Did you also notice drop in performance for lookalike audiences? I get conversions before using LLAs, but now I’m having difficulty even getting add to carts/initiate checkouts. Why is this?
I'm going to have more content on this shortly. The changes are still being implemented so it's too early to say definitely almost anything yet. Facebook haven't even turned on AEM for example.
Hi Ben! first of all thank you so much for everything you do. My question is when I'm doing a retarget do i go with a new addset in a cbo campaign or I'm doing a new campaign specifically for one product. Anddo i go with a new ad or I can use the existing one with all the comments and likes ( social proof )? tnx :)
Thanks for the content Ben! I've seen in forums people talking about how lookalike audiences perform better too when doing 1% to 10% so it may be the case there too that broad audiences work better after the update. You could do a video sharing your impressions regarding lookalike performance
Yes, I’ve had trouble running lookalike audiences ever since the update! Without changing anything, my go-to lookalike audience’s performance dropped significantly. The source of my lookalike is my Facebook page’s engagers, so I’m confused why it stopped working. I’d love to watch a video breaking down any lookalike audience changes/updates! Thanks for all that you do, Ben!
For some reason I have not been able to find your group since ages. It says that "The link you followed may be broken or the page may have been removed". So frustrating
Thanks a lot, this is super helpful and in fact ROAS dropped form 8 down to 5 for us as well so we'll try to put more people an dlonger timeframes in our ad sets. Thanks!
Hey Ben, great content as always. I"ve had ALL my accounts divebomb since last week; CPA's tripling with no changes at all and CPM's way higher than normal. Do you have any suggestions on keeping CPA's lower / better ways of tracking information (such as google analytics?) - thanks!
Thanks William. I've had a lot of people say the same thing. The first thing you can do is recreate your campaigns and start again. That seems to help things in most cases. I'll have more info on this though shortly.
@@BenHeath Yeah I did this on May 2nd and they've been terrible! Nightmare. Do you think including a cost cap / bid cap would help? The only Other thing I can think of, is as you've mentioned a few times is running warms & colds in the same campaign in a CBO :)
Thanks Ben, it was insightful:) One quick question: 'Frequency' in Facebook ads determine the number of times a particular ad has been shown to a customer, so how does retargeting fit here? Facebook, anyways, would be showing the ad multiple times to an audience by default, so why should we go for retargeting in that case? Thanks in advance.
Hello Ben, thanks for the video. Could you create a video, giving some tips about how to scale the campaigns in this uncertain times ? Especially how to scale horizontally. TY
Hey Ben, I'm wondering what you think of utilizing manual placements more than automatic? My Add to Cart conversion was basically the bread and butter of my campaigns. Many of them led to purchases upon retargeting. I know generally the majority of the cart adds came from the Facebook News Feed and Instagram Feed, so I'm thinking I may be able to keep everything within the Facebook "ecosystem" if I use manual placements and maybe adjusting cpc so my costs don't run out of control. Would love to hear any thoughts!
Hey there! Great video. Just curious, in your experience where is the best place to send people with your retargeting ads in your experience? If you want them to contact you to book an appointment should you send them back to the website or have a CTA for contacting you within the ad? Cheers.
Great video as usual Ben, optimisation events aren't tallying to my adsets (everything showing as 0 optimisations even after multiple conversions) since the ios update...any ideas?
Hi James, that's because of the attribution window changes. If you turn all ad sets on and then off again, that should reset the attribution windows on all of them and provide you with totals you can use.
Ben, we are still so confused on the actual tracking that we are losing, even just for regular conversion ads. Some ppl explain that we will still know when an iOS user buys with the Aggregated Measurement, but how is Fbook targeting these people to begin with? Have we lost all iOS users to targeting for traditional ads? How is Fbook choosing who to show the ad to now? That's the big question my colleagues and I can't seem to find the answer to. Do you have a video on this that I'm missing? We really have appreciated your work! Sincerely...
Hi Jen, I will have more videos on this topic but to help clarify... Facebook still have all the in-app data. So they can still what people do on Facebook, Instagram and WhatsApp. The data they get from those platforms will provide them with tons of info to be able to identify who is interested in what. So you will still be able to target everyone you used to. For people that opt out, which is likely to be somewhere people 10-25% of your total retargeting audience, you are going to have much less visibility over what they do on your website and may not be able to retarget them based on website actions. You will still be able to retarget everyone that engages with your business on Facebook or Instagram. We don't exactly know what data is going to be provided from Aggregated Events Measurement at this point. I hope that helps clarify things for the timebeing - it is pretty confusing.
I find that with both retargeting and general ads the Facebook estimate is now way off. For example a retargeting video of mine is saying I could get around 30-90 thru plays for £1 a day with a reach of 400 people, but in reality it only shows it to 100 people and get charged £0.34 per thru-play. This video before IOS update was doing £0.07 per thruplays. Not sure what to do from here. I can`t afford 8x times more expensive retargeting...
Hey Ben, boring noobie budget question here. Can you start with a $500-1k per day ad budget and be highly effective with a campaign? Or is it more effective to start low around 100 per day and move up gradually? Are these strategies likely to receive similar outcomes in the long run?
Hi Nick, you can certainly start a campaign with that budget and you are likely to learn a lot faster. It's just an increase risk doing so before you know the campaign can deliver. You won't run into problems from a Facebook optimisation stand point though.
Hi Ben! Quality content. Liked and subscribed! I do have a question about the iOS 14 update. It seems like a lót has changed with advertising. Results are really volatile at the moment, normally a revenue of +/- 6000 a day and now it's decreased to 4000. Normally our campaigns are set up with a test campaign (5.5 USD per ad set), women between 20-40, placements in IG feed and explore and 4 creatives (2 photo's, 1 video and 1 carrousel). After an ad set is succesfull we scale it to a new campaign or a CBO x5 ad sets with a budget of 150 USD per day. Do you have any tips for people struggling with the new update?
Awesome :) That's a good question but it's very difficult for me to recommend things because this is all so new and things are changing within the platform daily. First thing to do is corroborate your data with other sources. Are your campaigns performing a lot worse, or is that a reporting discrepancy? We're seeing that with a lot of clients. Duplicating campaigns and running the new version seems to help temporarily and using larger audience seems to help stabilize results.
@@BenHeath Hi Ben! Thanks for the excellent advice. It's indeed a bit of a tricky situation since it's been performing a bit worse, but not abysmal. The reporting is also off, which causes you to scale/kill ads a bit like you're blindfolded. Combine the issues above with the facebook page limit (we had to create an extra one), it also decreased the results. I'm also hearing by some coaches that automatic placements work better now than before (I always used IG feed/explore placements). Anyways, thanks for the tip and I'm looking forward to your upcoming videos!
Hey Ben! Do you think that the retargeting audience sizes will drop if the primary audience is built off of Instagram interactions? (ie IG saved post, IG engagement...)
The retargeting audience is the primary audience. I think you mean lookalike audiences? If so, lookalike audiences won't shrink but they may be less effective if the source audience shrinks. However, Instagram interaction audiences won't shrink as they are on app :)
Here's a thought - could the downturn in sales etc also be down to Facebook not telling us the truth about how many people are REALLY seeing our ad's. Who's to check if they're telling the truth or not?
I don't think there is really an incentive to do that. Facebook would be better off using higher CPMs which has increased massively over the years anyway than to artificially inflate impressions. Also, for impressions to really decrease you would need a big increase in number of advertisers or a big decrease in platform use over a small amount of time. I don't think either of those have happened. It's always good to be skeptical though! I could easily be wrong.
@@BenHeath Ben, thanks for the information. You saved my time. However, do you have an idea about how to win in this scenario? My profits went down!!! Thanks...
Hi Ben! I’m so appreciate for your videos, they helped me a lot. I’ve face this week with fraud conversations from Facebook ads. After 3 of them campaigns hasn’t brought any conversion at all. How to deal with this, what to do? Though I excluded people who already have made purchases fraud leads didn’t stop.
That sucks - are you sure the leads are fraudulent? A lot of advertisers come to that conclusion when leads are actually just poor quality. They are very different things.
@@BenHeath 100% fraudulent - nonexistent phone numbers, mail delivery failure (( 6 frauds of 27 leads. I’ve wrote to fb support and waiting for reply now. I switched off this campaign though it was performing cool on the start.
Great content! Maybe the retargeting doesn't performance well, because the size audience decrease and CPM is more expensive. 6 months ago, with 3k month spend, my reach campaign was about 300k, last month with the same budget 150k, (-50%). What do you think about it? There are a lot of competitors but the offer decreased and Facebook cost changes.
This is what it is saying - The size of your website Custom Audiences may decrease because they may not include some people using iOS 14.5 or later devices. To help increase performance, remove your website Custom Audiences and select the optimization event that's most important to you.
Hi Ben, just one clarification. Would you recommend to have two audiences in the same adset (eg View Content 180 Days + Site Visitors 180 Days) or two separate adsets running with CBO? Thanks so much as always!
Hi Ben! I have learned a ton and you've kept me in the FB ad loop. I have a Marketing company that does the Ad Management. But by no means do they dive as deep as you with the IOS restructuring! I suggested we reduce ad budget bc of the poor roas I've seen so quickly after mid April changes. Can you reassure me that I should reduce ad spend, by about how much 30% ish and for how long- 2 months ish until the IOS FB works out the kinks?? Thank you :)
Awesome :) It's very difficult to answer those questions. I think scaling budget back temporarily is a good idea if you have seen a drop off. But, for how long? Very hard to say. Could be a month, could be 6 months. We will have to monitor the data closely and see what happens.
Finally subscribed, thank you so much for these videos! quick question: If I wanted to retarget Instagram users based on their Instagram interaction with my IG page, that shouldn't be a problem right?
Ben for adding other retargeting options (such as video views) would you create a new ad set or just expand/add to the existing ad set (presently based in site visitors)?
Thanks ben for this video. Regarding remarketing campaign, you don't prefer also to exclude people who converted in the last 180 days? ( i mean to combine audiences. Target those who visited your website but didn't convert). Im asking because i do so for my clients and wondering if this the best strategy regarding small business retargeting.
I want to know this as well. I actually have it even smaller. I'm including a retargeting campaign last 3 days and exclude people that visited the last 2 days to have a 3 day window to hit them with a retargeting ad. Would you say this won't work anymore?
@@BenHeath and even if i have a repeat business, you don't recommend exclude the converting audience from the last 30 days? (In order to keep the campaign "fresh" with new audience that didn't buy yet)...
Thanks for all the great contents! I have a question about Remarketing, and I think you're the only one know the right answer: I have 5 campaign for 5 totally different products. If I target "all website visitors" on every remarketing ad set in every campaign, will it be competing with each others? Or should I just create one remarketing campaign and use different ad set to sell different products? ps. I don't use specific product page view as audience because the size will be too small. And my products are offline courses, which can't be used on the product ads.
Hi Justin, I would usually recommend that you segment your audiences but it doesn't sound like you can do this. I would leave things as they are. I don't see a big issue advertising multiple products to your audience simultaneously.
Hey Ben Ray Wood here from Toronto. I'm trying to navigate FB Ads Manager and set up instructional vids for my real estate agent clients. Is there a video in your stable of awesome content yo can recommend? Looking for current FB layout
Hey Ben! Small question as an FB marketer do you pay for your client's ads and they pay you, or does every ad account use their own payment method? Thank you in advance, love the content!
@@BenHeath Thanks Ben! So every client adds their payment method in their ad account. And as a marketer you can just buy the ads, ofcourse within the budget
after suffering a 20x drop in ROAS in spite of lots of objective improvements to the website (speed, load time, functionality etc.) with standard campaigns I can say that for some the algorithm stopped working properly and there was a huge increase in view costs. For larger budgets the effects was smaller then for smaller budget. After a bit of research I noticed that the difference seems to be correlated to long term and not short term budget value so my guess would be that Facebook got scared they'd loose the large advertisers and gave them "discounts" under the hood to keep them somewhat steady while they sacrificed the smaller advertisers. It's not fair but I admit that if I was in charge of FB I would probably do the same. As soon as total ad spend crossed about 10000 USD I had a sudden spike in performance with no changes to the campaigns - about a week ago.
Thanks for watching guys! let me know what you think in the comments :)
Thank you man
Loved the vid wondering if you have one for client buy in for facebook ads
It’s comforting to have our big brother Ben keeping us up to date. Thanks a lot big Brother!!
Haha - always :)
The amount of words to thank you every-time you drop a video in uncountable.
Anyway, Thank You Ben.
Wow - thanks a lot.
Right time for sharing this information. Will look forward to upcoming contents.
Glad it was helpful!
Did you also notice drop in performance for lookalike audiences? I get conversions before using LLAs, but now I’m having difficulty even getting add to carts/initiate checkouts. Why is this?
I'm going to have more content on this shortly. The changes are still being implemented so it's too early to say definitely almost anything yet. Facebook haven't even turned on AEM for example.
Pls consider making video on Facebook conversation ad after iOS update. And thank you for this update. 🙂
Sure - I will have a lot more content on this.
Hi Ben! first of all thank you so much for everything you do.
My question is when I'm doing a retarget do i go with a new addset in a cbo campaign or I'm doing a new campaign specifically for one product. Anddo i go with a new ad or I can use the existing one with all the comments and likes ( social proof )? tnx :)
Thanks for the content Ben! I've seen in forums people talking about how lookalike audiences perform better too when doing 1% to 10% so it may be the case there too that broad audiences work better after the update. You could do a video sharing your impressions regarding lookalike performance
Sure - I will do :)
Yes, I’ve had trouble running lookalike audiences ever since the update!
Without changing anything, my go-to lookalike audience’s performance dropped significantly.
The source of my lookalike is my Facebook page’s engagers, so I’m confused why it stopped working.
I’d love to watch a video breaking down any lookalike audience changes/updates!
Thanks for all that you do, Ben!
If I use different campaigns(different products) with targeting the same audience, will the audience be overlapped, and raise the CPC and CPA?
Well done, Ben. You are giving me great advice always!! I am new at this campaign stuffs... Thanks for your every advice and keep going like that!!
Happy to help!
Can i run a retargeting camp if the facebook pixcel is not connected
Great video, thank you! Do you retarget with Traffic or Conversions? Thanks!
Conversions nearly all the time :)
@@BenHeath when do you use traffic?
For some reason I have not been able to find your group since ages. It says that "The link you followed may be broken or the page may have been removed". So frustrating
Thanks a lot, this is super helpful and in fact ROAS dropped form 8 down to 5 for us as well so we'll try to put more people an dlonger timeframes in our ad sets. Thanks!
Glad it was helpful!
Hi Mr Ben, Sir I have just 3000 Facebook page engagers, please can I still create a retargeting campaign?
Amazing content as always ben!
Glad you think so!
Hey Ben, great content as always. I"ve had ALL my accounts divebomb since last week; CPA's tripling with no changes at all and CPM's way higher than normal. Do you have any suggestions on keeping CPA's lower / better ways of tracking information (such as google analytics?) - thanks!
Thanks William. I've had a lot of people say the same thing. The first thing you can do is recreate your campaigns and start again. That seems to help things in most cases. I'll have more info on this though shortly.
@@BenHeath Yeah I did this on May 2nd and they've been terrible! Nightmare. Do you think including a cost cap / bid cap would help? The only Other thing I can think of, is as you've mentioned a few times is running warms & colds in the same campaign in a CBO :)
Thanks Ben, it was insightful:)
One quick question: 'Frequency' in Facebook ads determine the number of times a particular ad has been shown to a customer, so how does retargeting fit here? Facebook, anyways, would be showing the ad multiple times to an audience by default, so why should we go for retargeting in that case? Thanks in advance.
Love your content, Ben.
Hope to have some more on those topics now after that IOS update. 🙋
Awesome - will do :)
This was super useful, thanks so much!
Glad it was helpful!
Such great information!
Glad it was helpful!
Hello Ben, thanks for the video. Could you create a video, giving some tips about how to scale the campaigns in this uncertain times ? Especially how to scale horizontally. TY
Good idea :)
Great video Ben. Tq so muchhh for helping us and clear things out. May you blessed with all greatness always 🤗
Same to you!
Hey Ben, I'm wondering what you think of utilizing manual placements more than automatic? My Add to Cart conversion was basically the bread and butter of my campaigns. Many of them led to purchases upon retargeting. I know generally the majority of the cart adds came from the Facebook News Feed and Instagram Feed, so I'm thinking I may be able to keep everything within the Facebook "ecosystem" if I use manual placements and maybe adjusting cpc so my costs don't run out of control. Would love to hear any thoughts!
What are your thoughts on dynamic retargeting ads? Do they perform better than using the same creative as your using in your prospecting campaign?
Hey there! Great video.
Just curious, in your experience where is the best place to send people with your retargeting ads in your experience? If you want them to contact you to book an appointment should you send them back to the website or have a CTA for contacting you within the ad?
Cheers.
Thanks a lot. I prefer to send people back to the website but you can go either way with this :)
Great video as usual Ben, optimisation events aren't tallying to my adsets (everything showing as 0 optimisations even after multiple conversions) since the ios update...any ideas?
Hi James, that's because of the attribution window changes. If you turn all ad sets on and then off again, that should reset the attribution windows on all of them and provide you with totals you can use.
@@BenHeath I did it but kept without showing results.. Do you have another idea? Thanks!
Ben, we are still so confused on the actual tracking that we are losing, even just for regular conversion ads. Some ppl explain that we will still know when an iOS user buys with the Aggregated Measurement, but how is Fbook targeting these people to begin with? Have we lost all iOS users to targeting for traditional ads? How is Fbook choosing who to show the ad to now? That's the big question my colleagues and I can't seem to find the answer to. Do you have a video on this that I'm missing? We really have appreciated your work! Sincerely...
Hi Jen, I will have more videos on this topic but to help clarify... Facebook still have all the in-app data. So they can still what people do on Facebook, Instagram and WhatsApp. The data they get from those platforms will provide them with tons of info to be able to identify who is interested in what. So you will still be able to target everyone you used to.
For people that opt out, which is likely to be somewhere people 10-25% of your total retargeting audience, you are going to have much less visibility over what they do on your website and may not be able to retarget them based on website actions. You will still be able to retarget everyone that engages with your business on Facebook or Instagram.
We don't exactly know what data is going to be provided from Aggregated Events Measurement at this point.
I hope that helps clarify things for the timebeing - it is pretty confusing.
I find that with both retargeting and general ads the Facebook estimate is now way off. For example a retargeting video of mine is saying I could get around 30-90 thru plays for £1 a day with a reach of 400 people, but in reality it only shows it to 100 people and get charged £0.34 per thru-play. This video before IOS update was doing £0.07 per thruplays. Not sure what to do from here. I can`t afford 8x times more expensive retargeting...
Hi Chuck, I think we are going to see some crazy results temporarily while these updates are fresh. You may need to reduce budgets for a little bit.
Thanks a lot Ben, your content is really informative .... Can you make a few vids explaining FB ads billing options please?
Glad to hear it :) I can add that to the list
Hey Ben, boring noobie budget question here. Can you start with a $500-1k per day ad budget and be highly effective with a campaign? Or is it more effective to start low around 100 per day and move up gradually? Are these strategies likely to receive similar outcomes in the long run?
Hi Nick, you can certainly start a campaign with that budget and you are likely to learn a lot faster. It's just an increase risk doing so before you know the campaign can deliver. You won't run into problems from a Facebook optimisation stand point though.
Hi Ben!
Quality content. Liked and subscribed!
I do have a question about the iOS 14 update. It seems like a lót has changed with advertising.
Results are really volatile at the moment, normally a revenue of +/- 6000 a day and now it's decreased to 4000.
Normally our campaigns are set up with a test campaign (5.5 USD per ad set), women between 20-40, placements in IG feed and explore and 4 creatives (2 photo's, 1 video and 1 carrousel). After an ad set is succesfull we scale it to a new campaign or a CBO x5 ad sets with a budget of 150 USD per day.
Do you have any tips for people struggling with the new update?
Awesome :)
That's a good question but it's very difficult for me to recommend things because this is all so new and things are changing within the platform daily. First thing to do is corroborate your data with other sources. Are your campaigns performing a lot worse, or is that a reporting discrepancy? We're seeing that with a lot of clients.
Duplicating campaigns and running the new version seems to help temporarily and using larger audience seems to help stabilize results.
@@BenHeath Hi Ben! Thanks for the excellent advice.
It's indeed a bit of a tricky situation since it's been performing a bit worse, but not abysmal. The reporting is also off, which causes you to scale/kill ads a bit like you're blindfolded. Combine the issues above with the facebook page limit (we had to create an extra one), it also decreased the results.
I'm also hearing by some coaches that automatic placements work better now than before (I always used IG feed/explore placements).
Anyways, thanks for the tip and I'm looking forward to your upcoming videos!
Hey Ben! Do you think that the retargeting audience sizes will drop if the primary audience is built off of Instagram interactions? (ie IG saved post, IG engagement...)
The retargeting audience is the primary audience. I think you mean lookalike audiences? If so, lookalike audiences won't shrink but they may be less effective if the source audience shrinks.
However, Instagram interaction audiences won't shrink as they are on app :)
Here's a thought - could the downturn in sales etc also be down to Facebook not telling us the truth about how many people are REALLY seeing our ad's. Who's to check if they're telling the truth or not?
I don't think there is really an incentive to do that. Facebook would be better off using higher CPMs which has increased massively over the years anyway than to artificially inflate impressions. Also, for impressions to really decrease you would need a big increase in number of advertisers or a big decrease in platform use over a small amount of time. I don't think either of those have happened. It's always good to be skeptical though! I could easily be wrong.
awesome info!!!
Glad it was helpful!
Appreciate your care factor Ben
Glad to hear it :)
Thanks Ben. I'm wondering if we should test daily unique reach for Rt audiences in this scenario... What are your thoughts on this?
I can understand the logic there, but in my testing, it hasn't produced better results.
@@BenHeath thank you for the reply. Hasn't worked for my accounts either in the past. I hope you're referring to a test post iOS-14 change 🙏
@@BenHeath Ben, thanks for the information. You saved my time. However, do you have an idea about how to win in this scenario? My profits went down!!! Thanks...
Ben you're amazing 👏🏽. Question...when retargeting do you leave the 18-65 and gender open...or do you narrow in on your target audience?
Thanks a lot Tiffanie. Yes I leave it open when retargeting :)
hi Ben, can you make a video about how to avoid facebook ad banned, thank you
Hi Ben! I’m so appreciate for your videos, they helped me a lot. I’ve face this week with fraud conversations from Facebook ads. After 3 of them campaigns hasn’t brought any conversion at all. How to deal with this, what to do? Though I excluded people who already have made purchases fraud leads didn’t stop.
That sucks - are you sure the leads are fraudulent? A lot of advertisers come to that conclusion when leads are actually just poor quality. They are very different things.
@@BenHeath 100% fraudulent - nonexistent phone numbers, mail delivery failure (( 6 frauds of 27 leads. I’ve wrote to fb support and waiting for reply now. I switched off this campaign though it was performing cool on the start.
HI all... I am trying to set up a retargeting ad and I can't even get passed creating the ad
Great content! Maybe the retargeting doesn't performance well, because the size audience decrease and CPM is more expensive. 6 months ago, with 3k month spend, my reach campaign was about 300k, last month with the same budget 150k, (-50%). What do you think about it?
There are a lot of competitors but the offer decreased and Facebook cost changes.
Thank you so much Ben, you are the best!
My pleasure!
This is what it is saying - The size of your website Custom Audiences may decrease because they may not include some people using iOS 14.5 or later devices. To help increase performance, remove your website Custom Audiences and select the optimization event that's most important to you.
Yep - that sounds about right.
@@BenHeath how do I fix it :(
Hi Ben, just one clarification. Would you recommend to have two audiences in the same adset (eg View Content 180 Days + Site Visitors 180 Days) or two separate adsets running with CBO? Thanks so much as always!
Warm audiences = same ad set
Cold audiences = different ad sets
:)
Great video Ben. Do you ever recommend using link clicks for retargeting a smaller audience, such as "Add to carts"?
I'd still go with purchase :)
How to retarget visitors (Came from google ads) on Facebook ads...Pls Pls Pls suggest...As Gclid Included URL is getting block in Facebook ads
Install the Facebook Pixel on your website, create a custom audience from website visitors - target that audience.
Hi Ben! I have learned a ton and you've kept me in the FB ad loop. I have a Marketing company that does the Ad Management. But by no means do they dive as deep as you with the IOS restructuring! I suggested we reduce ad budget bc of the poor roas I've seen so quickly after mid April changes. Can you reassure me that I should reduce ad spend, by about how much 30% ish and for how long- 2 months ish until the IOS FB works out the kinks?? Thank you :)
Awesome :)
It's very difficult to answer those questions. I think scaling budget back temporarily is a good idea if you have seen a drop off. But, for how long? Very hard to say. Could be a month, could be 6 months. We will have to monitor the data closely and see what happens.
@@BenHeath Thank you!
Finally subscribed, thank you so much for these videos! quick question: If I wanted to retarget Instagram users based on their Instagram interaction with my IG page, that shouldn't be a problem right?
Awesome - thanks a lot!
Yes you can do that - You'll find those options in the custom audience set up.
Ben for adding other retargeting options (such as video views) would you create a new ad set or just expand/add to the existing ad set (presently based in site visitors)?
Great question - I'd add a new ad set :)
Great content ben !
Thanks a lot :)
Thanks ben for this video. Regarding remarketing campaign, you don't prefer also to exclude people who converted in the last 180 days? ( i mean to combine audiences. Target those who visited your website but didn't convert). Im asking because i do so for my clients and wondering if this the best strategy regarding small business retargeting.
I want to know this as well. I actually have it even smaller. I'm including a retargeting campaign last 3 days and exclude people that visited the last 2 days to have a 3 day window to hit them with a retargeting ad. Would you say this won't work anymore?
It really depends on what they offer. If they have no repeat business then this is fine. Otherwise I wouldn't want to exclude those people.
@@BenHeath thanks :)
@@BenHeath and even if i have a repeat business, you don't recommend exclude the converting audience from the last 30 days? (In order to keep the campaign "fresh" with new audience that didn't buy yet)...
Thanks for all the great contents!
I have a question about Remarketing, and I think you're the only one know the right answer:
I have 5 campaign for 5 totally different products. If I target "all website visitors" on every remarketing ad set in every campaign, will it be competing with each others?
Or should I just create one remarketing campaign and use different ad set to sell different products?
ps. I don't use specific product page view as audience because the size will be too small. And my products are offline courses, which can't be used on the product ads.
Hi Justin, I would usually recommend that you segment your audiences but it doesn't sound like you can do this. I would leave things as they are. I don't see a big issue advertising multiple products to your audience simultaneously.
@@BenHeath But if I use different campaign with targeting same audience, will the audience be overlapped, and raise the CPC and CPA?
The bricks magically got smaller in the background :D
Yes - we're playing around with a green screen at the moment. Should have some cool stuff coming up soon.
@@BenHeath Awesome! Thanks for all the epic content, busy gobbling it all up while getting my campaigns going!
Hey Ben Ray Wood here from Toronto. I'm trying to navigate FB Ads Manager and set up instructional vids for my real estate agent clients. Is there a video in your stable of awesome content yo can recommend? Looking for current FB layout
Thanks Ben
You are very welcome :)
Hey Ben! Small question as an FB marketer do you pay for your client's ads and they pay you, or does every ad account use their own payment method? Thank you in advance, love the content!
good questions
Hi Justin, we get our clients to pay for ad spend directly. I wouldn't want to be on the hook for those payments if a client refused to pay.
@@BenHeath Thanks Ben! So every client adds their payment method in their ad account. And as a marketer you can just buy the ads, ofcourse within the budget
Hi can you help me with my pressure washer company ??
Sure, provided you have the budget you can book a call with us via our website: www.leadguru.co.uk/
after suffering a 20x drop in ROAS in spite of lots of objective improvements to the website (speed, load time, functionality etc.) with standard campaigns I can say that for some the algorithm stopped working properly and there was a huge increase in view costs. For larger budgets the effects was smaller then for smaller budget. After a bit of research I noticed that the difference seems to be correlated to long term and not short term budget value so my guess would be that Facebook got scared they'd loose the large advertisers and gave them "discounts" under the hood to keep them somewhat steady while they sacrificed the smaller advertisers. It's not fair but I admit that if I was in charge of FB I would probably do the same. As soon as total ad spend crossed about 10000 USD I had a sudden spike in performance with no changes to the campaigns - about a week ago.
Bro, do not make ur videos too long 😌.
Bro just get to the point...😡