From what I have learnt as a student, lateral expansion/diversification is when media companies venture out into non media areas. Conglomerate ownership on the other hand is getting into different forms of mass media such as a media company owning a radio channel, an internet company, a newspaper and so on and so forth. So, lateral expansion does not seem similar to conglomerate ownership.
Super
Ma'am is lateral expansion same as Conglomerate ownership?
From what I have learnt as a student, lateral expansion/diversification is when media companies venture out into non media areas. Conglomerate ownership on the other hand is getting into different forms of mass media such as a media company owning a radio channel, an internet company, a newspaper and so on and so forth. So, lateral expansion does not seem similar to conglomerate ownership.
Understood.. thank you so much. :)
@@swatibhandariCAPthen ma'am, what is cross-media ownership?
Can you share notes of the same??
The classes have only happened virtually. These presentations can help you make notes of your own.