Semantic Differential Scale | सिमेंटिक डिफरेंशियल स्केल | Quickest and Easiest Explanation in Hindi

This method is an attempt to measure the psychological meanings of an object to an individual. This scale consists of a set of bipolar rating scales, usually of 7 points, by which one or more respondents rate one or more concepts on each scale item.
Semantic differential (SD) is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event or concept.
Charles E. Osgood's theory of the semantic differential was an application of his more general attempt to measure the semantics or meaning of words, particularly adjectives, and their referent concepts.The respondent is asked to choose where his or her position lies, on a scale between two polar adjectives (for example: "Adequate-Inadequate", "Good-Evil" or "Valuable-Worthless"). Semantic differentials can be used to measure opinions, attitudes and values on a psychometrically controlled scale.
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