@@asi3d5 to be fair he already has a huge established audience which is the only reason its successful in the first place, not trying to be mean, its just business
@@cesruhf2605 initially it does gets the word out about the brand, but success is a long road, japan is pretty big in fashion, I wouldn't be surprised if majority of their buyers don't even know him
Joey is doing it right. Who knows what the long term survival of being a youtuber is. Make use of those connections and skills you have gathered and diversify and build your own career path.
It is the best way to do business now, staff attitude is the main reason many don’t hire, or may be Joey don’t want you to know the dirty stuff of the business like what MrBeast do, more staff means more risk of expose
18:00 ayo that’s me! i had class right before coming so i made sure to be the first one to arrive and grab my pieces haha. really cool stuff and huge congrats to joey and the team :))
Well I stopped watching most of his videos, so his yt viewers are likely dropping Well perhaps thats why they're doing trash taste, since thats what i see of joey the most
Chris opening his bar in Shibuya, Joey having his launch there too. These guys are doing a great job! Oh and Haru feels like an anime character. The serious looking sensei you don't wanna mess with, but that everyone loves.
I can't believe I was just there yesterday! The reversible Makima jacket was sick. Again, just wished I could have come up to say hi but didn't want to interrupt you with other people. Congrats again on such a huge achievement!
I'm so proud of the nonsense team! I'm so happy that they've come so far with this online clothing company. Btw, you guys should collab with Godzilla and Cowboy Bebop!
Joey, I gotta say this was incredibly cool to see a lot of the behind the scenes! Seeing your videos when you were first planning on developing a clothing brand, to the launch of your website, to now seeing you have a pop up shop and a very successful business is AMAZING. Really happy for you!!! Been great to see your journey and your success!!!
This is SO COOL!! I love seeing behind the scenes of how businesses like this come together. It's such a mysterious world when you're not involved in the industry at all. Thank you for sharing this amazing experience! Best of luck with the popup (not that you're gonna need it)! Also, there's a joke about the showers and people buying Drip in here somewhere... :p
Holy shit. I did not REALISE how LEGIT nonsense was. I knew it was good and sold lots of clothes but Joey- my god… never bought anything before but definitely thinking about getting some things.. especially if they ship to NZ
you should make more videos like this about Nonsense, was pretty cool seeing the behind the scenes. Maybe you can do a video each about the day in the life of your designer, marketer etc does to come up with new ideas etc to help the business!
you and the team really have outdone yourselves! I'm only halfway through the video but I hope the popup is super successful idk how long you will keep your popup shop up for but if its still around by the time i visit japan I'd love to pickup some pieces
This is absolutely AWESOME!*-* When I was teenager I've always wished anime could be translated into fashion (non cosplay) and nowadays with brands like NONSENSE, that's totally possible! Please, make more videos like this (actually please show us more of your fashion side on this channel, I'd love to know more about your brands recommendation or suggested fits)
To be honest this brand's style looks a lot like Zenless Zone Zero's, so a colab with them would be nice too~ Actually sick how far you've come with this brand
Hey Joey, I love these types of videos. I'm a big fan of watching people talk about the thing they're deeply passionate about, like your clothing brand. This was a great behind the scenes video, thanks for the sneak peak!
I had seen you on 'Sharlameon' (spelling) vids and also, like you said; "What does he do?" Well, I am a 76 year old guy living in L.A. and I must say that I am impressed with what you all have created. Possibly because my field is in architecture and design in general. However, I am amazed at the absolute attractiveness of your designs. They are really unique and compelling. Just wanted to tell you as I am amazed at how much I am drawn to what you all have created and how compellingly attractive your items are to me. The shoes are remarkable. Thanks; Ron
Congrats!!! I stopped in the Radio Eva shop back in March. I was like, no way, is Nonsense going to be in the Shibuya Parco?! When I turned this video on. Absolutely epic.
I watched Mudans vid earlier and that was a great look at the awesome line of people ready to buy some stuff and all the dope merch itself but man this is really cool seeing some of behind the scenes things yall do. Also congratulations Joey with the whole nonsense crew 👏 LFG
It’s nice that your brand/designers are including elements from the characters/anime. And not just essentially slapping on a screenshot on a t-shirt and calling it a day. Very refreshing to see.
@sabercat5490 I mean...South Africa maybe has the *most* of them, but there's comic conventions all over??? There's no region of Africa that has absolutely *no* means to host a convention?
@@xxDxxism No. Not at all. He just said Africa. That's not specific. That's like saying I saw Joey in Europe and I be like where in Europe. Obviously, if you know where, you don't need to know the context but for someone who doesn't follow news about when cons happen I was just currious. Also I said South Africa because that the 1st African country that came to mind to have a con in the 1st place.
First video of yours that I have ever watched; and this was incredibly interesting! Really interesting all throughout; would love more insight and documentary/ vlog style content like this! Especially about fashion. Thank you, Joey. :)
step 1: have a lot of followers step 2: know people in the industry/work with them already for licensing deals step 3: hire some good designers step 4: print money Makes sense with all his pre stats, at least while very expensive the merch looks nice also i love the kimono from the designer lady
I went to the shop today! Haru and the team was very helpful. I found the price to be very reasonable and got the cyberpunk blue bomber jacket. Happy to support Joey and the nonsense team❤
Our boy Joey really made it guys 🫡✌️😁 He paved the way and proved to the whole world that an anime fan/ otaku can actually be a productive member of society ✊💪
This is really amazing, the only thing that makes me more :\\ its the pricing, I understand it has lots lots of quality but even tho I might be able to afford some of this....I will feel guilty af for buying one expensive item :')
so jealous, i wish i lived in japan...but i saw nano got a picture with you!!! I LOVE NANO CAUSE OF YOU !!! big props, congrats joey, not everyone can jump into the clothing market and actually make it. hell yea
Have you not visited a mainstream mall in your city in 2024? Shorts and pants are like 5k these days, designer merch for 4.8k actually looks like a steal, if you are someone who only buys clothes once a year
Step 1: build a successful social media presence first. Step 2: make a lot of money off of said social media presence with various brand deals, adsense etc. Step 3: diversify your portfolio by literally creating any business under the sun and glazing it through your social media community. There I saved everyone time watching the video
Nice Work mate. The Evangelion color set is perfect. I spotted that in the design before the text stating Radio Eva as the design studio. Kudos for a nice brand IP crossover actioned well. Good luck to the whole team. AV AudioVision ...AV artist n tech since 1989 to 2024.
Joey out here making a clothing brand just so he doesn't have to watch anime. Respect.
The likes are perfect 911 donrt change it .☠☠
it's lowkey just youtuber merch tho
@@rja62b its highkey not tho where do u see the words the anime man on the clothes
@@asi3d5 to be fair he already has a huge established audience which is the only reason its successful in the first place, not trying to be mean, its just business
@@cesruhf2605 initially it does gets the word out about the brand, but success is a long road, japan is pretty big in fashion, I wouldn't be surprised if majority of their buyers don't even know him
Joey is doing it right. Who knows what the long term survival of being a youtuber is. Make use of those connections and skills you have gathered and diversify and build your own career path.
he has done a lot of things right like leverage being from a rich familiy and monetizing on the japanese culture boom on the internet
@@sorenjunkers3834😂😂
@@sorenjunkers3834 damn
@@sorenjunkers3834 pretty much sums it up lol
@@sorenjunkers3834 Wow such bitterness
So now it's The "Business" Man. Got it. All power to you.
He sells anime clothes he be the anime man of the fashion scene
@@RicherDaniu cope harder
Probably @@RicherDaniu
so basically Joey's the founder, endorser, the model and the stock clerk. lmao
It is the best way to do business now, staff attitude is the main reason many don’t hire, or may be Joey don’t want you to know the dirty stuff of the business like what MrBeast do, more staff means more risk of expose
@@xcjsmith5310The staff issue you're referring to is mainly a western issue though so more than likely not what's happening here
@@xcjsmith5310we are not doing that here buddy, "dirty stuff" lol
That’s literally every start up atm lol.
Basically enterpreneur /businessman in reality lol
that black kimono dress is awesome
wait where was that?
@@Vicioussama I think they meant the dress that Haru, the designer, was wearing
she looked so good! and her curly hairstyle too? gorgeous!
she's a dime
@@nova_alma Yeaa she killed that look
18:00 ayo that’s me! i had class right before coming so i made sure to be the first one to arrive and grab my pieces haha. really cool stuff and huge congrats to joey and the team :))
W mans
W
W
That's so awesome you were able to attend! and saw Joey too, W
Just that initial introduction to everyone and they all look hella stylish man
Ngl, the Popup looks very nice! I really like the neon lights and the logos of all the brands at each corresponding section! Congrats, Joey!
Step 1: have a massive following before starting
no Step 1 is the goal the vision, step 2 is figuring out how step 3 is have an audiance and that can be pre existing or gained in the moment
Well I stopped watching most of his videos, so his yt viewers are likely dropping
Well perhaps thats why they're doing trash taste, since thats what i see of joey the most
That's called marketing 👍
Chris opening his bar in Shibuya, Joey having his launch there too. These guys are doing a great job! Oh and Haru feels like an anime character. The serious looking sensei you don't wanna mess with, but that everyone loves.
Haru reminds me of Shiki Ryogi from Kara no kyoukai
oh is it the bar pewds mentioned in his vlog?
@@primecloud yessir. Called Lost
One of the vat grown assassins from Neuromancer
Just watched Mudan's video now it's time for Joey
So real
Real asf
Likely still edited by Muda
Real
Funny how I'm also reading your comment as if Mudan was the one saying it lmao
Many kudos to Joey for showing the ins and outs of the brand. Every drop features incredible feats of creativity for the streetwear scene.
I can't believe I was just there yesterday! The reversible Makima jacket was sick. Again, just wished I could have come up to say hi but didn't want to interrupt you with other people. Congrats again on such a huge achievement!
Congrats, this is so cool! I would love to see more Nonsense behind the scenes videos in the future!
I'm so proud of the nonsense team! I'm so happy that they've come so far with this online clothing company. Btw, you guys should collab with Godzilla and Cowboy Bebop!
Man, I'm honestly just so proud and happy for Joey and this team bruh
Joey, I gotta say this was incredibly cool to see a lot of the behind the scenes! Seeing your videos when you were first planning on developing a clothing brand, to the launch of your website, to now seeing you have a pop up shop and a very successful business is AMAZING. Really happy for you!!! Been great to see your journey and your success!!!
Awesome to see some behind the scenes of your project/business, glad to see the growth of it
This is SO COOL!! I love seeing behind the scenes of how businesses like this come together. It's such a mysterious world when you're not involved in the industry at all. Thank you for sharing this amazing experience! Best of luck with the popup (not that you're gonna need it)!
Also, there's a joke about the showers and people buying Drip in here somewhere... :p
Holy shit. I did not REALISE how LEGIT nonsense was. I knew it was good and sold lots of clothes but Joey- my god… never bought anything before but definitely thinking about getting some things.. especially if they ship to NZ
you should make more videos like this about Nonsense, was pretty cool seeing the behind the scenes. Maybe you can do a video each about the day in the life of your designer, marketer etc does to come up with new ideas etc to help the business!
Thanks for this bts, Joey. I loved seeing how you built this company. Enjoy your new pop up!
Congrats brother the store is awesome……. I know you’re going to smash it……..thanks for sharing your journey.
Restock of Cyberpunk stuff and i'm currently jobless. Such is life. Congrats on pop up!
Joey da man! Was expecting this after Mudan's video.
Man I remember the old anime videos back in the day and now you're starting a business. Great stuff man. Huge inspiration.
This is so inspiring. I've been wanting to build my own clothing brands for a long time now.
Drip collab with 3 popular anime as a new clothing brand is WILD. Nonsense really hit the ground running.
1:15 unparalleled aura from all of them
congrats on the pop-up shop for your clothing brand, Nonsense! Wishing you and your team much success! 🌠🌃
Congratz Joey! Best of luck!
For sure need to bring back more of the cyberpunk collection!
Joey is simply built different, I don't think I've ever seen a clothing brand by a youtuber that has this much drip!!!
Best of luck for you Joey! It looks fantastic!
you and the team really have outdone yourselves! I'm only halfway through the video but I hope the popup is super successful idk how long you will keep your popup shop up for but if its still around by the time i visit japan I'd love to pickup some pieces
In the introduction of the staff Haru looks like she's using one of her "kage bunshin" there for the camera as the real her works somewhere else.
This is absolutely AWESOME!*-* When I was teenager I've always wished anime could be translated into fashion (non cosplay) and nowadays with brands like NONSENSE, that's totally possible!
Please, make more videos like this (actually please show us more of your fashion side on this channel, I'd love to know more about your brands recommendation or suggested fits)
To be honest this brand's style looks a lot like Zenless Zone Zero's, so a colab with them would be nice too~
Actually sick how far you've come with this brand
Congrats Joey and the team !! Haru is so beautiful, omg
Still wondering how he built a million dollar anime fashion brand after completing the video.
basically just have huge following on youtube
@@aliasone9827 helps that his anime collabs are being sold in the hottest spot for anime in the world
Fan boys + over priced merch = profit
@@aliasone9827 and lots of sponsorship deals
Lots of money and make lots of connections with people who have much knowledge of it
If you build it, they will come. Good luck in all your ventures.
The Anime Man transformed into The Business Man
kudos to you Joey reaching new heights, also I really want those Eva shoes.
I know im just a viewer, but Im so proud of what you're doing. You have taken your craft and branched out. You've EVOLVED. congrats.
So happy to see you succeed joey, its really nice that your doing what you want to be doing
they too expensive , a jacket is almost 200 euros. dawg these prices be to the roof ngl
it better give me invisibility and flight for that price
Kudos man, sick collabs, wish I could be there.
Hey Joey, I love these types of videos. I'm a big fan of watching people talk about the thing they're deeply passionate about, like your clothing brand. This was a great behind the scenes video, thanks for the sneak peak!
From concept to reality. Congrats on the successful pop up! 🎉
I had seen you on 'Sharlameon' (spelling) vids and also, like you said; "What does he do?" Well, I am a 76 year old guy living in L.A. and I must say that I am impressed with what you all have created. Possibly because my field is in architecture and design in general. However, I am amazed at the absolute attractiveness of your designs. They are really unique and compelling. Just wanted to tell you as I am amazed at how much I am drawn to what you all have created and how compellingly attractive your items are to me. The shoes are remarkable. Thanks; Ron
Congrats!!! I stopped in the Radio Eva shop back in March. I was like, no way, is Nonsense going to be in the Shibuya Parco?! When I turned this video on. Absolutely epic.
10:14 whoaaaa.... What an awesome wall art!
Congrats!!! 🎉🎉🎉 So cool to see the growth. The site, the pop up, the colabs: it's amazing to see the vision come to life. Well deserved!
Joey and NØNSENSE are for real out here inspiring me to dress how i actually want to look
Haru looks awesome! That Kimono look rocks!
can't wait to come and check out the store when I visit Tokyo, hope to see and buy lots of stuff from you!
Great video as always Josh keep it up
Love this video! Hope he makes more of them and also actually addresses how he built this brand!
Massive respect for Joey and his team
Great work Joey. So happy for you!
I watched Mudans vid earlier and that was a great look at the awesome line of people ready to buy some stuff and all the dope merch itself but man this is really cool seeing some of behind the scenes things yall do. Also congratulations Joey with the whole nonsense crew 👏 LFG
It’s nice that your brand/designers are including elements from the characters/anime. And not just essentially slapping on a screenshot on a t-shirt and calling it a day. Very refreshing to see.
thats sick dude having collabs with the biggest cyberpunk animes and chainsawman in the best location ever is more than just respect.
Super cool! Would definitely love more behind the scenes stuff for Nonsense!
you killed it bro, we met at comic con Africa, it was a pleasure meeting u
Where in Africa do the have comic con? My guess is South Africa.
@sabercat5490 I mean...South Africa maybe has the *most* of them, but there's comic conventions all over??? There's no region of Africa that has absolutely *no* means to host a convention?
@@sabercat5490 bro thinks Africa is just villages & animals
@@xxDxxism dont forget tigers, lions, hippos, and giraffes.
@@xxDxxism No. Not at all. He just said Africa. That's not specific. That's like saying I saw Joey in Europe and I be like where in Europe. Obviously, if you know where, you don't need to know the context but for someone who doesn't follow news about when cons happen I was just currious. Also I said South Africa because that the 1st African country that came to mind to have a con in the 1st place.
Haru kind of bad though 🔥🔥🔥🔥🔥
who is that
Her style and presence is stunning
@@mithu2005 The designer
She looks like Shiki Ryogi
@@rabbidcarrots09 oh
Dude the chainsaw man merch goes hard! The necklace in particular was a fantastic add
First video of yours that I have ever watched; and this was incredibly interesting! Really interesting all throughout; would love more insight and documentary/ vlog style content like this! Especially about fashion. Thank you, Joey. :)
step 1: have a lot of followers
step 2: know people in the industry/work with them already for licensing deals
step 3: hire some good designers
step 4: print money
Makes sense with all his pre stats, at least while very expensive the merch looks nice
also i love the kimono from the designer lady
Excited for the video, but it was weird this didn't come up in my feed.
I went to the shop today! Haru and the team was very helpful. I found the price to be very reasonable and got the cyberpunk blue bomber jacket. Happy to support Joey and the nonsense team❤
Always lovely having Luke around, what an OG!
Our boy Joey really made it guys 🫡✌️😁
He paved the way and proved to the whole world that an anime fan/ otaku can actually be a productive member of society ✊💪
This is really amazing, the only thing that makes me more :\\ its the pricing, I understand it has lots lots of quality but even tho I might be able to afford some of this....I will feel guilty af for buying one expensive item :')
so jealous, i wish i lived in japan...but i saw nano got a picture with you!!! I LOVE NANO CAUSE OF YOU !!! big props, congrats joey, not everyone can jump into the clothing market and actually make it. hell yea
4800 INR for a T-shirt is insane
It's pretty normal for a designer merch
Have you not visited a mainstream mall in your city in 2024? Shorts and pants are like 5k these days, designer merch for 4.8k actually looks like a steal, if you are someone who only buys clothes once a year
joey this is genuinely so sick, congratulations!!!!! this kind of bts content is super interesting too, it satisfies my nosy side lmao
Best of luck with your first ever pop-up shop 💪🎉
Step 1: build a successful social media presence first.
Step 2: make a lot of money off of said social media presence with various brand deals, adsense etc.
Step 3: diversify your portfolio by literally creating any business under the sun and glazing it through your social media community.
There I saved everyone time watching the video
Not to glaze but I'm really impressed by the products and IPs your brand has produced/ collaborated with so far. Congrats to you and your team!
Definitely will be snagging some! Also, we are gonna need some of those posters!! Super sick man. Congrats to you and your team!
Joey the boss man, cool to get a glimpse at the business. All the best!
Haru in the black kimono.. absolutely stunning..
blluist on twitch. her channel
Congratulations Joey and Nonesense Team! 🥳
Really cool to see how the whole process of making the clothes went. And so happy the pop up became a reality
I wanna make a brand in the future. Inspired by u and others. Thanks
Start with $200 hoodies, congrats!
The conversation with Dongshan Ken going from english to japanese back and forth was facinating. Glad to see it happens
I mean its pretty easy when you already have 3.39M followers and money to invest in comparison to someone who's starting off
All the Japan youtubers have been leveling up lately, pretty crazy
NGL, the AKi Shirt one look sick!
What's poppin', The NØNSENSE Man!
8:57 that coffee position asking to be spilled over lol
Those crt tvs are like nostalgia very cool
This is awesome. love behind the scenes. More?
Behind the scenes are always fun but this was next level interesting. Never seen the BTS of a clothing brand before
Love this video idea, haven’t watched the video yet.
So proud of you brother!
Nice Work mate.
The Evangelion color set is perfect.
I spotted that in the design before the text stating Radio Eva as the design studio.
Kudos for a nice brand IP crossover actioned well.
Good luck to the whole team.
AV AudioVision
...AV artist n tech since 1989 to 2024.
Keep up the awesome work and videos Joey love the video