Boohoo vs. Patagonia: ultimate greenwashing vs. sustainable fashion ǀ Justine Leconte

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  • เผยแพร่เมื่อ 16 ก.ค. 2024
  • Boohoo and Patagonia made major announcements last week: Boohoo hired Kourtney Kardashian as their new "sustainability ambassador" while Patagonia is transferring its business to an NGO. Boohoo is a major fast fashion brand (aka unethical and not sustainable) while Patagonia has been focusing on doing better for years. The contrast between the two is quite representative of the extremes currently happening in the fashion industry. Let's look into it.
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ความคิดเห็น • 734

  • @Misakigi
    @Misakigi ปีที่แล้ว +1480

    I'm a UX Designer...what a joke. When I inspected the source code, the image is the same size. You're not saving ANY energy. If anything, it takes more battery power and Wifi signal to reload the page with their so-called energy-saving feature. And even if hypothetically you were saving a tiny percentage of energy, it's only 1 website of thousands we look at in a month. From a business and UX standpoint it makes no sense either because a lower resolution photo is NOT what consumers want. We always want more high quality photos and videos. I could keep going but I don't need to.

    • @justineleconte
      @justineleconte  ปีที่แล้ว +210

      Thanks for bringing in your expertise. I'm pinning this comment to the top🙂

    • @JulieWallis1963
      @JulieWallis1963 ปีที่แล้ว +25

      What’s a ‘UX’ designer?

    • @gzapray7203
      @gzapray7203 ปีที่แล้ว +11

      I was about to comment that, but guess someone got there first. And yes, you've nailed it. XD

    • @Merrybandoruffians
      @Merrybandoruffians ปีที่แล้ว +34

      I actually disagree that it doesn’t make sense from a business standpoint - it’s a great marketing technique to make the user feel as if they’re participating in sustainability without having to do any actual legwork or make any sacrifices. It’s also a great way, low cost/effort way for the company to draw attention away from it’s abhorrent human rights abuses. And I’m sure it only took like 2 extra seconds to code cuz it looks like all they really did was switch out the colors and degrade the image resolution? (I haven’t looked at the source code).
      An all around 10/10 solution for the performative activist 👍🏾

    • @Misakigi
      @Misakigi ปีที่แล้ว +16

      @@Merrybandoruffians i agree with you. When I said it makes no sense, I meant at the extreme - the principle of removing photos doesn’t actually enhance UX. Ofc they did the bare minimum to trick users from a marketing pov (which is ultimately a business pov) as you more eloquently put it.

  • @182Voguelover
    @182Voguelover ปีที่แล้ว +879

    Love this! What kind of marketing genius thought that a Kardashian was the face of "sustainability" 🤣🤣🤣🤣

    • @RainbowSunshineRain
      @RainbowSunshineRain ปีที่แล้ว +5

      They give us gossip :)))

    • @quacasualwomen
      @quacasualwomen ปีที่แล้ว +32

      Well maybe their silicone is recyclable?

    • @MartaWis
      @MartaWis ปีที่แล้ว +59

      If Kardashian's involved in any shape or form I'd most definitely NOT buy even if I might have been interested at first. They're an opposite of ethical.

    • @LauraJean3
      @LauraJean3 ปีที่แล้ว +18

      Not a genius that thought a Kardashian would bring sustainability, but that thought a Kardashian would get us to actually know what BooHoo is. I had never heard of this brand until Justine posted about it. All good info, though!

    • @jocmtl
      @jocmtl ปีที่แล้ว +7

      Is it because she shops in health food stores and eats a “clean” diet?!😂😂😂

  • @DaisyMooster
    @DaisyMooster ปีที่แล้ว +288

    I live in Burnley, (U.K.) where Boohoo has their distribution centre/warehouse. I don't know if they have more elsewhere but the one here is huge. They are buying up most of the industrial park around them. I think they were permitted and encouraged to locate here because it would bring jobs to the area. Very few of the employees are local, or English. (I have zero issues with this, just stating facts). We also have two units on the same industrial park, and I occasionally walk from my home to the units with my dogs, which takes me through local woodland. Around a year ago I did this walk and was surprised and saddened, and if I'm honest, a little uncomfortable, to see makeshift "camps" in the woods, I told my husband who said "It's the people who work at boohoo, the police occasionally clear them out." That should give you some idea of how the employees are treated and how much money they earn if living under tarpaulins in a wood, with no water/heat/toilets is how they live. I think many of the people working in the warehouses come via labour agencies, as they are "shipped in" at the start of each shift, apart from the people living in the woods. The whole thing makes me determined to never buy cheap clothes, from anywhere BUT also to check companies out before buying anything. Boohoo also own other brands, Karen Millen for example, which does not sell cheap clothes and you wouldn't immediately suspect was owned by a company such as Boohoo. So it pays to check exactly who owns the brands you buy from.
    Edit: also, if any company is selling anything so very cheaply, it's very easy to work out that they are not environmentally or ethically responsible. If a jacket costs $18, it's made with cheap utterly non-environmentally friendly fabric, cheap labour & zero ethics. It's not rocket science to work this out. I don't think many people are fooled by the greenwashing anymore.

    • @sophiesmith8727
      @sophiesmith8727 ปีที่แล้ว +10

      Boohoo own Karen Millen??? Wow I remember that brand from years sass ago, when did this happen??

    • @anaalves3658
      @anaalves3658 ปีที่แล้ว +12

      People like to " believe" that they are choosing the "right" company/ organization so that they can feel better about their consumption. I include myself, I try to buy second hand clothing as much as possible, but if I can't find ethical and reasonably priced goods I default to the big brands. I don't know any physical stores that are ethical, and I am not a fan of buying online, I like to feel the fabric and try on the product, only things I will buy online are repeats of something I have bought and liked.

    • @Nyctophora
      @Nyctophora ปีที่แล้ว +24

      Something illegal must be going on there - I mean, actual, potentially prosecutable illegal - could Trading Standards look into this? People living like hobos while working can't be making even minimum wage. I don't know who best to suggest but there must be something!

    • @braria9855
      @braria9855 ปีที่แล้ว +11

      Greenwashing is more problematic, when a brand asks for the cheap coat 5 times the price and pretends it is green though the company is just asking much more and spending a significant portion from the revenue to market and greenwash

    • @abiw9999
      @abiw9999 ปีที่แล้ว +8

      @@Nyctophora there was something a few years back about them not paying properly which goes against UK laws but Theresa may basically said if they fine the company they'll go abroad 🙄

  • @BornRemaining
    @BornRemaining ปีที่แล้ว +218

    You got me on board with Patagonia's message just by showing me that they teach and encourage people to repair and maintain their clothes instead of just buying more more more. They shouldn't have to because part of being a functioning adult means knowing how to maintain what you use every single day, but the fact that they do when it goes against their own monetary gain says a lot.

    • @tic857
      @tic857 ปีที่แล้ว +14

      They also have a store where you can buy used items that came from previous users.

    • @jen7662
      @jen7662 3 หลายเดือนก่อน

      True, but I’m not a fan of them charging over $100 for a polyester pullover. nothing is perfect though.

  • @peacetoall9818
    @peacetoall9818 ปีที่แล้ว +82

    You are a true fashion blogger. You never bombard videos for the sake of it. And any video you upload will have myriad of information. And it’s just not a clothes haul channel. Nobody would think about discussing these in a fashion channel. So informative and engaging. Kudos Gurl!

  • @asha.m
    @asha.m ปีที่แล้ว +131

    Kourtney is not hurting for money, so you can only imagine how much it took to buy her. Thank you for the insight Justine 💚

  • @1983simi
    @1983simi ปีที่แล้ว +5

    I have to admit, the first time I purchased something from Patagonia I really gulped at seeing the price tag. And tbh when I was still under 30 I wouldn't have been able to afford it no matter how much I wanted to. Yes, a good piece of clothing lasts you longer and thus is more worth its money, but my disposable income for the longest time just didn't even allow for that kind of investment. I hope that one day there will be some way to provide sustainable at affordable rates as well. It doesn't have to be ultra cheap, but at least it should be in a normal middle class budget (taking into consideration that they don't only need to buy clothes but also pay a rent, buy food etc)
    Anyway, so in my early 30s I finally afforded myself two Patagonia shirts and a pullover, and before I knew it 7 years have passed and they're still going strong and serving me well. Knowing that Patagonia is basically an NGO now I'll gladly make my next necessary purchases there too.

  • @SummeRain783
    @SummeRain783 ปีที่แล้ว +53

    I started sewing my own clothes, at least the simpler pieces. And minimalism really helps.

    • @mizpah1993
      @mizpah1993 ปีที่แล้ว +3

      That’s awesome. I really want to learn how to sew.

    • @Neenerella333
      @Neenerella333 ปีที่แล้ว +2

      @@mizpah1993 I learned from my grandma, but TH-cam has great tutorials. Start with small, simple hand repairs or hemming a pair of pants. I'm afraid of machine sewing😄, so I do everything by hand. I'm sure you'll get the hang of it!

    • @SummeRain783
      @SummeRain783 ปีที่แล้ว +3

      @@mizpah1993 there are a lot of TH-cam videos you can watch!! That’s how I have been learning. There are also a lot of videos on couture sewing techniques so you can literally get that high-end look for such a low price in comparison by making your clothes with quality stitching. It takes just a little bit more patience but imo it’s so worth it! Since you’re really only going to be doing it a few times in maybe several years if you make sustainable clothes that last you. Even the process of picking out your own fabrics, looking at design inspirations etc is really fun. Plus you know no one else will have this piece you have. It might sound weird but it also somehow got me to “bond” with my wardrobe in a different way. Because I put so much care and effort from almost it’s start to finish that literally love every piece in my closet. I got so into it that I am also on the side working on a “project”. I have been watching tons of Chanel/dior couture videos and learning some of their embroidery and other techniques. So I am working on making something for my mom that will look very artistic and couture but it will take some time. It is fun though as you are sort of creating a wearable art and it’s even relaxing to do something so detail oriented. Sorry for the essay but I really love it and it excites me and I want others to try and feel great too! I hope it works out for you!

    • @SummeRain783
      @SummeRain783 ปีที่แล้ว

      @@Neenerella333 hand sewing is amazing! I was replying to someone else above that it can give you couture without that hefty price tag.

    • @JanineSews
      @JanineSews ปีที่แล้ว

      I started sewing my clothes in 2015. It really changes how you look at your wardrobe - only investing time and money into things that you love & will wear for more than a one week trend cycle.

  • @justineleconte
    @justineleconte  ปีที่แล้ว +242

    I wonder if boohoo's sales are going to drop after such a greenwashing campaign (or rise?...), and whether Patagonia will rise after the switch to an NGO. Your thoughts?

    • @julieme7927
      @julieme7927 ปีที่แล้ว +39

      I doubt it. Patagonia only makes outdoor clothing. How many duffel coats does one person need. As for Boohoo, people buy from them because that's what they can afford. I'm sure even the teenagers who buy from them would rather buy designer, handmade stuff but even second hand designer things are far more than most of us can afford - even as a one off purchase every 10 years.

    • @IEVAKambarovaite
      @IEVAKambarovaite ปีที่แล้ว +8

      I really can't see their sales dropping. Sadly!

    • @1ndianSummer
      @1ndianSummer ปีที่แล้ว +48

      Patagonia clothes are very expensive and long-lasting. I don't think that their sales will increase significantly, because they are not aimed at endless sales growth, which is a good thing.

    • @00tsingo
      @00tsingo ปีที่แล้ว +48

      tbh Patagonia came on my radar only now with their announcement. The next time I need to buy something that Patagonia is offering as well, I'll go there, even if prices are higher.

    • @sweetgrasshopper
      @sweetgrasshopper ปีที่แล้ว +8

      @@00tsingo same! But I already have everything I need, even for the Scandinavian winter.

  • @tdav3237
    @tdav3237 ปีที่แล้ว +562

    I have worn / used Patagonia for many years, even before being “ethical” was chic….yes, items are expensive but they last 20 yrs. not 20 min. Quality not quantity. Very happy and proud that Patagonia is putting their money where their mouth is and planning for the future. Let’s hope other brands, outdoor or runway, follow their example! Thank you! Justine, for a very thoughtful and informative video! You are the best!

    • @Sonicsis
      @Sonicsis ปีที่แล้ว +12

      I’m happy to hear this, I plan to save up to purchase some items.

    • @Paulxl
      @Paulxl ปีที่แล้ว +12

      I'm seriously considering buying from them when I need to replace a columbia jacket I have.

    • @BebelovesMacika
      @BebelovesMacika ปีที่แล้ว +8

      @@Paulxl I thought they are similar. I haven't seen Patagonia shops in the EU, only online.

    • @Paulxl
      @Paulxl ปีที่แล้ว +5

      @@BebelovesMacika There are physical stores that sell their clothing. It seems Patagonia barely has their own stores. They have some mainly in France and Italy

    • @chiaralinnea4335
      @chiaralinnea4335 ปีที่แล้ว +22

      my boss once told me that she bought a new jacket after her old one was worn out after 15 years! It wasn't from Patagonia but still....making sustainable and durable clothes IS very much possible. Having grown up in a very h&m, forever 21 and co dominated fashion world, I almost forget about it sometimes

  • @Mrs.TJTaylor
    @Mrs.TJTaylor ปีที่แล้ว +8

    Justine, YOU made me care about this issue. No more cheap fast fashion for me.

    • @jiminycricket6428
      @jiminycricket6428 ปีที่แล้ว

      Same! The more I look into it the worse it gets, so shocked!

  • @thomassheppard1159
    @thomassheppard1159 ปีที่แล้ว +147

    As a Web Developer, that Energy Saving feature on the Boohoo website is rather questionable. It doesn’t state how it will make the website more energy efficient and the screen dimming is purely aesthetic

    • @tatjanarohr5429
      @tatjanarohr5429 ปีที่แล้ว +5

      Yeah I was also thinking about that - as a UX designer I am not sure if this will make a difference at all as it does not change the settings of the device?

    • @kotrynasiskauskaite4995
      @kotrynasiskauskaite4995 ปีที่แล้ว +14

      As a physicist, I can say that nope it does not save any energy. A running circuit is a circuit. You would physically need to reduce brightness of the display screen in order to save. What a joke lol

    • @carochan86
      @carochan86 ปีที่แล้ว

      Would simplifying their website and making it minimalist make any difference?

    • @alexandrapillajones6198
      @alexandrapillajones6198 ปีที่แล้ว +8

      @@carochan86 Nope. Best thing a website provider can do to minimize environmental impact is to go with an ethical server farm with (actually) sustainable practices: they do exist. Given the wide range of customer devices and settings, there's no way a website provider, designer, or coder can really create a "low-energy website."
      The device you are using to look at the website uses pretty much the same amount of power to display static media content no matter how the website is working "under the hood." You can optimize for performance / speed, but not electricity. (Unless you're talking about swapping out video for photos and text, then sure, your battery will last longer.)

  • @justafan3888
    @justafan3888 ปีที่แล้ว +288

    I love this. Education is key to really understanding fast fashion, greenwashing, and where the $ trail runs. Consumer power!

  • @tphan3643
    @tphan3643 ปีที่แล้ว +62

    Is there anything the Kardashians won’t do for money and fame? They all already have both and it’s time they use their influence for the good of this planet. Very enlightening video Justine!

    • @patriciasauermann3805
      @patriciasauermann3805 ปีที่แล้ว +1

      As if .... I can already hear Justine chuckling .... 🤣🤣🤣

    • @tphan3643
      @tphan3643 ปีที่แล้ว

      @@patriciasauermann3805 😅

  • @nw1749
    @nw1749 ปีที่แล้ว +139

    Welcome back Justine! Thank you for always being a voice for better fashion practices in this industry

  • @corkycobon1481
    @corkycobon1481 ปีที่แล้ว +57

    Thank you for your call outs to the fast fashion brands that are greenwashing. The more info we have, the better decisions we can make with our money and what fashions we should be supporting.

  • @korinaviado3333
    @korinaviado3333 ปีที่แล้ว +98

    Ok but who names their brand Boohoo?! 😂. Anyway, we really have to realize and understand that we have the power to get rid of these kind of brands with proper guidance, education and awareness. And we have you to THANK for always enlightening us 😊

    • @TheBaumcm
      @TheBaumcm ปีที่แล้ว +5

      We have the power, yes, but with the rising cost of living and the fact that many companies are expensive but do not stand by their product like Patagonia, often we are over a barrel. I thrift. Problem solved.

  • @ariellisha4539
    @ariellisha4539 ปีที่แล้ว +45

    I hope the public sees the scheme Boohoo is trying to pull as well as many other fashion brands. I prefer thrifting myself, but I would love to see a video about sustainable brands and why they are sustainable. Thank you for getting the word out and helping educate us; I enjoy all of your videos!

  • @katem3961
    @katem3961 ปีที่แล้ว +77

    Excellent video! Your research is impeccable. As soon as a member of the K family is mentioned in anyway, I back away, so not interested in ANY of them. Plastic clothes for plastic people. Thank you Justine.

    • @alp7928
      @alp7928 ปีที่แล้ว +3

      Thank you! We need more people like you.

    • @SuperAnnetik
      @SuperAnnetik ปีที่แล้ว +6

      Very well said! Plastic clothes for plastic people! I thought there was something wrong with me at a time that I never cared for anything Kardashian

  • @janiscommentz7732
    @janiscommentz7732 ปีที่แล้ว +4

    As always, you do your homework! Thank you for your reports. I began watching in 2018 as I was planning a trip to France, but you keep me hooked. I’m a retired teacher and artist, 67, feel I have always followed classic trends in fashion, and live in the Mojave Desert. Best to you!

  • @gdretired4385
    @gdretired4385 ปีที่แล้ว +158

    Thank you for your continued effort in your fight against fast fashion and green washing. I’m 62 and I remember when clothing was made well and lasted for years. Even today, I will only buy high quality clothing (and timeless fashion) that I can wear for years.

    • @e.machocolat775
      @e.machocolat775 ปีที่แล้ว +6

      Completely agree on all points. I continue to open my children's (all adults now) eyes and encourage them to save and buy quality pieces. This was instilled in me as a child growing up my parents would say its not worth buying something that will not even last after a few cleanings, boy were they right.

    • @gdretired4385
      @gdretired4385 ปีที่แล้ว +7

      My parents grew up during the depression of the 1930s and they instilled the value of quality clothing.

    • @jocelyneprovost295
      @jocelyneprovost295 ปีที่แล้ว +3

      absolument d'accord!

    • @hypatiakovalevskayasklodow9195
      @hypatiakovalevskayasklodow9195 ปีที่แล้ว +7

      Clothes I get from my grandmothers are so much better than ANYTHING I got in the last ten years, even custom made

    • @brifren2
      @brifren2 ปีที่แล้ว +5

      So true! I still have quite a number of clothes and some handbags that I bought decades ago (even a couple from my parents, from the 60s or 80s) in excellent condition and timeless style. Mostly from France, like me :) I love and take care of them. The cotton, wool and leather, the stiches, the buttons, everything was fantastic, even when it was not very expensive. I also have some bedlinen and table clothes that are decades old, still great, beautiful and in fashion because they are timeless. First hand vintage is perfect, but second hand vintage can be amazing too! It makes me so sad to see what fast fashion sells and you can feel that their products were made in awful conditions for the workers, and the environment.

  • @e.machocolat775
    @e.machocolat775 ปีที่แล้ว +6

    Thank you Justine for your continued effort in keeping us all in the know. You are being heard loud and clear. merci beaucoup

  • @crashofthemoons
    @crashofthemoons ปีที่แล้ว +10

    As a software developer, making the colors lighter on a webpage does absolutely 0 to help save energy 😂😂😂😂 so ridiculous

    • @Amy-601
      @Amy-601 ปีที่แล้ว +2

      Exactly what I was thinking! Just another gimmick, using highlighter & dark themes. If people really wanted to reduce the energy consumption, they’d focus on stopping or reducing bitcoin mining ⛏, that draws a lot more. But I guess we’re in way too deep to stop 🛑 that! Fellow s/w engineer 👩‍💻 here! - Amy

  • @pilarguerrero12874
    @pilarguerrero12874 ปีที่แล้ว +31

    I have learned so much from your channel. Thank you so much! For years I have brought my clothes second hand and I feel proud to teach this to my nieces now. I learned this from your videos and news like this makes me happy, for changes are taking place so quickly! Great video, Justine!

    • @mafer2651
      @mafer2651 ปีที่แล้ว +2

      I get always upset when I shop with my husband. The clothes for men are much better designed, the materials have more quality and the last more. Even wenn we look for busic items in the same brand such as black pants or a V-Neck black wool pullover. Why we cant have better products for women?

  • @geniej2378
    @geniej2378 ปีที่แล้ว +9

    Looking for sustainable fashion is a nightmare because of greenwashing campaigns (and that's their aim too). I feel encouraged that young people are opting for second hand fashion as a more sustainable option. I found Patagonia when I was looking for a rain jacket and really love the company ethos. Even their emails are mostly full of travel blogs instead of apparel advertising!

  • @kotozbik
    @kotozbik ปีที่แล้ว +2

    I love how informative and well researched your videos are, thank you!

  • @numsidumsragitsch
    @numsidumsragitsch ปีที่แล้ว +3

    I love that you did that little pause, after the boohoo anouncement, so we could all laugh and catch our breath before going on. Well done!

  • @pumpjackpiddlewick
    @pumpjackpiddlewick ปีที่แล้ว +11

    This is why we love you. You tackle head on the fashion industry and help us know who to really bypass (or at least do our very heavy duty homework on) and who to consider. It is seriously and very much appreciated. Merci beaucoup!
    PS. Patagonia have been around for years, so their ethics prove they are a company worth supporting. But are there any fast fashion companies that have also managed to hang in there, though there is no reason they should have been able to, and how have they done it if they have? (Primark?) And who are the primary buyers of fast fashion today? (I am sure you have probably said, but would love a repeat.)

  • @danielsimionescu298
    @danielsimionescu298 ปีที่แล้ว +2

    Awesome video! Literally just heard about Patagonia’s new company structure the other day. Thanks for bringing awareness!

  • @gorejs8396
    @gorejs8396 ปีที่แล้ว +45

    Merci, Justine! I've been waiting for this video since seeing your tweet about Boohoo. Excellent analysis & commentary, as always. The contrast between Boohoo & Patagonia couldn't be starker. Thank you also for saying at the end that we choose what to buy, whom to buy from. Buying is voting, so buying from Boohoo means you're voting for throwaway, unethical junk, whereas buying from Patagonia means you're supporting ethical production & real work to combat the climate crisis. It will indeed be interesting to watch how each company fares after these announcements.

  • @DoeRaeMe
    @DoeRaeMe ปีที่แล้ว +32

    This is VERY interesting to see, also very sad! Thank u for putting to work in for this video Justine, and making us all aware❤

  • @schwesterleinfuchs
    @schwesterleinfuchs ปีที่แล้ว +5

    Thank you Justine, I always learn so much watching your videos.

  • @peaceknot
    @peaceknot ปีที่แล้ว +1

    Love your channel. Always such top notch elegantly worded videos that are worthwhile and educational.

  • @KateinBlack
    @KateinBlack ปีที่แล้ว +8

    I don't really see how Patagonia is a sustainable brand. It is ethical maybe but it uses a lot of synthetic fibers and it isn't very sustainable in a long run

    • @LeoDeGrand
      @LeoDeGrand ปีที่แล้ว +4

      For real I just had a quick glance of their website since I never shop there and nearly all their fleece products are polyester! It even mentions on the product page that the due to the nature if the fabric it will pill over time so presumably shred lots of microplastics.

  • @sophianachtigall3598
    @sophianachtigall3598 ปีที่แล้ว +2

    I love how you share your knowledge about common problems from the fashion industry.
    And I would like to hear your thoughts on Lily Silk. They are now everywhere, and that sometimes is a bad sign.

  • @cindland
    @cindland ปีที่แล้ว +1

    Yay. Welcome back! Love your content.

  • @Joshifying
    @Joshifying ปีที่แล้ว +1

    Thank you so much for breaking down these developments Justine. Your videos really teach me about a world I do not know much about despite how much I enjoy clothes.

  • @onoff_solutions
    @onoff_solutions ปีที่แล้ว +1

    Thank You so much for bringing awareness into these matters!!!

  • @krc5210
    @krc5210 ปีที่แล้ว +1

    TY for all the information u have provided over the years. It has changed the way I shop, either higher quality pieces or thrift shops. Hope all is going well w your house and cooler weather has begun in ur area.

  • @caitopotato5519
    @caitopotato5519 ปีที่แล้ว +6

    I love Patagonia clothing, however I live in Patagonia (Chile) and they are unfortunately nowhere near affordable for the vast majority of people here.

  • @adalix3954
    @adalix3954 ปีที่แล้ว +5

    Thank you Justine for being so clear, so convincing and so concerned! Je continue en français parce que j'ai honte de te dire qu'il y a seulement 5 ou 6 ans je ne m'intéressais pas aux questions d'environnement ni aux question de durabilité. Non pas que je me vautre dans la fast fashion (j'achete tout en seconde main, ayant à Paris pléthore de friperies à disposition). Je te suis depuis longtemps maintenant et tu as su me convaincre sur ces questions ainsi que sur les questions d'exploitation humaine.
    Bien à toi, chère Justine !

    • @justineleconte
      @justineleconte  ปีที่แล้ว

      Merci pour ce commentaire 🤩🤗

  • @juliekonigskind6434
    @juliekonigskind6434 ปีที่แล้ว

    So glad, that you are back Justine :)
    I have been missing your weekly videos!
    You are one of my favourite TH-camrs. Thank you for letting us take a look behind the scenes and understanding more about fashion, dressing well and finding our personal style.
    All the best to you ☀️

  • @annescholten9313
    @annescholten9313 ปีที่แล้ว +31

    Thank you for keeping it real, fashion wise.♡

  • @lizfromsydneyaustralia5609
    @lizfromsydneyaustralia5609 ปีที่แล้ว +2

    Thoughtful well- researched content as Always... thank you Justine... so good to have intelligent content!

  • @alicia.r
    @alicia.r ปีที่แล้ว +12

    Great idea to talk about Patagonia, this news need to be more known ! ( focus on the positive)

  • @cjdflkj
    @cjdflkj ปีที่แล้ว +17

    Patagonias quality has gone downhill. I also don’t trust trusts, usually it’s a way to avoid paying taxes and maximizing profits

    • @joannetank7971
      @joannetank7971 ปีที่แล้ว +3

      Bloomberg did a great article showing how much is being saved in taxes by this change in ownership

  • @teachmotivaterepeat9712
    @teachmotivaterepeat9712 ปีที่แล้ว +1

    Love your videos! Thank you for doing the research and presenting the issue in a clear concise way. After watching your channel, I made a decision 2 years ago to only buy pre-loved clothes and household items and never regretted this decision.

  • @mbelieve9919
    @mbelieve9919 ปีที่แล้ว

    Thank you for continuing to post content on these topics.

  • @verity4013
    @verity4013 ปีที่แล้ว

    All of your videos are so informative. I can't tell you how grateful I am to find some informed and intelligent information about the fashion and the industry. Thank you so much!!

  • @galynasemenko5414
    @galynasemenko5414 ปีที่แล้ว

    Thank you so much for bringing this topic up!

  • @anishahuemer1728
    @anishahuemer1728 ปีที่แล้ว +1

    Can't tell you, how much I love your messages, your shared ethics in your videos!! Thank you so much,Justine!!!!!

  • @josibc3524
    @josibc3524 ปีที่แล้ว +2

    This is great. Thank you for the information about the component in the pants. We definitely need more education around these topics. Great work.

  • @milsc1367
    @milsc1367 ปีที่แล้ว

    I love videos like this. You always give us such great information. Thank you.♡

  • @GildedButterfly
    @GildedButterfly ปีที่แล้ว

    Thanks for this video Justine! Side note, love your nail polish color!

  • @sarahrebeccawarren
    @sarahrebeccawarren ปีที่แล้ว +23

    I have wondered how much impact companies like ThredUP have on the environment. Could you speak more on the online thrift/consignment businesses? I have tried to buy more items from places like this when I can and I just wonder how much better it actually is, and what hidden drawbacks there might be. Thanks so much for these videos! It’s intriguing!!

    • @kscriv4636
      @kscriv4636 ปีที่แล้ว +2

      Great idea, I’ve thought the same, we have Thrift+ here not as big as Thred up but I have wondered how they compare.

    • @angellas.1314
      @angellas.1314 ปีที่แล้ว

      She actually does have a vid on this topic. You should search her videos for this topic.

    • @NikaRunsAndBakes
      @NikaRunsAndBakes ปีที่แล้ว +7

      My struggle with thrifting -- grew up doing it since that was what we could afford a lot of the time -- is that so much of the thrift store clothing is no longer high quality. I get frustrated, for example, when trying to find a nice sweater at the thrift store when everything is acrylic/other plastic fiber.
      Another downside to the rise of thrift stores is that its popularity inflates prices of goods that were initially intended to provide a clothing source for folks who couldn't afford new clothes from stores. Now, it is almost cheaper to purchase clothes from FF retailers instead of the thrift stores. When the FF clothes wear out, they end up in the donation pile, thus "polluting" the thrift stores.
      The best thing about thrifting is that you are saving a garment from the landfill. It would have otherwise been thrown away, unless you purchase it and wear it.

    • @maggip.1963
      @maggip.1963 ปีที่แล้ว

      They have huge facilities to store all the inventory and of course they have to ship everything so there is a significant footprint but these are still second hand items so no production waste and no poor labor practices in other countries. There is probably enough clothing on ThredUp to clothe all women in the US for the next 25 years. I just made that up but something like that is plausible and if it means more of these fast fashion brands closing their doors THAT would make a great impact 😃👍

  • @donnathompson5951
    @donnathompson5951 ปีที่แล้ว +1

    I wish I could give this video two thumbs up. American (and global) consumers need more informative videos like this. THANK YOU for keeping us informed on these issues.

  • @eliv.7062
    @eliv.7062 ปีที่แล้ว +1

    How interesting to compare two big brands' decisions and put light on their true colours. Great research!! Thank you for sharing, Justine!! As a consumer, it's good to find out and learn about trademarks' ethics. 😍

  • @saarap.7782
    @saarap.7782 ปีที่แล้ว +1

    Great video! Thank you for discussing this Justine. This move from Patagonia makes me want to support them (but I have no current clothes needs, so just sharing these news onwards).

  • @cate9472
    @cate9472 ปีที่แล้ว

    You opened my eyes few years ago with your video about the movement "who made my clothes". I completely changed the way to make shopping. Thank you!

  • @AniaBumba
    @AniaBumba ปีที่แล้ว

    So nice to see you again! Excellent video. I would like to learn about more companies like patagonia.

  • @maryannmorris4795
    @maryannmorris4795 ปีที่แล้ว

    You are the only person with a fashion expertise that I follow, understand, respect, and find incredibly informative and inspiring - thank you/ merci:)

  • @dianerowell6509
    @dianerowell6509 ปีที่แล้ว +1

    Your critiques are valuable. Thank you for explaining all the details of your industry 😊.

  • @danarzechula3769
    @danarzechula3769 ปีที่แล้ว

    I always learn so much from your videos thank you

  • @julieberg8820
    @julieberg8820 ปีที่แล้ว +5

    Thank you so much for bringing this up. Keep on shouting about the greenwashing and consumer betraying, it is so important! 👏👏👏

  • @Lumenum
    @Lumenum ปีที่แล้ว

    as always, thank you for fantastic content, since I found your chanel I've been more mindful in choosing where to shop.

  • @sweetgrasshopper
    @sweetgrasshopper ปีที่แล้ว

    Love your videos. Thank you for educating us 🙏

  • @minounah
    @minounah ปีที่แล้ว

    YOU ROCK!! Keep these videos coming. They are so important!

  • @Tooahigftioy
    @Tooahigftioy ปีที่แล้ว

    Thank you for your intelligent response and ethical stance. Keep educating us and making people aware. I, myself, needed to know this to make better decisions.

  • @annehodgson
    @annehodgson ปีที่แล้ว

    What a great segment, Justine! Thank you. I'll share in my business English classes - if I may???

  • @pmorganworkshop
    @pmorganworkshop ปีที่แล้ว

    This was an excellent video. Thanks so much for keeping the information coming.

  • @Ganes42
    @Ganes42 ปีที่แล้ว +1

    Once again fantastic video!
    Making changes can be so easy. I’m a student so I definitely don’t have the money to buy only from brands which show responsible behaviour towards people and environment. But still I haven’t bought anything from H&M etc for ages. I buy second hand and always check the materials wether it’s polyester or other nonsense and the few things I do not buy second hand like underwear etc, I buy from sustainable brands. Saves me lots of money and I have food conscience about it.

  • @alwaysenough5965
    @alwaysenough5965 ปีที่แล้ว

    You are a brilliant and love your content and education!!! Thank you for sharing and educating me!!

  • @sissel4151
    @sissel4151 ปีที่แล้ว

    Thank you again Justine! Well researched again

  • @soniaspf9705
    @soniaspf9705 ปีที่แล้ว +83

    I just looked at Patagonia site and I found 80 Euros for a baby fleece rather hefty - if you don't have a lot of dispensable income where would people go when their ever growing children need new clothes? Poorer areas in Europe don't have thrift shops like the US . It is a dilemma when many families are at the moment in the heat or eat predicament. It's not only people following fast fashion who buy at the likes of Boohoo or Primark but the poor.

    • @anas.6870
      @anas.6870 ปีที่แล้ว +37

      The difference is your Patagonia fleece is going to serve you for years, and not fall apart after the first wash. I've had my (Jack Wolfskin or Vaude) trekking clithes for YEARS. Even with intense use they don't really 'die.' But of course you make a valid point, it's always been like that, people with money can have great quality clothes and shoes and never spend anything in years, and people with less income need to buy new fleece or shoes every month😕 We need to support second hand and vintage.

    • @myriamolortegui2441
      @myriamolortegui2441 ปีที่แล้ว +12

      I understand buying affordable clothing for babys and children. They grow rapidly and need new attires constantly. However, affordable

    • @myriamolortegui2441
      @myriamolortegui2441 ปีที่แล้ว +3

      However, the pressure from the law and the market (specially us, the customers) forces the fast fashion industry to offer affordable but ethically produced clothing

    • @samikaysays
      @samikaysays ปีที่แล้ว +5

      Leena Norms has a video on shopping lies you're told in your twenties and I think it would be worth while viewing for you

    • @anas.6870
      @anas.6870 ปีที่แล้ว +12

      @@rosewildwood7307 it's true, there's no perfect solution, buying less and taking care of what you have and sharing between friends. I've gifted or sold for a symbolic sum a lot of my clothes to friends and acquaintances, I think sharing /swapping clothes is a viable option. If there's a will, there's a way, as they say. Let's be honest, we all have more clothes than we could ever ever need, most of us wouldn't have to buy a single thing every again😏

  • @jessicaschimmel7398
    @jessicaschimmel7398 ปีที่แล้ว +2

    would love your take on Lanius and Ekyog (German and French brands)! Thank you for all the info.

  • @chatalola96
    @chatalola96 ปีที่แล้ว +1

    thank you so much for making this video

  • @piraloumagus
    @piraloumagus ปีที่แล้ว

    Thank you for sharing Justine!! ❤

  • @wheredepony
    @wheredepony ปีที่แล้ว +1

    I love the way you consistently bring attention to this topic! I had heard about Patagonia; Boohoo was new to me. Thanks!

  • @ladykadiijha
    @ladykadiijha ปีที่แล้ว +1

    Amazing video as always 👏🏾 ❤️

  • @anca6652
    @anca6652 ปีที่แล้ว

    Thank you, Justine! Excellent educational video. I've learnt new things from it.

  • @jamiegibson2595
    @jamiegibson2595 ปีที่แล้ว +1

    Justine, I appreciate your educational videos so we can be consumers who care about sustainability. Thank you!

  • @sheilaj5818
    @sheilaj5818 ปีที่แล้ว +2

    We need more articulate and intelligent people like you. thanks for this.

  • @tessmoleski916
    @tessmoleski916 ปีที่แล้ว

    Justine, you are my favorite Super Hero! No one focuses on the ethics of fashion like you. I am grateful to you for your continued push to raise awareness of how our money is spent when we make a clothing purchase. Bless you and thank you.

  • @josibc3524
    @josibc3524 ปีที่แล้ว +1

    Such good exchange in the comments. Indeed, there is no easy and quick fix but it seems that we must look around the community and talk to each other. Adapting solutions to local needs.

  • @karenley7356
    @karenley7356 ปีที่แล้ว +1

    Thanks Justine for this valuable information! I have always loved Patagonia and their core values. These types of videos are so important in helping consumers make decisions about where to spend their money.

  • @martoncilla
    @martoncilla ปีที่แล้ว +2

    These videos are very interesting, thank you

  • @dorotaazzopardi8718
    @dorotaazzopardi8718 ปีที่แล้ว

    Justine, I love your reviews. Helps me to be a conscious consumer.

  • @carolhathaway5168
    @carolhathaway5168 ปีที่แล้ว

    This is brilliant! Thank you for educating us all!

  • @mjl5497
    @mjl5497 ปีที่แล้ว

    Thank you for educating us on a deeper level about the fashion industry

  • @jeanetteh.9240
    @jeanetteh.9240 ปีที่แล้ว

    Great humor and thoughtful analysis--thanks, Justine!

  • @teresaquenneville5303
    @teresaquenneville5303 ปีที่แล้ว

    Love having this information.
    Thank you!

  • @azapotoczna2000
    @azapotoczna2000 ปีที่แล้ว +3

    I wonderful video, as always😍😍😍😍

  • @haileyh4771
    @haileyh4771 ปีที่แล้ว

    Awesome video once again. Thanks Justine!!

  • @nanaholmgren3895
    @nanaholmgren3895 ปีที่แล้ว

    Thank you for this video! Hadn't heard about "Good on you" before.

  • @courtneyrichardson42
    @courtneyrichardson42 ปีที่แล้ว +8

    Thank you for highlighting this. I'm tired of being recommended Shein and Boohoo fashion hauls from various youtubers. I do wonder though, with the wider population that people may buy from these brands because it's all they can afford? And may not necessarily have the disposable income to purchase higher quality items from sustainable brands. The likes of Shein and Boohoo are probably well aware of this and use it to their advantage to capitalise their profits.

    • @kimberlyperrotis8962
      @kimberlyperrotis8962 ปีที่แล้ว +4

      High-quality, sustainable clothing is a lot more expensive, just like buying all organic food, etc. It’s hard on my tight budget, but I try to buy fewer, but better-quality items instead of lots of fast-fashion items. There is also the matter of instant gratification, or near instant, it’s more difficult to save up for a better item then to get the instant “reward” of something cheap and new.

    • @courtneyrichardson42
      @courtneyrichardson42 ปีที่แล้ว

      @@kimberlyperrotis8962 Agreed, it's very difficult.

    • @sharonjones7929
      @sharonjones7929 ปีที่แล้ว +2

      The other issue for many is that brands like Patagonia don't offer plus size options so it's not sustainable if it doesn't fit 🤔

    • @RainbowSunshineRain
      @RainbowSunshineRain ปีที่แล้ว +1

      @@kimberlyperrotis8962 High prices give the illusion of quality. I have second hand H&M clothes that last for years. The issue is more complex, and depends on our mentality.
      I cannot afford Patagonia or other ethical brands and I think that at leas Patagonia charging 1000 Eur for a jacket is not ethical.

  • @Alfadrottning86
    @Alfadrottning86 ปีที่แล้ว +68

    I am always kind of getting mad when influencers / celebrities .. endorse environmentally and socially terrible products/companies ... just so irresponsible - and this Kardashian .. wherever she crawled out from .. certainly does not feel bad about influencing so many people to buy and wear utter garbage.

    • @jenniferjen5422
      @jenniferjen5422 ปีที่แล้ว +8

      Sure the pieces they model might be better quality, but what arrives is nothing like the photos (all photoshopped and surgically enhanced!) Today at the post office saw so many returns going back, none of it looks good quality or fits properly. Another thing not mentioned is having wardrobes full of polyester clothes is a massive fire hazard, whereas wools, silks, cottons are less combustible and don't shed in the washing machine causing water pollution too

    • @SuperAnnetik
      @SuperAnnetik ปีที่แล้ว +5

      @@jenniferjen5422 totally agree with you on your fabric content comment! Thanks to Justine I made change in fabrics I wear clothes from (only natural fibers, preferably with GOTS certifications) years ago and don’t look back.

    • @harriet.z
      @harriet.z ปีที่แล้ว +3

      @@SuperAnnetik agree on the natural fiber! As I get older and entering into the working world as a busy adult, I believe our skin are just more sensitive to unnatural fibers and dyes as we sit around all day in an office and stressed about adult responsibilities! I never used to notice whatever I was wearing had a direct relationship between my comfort level of quality fabric vs. mood, but now it’s so distinguishable.

    • @vkat4167
      @vkat4167 ปีที่แล้ว

      It’s all about $
      😈

    • @mattkierkegaard9403
      @mattkierkegaard9403 ปีที่แล้ว

      If we were all worried about ethical behaviour then none of us would be on TH-cam 😆
      I agree of the natural fibres. Better for the environment and better for our skin ✌🏼

  • @emiliebaudat4650
    @emiliebaudat4650 ปีที่แล้ว

    Thank you for the video 😊 Very interesting as usual 💚

  • @fizbanpernegelf5363
    @fizbanpernegelf5363 ปีที่แล้ว +3

    About that "energy-saving" feature: My partner (physicist) claims that it actually might INCREASE energy consumption overall... The point is that only for OLED screens (which many smartphones have nowadays) it reduces energy consumption, BUT for LCD screens (which most PC screen still are) it actually increases energy consumption.

    • @saaya8964
      @saaya8964 ปีที่แล้ว

      great, this just further shows that no one who actually cares about sustainability was involved in any of this whatsoever 🤦‍♀

  • @saraisalgado6188
    @saraisalgado6188 ปีที่แล้ว

    Hi Justine! Thank you so much for always keeping us informed and educated regarding responsible companies in the fashion industry. It has really helped me be more conscious about what clothes I buy. I am from Mexico and I struggle to identify good, ethic clothes companies to buy clothing. Do you have any recommendations from Latin American or global brands available down here that are ethical and sustainable? I really appreciate any tips! Thanks

  • @cmkristi
    @cmkristi ปีที่แล้ว

    Hi Justine. I love your channel and I love that you are focusing on this topic about greenwashing. Can you make a video about Carlings?