Lost On A River - Norse Projects x Geoff McFetridge Spring/Summer 22

Lost On A River - Norse Projects x Geoff McFetridge
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The outdoors. Now more than ever, we need to step out of the city and reconnect with ourselves, with nature and everything essential. With Geoff McFetridge's second collection for Norse Projects, we take the plunge into the great outdoors and tell a story about our journey through it. Designed not merely as gear for the trip, but as a narrative on how technology, myth and sustainability influence our perception of the outdoors today.
We created an entire myth about the great outdoors after taking inspiration from some hiking symbols - such as The Camper. For the supporting campaign, we enlisted the help of fellow creatives Tucker Phillips and his brother Ely to capture Geoff on his trip.