Meet the ambitious Kiwi start-up transforming plastic waste into beautiful building materials

Rui Peng lives by the word 'grit'. Find out how that sense of determination and courage helped him co-found Critical. The growing Auckland-based start-up has developed novel technology and a process to transform plastic waste into its range of beautiful, durable and 100% recycled plastic panels. The Critical Cleanstone panels are used the same way as plywood and fibreboard products for building fit-outs right here in Aotearoa New Zealand. They have the added benefits of being longer lasting, moisture innate and needing near zero maintenance. They can also be recycled endlessly. Rui takes us behind the scenes and reveals the company's big plans for the future.
Find many more sustainability solutions from businesses like Critical. in the Circular Economy Directory.
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[@miahmitchell7117]

Cool stuff!! We're doing an assignment on this and using Critical as a case study!!

[@marcelnz]

the girl is asking some very good questions about all topics that relate to being in business and in personal life. Well done.

[@MerrinPearse]

Such a cool initiative.