Rethinking BowerBird Award Partnerships

In this conversation, Ben and Nic discuss the evolution of awards partnerships with BowerBird, emphasising the role of technology in managing awards programs efficiently. They explore the collaboration with PR companies, the importance of measuring the impact of awards on project exposure, and the integration of AI and jury insights into the awards process. The discussion highlights the need for flexibility in awards systems to accommodate various programs and the potential for enhanced storytelling through jury citations.