How I Built a Successful Anime Fashion Brand in Japan
ฝัง
- เผยแพร่เมื่อ 24 ก.ย. 2024
- NØNSENSE: nonsense.jp/
CHAINSAW MAN, NEON GENESIS EVANGELION, CYBERPUNK EDGERUNNERS.
PRE-ORDERS END SEPT 29, 2024.
TOKYO POPUP STORE LOCATION: maps.app.goo.g...
5TF FLOOR, SHIBUYA PARCO.
Joey out here making a clothing brand just so he doesn't have to watch anime. Respect.
The likes are perfect 911 donrt change it .☠☠
it's lowkey just youtuber merch tho
@@rja62b its highkey not tho where do u see the words the anime man on the clothes
@@asi3d5 to be fair he already has a huge established audience which is the only reason its successful in the first place, not trying to be mean, its just business
@@cesruhf2605 initially it does gets the word out about the brand, but success is a long road, japan is pretty big in fashion, I wouldn't be surprised if majority of their buyers don't even know him
so basically Joey's the founder, endorser, the model and the stock clerk. lmao
It is the best way to do business now, staff attitude is the main reason many don’t hire, or may be Joey don’t want you to know the dirty stuff of the business like what MrBeast do, more staff means more risk of expose
@@xcjsmith5310The staff issue you're referring to is mainly a western issue though so more than likely not what's happening here
@@xcjsmith5310we are not doing that here buddy, "dirty stuff" lol
That’s literally every start up atm lol.
Basically enterpreneur /businessman in reality lol
So now it's The "Business" Man. Got it. All power to you.
that black kimono dress is awesome
wait where was that?
@@Vicioussama I think they meant the dress that Haru, the designer, was wearing
she looked so good! and her curly hairstyle too? gorgeous!
she's a dime
@@nova_alma Yeaa she killed that look
Joey is doing it right. Who knows what the long term survival of being a youtuber is. Make use of those connections and skills you have gathered and diversify and build your own career path.
Chris opening his bar in Shibuya, Joey having his launch there too. These guys are doing a great job! Oh and Haru feels like an anime character. The serious looking sensei you don't wanna mess with, but that everyone loves.
Haru reminds me of Shiki Ryogi from Kara no kyoukai
oh is it the bar pewds mentioned in his vlog?
@@primecloud yessir. Called Lost
18:00 ayo that’s me! i had class right before coming so i made sure to be the first one to arrive and grab my pieces haha. really cool stuff and huge congrats to joey and the team :))
W mans
W
Just watched Mudan's video now it's time for Joey
So real
Real asf
Likely still edited by Muda
Real
Funny how I'm also reading your comment as if Mudan was the one saying it lmao
Step 1: have a massive following before starting
no Step 1 is the goal the vision, step 2 is figuring out how step 3 is have an audiance and that can be pre existing or gained in the moment
Well I stopped watching most of his videos, so his yt viewers are likely dropping
Well perhaps thats why they're doing trash taste, since thats what i see of joey the most
Just that initial introduction to everyone and they all look hella stylish man
Ngl, the Popup looks very nice! I really like the neon lights and the logos of all the brands at each corresponding section! Congrats, Joey!
Many kudos to Joey for showing the ins and outs of the brand. Every drop features incredible feats of creativity for the streetwear scene.
Joey, I gotta say this was incredibly cool to see a lot of the behind the scenes! Seeing your videos when you were first planning on developing a clothing brand, to the launch of your website, to now seeing you have a pop up shop and a very successful business is AMAZING. Really happy for you!!! Been great to see your journey and your success!!!
Man, I'm honestly just so proud and happy for Joey and this team bruh
Congrats, this is so cool! I would love to see more Nonsense behind the scenes videos in the future!
I can't believe I was just there yesterday! The reversible Makima jacket was sick. Again, just wished I could have come up to say hi but didn't want to interrupt you with other people. Congrats again on such a huge achievement!
200$ for a hoodie, nahh
Still wondering how he built a million dollar anime fashion brand after completing the video.
basically just have huge following on youtube
@@aliasone9827 helps that his anime collabs are being sold in the hottest spot for anime in the world
Fan boys + over priced merch = profit
@@aliasone9827 and lots of sponsorship deals
Lots of money and make lots of connections with people who have much knowledge of it
1:15 unparalleled aura from all of them
Awesome to see some behind the scenes of your project/business, glad to see the growth of it
Restock of Cyberpunk stuff and i'm currently jobless. Such is life. Congrats on pop up!
you should make more videos like this about Nonsense, was pretty cool seeing the behind the scenes. Maybe you can do a video each about the day in the life of your designer, marketer etc does to come up with new ideas etc to help the business!
Haru kind of bad though 🔥🔥🔥🔥🔥
who is that
Her style and presence is stunning
@@mithu2005 The designer
She looks like Shiki Ryogi
@@rabbidcarrots09 oh
I'm so proud of the nonsense team! I'm so happy that they've come so far with this online clothing company. Btw, you guys should collab with Godzilla and Cowboy Bebop!
Step 1: have a large online following
Step 2: already have a lot of money
Step 3: connections
This is so inspiring. I've been wanting to build my own clothing brands for a long time now.
The Anime Man transformed into The Business Man
As much as i wanna buy and support your brand, spending 1/4 of my monthly salary on a shirt is WAY out of my budget due to my lousy AF country's exchange rate
I don't think the exchange rate is the main problem here buddy 😂.
This is absolutely AWESOME!*-* When I was teenager I've always wished anime could be translated into fashion (non cosplay) and nowadays with brands like NONSENSE, that's totally possible!
Please, make more videos like this (actually please show us more of your fashion side on this channel, I'd love to know more about your brands recommendation or suggested fits)
In the introduction of the staff Haru looks like she's using one of her "kage bunshin" there for the camera as the real her works somewhere else.
This is SO COOL!! I love seeing behind the scenes of how businesses like this come together. It's such a mysterious world when you're not involved in the industry at all. Thank you for sharing this amazing experience! Best of luck with the popup (not that you're gonna need it)!
Also, there's a joke about the showers and people buying Drip in here somewhere... :p
That chainsawman power jacket looks hype af but 200$ ?!
If you build it, they will come. Good luck in all your ventures.
congrats on the pop-up shop for your clothing brand, Nonsense! Wishing you and your team much success! 🌠🌃
8:57 that coffee position asking to be spilled over lol
Holy shit. I did not REALISE how LEGIT nonsense was. I knew it was good and sold lots of clothes but Joey- my god… never bought anything before but definitely thinking about getting some things.. especially if they ship to NZ
Congrats brother the store is awesome……. I know you’re going to smash it……..thanks for sharing your journey.
Every time Joey & Team come out with a new line for the merch it's always SO good looking!
(Wish I could buy nonsense clothes but I sadly sit in the past XXL plus size corner 🤣 I know how challenging it would/could be to make and ship plus sizes for these kinds of brands so this isn't a bash on Nonsense in anyway. I can still very much enjoy the designing and buy things like the bags and hats if I wanted! 🙌)
Joey is simply built different, I don't think I've ever seen a clothing brand by a youtuber that has this much drip!!!
Thanks for this bts, Joey. I loved seeing how you built this company. Enjoy your new pop up!
Drip collab with 3 popular anime as a new clothing brand is WILD. Nonsense really hit the ground running.
For sure need to bring back more of the cyberpunk collection!
Joey da man! Was expecting this after Mudan's video.
Am I the only one who thinks that the designs and quality of the clothing from nonsense is like way to low or simplistic for the ridiculous prices? Like I'm not paying 55$ for a T shirt with a small embroidered logo
Like I've bought a few items off apari but they popped more and they quality of their clothing is wildly top notch.
Not really a fan of the baggy look of most of the clothing tbh. Also those Eva slippers are $200.. 💀
yeah he wears baggy himself
it's the trend in Japan.
Everyone knows baggy clothing is getting more popular and its a look thats going to stay for a long time, u can see it many of the new runways rocking baggy pants and the silohouette on people tend to flow and look pleasing to the eye
Well it’s trending in Japan to wear baggy clothes and becomes more popular in other countries too.
Might be cool for a pump cover, but definitely not for skinny people. Oversized clothes fits the best for actually well built guys imo
you and the team really have outdone yourselves! I'm only halfway through the video but I hope the popup is super successful idk how long you will keep your popup shop up for but if its still around by the time i visit japan I'd love to pickup some pieces
I mean its pretty easy when you already have 3.39M followers and money to invest in comparison to someone who's starting off
Congratulations, Joey! What specifically are you referring to with *million dollar* in the title? Is it valuation, profit or revenue? Also, in what timeframe?
As a business enthusiast, my questions come from a place of curiosity. I'm not doubting your business success and further growth potential whatsoever. ✌️✨
Also, what moved you to pick the Norwegian/Danish/Faroese letter *ø* if it's pronounced like a regular English 'o' in your business name? 🌎
Keep up the great job with the stylish NØNSENSE designs, Joey! Also, thank you for sharing some BTS. 🧡
Most likely million-dollar capital.
@@ZeroXSEEDAin't no way 1 mil is just the capital
Most likely combination of capital, inventory, assets and liabilities
@ZeroXSEED @Bloodcrave87 That's exactly the reason why I asked Joey himself to clarify what precisely he means with 'million dollar fashion brand'. Different people interpret the title in different ways and assume different things, including both of you. You can make any assumptions you want. They may be right or wrong. But at the end of the day, it's only Joey who knows what he meant with the title.
"what moved you to pick the Norwegian/Danish/Faroese letter ø" It will almost certainly be chosen for aesthetics rather than actually being the character ø.
you killed it bro, we met at comic con Africa, it was a pleasure meeting u
Where in Africa do the have comic con? My guess is South Africa.
@sabercat5490 I mean...South Africa maybe has the *most* of them, but there's comic conventions all over??? There's no region of Africa that has absolutely *no* means to host a convention?
@@sabercat5490 bro thinks Africa is just villages & animals
@@xxDxxism dont forget tigers, lions, hippos, and giraffes.
@@xxDxxism No. Not at all. He just said Africa. That's not specific. That's like saying I saw Joey in Europe and I be like where in Europe. Obviously, if you know where, you don't need to know the context but for someone who doesn't follow news about when cons happen I was just currious. Also I said South Africa because that the 1st African country that came to mind to have a con in the 1st place.
bro went from the anime man to the entrepreneur man
Joey and NØNSENSE are for real out here inspiring me to dress how i actually want to look
The conversation with Dongshan Ken going from english to japanese back and forth was facinating. Glad to see it happens
Congratz Joey! Best of luck!
Love this video! Hope he makes more of them and also actually addresses how he built this brand!
Best of luck for you Joey! It looks fantastic!
If he didn't have an audience from YT and trash taste, the brand would never have taken off.
Love your content! Only beef with that Chainsaw Man promo was (as a consumer) I'm not a 20yr old drug addict, club junky that's thin AF lol. The video focused more on the music than the product. And when the product was actually visible it was only for a second that you saw a focused flash of what anyone might want to buy. Someone wanting to invest in your products would probably appreciate something more focused on the actual product and design, rather than some rave induced music video with kids that should probably eat something.
Sadge, you don't ship to South Africa. I get it, we're super out of the way, but just unfortunate for me.
Seeing those crt TV's is making me think you guys should also get in contact with Mihoyo for a Zenless Zone Zero collab
So happy to see you succeed joey, its really nice that your doing what you want to be doing
kudos to you Joey reaching new heights, also I really want those Eva shoes.
they too expensive , a jacket is almost 200 euros. dawg these prices be to the roof ngl
it better give me invisibility and flight for that price
Man I remember the old anime videos back in the day and now you're starting a business. Great stuff man. Huge inspiration.
Congrats Joey and the team !! Haru is so beautiful, omg
The chainsaw man colection is fire but too expensive. I'll save for the next xmas 😢
Haru in the black kimono.. absolutely stunning..
blluist on twitch. her channel
From concept to reality. Congrats on the successful pop up! 🎉
I cant trust your taste buds, but I can trust your style
Congrats!!! 🎉🎉🎉 So cool to see the growth. The site, the pop up, the colabs: it's amazing to see the vision come to life. Well deserved!
Kudos man, sick collabs, wish I could be there.
Our boy Joey really made it guys 🫡✌️😁
He paved the way and proved to the whole world that an anime fan/ otaku can actually be a productive member of society ✊💪
step 0: Spend 10 years making youtube videos and growing a community
Nothing but respect for you man, well wishes from India Mr.manga lad
Hang on, I really want that song for the teaser at 1:36 that would go so hard at a rave
Hey Joey, I love these types of videos. I'm a big fan of watching people talk about the thing they're deeply passionate about, like your clothing brand. This was a great behind the scenes video, thanks for the sneak peak!
4800 INR for a T-shirt is insane
It's pretty normal for a designer merch
Have you not visited a mainstream mall in your city in 2024? Shorts and pants are like 5k these days, designer merch for 4.8k actually looks like a steal, if you are someone who only buys clothes once a year
Massive respect for Joey and his team
Connor hosts charity events to raise money. Joey creates a fashion brand to sell $200 pieces. You're not the same (all jokes)
can't wait to come and check out the store when I visit Tokyo, hope to see and buy lots of stuff from you!
I wanna buy some of these so much but delivery fee is so high and I'm broke af. Hopefully in the near future.
No way I focused on the designer instead of the whole video, should've tagged her joey, btw grats on the success, still can't move on from the cyberpunk collab
blluist on twitch
I know im just a viewer, but Im so proud of what you're doing. You have taken your craft and branched out. You've EVOLVED. congrats.
To be honest this brand's style looks a lot like Zenless Zone Zero's, so a colab with them would be nice too~
Actually sick how far you've come with this brand
I watched Mudans vid earlier and that was a great look at the awesome line of people ready to buy some stuff and all the dope merch itself but man this is really cool seeing some of behind the scenes things yall do. Also congratulations Joey with the whole nonsense crew 👏 LFG
so jealous, i wish i lived in japan...but i saw nano got a picture with you!!! I LOVE NANO CAUSE OF YOU !!! big props, congrats joey, not everyone can jump into the clothing market and actually make it. hell yea
Those crt tvs are like nostalgia very cool
Cries on the other side of the world 😢
thats sick dude having collabs with the biggest cyberpunk animes and chainsawman in the best location ever is more than just respect.
Always lovely having Luke around, what an OG!
Great work guys! Unfortunately it's gonna be hard to support you. Waay out of my budget. =(
everyting that looks sick soldout rip
Bro got endorsed by Roland, he win the marketing game
My friend was in the store on day 2 around opening time, I think. Sent a picture of him and Joey at the pop up.
Excited for the video, but it was weird this didn't come up in my feed.
I really want to bring nonsense to my country. Everything looks sick
I wanna make a brand in the future. Inspired by u and others. Thanks
Best of luck with your first ever pop-up shop 💪🎉
Great work Joey. So happy for you!
Ok so i now changed my mind. It doesn't matter thatJoey isn’t watching anime. This is what he's born to do.
I preordered a chainsaw man shirt, the moment i saw it being shown in the video. I like it that much 🙏