la mercadotecnia en nuestras vidas.
ฝัง
- เผยแพร่เมื่อ 7 พ.ย. 2024
- Referencias
Kotler, P., & Armstrong, G. (2017). Principles of Marketing. Pearson.
Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit. Wiley.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. Wiley.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG. Cengage Learning.
Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being. Pearson.
Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior. Pearson.
Revella, A. (2015). Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business. Wiley.
