I Remade Zenit Longboard's ENTIRE Brand Identity | Here's How I Did It

I go over the ENTIRE process of overhauling and redesigning Zenit Longboard's ENTIRE Brand Identity in this video.
Building a brand is no small feat: it's NOT just a logo, it's a presence, and we must navigate how to best bring that presence out to the proper audience. In this video, I'll go over my thought process, goals, creation of the brand identity, design tips, and showcase lots of deliverables for the new brand! Hope you enjoy.
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Zenit's minimal graphics seem dated, like from the 2010's, i like the ideas here.