Marty Gage - The Aesthetics of “Easy to Use”, IXDA Cincinnati 2024

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Experts use heuristics and cognitive theories to explain why something is or is not usable. But what do things look and act like that are perceived as “user friendly”? What are the sensory signals that viscerally communicate that a thing is going to be “easy to use”? This presentation will be a visual description of how people explain “easy to use”, in their own words, using pictures and stimuli. Characteristics of user-friendliness such as intuitive, obvious, straightforward, familiar, clear, effortless, ergonomic, and organized will be visualized. These qualities of “easy to use” will come to life through a broad range of categories and contexts including automotive, electronics, banks, tools, food packaging, over-the-counter medications, and appliances. Making all aspects of life easy is a universal need. Pictures will be used to make “easy to use” easy to understand.
ABOUT OUR PRESENTER
Hi, I’m Marty Gage, a strategic user research pioneer with 20+ years of experience perfecting the art of future-focused generative research to drive billion-dollar growth for Fortune 500 companies. Currently, I’m the VP of User Experience Research at Lextant: the human experience firm, an industry-acclaimed user research and strategy consultancy. I’m the author of User Experience Research: Discover what customers really want, a visual, step-by-step guide to generative research. I’m looking forward to sharing and hanging out. Come find me and let's talk.
ABOUT OUR SPONSOR
TEKsystems Digital is the Digital and Creative division of TEKsystems, a $4.1 billion, 34-year-old privately held staffing and advisory services firm. We partner with clients to augment, extend, accelerate, or transform their digital business strategies. We operate within 400+ digital marketing organizations with a Digital and Creative workforce over 1,700 strong. Additionally, our Global Services team brings global innovation and development centers that add an additional 1,500 to our digital delivery capabilities.
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