The ugc game is evolving fast. I'm just dipping my toes into it and these tips are super helpful! I've also recently started using boost app social to up my content game. It's 8 apps in one, that's been a huge help in crafting my social media posts and stories. pretty cool!
Of all the contents I've watched, this is the most informative video! Thank you so much for this 🥺 I'm from the Philippines, and we are just starting to be in the UGC industry. Tbh, most of us are confused with the difference of between microinfluencer, and UGC creator. Also, most of us are being "exploited" Since most of the brands are offering "x-deals" or "gifted deal" while having a demanding deliverables. Also, not a one time thing. It's just so sadd
It's funny how you said you feel like it's the next generation in influencer marketing, because I was thinking the exact same! Also, just a couple of years ago, UGC wasn't used strictly in this way, rather it meant any content that was created by "users," or creators. I started to realize not that long ago that I could make a lot of money creating UGC content when I was approached by a UGC brand to make a few quick videos for some quick money. Now, I'm hunting down the best places to find work! That's the problem for me right now: I need to find the best places, apps, websites, etc. that I can go to or join, so I can find UGC work (the same way that I find my Content Creation work, but for UGC). I'm already an established Content Creator, and I'm really psyched about getting more involved in this sort of work, because it's totally my kind of thing! I think it's really fun! I know of just a few companies that are basically the go-between, the way Collectively is for Content Creation. But I don't know many, and I'm not sure if this is even the best way to find jobs. I think I should pitch, but I know a LOT of brands do use these companies. If anyone knows of any companies, websites, apps, etc. where I can go to or sign up with and find and get UGC work, could you please let me know of some?
Great advice!! Thank you so much for sharing this informative video! I totally had to subscribe with notifications on, because I keep finding your videos in my searche results! Loving the videos, and I really appreciate you sharing your knowledge with us! Great ideas about the advertising companies. These are probably the types of companies that I've been talking to and I guess the once that I have worked with, too, because they are basically just like the intermediary. Brands hire these guys, then they hire Creators. But I've recently heard of and been talking to people that say they're pitching directly to companies. I'm not sure that's the BEST way, unless you're being very strategic with whom you're contacting within that company & emailing the UGC Creator Manager, let's say lol.
Hey Faith 😊 Your TH-cam videos are super helpful! I have a quick question. Compared to a sponsored video that I post on my TikTok account with 104K+ followers, do you think I should be charging the same amount, more, or less for a User Generated Content video that the brand will promote on their paid media but wouldn't be posted on my page? Additionally, if they want to promote it on their page (not mine), do I charge an extra fee on top of the initial fee? Thanks in advance 😊
My rates aren't much different from my rates for a Reel, honestly, but I'm also a smaller Creator. I'm experienced, but I've only got around an 8k sized audience on Instagram, which is my main platform & most engaged audience. But I know what I'm doing, caught on quick, because it was basically the same work but tweaked lol. I do know that the only brand I've worked with so far wasn't paying enough at all. There's another platform I'm aware of that allows you to join by "applying," which includes recording some fresh and original content in 2 videos - For the 1st video, you have to sell yourself (to them), or a brand, (why are you the best person for this job? Why should I hire you and not the other person?). The 2nd video, you have to find something random, and sell that product (if you've ever been a server, then you've likely done this on job interviews lol). Each of these only needs to be 1 minute, and of course, you need to use best practices when recording (good lighting, good sound, no background noise, no shaky camera - use a tripod, make sure you're lined up and in the shot just right. You get the gist). What I'm trying to find out is what other companies are doing this? What would the job title of someone that hires Creators for UGC work be called? I feel like I am not doing a good enough search, but that I could be if I had just a little bit more information. If anyone else wants to chat about UGC Creation, if you're wondering the same things, if you're already established, trying to get started, or anything else, then PLEASE look me up on Instagram!! My ID is @thekateexperience on IG (and on TikTok, if you're not on Instagram), and I'd really like to meet more UGC Creators, chat about it, help each other out, etc. Hope to talk to you soon on Instagram! Again, my ID is @ thekateexperience on IG & TikTok & I'd love to chat! Ttys!
so I'm seeing most UGC creators have "ugc" in their name. is that necessary? I'm interested in creating content but I don't necessarily know if I want to box myself in.
it's only good for SEO purposes - it makes it easy for people to search "UGC" and find you that way. you totally don't have to add it right away, you can totally add "content creator" on your name section of your socials if you'd like!
Thank you for this! SO helpful! Do you charge usage rights on top of your rate for organic content (so the brand just posts your content to socials without running ads) or just charge your flat rate for organic content.
i have always done a flat rate since i’m making content for the brand knowing they’ll use it, but i didn’t know usage rights was a thing until a couple weeks ago! i’m still looking into that myself, but i’ve heard people charge 10-20% on top of their rate!
I am a faceless content creator on tik Tok and don't really have a lot of following. I also just got my digital marketing certificate and would like to know if this can help me stand out in th UGC community?
Having a little bit of a niche can help you, as well as the certification! Your following does not matter at all with UGC content. You are a content creator for them to post what you make, you are not promoting their products or services on your page. The most important things for you to stand out is high quality, well lit content and being professional. Make sure you stay true to deadlines, read their entire brief, ask questions, and have your files organized with google drive. I highly suggest making a simple website to showcase your work and have a page for them to be able to contact you easily. Maeva Salomon is another creator that made a youtube video about this. I find her website to be a helpful example. maevasalomon30.wixsite.com/portfolio Personally, if you take a look at her rates page I think those rates are too low. I'd say a minimum of $100 per video (10- 15 seconds), $150 for 30 second video, $200 per minute video and $50 per picture is a good rate to start out with. Don't let brands try to pay you less than what your content is worth, they can use this content forever and can make tens of thousands of dollars off it it. They have huge budgets for this, trust me. Most brands are going to want a package deal like 20 pictures and 10 videos = $2000-$4000+. This may seem like a lot but I think it's still very low! After working with a few brands and increasing the content in your portfolio start charging more, double and then triple.
for sure!! as long as you already have content to present to creators, you're golden. that certificate is going to give you a boost since you have knowledge that you know how to market your content to covert well into sales!
i want to make a video about this soon, but short answer is there are lots of agencies on social media and even on LinkedIn! i'd suggest looking on there and reaching out via email :)
usually, yes! paypal makes it easy and has an invoice template you can use to send to clients. another way is creating an invoice yourself and having them send payment through zelle.
Hi ! I have a question about the example videos. When I make them on Tik Tok or YT and as I said it’s not a sponsored video ( an example one ), is it ok the label to be seen ?
I have a question I've seen in titok you need to turned on your content creator in your settings ... what if you can't enable it bc you need 1k followers so am confused
taxes are a whole other topic to touch on - i definitely recommend starting out by saving 17-20% of your earnings for taxes and write down all the business purchases you make (camera, tripod, subscriptions, etc)! i'm no expert but tracking your finances is super important!
@@lisay-houstontxliving of course! glad this cleared things up, sometimes people talk about the amazing things about UGC that they don’t talk about the details and the logistics of it - that’s what this whole series is about!
yes! free to sign up and use! there is a paid feature to get a certain amount of 'connects' per month so you are able to apply for projects but that isn't necessary! just depends how many projects you apply to
You can connect with brands via email or social media to get started! I actually have a video on my channel talking about how to get started by reaching out to brands!
@@faithelizabethvlogs All the brands that I usually contact don’t reply back to me. I Dm them and email them. I also said I accept gifted collabs in in emails.
yayy i'm so glad you found this helpful Seriah!! 💗 pricing yourself is definitely a struggle for sure! i use honeybook for contracts, they have some really good templates on there!
The ugc game is evolving fast. I'm just dipping my toes into it and these tips are super helpful! I've also recently started using boost app social to up my content game. It's 8 apps in one, that's been a huge help in crafting my social media posts and stories. pretty cool!
love that app! 🥰 its super handy, especially for captions and content ideas.
Of all the contents I've watched, this is the most informative video! Thank you so much for this 🥺 I'm from the Philippines, and we are just starting to be in the UGC industry. Tbh, most of us are confused with the difference of between microinfluencer, and UGC creator. Also, most of us are being "exploited" Since most of the brands are offering "x-deals" or "gifted deal" while having a demanding deliverables. Also, not a one time thing. It's just so sadd
You give me such useful informations .. today I watched many of your videos and I just subscribed ❤❤❤ thanks a lot dear ❤
I actually found UGC as a service option through Upwork! A client found me there and hired me and we're still working together!
I would love a video on upwork and maybe one on how to find the ad agencies?? Such a good video!!
yes!! i got you!! i am planning to make a video on this topic super soon!! 🙌🏼
I agree
It's funny how you said you feel like it's the next generation in influencer marketing, because I was thinking the exact same! Also, just a couple of years ago, UGC wasn't used strictly in this way, rather it meant any content that was created by "users," or creators.
I started to realize not that long ago that I could make a lot of money creating UGC content when I was approached by a UGC brand to make a few quick videos for some quick money. Now, I'm hunting down the best places to find work! That's the problem for me right now: I need to find the best places, apps, websites, etc. that I can go to or join, so I can find UGC work (the same way that I find my Content Creation work, but for UGC). I'm already an established Content Creator, and I'm really psyched about getting more involved in this sort of work, because it's totally my kind of thing! I think it's really fun! I know of just a few companies that are basically the go-between, the way Collectively is for Content Creation. But I don't know many, and I'm not sure if this is even the best way to find jobs. I think I should pitch, but I know a LOT of brands do use these companies.
If anyone knows of any companies, websites, apps, etc. where I can go to or sign up with and find and get UGC work, could you please let me know of some?
As far as pricing goes, could you just ask there budget? I think people just jumping into this it would be hard to know where to start with pricing.
Great advice!! Thank you so much for sharing this informative video! I totally had to subscribe with notifications on, because I keep finding your videos in my searche results! Loving the videos, and I really appreciate you sharing your knowledge with us!
Great ideas about the advertising companies. These are probably the types of companies that I've been talking to and I guess the once that I have worked with, too, because they are basically just like the intermediary. Brands hire these guys, then they hire Creators. But I've recently heard of and been talking to people that say they're pitching directly to companies. I'm not sure that's the BEST way, unless you're being very strategic with whom you're contacting within that company & emailing the UGC Creator Manager, let's say lol.
Just subscribed! This is a great video! Would love more information on the UGC apps you spoke about.
Hey Faith 😊 Your TH-cam videos are super helpful! I have a quick question. Compared to a sponsored video that I post on my TikTok account with 104K+ followers, do you think I should be charging the same amount, more, or less for a User Generated Content video that the brand will promote on their paid media but wouldn't be posted on my page? Additionally, if they want to promote it on their page (not mine), do I charge an extra fee on top of the initial fee?
Thanks in advance 😊
This was super helpful! thank you!
You're so welcome! UGC is so much fun, I love sharing my journey with you guys!
mm well you never really said an average how much to charge or start from ...
Great video!
thank you so much! 🥰
My rates aren't much different from my rates for a Reel, honestly, but I'm also a smaller Creator. I'm experienced, but I've only got around an 8k sized audience on Instagram, which is my main platform & most engaged audience. But I know what I'm doing, caught on quick, because it was basically the same work but tweaked lol. I do know that the only brand I've worked with so far wasn't paying enough at all.
There's another platform I'm aware of that allows you to join by "applying," which includes recording some fresh and original content in 2 videos - For the 1st video, you have to sell yourself (to them), or a brand, (why are you the best person for this job? Why should I hire you and not the other person?). The 2nd video, you have to find something random, and sell that product (if you've ever been a server, then you've likely done this on job interviews lol). Each of these only needs to be 1 minute, and of course, you need to use best practices when recording (good lighting, good sound, no background noise, no shaky camera - use a tripod, make sure you're lined up and in the shot just right. You get the gist).
What I'm trying to find out is what other companies are doing this? What would the job title of someone that hires Creators for UGC work be called? I feel like I am not doing a good enough search, but that I could be if I had just a little bit more information.
If anyone else wants to chat about UGC Creation, if you're wondering the same things, if you're already established, trying to get started, or anything else, then PLEASE look me up on Instagram!! My ID is @thekateexperience on IG (and on TikTok, if you're not on Instagram), and I'd really like to meet more UGC Creators, chat about it, help each other out, etc.
Hope to talk to you soon on Instagram! Again, my ID is @ thekateexperience on IG & TikTok & I'd love to chat! Ttys!
Question i noticed on twitter some ugc posted that says looking for ugc creators how do you know if those are legit
Hi Faith! What is a typical length of time for usage rights? Thanks!
Can you guide on how to make a portfolio
so I'm seeing most UGC creators have "ugc" in their name. is that necessary? I'm interested in creating content but I don't necessarily know if I want to box myself in.
it's only good for SEO purposes - it makes it easy for people to search "UGC" and find you that way. you totally don't have to add it right away, you can totally add "content creator" on your name section of your socials if you'd like!
2:42 that was so funny
Thank you for this! SO helpful! Do you charge usage rights on top of your rate for organic content (so the brand just posts your content to socials without running ads) or just charge your flat rate for organic content.
i have always done a flat rate since i’m making content for the brand knowing they’ll use it, but i didn’t know usage rights was a thing until a couple weeks ago! i’m still looking into that myself, but i’ve heard people charge 10-20% on top of their rate!
“If you wanna get bouji” ...HILARIOUS 😂🤣😂
🤣🤣
I am a faceless content creator on tik Tok and don't really have a lot of following. I also just got my digital marketing certificate and would like to know if this can help me stand out in th UGC community?
Having a little bit of a niche can help you, as well as the certification! Your following does not matter at all with UGC content. You are a content creator for them to post what you make, you are not promoting their products or services on your page. The most important things for you to stand out is high quality, well lit content and being professional. Make sure you stay true to deadlines, read their entire brief, ask questions, and have your files organized with google drive. I highly suggest making a simple website to showcase your work and have a page for them to be able to contact you easily. Maeva Salomon is another creator that made a youtube video about this. I find her website to be a helpful example. maevasalomon30.wixsite.com/portfolio Personally, if you take a look at her rates page I think those rates are too low. I'd say a minimum of $100 per video (10- 15 seconds), $150 for 30 second video, $200 per minute video and $50 per picture is a good rate to start out with. Don't let brands try to pay you less than what your content is worth, they can use this content forever and can make tens of thousands of dollars off it it. They have huge budgets for this, trust me. Most brands are going to want a package deal like 20 pictures and 10 videos = $2000-$4000+. This may seem like a lot but I think it's still very low! After working with a few brands and increasing the content in your portfolio start charging more, double and then triple.
for sure!! as long as you already have content to present to creators, you're golden. that certificate is going to give you a boost since you have knowledge that you know how to market your content to covert well into sales!
How do I find advertising agencies to reach out to?
i want to make a video about this soon, but short answer is there are lots of agencies on social media and even on LinkedIn! i'd suggest looking on there and reaching out via email :)
Thank you!!
of course jazzy! thanks for watching 💜✨
What are some UGC companies to start with??
i'll be making a video super soon talking about how to find UGC work and how to find agencies to work with!! stay tuned 😉
Hey! When you send them an invoice? Is it generally through paypal?
usually, yes! paypal makes it easy and has an invoice template you can use to send to clients. another way is creating an invoice yourself and having them send payment through zelle.
Hi ! I have a question about the example videos. When I make them on Tik Tok or YT and as I said it’s not a sponsored video ( an example one ), is it ok the label to be seen ?
Very helpful video but how do you find agencies?
I'll be making a video discussing this further, but you can find lots of agencies on TikTok, IG, and even LinkedIn!!
I have a question I've seen in titok you need to turned on your content creator in your settings ... what if you can't enable it bc you need 1k followers so am confused
i had less than 1k followers when i made mine a creator account!
hi who do you email and how do you get in touch with agencies?
do you think it's possible to do this with not showing my face completely or maybe just partial?
btw, thank you sooooo much for your content?
Which website you use to sign up
not sure what you are referring to.. can you be more specific as to what you're asking?
How do taxes work?
taxes are a whole other topic to touch on - i definitely recommend starting out by saving 17-20% of your earnings for taxes and write down all the business purchases you make (camera, tripod, subscriptions, etc)! i'm no expert but tracking your finances is super important!
@@faithelizabethvlogs thank you
Hi thanks! But what’s the difference between UGC and Instagram monotization? It seems like same thing? I’m so confused 😐
you are connecting with the brand and being paid by the brand to create content for THEM to post, you don't need to promote on your own socials!
@@faithelizabethvlogs ohhhh wow no one says or gets to the point anywhere on you tube . But you did! I thank you hun !! 😘
@@lisay-houstontxliving of course! glad this cleared things up, sometimes people talk about the amazing things about UGC that they don’t talk about the details and the logistics of it - that’s what this whole series is about!
@@faithelizabethvlogs thank u doll !
When you created your portfolio what site or app did you use to create it in? And stilts it to be easily shareable.
i used canva! then published my portfolio as a website 😇
I need a content creator based in USA
amazing!! shoot me an email at managedbyfaith@gmail.com 😇 let’s connect!
Is Upwork Free to use?
yes! free to sign up and use! there is a paid feature to get a certain amount of 'connects' per month so you are able to apply for projects but that isn't necessary! just depends how many projects you apply to
@@faithelizabethvlogs awesome would you say it's likely to have success on Upwork.
Is UGC a app or website? How do I sign up ? I’m confused?
UGC is an acronym for user-generated content! it's marketing technique used by brands to post authentic content to drive more sales on social media.
You can connect with brands via email or social media to get started! I actually have a video on my channel talking about how to get started by reaching out to brands!
@@faithelizabethvlogs All the brands that I usually contact don’t reply back to me. I Dm them and email them. I also said I accept gifted collabs in in emails.
have you tried following up after your initial email?
@@faithelizabethvlogs yes
This was helpful thanks! ✨ I struggle with pricing sm 😭 also do you have a contract and if so did you make it yourself or hire a lawyer to do it
yayy i'm so glad you found this helpful Seriah!! 💗 pricing yourself is definitely a struggle for sure! i use honeybook for contracts, they have some really good templates on there!
@@faithelizabethvlogs Makes sense thank you again 💖 I'll look into honeybook for sure! If you have a referral link I'll use yours
i actually do have a referral! just found out lol. If you're still interested, this gets you 20% off share.honeybook.com/faith2357948
This would be perfect if I didn’t have to show my face, Id rather make videos/ take photos showing the product, is there a market for that?
there definitely is!! you could specialize in unboxing products or product focused videos/photos!!
You pay for upwork?
nope! i only pay for connects if i am getting low!
Not talking about non UGC, UNSUBBED
lol my bad, next time
@@faithelizabethvlogs I subscribed to make up for it lol
@@starburst9053 it’s an inside joke. 🤌🏻
@@faithelizabethvlogs they must’ve not read the title lol
As far as pricing goes, could you just ask there budget? I think people just jumping into this it would be hard to know where to start with pricing.
oh for sure!! that's usually the first question I ask if they don't ask for my pricing! should've included that tidbit in the video! 🙈
@@faithelizabethvlogs haha no worries, but thank you so much for responding!! Great channel!!
@@LindseyDara thank you so much!!