How to use GA4 to measure your redesigned website

After every website redesign project, results are measured. At Orbit Media, we design 40-50 websites per year and I personally review the Analytics for every project. So I spend a lot of time reviewing GA4 with clients, measuring the marketing impact of the project, from the topline SEO impact (organic traffic) to the bottom line lead generation impact (conversion rates).
In this video, we’ll teach you how to measure the impact of your website redesign by measuring the performance pre- and post-launch. You’re about to learn to answer the following questions:
🔹Does the new website attract more organic traffic?
🔹Are visitors more engaged with the new pages?
🔹How are visitors using your new menus?
🔹Are visitors clicking on the CTAs?
🔹Did the conversion rate go up? Are you getting more leads?
Of course, these questions are relevant to every website even if it wasn’t just relaunched. Following along with this video, you’ll gain skills in measuring website performance in general. But the context here is website redesigns and the quantifiable impact in your Google Analytics.
If you’d like to jump right to each of the GA4 reports and explorations, here are the jump links:
0:58 How to measure pre/post-launch organic traffic with a GA4 report
3:57 How to create a GA4 exploitation for measuring organic landing page traffic
8:06 How to see changes to your pages’ engagement rate pre/post-launch
10:10 How to see how visitors are using your menus with a GA4 Path Exploration
12:00 How to measure conversion rates before and after the redesign
One important warning about Analytics and website redesigns that you’ll see in this video…
⚠️Do not change anything in Analytics on launch day.
If you fix how goals are tracking when the site launches, you won’t see accurate conversion data pre-launch, and therefore, won’t be able to do good post-launch measurement. Fix GA4 issues (like conversion tracking) months before the new website goes live.
The best web teams take extra steps to make sure the website redesign project can be measured accurately.
You can get the full post with the detailed step-by-step process here on the Orbit blog... bit.ly/4ajl2ly

[@stevenreid_youtube]

Great insights, Andy! Your breakdown of post-launch website analysis is spot-on. Setting up analytics beforehand is key for accurate comparison. Your video will be invaluable for optimizing future redesigns.

[@drei-kubik]

Thank you! Very helpful information at a good pace. Keep it up!

[@willandsarahphotography]

Really good guide thanks, I am only just getting in to Google analytics and your videos are super clear and helpful

[@blomqvistdigital]

Hi Andy, thanks for the video!
My name is Andreas. I recently got introduced to your channel. I'm a millennial who has always felt lost and stuck in my career. I've been a programmer and currently doing an internship as a designer.
Your amazing videos made me really excited about getting into landing pages and website performance. My plan is to leverage my current skills to become a freelance landing page designer. Do you have any recommendations on the most impactful books, videos, or courses to learn more about this exciting field?