Too Old To Die Young: Russell Simmons
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- เผยแพร่เมื่อ 22 ม.ค. 2025
- Too Old To Die Young is a short documentary series showcasing the lives of urban culture's most legendary characters. This episode focuses on the world of Russell Simmons, one of music's most successful moguls and a pioneer in bringing hip hop to a broader audience. Mass Appeal, alongside legendary publicist Bill Adler, spent the day following Russell, getting a better sense of his unique understanding and perspective on the world around him.
In the first episode of the new series, media O.G. Ill Bill aka Ill Badler aka Bill Adler catches up with creative entrepreneur Russell Simmons, a founder of Def Jam, Phat Farm, Global Grind, and countless other cutting-edge pop culture brands.
The two first met in 1983 while Adler was researching an article for People magazine about a new style of music coming out of the Bronx known as hip hop. The following year Simmons hired Adler as director of publicity for Def Jam Records and Rush Artist Management.
"It's hard to describe a typical day cause I don't have one," Russell admits in the video. "God knows how many businesses and how many charities and how many social and political causes... so my days aren't typical." Case in point: on this particular day Russell takes Adler to a hot yoga class followed by cryotherapy-"you go to minus 300 degrees" Simmons remarks casually-prompting Adler to worry that he might end up "like a goddamn Popsicle." But Russell talks him into stripping down and stepping into the cryo-tank anyway.
"That's what age gives you-wisdom," shares the hip hop legend and former late-night drinker who now touts the virtues of morning meditation. "You're always moving towards this enlightenment thing."
Animation by Jenny Scales
Tracklist
0:10 - "Purpatraitin" (Podgy Beats)
1:00 - "Willie" (Podgy Beats)
2:11 - "No Use Now" (Red Flag)
3:16 - "Heavy Butter" (Podgy Beats)
4:19 - "Light" (Podgy Beats)
5:26 - "dreAM" - (Podgy Beats)
5:52 - "Can't Fall Asleep" (Red Flag)
7:08 - "Loud" (Podgy Beats)
8:29 - "Passport" (Podgy Beats)
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
Mr. Simmons will always be an infinite source of inspiration in my life.....
have you read Success through silence ??
insane how much creative energy i have after seeing this person
AMAZING CONTENT THANK YOU
"So that's not dust I'm smoking?"That was prob the most motivational piece for me lol.
OG spilling life jewels....hip hop legend
You have to Respect Russell Simmons Hustle 🌍🗽💯
I had mad anxiety before starting this video. But it's really calmed me down
MountKeverest same. I really had a stressful day. But I'm at peace now again.
Happy 60th Birthday Russell
so much wisdom in this video
thank you for the upload
Russell is a legend
so many diamonds in this interview
Queens the foundation, ask Russell Simmons
Behzey Bronx....
Thank you
0:00 Look for things the world needs, that I also love and can provide
Love it. Do more like this
yo wtf is that beat in the beginning goddamn thats shit smooth
I wish these were longer. They really open up on this doc, it seems like. I'd like to see Snoop Dogg and Dr. Dre.
Now is all you have stop thinking about tomorrow there’s NO tomorrow only NOW...
awesome would love to see more
Met him on the streets ..He thanked me for thanking him ... Cool cat
That's my guy right there!
Love the beat
Get Rick Rubin up in this.
Russell Simmons...love the spiritual focus on life!
they should throw song IDs in the description damn...
I really enjoyed this💯 Love Mr.Simmons and his way of thinking nd his open mind. But i'll pass on the new age yogo mumbo jumbo ✋😕
NEED TRACK LIST!! 🚀💯
Façam com legendas em Português!
This who introduced me to True Religions jeans!
Inspiration.
So much Willie Hutch in this video.
Vibe ' Salome......Im Here wit PostiveVibes/Offring my respect for what i Can Do within this False interpretation or Assumption about sir Simmons
leyenda
#LIVINGLEGENDS
That intro beat was made from a king crimson sample im almost sure of it
soundcloud.com/roger-robertson/purpatraitin
wow thats heavy, my mentor HEAVY...
Call him Brill for Brilliant -- Adler is the guru of guru-viness, the smartest and heppest cat since Felix....megaprops to my main mang!!
agree
Trent Reznor will fit this Too Old To Die Young concept
Real cats paused to peep the book collection.
And still didn't read $hit.
he can be a good boss
the interviewer went in to shake his hand
I wonder does he meditate with Rick Rubin?
Mentor for life.
i will die so young
He is Joe Rogening his mornings!
how about rush river
jus think his point a view is positive
Joe
I'm just guessing here.
Daily hot yoga+NYC+cryotherapy= 10 grand a month?? Lol ~ I bet it feels great tho
cryotherapy looks nuts AF
Not enough white women in this video my nigga, step up your game
Apple=Creative. Check.
Im mad he strated the video like he regular buisness owner. Lol
Stay Tru And REal...twitter@FortuneandFame4
Karma. He disrespected Harriet tubman in that video thought it was funny
you lucky you made add