The Wonderfront Festival - Dream Hahn - Bringing You the Joy of Music Part 2

Trish talks with Ernie Hahn, the Chairman of the Board of Wonderfront Festival. Ernie talks about the importance of relationships when building a brand. He shares the difference in the arena business from the 90s to now. He also shares his idea behind the Wonderbus.
#branding #biztv #events #concertpromoter #arenabusiness #experientialmarketing
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