3 lessons from Alex Hormozi's big content strategy shift
ฝัง
- เผยแพร่เมื่อ 20 พ.ค. 2024
- One of the biggest and most popular content creators on planet Earth, Alex Hormozi, has made a major shift in his content strategy, moving away from short form content and highly edited content. And we have to talk about it. What we're gonna do in today's episode is unpack his announcement that he posted a couple of weeks ago about his major shift and where he's taking his content and why it's strategic and why I think you need to pay attention. I'm gonna unpack three lessons when it comes to content marketing that's working today that if you're a business owner, you need to understand.
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►► Watch my Million Dollar Life Giving Business Formula training for free here: www.grahamcochrane.com/lifegiving
Hey Graham, how do you stay on track so smoothly? Do you have another screen or notebook below your camera? Are you reading/checking off bullet points or full script for reference? Doesn’t feel like you’re reading off teleprompter. 🤔
I feel validated too. I hate editing, I rather just make a 20-40 minute live class. Just set a topic, a business goal for the live and go!
Love it!
Me too.
And way more fun, since ii saves hours!
I get your point. I tell people that editing should be done only to help reinforce the message or push the story idea not some crazy effect, transition or long hours editing
This helped so much. I was getting frustrated by generating all this content and not seeing results. I fell into the likes, shares, views trap. Thank you for redirecting my focus. "100 views by right people beats 1,000,000 views from non customers"
I loved how you said imagine a past client and then make content as if you were speaking directly to that client. So legit. Thank you. I am very interested in implementing that and seeing where things go.
I love long-form unedited content!! Let’s go!!! It’s more real. I’m currently doing over 1 hour-long livestreams daily & loving it!! Awesome video, Graham, per usual…THANK YOU!!
I’m just gonna start posting regularly because I have a lot of content in the can. I’ve not posted much in the last two years because I thought it had to be highly edited! Thank you, Graham.
This is very validating. I’m just starting out my TH-cam journey, and my gut instinct was to do longform with minimal editing. All of the experts I truly admire operate this way, people like Dr. Ramani, Peter Levine, Lama Tsultrim Allione, I could go on and on. I heard someone describe all of the over editing as editing from insecurity. My perspective is, if you are a subject matter expert, people will listen to you because you are you and you have valuable information to share, they’re not going to care about the edits.
Also, my target audience are highly sensitive people who don’t care about fancy editing. In fact, we usually appreciate minimalism and can be easily overstimulated.
I think my biggest take away from listening to this was you saying that social media isn’t real content 💥
👏👏👏
As someone with 14k subs and PUSHING…this is big facts haha
I love this. You inspired me to get back to my long form, no edits, format on TH-cam. Thank you!
Love it bro!
Short-form is, at best, a way to keep presence of mind and branding. It may convert BUT it's probably better for people who've already seen your long-form stuff and then when they are on a social channel, your short-form content serves as an ad basically. Long-form builds the foundation.
“If you’re making content to get views and to get famous and to feel good about yourself, you’re missing the point of why you’re making content” this hits! As a blogger and TH-camr in the geek lifestyle niche, I have been back and forth with social media, it’s so frustrating. I quit it altogether once and my creativity and production on blog and TH-cam was at an all time high. Did many people forget me because I wasn’t reminding them on social of my new content? Yes, but I was super focused and had mental clarity which in turn made better videos.
Did that lead to an increase in revenue?
@@brycetubbs-virtualaccounti6344 on average yes but then google changed their SERPS and I’ve since rejoined socials as not to put all my eggs in one basket. Currently re-strategizing my newsletter too so I can post a bit less on social.
You have no idea how much value I gains watching this. From the bottom of my heart, thank you so much 🙏
You're so welcome!
I feel this is soooo inherently correct. I've been writing in free form, AND SPEAKING FREE FORM on my channel, and it feels RIGHT.
Thank you so much. This is so useful for someone who's just starting out and not tech savvy. I feel such freedom by not having to worry about editing.
Graham, you're doing amazing stuff for your fans. Thanks.
Awesome stuff. We’ve been battling this idea for a while. Thanks for making this video.
Hey Graham. I really needed this, thank you so much for your insights I really appreciate it
Excellent video. Thank you for consistent value!
This is exactly what I needed to hear today. Thank you!
Graham - thanks again. I can only envision long-form but have been reticent to create it. Biggest breakthrough = teach a strategy in each long-form video. LOVE IT!
Awesome content as always brother. Very encouraging. Thank you for sharing your gift with us.
Thought of you as soon as I saw Alex's post!
Again, man you’re on a roll 2 videos in a row and I feel been called out to take action! When the time comes I’ll share my success story of how helpful you’ve been
Good to see you Graham, and great message! -Matt
Nice! I agree 100% with what was share on the video.. thanks man.
This is something I have been realizing lately. And btw, I took the exact route as you explained in the video. I searched for something else, found this video, really liked it so I checked out your other stuff, I am subscribing to your newsletter and will check out your book. Good stuff!
Glad to have you!
Loved it! Thank you.
I’m loving this! So validating! TH-cam just served up this video to me and it’s the first time I’m seeing you. You are saying things I have been feeling for a while and I’m glad you said it out loud. I think it’s all about optimizing for a human experience, not an algorithm. Because at the end of the day, if we’re on here for business purposes, we are looking to do business with other human beings. If the algorithm helps us reach the exact person, gravy! That’s exactly what the algorithm is supposed to do. But it is not our job to act as slaves to a digital master. Thanks for this video!
That was great advice thank you
wow this just hit hooooooome at the perfect moment that it was needed ! eternally grateful
So glad!!
This is fire man! Something I have been testing myself. It's keeping things more simple to my audience
Stellar episode graham! I love seeing that shift from someone as influential as Alex and it is SO good to hear your experience doing this already so many years. Thank you for all the amazing stuff you do bro! I preordered your book and have been working through all the emails/journal and it’s been so helpful! Really excited for all God is working in my life and how he’s using you for so much of it man! Thank you again!
Bro - thanks for all the support!
This was such a blessing and confirmation for me because I am struggling with editing to make it look like quality! ❤❤
Glad it was helpful!
Great show, Graham. Thank you!
Glad it was helpful!
Great all aroudn video Graham, that's so true!
Excellent advice about optimizing for your ideal audience and not for views. This helps a ton and validates my shift to long-form. Thank you,
Amazing! Simple! Straightforward! Not easy for those still defining who we are talking to...
hormozi posted a video recently talking about this, regarding to what you're saying about shorts at around 15:00, he said he's still making wide shorts for facial recognition for when he runs ads on short form platforms so when he runs ads people can recognize his face. But everything here is pretty spot on Graham.
My guy Graham!! I just stumbled on this video. I was obsessed with his recording revolution videos and I learned how to record and release music because of him. Will always appreciate him for that!!!!
Hey Graham, this was totally awesome and the timing of seeing it was nothing short of amazing. I have developed a personal finance software program that is a 100% game changer for homeowners, but it takes a minute to explain. And being at the start of my direct to consumer marketing planning, I have been getting tons of advice to develop 15 second content (but my ideal customer has a 20-30 problem). this video totally set me free ... thanks so much for posting this one.
Fantastic!
As someone who just started my own YT channel, this was probably one of the best videos I’ve seen regarding a simple content strategy and how to provide value in a way that works for you. Thanks so much for sharing 🙏🏼
So glad it helped!
Loving this reminder - it’s about the audience/target customer. Great job!
Thanks for sharing man
Awesome breakdown Graham.
Great guidance. Thank you Graham. 🤗😊
Great share and value. Thanks. Made me rethink content creation. More focused now 🙏🏻
Great to hear!
About to launch my channel. This just confirms my very long form content strategy.
Great video thank you! I don’t have money to pay an editor since I’m still small so this is really encouraging. And being an introvert I don’t have the personality to entertain, but I am a great educator. So this makes total sense.
Thank you Graham
Yeeeesssss! This video was on point! Great information. 😁😁😁
Glad you liked it!!
Amazing video
Thank you!
Thanks for the great episode. I jumped when you mentioned “Aiko..” 😂🤣 I am glad that I got to learn that I am going to the right direction. Inspiring episode, Graham! -Aiko
You’re an inspiration Aiko!
Great video
This was a reaffirmation of how I am approaching starting a TH-cam channel. In addition to spending the time researching the topics well and scriping/recording/editing several videos in bulk, I am spending MORE time actually getting my website up and running ready to receive the clients and community members I am looking to attract. While I am seeking to educate on my niche I cannot discard that I want them to actually visit my site and stay and engage there. Thanks for posting this video as it definitely spoke to me me in that regard.
Exactly my thoughts. Plus I don’t like editing, super time consuming when I have so many other things to do and learn
This gives me hope. Excellent!
Awesome!
I think you can make that shift only once you have a big enough audience.
People are not interested in pure business content, they want to be entertained so I think the most challenging thing is to be able to make edutainment content with click bait tittles and thumbnails until you got enough audience to be able to shift.
It is a sad psychological bias but people will, most of the time, give you credibility according to your number of subscribers though we already seen so many scam amongst online gurus…
So congratulations to Alex for achieving this great marketing strategy! There is absolutely nothing wrong with marketing as long as you deliver what you promise
I’m an example of someone who has never done entertainment - just business advice from Day 1. So it’s definitely possible.
New Sub 🎉
Just starting my Channel and I have been struggling with the whole conflicting conversation of editing vs not ... shorts vs long form content and type of Subs you are seeking and retain in your audience. At 62 yrs I don't have time to waste. Thank you for being real and raw about many questions I had, that are now answered. Really, thank you.
So glad it connected with you!
Terrific. I hope it’s a trend that sticks.
And FYI I have never in my life scrolled social media while on the toilet … eeewwwh 🥴
Great video! Thank you for breaking it down! As someone who initially built on social, I'm having to retrain my brain!
Glad it was helpful!
Super valable especially the avatar tips
Very practical
For me, it was about doing what is in the best interest of my ideal customer and not trends. I'm scheduling my upload TODAY! ❤
You got this!
Its very validating for those of us who want to share knowledge. I also never felt or even embarked on doing the acting, dancing etc . I was tempted...but that's not me.
I like that we are using videos for the right reason
I just wanted to help Moms know they can work towards the life they desire.
I also do long form videos training / interviews 😊
this was very helpful. I never would have imagined niching down like that with only 500 subs could generate 30k a month. The avatar concept helped too. Thanks Graham.
you spoke to my soul
I see the point of short-form as being an entry point to long-form. Gotta drive it back to full length.
What you are saying reflects exactly what I'm thinking. I'm 55 years old and getting into content creation, I'm a seasoned web dev/designer. AI is a threat for me, so will work on marketing myself as a human. I realize that what customers want is personalized service, they don't care too much about the tech side of things. I love how you bumped your microphone and didn't worry about it! 😁No edits indeed! I see that you look away a lot, probably at some notes? Doesn't seeem to affect you connecting with the audience. What is your take on teleprompters? How do you deliver your content? Do you have any video talking about your setup with the lights etc...?
Yeah I just have notes in front of me on the screen. I’m not a fan of teleprompters
Love this! I've been wanting to go long-form for awhile, but I too have a music production brand, so I don't think I can just to a talking-head type podcast, since my audience wants to see music production techniques and tips inside of a DAW. So would long-form look like a long mixing or songwriting session?
Long form to me really is 10 minutes and beyond. The point isn’t to be long, just not be stupid short for the sake of being short.
I think you can make that shift only once you have a big enough audience.
People are not interested in pure business content, they want to be entertained so I think the most challenging thing is to be able to make edutainment content with click bait tittles and thumbnails until you got enough audience to be able to shift.
It is a sad psychological bias but people will, most of the time, give you credibility according to your number of subscribers though we already seen so many scam amongst online gurus…
So congratulations to Alex for achieving this great marketing strategy! There is absolutely nothing wrong with marketing as long as you deliver
Thank you for this. Please what exactly colour and brand of paint did you use on the wall?
So great, I'm a specialist in my field wanting to set up an online course and I was thinking the same thing. Why would I want to entertain people???? You have to do it right??? Everybody says so. Great!!! I love sharing knowledge but I know I'll hate editing. I won't edit anything 😂😂😂😂 fantastic, thanks.
Alex strategic shift to long-form content highlights the importance of depth over dazzle in content creation. It's a valuable lesson that true engagement comes from delivering value that resonates deeply with your target audience, building lasting trust. 👍
I like that: "Depth over Dazzle"
gold!
Whenever you make this point (long form, fewer edits) I’m dying for you to draw the analogy with Recording Revolution days.
Get it right at the source.
Get your mic in the right place. Get your room set up. Get your performance dialled in.
Then you don’t have to mess with loads of plugins to “fix it in the edit”.
Same deal here.
Talk about things your audience will be interested in. Shape your delivery in ways that hold attention. Turn up your performance energy a bit.
Then you don’t have to “fix it in the edit” to get engagement happening.
Same message!!
Highlights the dynamic nature of content marketing.
Long form on topic content for the win!
Hi Graham, I’m a big fan. Excellent episode! Why don’t you put chapters/time stamps in your video description? Thanks!!!
Would you prefer that?
@@GrahamCochrane Actually, it does not bother me. I consider a lot of what you do to be best practices and have been considering putting in time stamps for my own videos. Maybe it helps with SEO? However, it is a lot of work. Thanks for the reply!
Thanks Graham, i've been dipping into your content since the Recording Revolution days, great stuff! Great examples by the way. Can we hear an argument in favour of why this would work for new creators? You & Alex have a huge amount of trust and credibility and have built multi million businesses and have significantly sized YT channels. Why would this approach work for an educational youtuber just starting out, 0 subs, not as much video quality, still finding their feet, no multi million revenue business, whilst they might have some business experience elsewhere, they have little to no youtube experience. Can we realistically expect viewers to sit with them for 30-45 mins?
Great question! And I believe the answer is "yes" it'll work for a new channel. There is nothing inherently different between a big channel and a new channel. TH-cam doesn't favor big channels anymore - it favors relevant content. So make content that is relevant to your target market. It will still show up in search results, and no one cares how long it is if it's good.
I wondered where you ve been ! A fan of recording revolution who turnt marketer ! So much value in your video ! Let's optimise !
Ntoyi
Holy crap. I feel the short form, hyper editing shackles being removed.
Let's go!!!
Boom!
I watch a lot of amazing long form stuff in the bathroom if I happen to need to go there
I think TH-cam promotes highly edited videos. I once heavily edited a video on a yt channel and TH-cam showed it to a few thousand people right away (I was new on yt) and for my new channel I did zero edit and yt showed it to zero people, so I guess that’s why many people edit. Algorithm is the first viewer
Finally someone else agrees with me on the dancing TikTok entrepreneur.
Actually the over-editing part open my eyes.
Doing to much in not the best but on the other hand I don't thing it applies into creative/artistic "content" editing is part of someone's expression.
I thing it's all about balance. But sometimes the less editing the more premium video feels like.
It's funny the fast paced choppy vids are hard for me to sit through. His unedited stuff just seems easier to consume ironically
RIGHT ON THE MONEY GRAHAM! Pun intended.
You nailed it! That's what I believe God put in my heart to do and I am confortable doing it. I should have started long ago but was looking for somebody to help me with video editing but found nobody and finally decided that this week is the week for me to start. God is actually showing me through your video that it is ok for me to record without editing. Thanks
🙌🙌🙌
I have the hardest time trying to create a client avatar. I love this information but everything is overwhelming. After being in business for 11 years I feel like it is even more difficult to stay relevant and survive. It's like I haven't been in business at all. :/
That's a real thing. Just so you know, I feel that way and I'm 15 years in :-) I'm not sure it'll ever feel "dialed in". I believe that tension is what keeps us growing!
I tell people this all the time. Followers DO NOT equal money! People have to stop getting caught up on these vanity metrics.
Tim Ferriss has been doing long form pod casts for years now, though I'm sure they are edited.
Just remember it's ALL of the backs anyone steps on that make that place you and Alex are in successful. Algorithms like peoples attention. If people don't feel hope why buy your book? Just let the 10 bros buy them😂. Ditto for Alex and Layla. Alex also has Layla meeting with group chat videos. That is two people doing the opposite job🎉
Love you Graham, I’ve been gone for a minute but now I’m back.
Yes I hate editing. it's just better long form. I get stuck with the avatars.
I knew I wanted to speak to my specific customer , but everyone is speaking about views and optimisation. I know I don't need 1,000s of view. I just need people who need what I have to offer.
👏👏👏
Alex Hormozi talking about nutrition or fashion is DISASTROUS. He really does need to stick to what he knows.
I did love his super succinct, punchy videos, though. You get a massive business or life lesson in just a few minutes. I'll miss those.
Here is a tough question: If Graham was ugly could he build these TH-cam. Channels so easily. It’s easy to build TH-cam channels when you look like the lost member of *NSYNC!!! I am listening anyway. He makes sense. That’s just a lil thought in da back of my head.
I'm also so tired of the endless B roll overlays and hyper noise, flash and effects. I get far more value from a knowledgeable person just looking directly at the camera and talking.
Content not just for likes.
Tbh. Can’t stand that guy. He’s constantly in my feed, and his content is generic and silly. But I give him this, he’s making a public challenge to show whether he not he really has something to contribute to the business education of the average person. I’ll keep an open mind.
Don’t watch his content, but rather watch podcasts he’s featured on. Chris William and Ali Abdaal are great ones. You get to see his character and his story. I agree that his content is goofy as, but that’s a product of the retention-editing era of TH-cam and part of his wider business strategy.
Just because you are in secondary doesn’t mean your primary school teacher is generic and silly.
Many people still need it especially when the school doesn’t teach
Anybody that dislikes either Hormozi is just out of jealousy and their ego makes them think they are somehow better than they are, or thinks they are too young to be that high level. Or Alex gives away so free content that’s 100x better than yours you used to try and charge people for and you’re bitter. Otherwise I don’t see how someone wouldn’t appreciate the value they bring to the table. But that’s just my opinion.
Thats his strategy to be in your face 24/7 he needs to make money
He’s cringe asf. The fitness bro/ entrepreneur is a nauseating trope that he desperately wants to establish. Anyone that wants defends his mindless, annoying content is probably conditioned to aimless scrolling, low quality content, and might have self-esteem issues. Source: I have an Ivy League education, I would hope I can identify a lecturer that’s worth listening to.
Optimize for your target audience not the biggest audience