This 500-year-old document changed beer forever.

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  • เผยแพร่เมื่อ 2 ธ.ค. 2024

ความคิดเห็น • 137

  • @TheCraftBeerChannel
    @TheCraftBeerChannel  ปีที่แล้ว +11

    Want to learn more about this amazing history! Get the book from the beer writer who pointed us towards Kaltenberg. Cheers Mark Dredge! www.beerdredge.com/product-page/a-brief-history-of-lager

    • @ATL-xi7lo
      @ATL-xi7lo ปีที่แล้ว

      Yes! That is a great, easy read on the history of lager.

  • @albundy5398
    @albundy5398 ปีที่แล้ว +19

    Of course the Reinheitsgebot is outdated and it is basically only a marketing instrument nowadays. But the history of it and that of the brewing tradition in Bavaria is the thing that is really getting across in that interview (or rather monologue) of the Prince. This was so informative even for a person like me who grew up in Bavaria only 50 miles away from Kaltenberg. Kind of weird that two Brits had to do it...thanks a lot guys!
    While I don''t agree with the Prince's opinions about what deserves to be named "beer" and what not, he definitely has a point when he criticises the dominance of the macro breweries at the Oktoberfest, of which only Augustiner and Hofbräuhaus are still independent (Hofbräu is run by the state of Bavaria actually), whereas Paulaner, Hacker-Pschorr, Spaten, Löwenbräu, Franziskaner have all been degraded more or less to brands of InBev and the likes.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      More than outdated narrow minded no oats, rye, sorghum or until recently roasted barley. Destroyed beer cultures in the North of Germany

    • @sunrae3971
      @sunrae3971 ปีที่แล้ว

      As far as i know the "operational" Reinheitsgebot is updated and still has it meaning when it comes to food safety and product quality. Calling everything a "Beer" is counterproductive like calling a every Object with Wheels attached a Car. "Brews" exist all over the World in many Cultures, yet it does not mean its "Beer". Beer made is cultural evolution from "Brews" in a separate Branch. Otherwise psychedelic "ayahuasca" from the Amazon is also a "Beer". As much as i support Innovation as much i support some kind of a Gold Standard. Especially because big Industry would be the first watering and mixing "Beer" with bs ingredients to increase profits. Think about the many German Food Scandals as far as i know the Beer Industry is almost free of such Issues.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      @@sunrae3971 What about Oatmeal, milk stouts and beers using inverted brewers sugars

    • @sunrae3971
      @sunrae3971 ปีที่แล้ว

      ​@@oscarosullivan4513 Don´t know about other Countries than Germany. Allowing alternative sugar sources has consequence in the end. On one side i can understand artisan brewer 100% who want experiment and i am supporting it. Just call it "brew". On the other side we should not be naive and believe big industry would never start using the cheapest sugar substitutes if everything would be allowed to be labeled as "Beer". And the permit in Germany is regional with many exceptions, south germans are the harshest as far as i understand. Under given condition the brewer union said 1 Million Recipes are possible. I am for a kind of "established recipes" rule. If you can proof the recipe uses only natural resources and has some regional tradition or cultural meaning there should no hurdles to call it "Beer".

  • @carlstatham594
    @carlstatham594 ปีที่แล้ว +11

    What a wonderful gentleman. Humble and proud all wrapped in a passion for something that is a national treasure. Brilliant video and an insight we would never get if it wasn't for this show. Very grateful to him and yourselves for bringing it to us. My little beer bar in Gypsy Hill the Bull & Finch has a great selection of German beers. I'll view them with a lot more respect now I have seen this.

  • @mrougelot
    @mrougelot ปีที่แล้ว +25

    6:27 Find someone who looks at you with the same fascination as Jonny seeing the original Reinheitsgebot for the first time.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +5

      Not every time though, that would imply I keep forgetting who you are or something.

  • @ianlaker9161
    @ianlaker9161 ปีที่แล้ว +7

    While I think the Reinheitsgebot can certainly be restrictive and we've all brewed beers that are contrary to it, there's a lot to be said for the discipline of it if only to reset things now and again. As much as I love the diversity we enjoy of our favourite beverage I do tire of the fickle fashions of craft beer. Today I brewed a clone of Tim Taylor Landlord and I have a Bohemian Pilsner conditioning nicely in the bottle. Neither of these are victims of what's hot and what's not and are beautiful in their natural simplicity. Another excellent and insightful episode guys. Great stuff.

  • @RuiArtur
    @RuiArtur ปีที่แล้ว +5

    This should win awards.

  • @kevinlawrence9709
    @kevinlawrence9709 ปีที่แล้ว +1

    I never miss a video, but this one surprised and delighted me. Always a pleasure to learn the rich histories, but the opportunity to sit down and talk with essentially a docent of family and cultural heritage was special.

  • @viper29ca
    @viper29ca ปีที่แล้ว +1

    Best video yet! So awesome. This is definitely a must see on my ever growing list of things to see when I visit Europe!

  • @JoeyKeggs
    @JoeyKeggs ปีที่แล้ว +2

    What I had my first , hefewise I didn't know about the reinheitsgebot, thought was cool , but now that I'm 53 I really appreciate the lineage Thanks for you Guys.

    • @JoeyKeggs
      @JoeyKeggs ปีที่แล้ว +1

      I had my first hefe-weisse at 17

  • @justina.6769
    @justina.6769 ปีที่แล้ว +5

    I love craft beer and the creativity and diversity that goes with it, but the Purity Law is a testament that good beer can be made from three simple ingredients and here we are still drinking it centuries later.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Testimony that you can be condescending to other brewing cultures

    • @Hereward47
      @Hereward47 ปีที่แล้ว

      @@oscarosullivan4513grow up Oscar

    • @BananaRama1312
      @BananaRama1312 9 หลายเดือนก่อน

      @@oscarosullivan4513 craft beer is so much worse than the og so its warranted

  • @MichaelCasullo
    @MichaelCasullo ปีที่แล้ว +5

    This was amazing! Thank you for sharing your experience!

  • @Leo99929
    @Leo99929 ปีที่แล้ว +3

    I'm allergic to sweetcorn so Reinheitsgebot is always comforting because I know they haven't put sweetcorn in it. I think it should be a legal requirement to list every ingredient on the packaging of a product intended for human consumption. No euphemisms either: if it's corn syrup, write it as such, not "fructose-glucose syrup" if it contains anything else apart from fructose or glucose.

  • @ATL-xi7lo
    @ATL-xi7lo ปีที่แล้ว

    This is one of the many things about your channel I enjoy - beer history. While I am familiar with König Ludwig beer I was not familiar with its history. Thanks for bringing it directly to me here in the U.S.!

  • @Stevesulsh
    @Stevesulsh ปีที่แล้ว +3

    Watching while enjoying a bottle of Ayinger Helles, which made it even more tasty for this vlog

  • @Jannes-pj4cd
    @Jannes-pj4cd ปีที่แล้ว +4

    I would love to go one day to Munich to explore their rich beer history.

  • @BenMacKerras
    @BenMacKerras ปีที่แล้ว +1

    Another fantastic video. I love all the different places this journey takes you. The beer world is such an exciting one.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +1

      It sure is! We've been doing this for nearly a decade so we're glad new ideas keep coming!

  • @carlnewton7591
    @carlnewton7591 ปีที่แล้ว +1

    Absolutely amazing show. Thankyou

  • @TWITA-tj2ow
    @TWITA-tj2ow ปีที่แล้ว

    Amazing. Thank you for putting this together.

  • @cpreston8996
    @cpreston8996 ปีที่แล้ว

    Fantastic video. I loved the historical aspects from the Prince and did not know that all but two of the Oktoberfest breweries are owned by the likes of InBev. The Prince shows his true love and passion for the historical, social and economic fabric that beer truly is. Well done, gentlemen. Cheers! Prost!

  • @pczTV
    @pczTV ปีที่แล้ว

    Fantastic video. Such history, insight and passion. I wish I visited here when I was last in Bavaria

  • @drewyr32
    @drewyr32 ปีที่แล้ว

    Awesome video - what a great opportunity for you guys, and thank you so much for sharing it with us!

  • @LonglingEriksen
    @LonglingEriksen ปีที่แล้ว +3

    The best video you have made. I love Bavaria, Bamberg is the best. Great, Thanks

  • @jamiejohn45
    @jamiejohn45 ปีที่แล้ว +1

    Incredibly informative and confirmed my trip to Munich

  • @TheVindalloo
    @TheVindalloo ปีที่แล้ว +1

    Kaltenberg has a fantastic winter market and knights games in the summer. Great beer too. We brewed an Aventinus clone, turned out really good. Hope you enjoyed Munich and the food didnt give you a heart attack.

  • @jameslopez958
    @jameslopez958 ปีที่แล้ว

    Again I Agree 💯 With This Man! I worked 12yrs Commercial Construction and my Supervisor Bought Us Beer Everyday After Work! Hard Physical, Mental and Dangerous Work 👍😎❤️

  • @davidellis6468
    @davidellis6468 ปีที่แล้ว

    Fascinating conversation, well done gents perfect infotainment.

  • @TuskJBC
    @TuskJBC ปีที่แล้ว

    What a great video. Thank you!

  • @FrancisChenette
    @FrancisChenette ปีที่แล้ว

    Anther first-class show, fellas! Thanks for doing what you do.

  • @jimbrennan1181
    @jimbrennan1181 ปีที่แล้ว +3

    Another great video! Thanks guys. I'll just add that German brewers can brew non-Reinheitsgebot beers, they just can't sell them in Germany. Brewers from outside of Germany are also not held to the Reinheitsgebot when importing their beers into Germany.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +5

      Indeed. I mean German brewers can sell non-reinheitsgebot beer in Germany, they just can't CALL them beer.

    • @jimbrennan1181
      @jimbrennan1181 ปีที่แล้ว

      @@TheCraftBeerChannel Oh, I totally got that, I just wanted to add a little bit more info for everyone reading the comments. Once again, another great one. Cheers!

    • @alangoodlad6869
      @alangoodlad6869 ปีที่แล้ว

      Not true some are going against this they are frowned upon but nothing can actually be done ​@@TheCraftBeerChannel

    • @alangoodlad6869
      @alangoodlad6869 ปีที่แล้ว

      Not true there are breweries making beer with other ingredients in and calling it beer

  • @NeilRampling
    @NeilRampling ปีที่แล้ว

    Great discussion ... very illuminating!

  • @bistu9
    @bistu9 ปีที่แล้ว +1

    therefore
    I would have taken my hat off, if I had sat at the table with history

  • @xanadubarnes2532
    @xanadubarnes2532 ปีที่แล้ว

    Fantastic video. I need to get back to Bavaria soon. Cheers

  • @Disco-Terry
    @Disco-Terry ปีที่แล้ว

    Really enjoyed that, cheers.

  • @benwithers1909
    @benwithers1909 ปีที่แล้ว +1

    Is there a known UK supplier where I can purchase some of those Konig beers??

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +3

      Some comes in every now and then via niche German importers. The weissbier is available here: www.beershophq.uk/products/konig-ludwig-hefe-weisse-1?variant=39408592617533

  • @SLM3573
    @SLM3573 ปีที่แล้ว +2

    as someone who has lived in Bayern since 99, what it was and what it is are miles apart, breweries have been putting things in for filtering like Kieselgur but as they say it doesnt make it into the final product it was deemed ok.
    I get the feeling in Bayern especially it is used as a means to protect the big breweries. You cannot sell beer with anything in it for example a fruit sour has to be called Biermischgetränk (mixed beer drink like a cola beer mix). There is a movement I cant remember the name natur something but they are trying to have this expanded to allow any product of nature so fruits would be fine but in Bayern they have no chance.
    As you are out west I would have said go visit Frau Grüber they are in Augsburg and make amazing beer but as there is snow in the Sbahn ride you must have filmed a few weeks ago so too late

    • @mrougelot
      @mrougelot ปีที่แล้ว

      Very good point, Frau Gruber's NEIPAS are excellent stuff and now they're even dipping their toes in quality barrel aged stouts.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Or anything with oats,rye, sorghum

  • @BenPaganelli
    @BenPaganelli ปีที่แล้ว

    What a wonderful video.

  • @stevengadsby5384
    @stevengadsby5384 ปีที่แล้ว

    I live only a few kilometers from Burghausen and did not know this is where the son kept all his profits from wheat beer 🙈. The castle at Burghausen is just over 1 km long and is the longest in the world. A must visit for your next trip to Bavaria 👍🏻👍🏻. Great vid look forward to part 2.

  • @AtomikGround
    @AtomikGround ปีที่แล้ว

    Fascinating stuff. So much I didn't know and which probably would require a lot of dedicated studies to learn on your own.

  • @jameslopez958
    @jameslopez958 ปีที่แล้ว

    This information is believable and honest! I agree 💯 with this Gentleman! Thanks for sharing this Historic Story With Us 🙏✌️❤️

  • @MrEzzio05
    @MrEzzio05 ปีที่แล้ว +1

    Really good video, great spirit, showing the historically fascinating story of this tiny law, BUT:
    he is also only trying to market himself and his brewery. Obviously he has the connections to the roots of the Reinheitsgebot. He wants the city of Munich to change based on historic reasons - on the first Octoberfest, the actual wedding of his relative, they served beer from Vienna. But he doesn’t acknowledge or opens up to the term of beer which has been historically way more diverse than only the purity law. But he knows about the marketing power of it.
    He is trying to depict his brewery as small brewing operation, that sadly can not participate in the Oktoberfest. Yet he runs 4 breweries and most of his beers are brewed and sold under license in foreign markets.
    And his own brewing operation is a 50/50 joint venture with Warsteiner, one of Germanys 10 biggest breweries.
    Always look both ways ;)

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Agreed

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      You're right on all this - though I must make it clear we edited out the bit where he explains the global nature of the brewery and the size of it. He was very open about everything, but we didn't have time in the video to go into it all (it was about 10 minutes of explaining all the contract brewing and branding). He also talked about the Vienna lager too, but that was off camera when we were getting a tour.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      @@TheCraftBeerChannel All I got off it was the sense of boringness about German Beer

  • @trevor8049
    @trevor8049 ปีที่แล้ว

    Excellent

  • @radicalpaddyo
    @radicalpaddyo ปีที่แล้ว +31

    Like the Bible but more useful

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +2

      Less smiting though. Not as dramatic.

    • @radicalpaddyo
      @radicalpaddyo ปีที่แล้ว +1

      ​@@TheCraftBeerChannelSmiting over beer would be terribly barbaric!
      By the by, the KL-Weißbier is great. Maybe a comprehensive review of German Hefeweizen and comparison to world wheat beers would be a great video(s).

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      @@TheCraftBeerChannel 500 years of boring beer and wiped out Northern German beer cultures

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      @@TheCraftBeerChannel Have you thought about going to a pub called the four provinces on the Ternure facing side of Kimmage

    • @franciscouch8378
      @franciscouch8378 ปีที่แล้ว

      Hahahah

  • @unklestu
    @unklestu ปีที่แล้ว

    Shakin’ Stevens would describe this video as “Lovely stuff!”

  • @ConradoDucommun
    @ConradoDucommun ปีที่แล้ว

    What a sensational video! Thanks a lot for the history lesson... Love German beers! 🍻

  • @Vinnie13
    @Vinnie13 ปีที่แล้ว

    The auto captions in minute 12 are gold 😂

    • @Vinnie13
      @Vinnie13 ปีที่แล้ว

      So many amazing mashup translations of reinheitsgebot throughout, Brad's in the outro my highlight. Superb vid gents!

  • @jstringe
    @jstringe ปีที่แล้ว

    Fabulous.

  • @cmasailor
    @cmasailor ปีที่แล้ว

    Need to put his picture on my wall

  • @steventhompson9319
    @steventhompson9319 ปีที่แล้ว

    Any recommendations for good books on the history or beer/brewing in Germany?

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +1

      See the pinned post! Mark Dredge's Brief History of Lager is amazing. www.beerdredge.com/product-page/a-brief-history-of-lager

    • @steventhompson9319
      @steventhompson9319 ปีที่แล้ว

      @@TheCraftBeerChannel Thanks!

  • @lawrencebehmer1713
    @lawrencebehmer1713 ปีที่แล้ว +1

    So cool, fellas! Great episode! TIL, Germany has royalty???

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +1

      They do! Though of course they have no power anymore and are essentially rich people with an even richer history

  • @gregsheehan3541
    @gregsheehan3541 ปีที่แล้ว

    Really enjoyed that. But, god, i want to me there right now.

  • @thedirtyridge
    @thedirtyridge ปีที่แล้ว

    What he said about the social value of beer is true, perhaps anywhere, certainly here in the states.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +1

      It is! Though I think it is particularly acute in Bavaria - because good beer is so cheap it really doesn't have huge monetary value.

  • @awildturtok
    @awildturtok ปีที่แล้ว

    What he describes with not calling it beer has real consequences on the sales and marketability of the products at hand. "Beer with chocolate" will sell much better than "alchoholic malt beverage with choclate". German consumers aren't led astray by the former, but seemingly intimated by the latter.

  • @gawlerhotwater7468
    @gawlerhotwater7468 ปีที่แล้ว

    Long live the Prince.

  • @Kazuya720
    @Kazuya720 หลายเดือนก่อน

    Kaltenberg is a great place to be.

  • @Slycockney
    @Slycockney ปีที่แล้ว

    Excellent video and what a great host you had, I would shovel his snow any day.

  • @skjaldulfr
    @skjaldulfr ปีที่แล้ว

    Poisonous plants to get a psychoactive effect, including 'shrooms. Interesting. So people could trip on medieval beer.

  • @danieltaylor3737
    @danieltaylor3737 ปีที่แล้ว

    I wish this guy was my dad (jk). Seriously though, a very wise soul.

  • @JohannesReppin
    @JohannesReppin ปีที่แล้ว

    "you can only call it beer if it's barley, hops and water" - the guy who calls his _wheat_ beer "beer" 🙄

  • @Big-Harry
    @Big-Harry ปีที่แล้ว

    Wow really interesting video abour the history of German brewing, BTW you should take your hat off when the Prince was was speaking to yourselves

  • @GBScouts
    @GBScouts ปีที่แล้ว

    All the paintings look disappointed with the portrait on the right. He looks embarrassed too.

  • @Hannes_Lind
    @Hannes_Lind ปีที่แล้ว +1

    If al royals were as grounded as this prince, looking at you Britain wink wink :)

  • @pablocifuentes6572
    @pablocifuentes6572 ปีที่แล้ว

    Is that the same guy Michael Jackson interviewed?

  • @joshtheprune
    @joshtheprune ปีที่แล้ว

    I think the Prince very much overvalues what my snow-shoveling services are worth. I'd take your arm off for 50 EUR - although mind you the 'driveway' of his house is probably quite large.

  • @TheAndlix
    @TheAndlix ปีที่แล้ว

    A little side note: original Bavaria was a land of wine drinker. So Maximilian increased the taxes for wine and Bavaria became a land of beer dinkers.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      True! Though I think this was to deal with imports. Most of its local wine production died with a climate shift in the 1300s I think

    • @TheAndlix
      @TheAndlix ปีที่แล้ว

      @@TheCraftBeerChannel Maximilian owned the Weißbiermonopol and now he had to get people to drink beer. So wine was taxed. Wine was not imported, the opposite was the case: beer was imported. That is why the Wittelsbach family founded the first brewery in Munich in the Hofbräuhaus, originally to brew cheap beer for their servants.

    • @TheAndlix
      @TheAndlix ปีที่แล้ว

      @@TheCraftBeerChannel Wine was grown in the Isar valley in Munich and even the monks of Weihenstephan grew wine. I'm from Munich and I only learned that when I accompanied guests on a city tour through Munich. There are really great city guides about this time, about the influence of the Wittelsbach family, the plague, executions, the former red-light district opposite the Hofbräuhaus and how beer came to Munich.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      @@TheAndlix the Prince and the books I'm reading have given a different impression of the wines in Bavaria. I'll have to keep researching. I'm actually writing a book with a long chapter on this so keen to get it right.

    • @TheAndlix
      @TheAndlix ปีที่แล้ว

      ​@@TheCraftBeerChannel Have you ever contacted Jan Brücklmeier? He can certainly recommend a lot of literature on this.

  • @andyn3532
    @andyn3532 ปีที่แล้ว +1

    People did drink water back then and didn't die a lot of that is a fallacy and a lot of the other reasons for the laws on beer it's the same with distilling myths.

    • @pattonmoore
      @pattonmoore ปีที่แล้ว

      It had more to do with where the people were living at the time. Rural people had better access to clean water than town or city people and it had less human and animal feces in it...

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      Indeed. This idea of the water being dangerous has been simplified - it varied by season, location and also how it was stored. Beer circumvented all that by being safe and easier to store for when the water was not safe (or indeed in drought or frozen). Not all of it was dangerous, but huge amounts of it was - and still is in certain parts of the world. Over 500,000 people still die every year from drinking unsafe water. What's underplayed is that water was 100% a risk, but beer had the added benefit of being nutritional - full of calories, vitamins and minerals. Hence why it is called variations of "liquid bread" and even "water of life" in cultures around the world.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Martyn Cornell has a post about that myth

  • @chrishopkins6406
    @chrishopkins6406 ปีที่แล้ว

    Didn't know what yeast was but knew hops were antiseptic. Sure, that checks out........

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว +1

      They knew that adding hops slowed down how quickly the beer went sour. They didn't know exactly the reasons, or that it was bacteria (not yeast) they were impeding.

  • @dralois
    @dralois ปีที่แล้ว

    Surprised the prince even talked to you, he’s not exactly talking about craft beer and brewing in high regards. His opinions shared in German interviews is pretty different from what he said there, basically calling anything that isn’t German beer sewage..

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      Haha perhaps he tailored his message for the audience. He was very complimentary about modern brewing, and of course made his 9% barrel aged bock!

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว +1

      Germans can not accept that they are increasingly no longer being seen as the number one brewing nation losing out to Belgium a country created as a buffer state which has the most beer styles

    • @dralois
      @dralois ปีที่แล้ว +1

      @@oscarosullivan4513 Agreed. Probably the best macro (lager) beer, but that’s about it. They’re super hesitant to innovate and go with the times. Relying on the consumer to never change or want something different may ultimately be a bad strategy, only time will tell..

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      @@dralois Agreed

    • @BananaRama1312
      @BananaRama1312 9 หลายเดือนก่อน

      lmao you guys are mental if you think a craft beer or cherryfuckmedeadpissbeer from belgium can even compete with a bavarian beer, just shows you never experienced the real deal, its like hating on champagne while downing cheap prosecco haha

  • @Antonymgibson
    @Antonymgibson ปีที่แล้ว

    Cracker video. Beer marketing 101 from a guy who's family have been doing it for centuries.

  • @richharper8159
    @richharper8159 ปีที่แล้ว

    Stick to your guns when you know you’re right, and by jove were the Germans right.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Belgians are better than the Irish,English,Welsh and Scottish

  • @Mikkogram
    @Mikkogram ปีที่แล้ว +3

    The Reinheitsgebot is a farce and a marketing gag.

    • @alangoodlad6869
      @alangoodlad6869 ปีที่แล้ว +1

      Camba Bavaria is brewing fruit beers and calling them beer I’ve been there and yes you’re right

    • @janpcs
      @janpcs ปีที่แล้ว +1

      I read somewhere that the law was also introduced because they wanted to prevent breweries from using wheat to keep enough wheat available for baking bread. Barley is not the best grain for baking. I don't know if that is true.

    • @Mikkogram
      @Mikkogram ปีที่แล้ว

      ​​@@janpcst is and because the King wanted the Weizenbier to be something for the rich and barley for the peasants

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      Ok some inaccuracies here.
      Alan and MD - many breweries have indeed called their non-reinheitsgebot brews beer but it is in technical breach of the law. As far as I know, no action has been taken in the last century - however, we believe the Reinheitsgebot has a function due to the fact that so many fast fermented corn/rice lagers are being called Pilsners. Which we think is misleading.
      Jan - We mention the wheat thing in this video, and indeed in our video about Weissbier, but it was more about controlling price than availability.
      MD - wheat beer was weaker, harder to make and less popular than "braunbier" which was what most breweries made - so the King (actually a Duke) would have had no interest in wheat beer when the Reinheitsgebot came in. In fact, he's quoted saying it is a "useless" drink. The Bavarian Royalty mostly drank bockbier from Einbeck in Northern Germany - until Protestantism started, which was at odds to the Bavarian catholicism. Then they went back to Braunbier. Of course, 100 years later they got interested in Weissbier as the Prince says - but again it was a drink for the masses, not royalty.

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Adjuncts can be good Mercers Meat Stout or Belgian Dubbel

  • @alangoodlad6869
    @alangoodlad6869 ปีที่แล้ว

    Some breweries have been brewing beers in Bavaria with other ingredients in and calling it beer I seem to remember drinking a summer fruit beer at Camba Bavaria brewery the purity law is rubbish are you trying to say Belgian beer with fruit ECT is not beer the best beer I ever had was in Prague at Pivorvar U Dobrenskych which had mint and lemon grass in it incredible beer the purity law was introduced because of adding rubbish just to bulk it out about time it was updated

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  ปีที่แล้ว

      We aren't trying to say any of that! We think it should be scrapped but kept as a marker of traditional brewing for those who abide by it.

    • @alangoodlad6869
      @alangoodlad6869 ปีที่แล้ว

      @@TheCraftBeerChannel obviously you weren’t trying to say that but the fact is some brewers are breaking this purity law and nobody can actually do anything about it

    • @oscarosullivan4513
      @oscarosullivan4513 ปีที่แล้ว

      Belgian beers wouldn’t be allowed to be sold as beer in Germany. The Germans once proposed for the European single market their beer purity law as standard which thankfully didn’t happen otherwise oatmeal stouts and Dubbels would have gone the way of Berlin Braunbier