Unlock the Secrets of Independent Filmmaking with Jason Horton // EP 104

On this episode of Hustle Inspires Hustle, Alex Quin interviews Olivia Ormos, the founder of Mavn. They discuss the platform's ability to grant creators access to opportunities, the need for brands to listen to creators, and the importance of authenticity in the creator economy. They also talk about the need for brands to evaluate potential influencers before committing to a long-term relationship, and Olivia's experience of creating a community with her business, Model Volleyball.
Wisdom Nuggets
Importance of Luck and Hard Work: Jason emphasizes that while luck plays a role in filmmaking, it is crucial to combine it with hard work. Filmmakers need to constantly hustle and create opportunities for themselves.
Multitasking and Learning Multiple Skills: Jason advises filmmakers to learn multiple tasks themselves, such as editing, to save costs and have more control over their projects. Being versatile and adaptable is key in the independent filmmaking industry.
Paid Advertising for Movies: Jason highlights the significance of paid advertising, particularly through platforms like Facebook and Instagram ads. Utilizing influencers on social media can also help reach a wider audience and generate more interest in the film.
Choosing the Right Distributor: Filmmakers should carefully consider their options when selecting a distributor. Jason recommends distributors like FilmHub and Indy Rights for starting filmmakers, as they have no upfront fees and take a 20% back end split. It is important to be cautious of distributors that may take a higher percentage and charge additional fees.
Challenges of International Distribution: Jason discusses the challenges faced by independent filmmakers when it comes to international distribution. He suggests registering an LLC for each project and obtaining proper release forms for everyone involved in the film, whether paid or unpaid. Additionally, he advises against relying solely on fair use in documentaries, as it may not provide sufficient legal protection.
Power Quotes
"Luck plays a role, but you have to combine it with hard work. You have to hustle and create opportunities for yourself." - Jason Horton
"Learn multiple tasks yourself. Learn how to edit, learn how to do sound design, learn how to do color correction. It saves you money and gives you more control." - Jason Horton
"Paid advertising is important. Facebook ads, Instagram ads, influencers on Instagram and Facebook. It's all about getting the word out there." Jason Horton
"Register an LLC for each project, get proper release forms for everyone involved. " - Jason Horton
"There are different distributors and streamers available. FilmHub, Indy Rights, Amazon Prime Video Direct. Choose wisely." - Jason Horton
Meet our guest
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