the economy of India!!
and the most astonishing thing about IPL is that even during the pandemic, while companies were struggling and incurring losses, in the 2020 season, inspite of Ticket sales hitting rock bottom due to covid, inspite of VIVO retracting from its title sponsorship, BCCI’s revenue from IPL shot up by almost 100% from 2200cr 2019 to 4000cr in the 2020 season. and Today the brand value of IPL stands at an insane mark of 4.7 Billion dollars which is almost 35,900 Crores!! and If you compare the broadcasting rights of IPL at the world level, as of 2020 while NBA stood at 2.1 Millon dollars, Bundesliga stood at 3.9 Million dollars where as the Indian Premier league stood at way aheaddd 8.5 million dollars!!
References
www.cnbctv18.c...
swarajyamag.co...
timesofindia.i...
www.dnaindia.c...
Disclaimer: All the information has been sourced from relevant sources and some contracts might be executed differently in private based on Mutual contracts. For example : Stadium might take more commissions or some sponsors might just sponsor the stadium for banner slots.
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#IPL #IPLeconomics #thinkschool #rcb #lsk #iplcasestudy #ipl2022 #iplauction #csk Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
There are even more companies in the IPL ecosysytem.. Brands like Dominos, Pepsico who sell products at 30-40% markup in the stadiums, Ola/Uber ferrying spectators to and fro at surge prices when the match ends at midnight, swiggy/zomato bcoz the trend nowadays is to have friends come over and watch the match together, Jio/Airtel/Tata Sky to cater to crores of people watching the match on TV/mobile everyday... Absolutely Insane Scale at which IPL contributes to the economy
Really insightful comment about the broader ecosystem surrounding IPL 😍
But how sports produce value? Like genuine question, how entertainment industry produce value? All I see is relocation of money.
@@c4pt4ina69 Entertainment…. Refreshes ur mind …. Just imagine a world without Entertainment….only work work work and boredom… people will go into depression wothout entertainment
@@c4pt4ina69 It provides jobs and attracts foriegn investments.
@@c4pt4ina69 Dude.. Everything is relocation of money.. The entire economy works on circulation of money.. All that is required is an event to trigger such rolling of money
Hundreds of people have made case studies on IPL but Think School team has different flavour. True educators ❤️❤️❤️
Sorry to say this is first time I found research is missing about the history of IPL
This was not original idea of lalit modi. He simply copy pasted the ideal of ICL by Subhash Chandra
Although unsuccessful because of lack of support from BCCI but come in way before IPL
Lol, He had this idea from many years but BCCI ignored him untill he became the Vice President
100% agree Bro..
Always remember that an idea worths nothing, neither it can be patented nor can it be protected. Idea is absolutely worthless unless it's successfully applied, executed with some positive yield. Now, that forms an entity. A really worthy entity.
The thing is idea cannot be patented.
@@aniketprasad3128 who said ? any idea can be patented provided the creator / Originator follow the due course to document the process business logic etc with the patent authority. Copycats may emerge that's a different issue
The valuation of IPL has shot upto 6.5 Bn, and around 9Bn after the inclusion of the two new teams.
Being an IPL fan.since last 12 years, i didn't know indepth about IPL business, but always excited to know how it works, so great thanks for making a video on it, thanks to Ganesh, Parsh and your entire team behind Thinkschool for making valuable content for public.
th-cam.com/video/uME09PxhhzY/w-d-xo.html finally it's here.
but all he said was obvious stuff. IPL sells streaming rights to a channel which gets money from ad revenue. Money from streaming rights givin to teams. +few numbers, thats all he said
th-cam.com/video/nDAcTv26zWc/w-d-xo.html
@@dog6376 "its always he said just that"
Hi Ganesh, if you know ICL Indian Cricket League (idea 💡) was first concieved by Subhash Chandra of Zee and Kapil Dev. But, it did not succeed as it was lacking the glamor or so to say right timing.
LM knew and came up with the most deadly cocktail
I,e. Mixing of Cricket n Bollywood for which most Indians are mad/crazy about..
Thus, it became a success story
it was lacking the backing of BCCI, infact BCCI boycotted it
@@amoghavarsha5715 yes
Very true. Infact Bcci was against T20 cricket initially. History is always written by who will eventually win. Don't think Bcci will ever give credit to Zee's Subash Chandra and ICL.
Wow👌
ICL was more touted as a rebel league in those days. But people like LM silently took their concept and made a successful product of it, called the IPL!
I'm a noncommerce MBA student ur channel is like gift for me .You make critical topic very easy to understand so Thank u ❤️
Ganesh himself is a non-commerce🙌😅
Even commerce students don't have this kinda knowledge
th-cam.com/video/uME09PxhhzY/w-d-xo.html finally it's here.
@@arjunannamalai.m3447 what knowledge anything new you learnt apart from the numbers? pls tell. everyone knows that tv channels earn ad revenue and ipl earns from selling braodcast rights
@@dog6376 I didn't particularly tell about this video. Be it any video of think school, we get lot of insights.
One and only one master mind "Lalit Modi". These IPL Cricketers should be very grateful to Lalit Modi. Awesome research and content. Great Job.
So proud of the logo TATA...was so disgusted to see a Chinese sponsor,inspite of so many Indian multinationals in India...but I knew one day either Reliance,Mahindra, TATA or a top Indian company will takeover the IPL .
chinese companies r the reason for India rise in tech and cheap smartphones for Indians so that even a kid from a village can use it.u blindly hate while u have 0 idea how Chinese r a big reason that uplifted India's economy.stoll most of Indian products r dropshipped or manufactured in China.chinese r the reason 3rd world countries have so many tech for cheap.
Is Tata a holy cow?. Ignorance makes people talk like this.
@@rahulkrish9840 ..and idiots like you get envious...fuck off to China then.
@@rahulkrish9840 So you are okay with a chinese cow?
🌝
All marketing gimmick... What Indian corporates doing for corporate social responsibility??
Mind blowing explanation about IPL.I didn't have such deep and detailed information about these.It's contribution of 11,500 crores to our Indian GDP is marvellous.
Thanks Ganesh 👍
IPL teams should list themselves in stock market 😂
Mumbai Indians and CSK would be Reliance and Tata stocks 😂😂😁
@@karnatakaanimesociety5009 😂😂
fact: CSK is an Unicorn
@@unknown-ek7xp yeah but unlisted
Their share price will increase or decrease after every win or loss lol🤣
You are a big inspiration Think school.
Fact check: in 2015 it contributed 1150 cr not 11500 cr
Ha bc or correct karlo tum hi utube me aa jao agar itna hai toh
Good thing you recommended Athletic Interest .I am a regular viewer of this channel and this was one of the most underrated channels ever.Thanks Ganesh for promoting my favourite Sports Channel❤❤
Yep athletic interest is one of the best sports case study channel. I am also their regular viewer
same but only for f1
This per match revenue comparison is pretty pointless. An IPL match goes for more than 3 hrs with ads every 2-4 mins. A 90 mins bundesliga or 48 mins NBA game get some ads only during half/quarter time.
Also their main revenue is through the expensive streaming subscription which is pretty negligible when it comes to IPL.
Ipl is trash
@@demonakoddak3185 so why dont you organise ipl?
@@demonakoddak3185 yet here you are watching a video on ipl business model
Nope ,becoz in foreign countries you have to pay money to see a particular match e.g.15£ in England for a EPL match
Whereas in India you get to watch match for free
Brother please cover Srilanka economic crisis. We are eager to hear your analysis on that
th-cam.com/video/nDAcTv26zWc/w-d-xo.html
Yes, need that..
Covered Sir
Was really thinking about understanding the IPL's business model from the last few days.
Thanks Ganesh Bhai, nobody could have explained it better. 🙏🏻🙂
Loved your video Ganesh bhaiya as always. I'd love if you expand this series by making case study of other leagues that tried to follow IPL model but failed (hockey league) or succeeded (pro kabaddi league). I personally would be thrilled by a PKL case study by you where you will explain how a village-soil game became the second biggest sport brand in country :)
superb case study bro. I used to think how u are able to collect this much matter and also delivering with insane precision. THANKS TO THE CRED FOR INTRODUCING ME TO THIS CHANNEL....
Same.....mein bhi cred wala video se hu
IPL - Indian Premier league is Biggest business in india by Brand Franchise on Cricket 🏏 The highest view of IPL match The Broadcasting view streaming to audience and more over IPL Genius business model on Cricket 🏏 by BCCI to earn money by playing team and advertising and individual team partnership on Jersey on Cricket 🏏 players all franchise earn more money selling the product and social media selling Fans 👍 CSK has many millions fans in india and next mumbai indians brand value is increasing 17 millions dollar and Ecosystem of business model of IPL match 👍 Think school 🏫 explore IPL business model and how they earn money & Thank U Ganesh anna for exploring the IPL business model and it's franchise business behind the sports
You missed the biggest points..
1-IPL was an answer to the Rebel cricket league ICL....
2- Celebrity owners like SRK and Prity Zinta added more glamour to the league...
3- the auction system caught comman Cricket fans fantasy...
4- there was no streaming services like hotstar in 2008
Too much of credit is being given to Lalit Modi for IPL. In fact, it was Subhas Chandra, owner of Zee company, who had started similar tournaments but BCCI, with all its might, destroyed Subhash Chandra tournament and started IPL. IPL is nothing but copy and paste of league cricket which was started by Subhas Chandra.
th-cam.com/video/yie16p46Vlk/w-d-xo.html
Lalit Modi (Founder of IPL)
Thanks to TATA, IPL is now a reputable brand
Team Think School, Great Content as always.
Very helpful for someone like me who is building a live streaming platform for local sporting events.
Takeaways for me -
The amount of stakeholders IPL has and how they function and contribute to the growth of IPL
Secondly, how IPL used glamour (Bollywood) to attract more viewers back when social media wasn't much of a thing
5:50 - And this brings me to the most important part of the episode.
10:17 - And this brings me to the most important part of the episode.
There should be an IPL in winter season in tier 2 and tier 3 cities with young players and lesser known players both domestic and international..
Tumhare kehne se ho jayega?
As a diehard fan of THINK SCHOOL'S case study videos!!..I'm curious, will there ever be a video on "How to case study like 💡Thinkschool!", If so, We'll forever be grateful to learn from the best.
Great thinking 😂
Great Insights team! However one of the core stimulus for the inception of IPL was the creation of ICL by Zee. Back then, the laws were not clear about franchise cricket and Mr.SubhashChandra of Zee got this opportunity to start Indian Cricket League which awakened the BCCI out of a deep slumber. The way BCCI used its power and invested heavily in IPL could be an another Business lesson on how one can kill the competition.
What did BCCI invest? Everything was invested into by the franchise owners and television broadcaster?
In the end, BCCI makes money from every possible angle.
been watching athletic interest for about a year now its good to give them so more exposure
3:53
Board of cricket of control in India
*Board of control for cricket in India
It's the BCCI's mistake... The full form of the acronym itself is so confusing.
But, as always, great content Think School 👌.
Was ICL, in any way, linked to this?
That started even before IPL
Wow i comment 2 videos ago for this video and here is Ganesh and Team with the same video. Thanks Think School team♥️
As everyone is watching IPL now, I expected the video of IPL from Think School, just like Sharks ⚡
One other noteworthy point, is that advertisements are not the only way broadcasters or streaming platforms make money. They also get money through viewers. For Eg: most matches gather 1Cr+ viewers via just Hotstar, and are likely to have paid subscription fees. TV viewers also end up paying money for channels like Sony Max or Star Sports HD.
better to watch a football game than sitting all day long watching ads every 1-2min.... revenue generation may be good for the company.....but so many Indians wasted a whole day for a single match....
For your information one match take 3 to 3 and half hour. And watching 350-400 runs in 40 overs is far more interesting than 2-3 goals. And sports love vary country to country, cricket is played by almost 90% Indians.✌✌✌
Great content as always!!! For KUKU FM, instead of the Art of War, I would highly recommend you bring to light Arthashahtra written by Chanakya who goes into much deeper insights than the Chinese Art of War by Sun Tsu - all the best!
Hi . I am rewatching this video after 2 long years and its a revelation how think school has grown in the past two years and the increment in the quality of content is phenomenal. Our think school channel is the main reason , I developed an interest towards business case studies ( I said our think school channel because I've been a part of this right from the beginning and I strongly feel that I am a big part of the development of think school channel 😅). Much love 💓
My mind works more the time when i listen to think school than the time when i am in my real aangrezi school 😅credit goes to Ganesh and his presentation team
As always, amazing explanation of the other side of IPL. Thank you for this :)
I love ur fluency of speaking eventhough it is a editing, i also want to speak like u. U r inspiring me to do so
Ganesh, i am assuming you have mistakenly read about KKR's following falling under the 25% mark. Please recheck. They are a bigger brand than RCB, even today.
Wonderful video about one of the most entertaining leagues in the world. Expected production value and information bro, love you 💟
Even though the prize money may not be sufficient to pay off auction price for highest bid player, the revenue streams IPL offers for franchisees makes it a potential business opportunity for big companies....All thanks to Zee TV's ICL league and team India winning innaugral T20 WC!!
The biggest reason behind the genesis of the IPL was the ICL.
Subhash Chandra from Zee was the first mover, but BCCI with its fast response ensured that no active Indian players participate in it.
The first ICL season had done decent business without any world class grounds or coverage. BCCI knew that they just had to use all their strengths, which they did.
A great example of why first mover advantage isn't everything.
Extremely well made and put together! And plenty of valuable information too. Cheers !
Bhaiya you soo awesome, right now Iam studying b. Pharmacy 3rd year, by watching ur videos I getting new PHARMACEUTICAL start up ideas, thank you 🙏❤, bhaiya, lots of love from hyderabad deccan.
I think in next 10 years the sports industry goes low because of the technology is making people to concentrate on other things than these sports and even the cricket craze has been decreased a quite than last 5 years
I think the comparison between ipl and nba earnings per match is pretty misleading,
Nba conducts more than a 1000 matches whereas ipl conducts only 60
Went to Mumbai just to meet Ganesh, Parsh and the Think School team. But sadly after reaching, I found that it's head office is in Pimpri- Chinchwad near Pune... Too unlucky I guess...
You have not mentioned anything about the key sponsor Tata.
This video was looking quite old as if it is not updated properly.
Overall great job
They're not the key sponsor, they're the title sponsor amd why would they be important in this video lol
@@raunakshahi Well ,So according to you Aircel is more important which is hardly mentioned on CSK jersey than Tata which is the 'Title Sponsor'.
My simple point is that you are releasing this video in 2022 then atleast take the current examples which can get related to ipl2022. Lol
@@darpansharma8508 Bro Aircel was CSK's (the mist popular team) for YEARS. Tata hasn't been title sponsor for even one year, they're not even paying as much as Vivo.
Present buddy ❤️
Loved it ❤️
Thank you for your efforts both of you ❤️
Ye Dil Maange More ❤️
Bro make a video on Dove. I think it will be an interesting one.
Perfectly explained. Hats off to you buddy 👏👍Great Research 👍👌 Keep it up 👌👍
After 10 years???? It's Already 3rd most Valuable Sports league in World 👍🏻
4th*
Thank you so much think school i had been spamming you for this video and finally here it is.
A true channel that listens to its viewer
They may change the IPL format similar to Foot ball games. 2 sessions. First Session is 10 overs. 2nd session is again 10 overs. Both teams should bat one after another in the first session and again in the next session. and see what happens. At end it is game.
Not a feasible option or Practical either.
Lol it will be a big failure.😂😂
The team which batted first have exhausted their energy while fielding first. When they come to bat next they are not as energetic as the fielders of the team which batted first.
@@SRAVANAM_KEERTHANAM_SMARANAM lol you clearly don't watch cricket. Batting or bowling first or second totally depends upon pitch and ground being played. Not whatever stupid you are ranting😂😂.
IPL has became heartbeat of indians!!
Ganesh, this parallel cricket league was originally conceived by zee tv and launched as ICL, BCCI waged an all out war against this league by banning the players involved in ICL from international cricket, as far as i remember players like shane bond received life time ban and kapil dev too had to face the music for association with ICL. It was after this BCCI decided to launch it's own league.
Broadcasting rights per match is not the correct benchmark. Bundesliga and NBA have way too many matches so the per match cost will have to come down logically. Also, Bundesliga isn't the best football league in the world. If comparison is to be done, it should be done either with Barclays Premier League or the UEFA Champions League
One of the best youtubers 🌟
Making finest videos
To learn from ⚡
Tata ipl 🤩
Biggest mastermind for black to white money ....all betting in ipl i was shocked to see so many people involved rich to poor....
One happy think is that indian economy growing
Please too make a video on pro kabbdi league
Rcb`s case study would be interesting, Csk and MI are expected to generate revenue and have fans due to winning most of the trophies which is normal in any league. Rcb has no trophy yet in the top 3 .
Do a video on formula 1
It would be nice
I would look into it
Between all this money, the cricket is lost, which is evident looking at indian team performance in ICC tournament..only good thing which IPL brought was the chance for uncapped players to play on high stage.
Man, even you made a full 2-3 hour movie format videos, I'd still watch them
Watch think school videos after its been 24 hrs late updated, u get insights in the comment section too....... Great community.
this is huge
league like NBA last almost around a yaer and players do not even take olympics like tournament seriously
ipl last for around 2 months
imagine if a same league is on other odi formats and last for all year around it will be massive
I like how RCB has one of the largest fan base even though they haven't won anything unlike their gaint counterparts CSK and MI.
CSK has the biggest fan base in the IPL...next comes Mumbai.... RCB only comes third
@@adwho Not kkr 3rd then rcb
Buddy your way of narration sensationalises the topic. Thanks a ton for sharing all these infos..
What are u using for ur illustrations? Great content as always. Do u plan on doing patreon any time soon
1:16 The difference is all other legues have 100s and 200s of match every year while IPL just touched 70 mark. Aggregate amount spend on whole league is much much more for NBA or PL.
thats why he didnot talk about aggregate ..
because they have more matches thats why they have more money..
but a per match right can be calculated
Hey, i have a question. These brands which purchase sponsorships, do they get a set amount of ad spots like in-stadium and tv broadcast? Is the sponsorship like a package or do these brands separately pay for the ad spots and in-stadium promotions?
Wonderful content as usual Ganesh! Good to see you recommend Athletic Interest. Have been following that channel for a long time and it's top!
I would like to recommend 2 podcasts for those interested.
1. Price of Football Podcast- It looks at the business side of football (predominantly European Football). Twice a week on Monday and Thursday. Really really good one.
2. Unofficial Partner Podcast- They discuss the business behind different sports.
These 2 podcasts have helped me a lot to understand the money and the business behind sports.
Keep up the brilliant work!
Great video. Love your content. ❤❤
Just a suggestion, please make a video on Amazon vs Future Retail. 💥💥
3:53 I guess you wanted to say the " board of control for cricket in india "
Wait, I thought you would also talk about Tata being the title sponsor. But why you didn't?
Bhai you make great videos, thank you for spreading valuable knowledge to us 💙
Topics topics topics I don’t like it.. I avoid
But Ganesh Likes it I can’t avoid😍😍
🤩
How do you measure the fan base of franchises?
Thanks for this video on ipl,useful & informative.
Please make a video on e vehicles & its mkt.
best wishes to u for the good work u do 😁
I'm regular viewer of ur channel and fan of ur content too , but this IPL'S data looks bit old as I saw CNBC'S video on this two yrs back with more valuation than this
Yes , the data he used is very old now the figure is so much more
The original idea and concept was brought by Zee's Subhash Chandra and Kapil Dev in the form of ICL. It was pretty successful and had good prize money even with Zee alone as a big sponsor.
BCCI saw this and almost immediately thought of stealing it. They have contract with majority of the stadiums in the country. They didn't support ICL and brought out IPL the next year.
So a dialogue from movie Iron man is apt: if you have an Idea, it is not necessary that it belongs to you.
..and yet, BCCI doesn't even pay a penny as tax to indian government!
It's only we employees who are responsible for carrying burden of taxes! India can benifit hugely in terms infrastructure development if ipl is taxed, even at lower rates!
Every commercial activity in india is taxed! IPL is one of the biggest commercial activities in terms financial scale. Yet, IPL is not taxed.
If u nd me start a business, we will have to pay taxes, but if BCCI starts a business, it smartly exempts itself. Why so..?
Heads off to your insightful videos with high consistency....Thanks bro For sharing and making that good channel. Your story telling is so good
I was wishing that Think School brings a video on IPL as it would not give so much business insights but also help me to prepare for my CAT interviews .Thank you so much
#askthinkschool bro can explain how demart competing and successfull comparison with another mart like ranadeep and big Bazaar and reliance smart, please bro
Where did you get the data about the brand value and the fan following?
Anyone?
I love the way he say don't forget to subscribe and make TH-cam baba happy 😊
Similar to IPL, India has the talent to build the next Google, Amazon, Facebook and Microsoft. All Indians must work to create such mega brands and companies so that the economy and people of India can grow
India is the reason why cricket is alive to be honest.... In UK not many people are fond of cricket, Australians also shifted their love for cricket.... But its India who made Cricket big
But Ganesh you didn't talked about the indirect effect of IPL on people especially children to buy products such as leather balls , branded bats , etc cricket related products which also makes a big contribution in revenue of sports industries
Ganesh and his team, as always, u have given an marvelous lesson , iam a normal house wife, but due to ur channel iam able to understand how the business world works, and iam obsessed about the business world, thank u so mich
Soon You We will Reach 10M Brother...!!!
We love you 💗💜💜💜💜💜💜💜💗💗💗💗
Bro, tht fan following number how is it calculated, it is fake...
Athletic Interest is a fantastic channel. Glad you mentioned it.
Great video, well crafted and very smoothly explained 🎶
Hi Ganesh ! Your video are top notch but I want to suggest something , Your voice seems to reverb I think you should use sound proof wall cushions
Thank You from Sri Lanka for providing an in-depth understanding on IPL eco system.