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Agree with everything expect tROAS for search. I've seen way more volume and higher ROAS with tCPA when there is no product feed.
in ecom?
@ Yup. My tCPA search campaigns get 3x-4x the revenue than tROAS and higher profit. I think without a product feed the tROAS bidding is severely crippled from my experiments.
Agree with everything expect tROAS for search. I've seen way more volume and higher ROAS with tCPA when there is no product feed.
in ecom?
@ Yup. My tCPA search campaigns get 3x-4x the revenue than tROAS and higher profit. I think without a product feed the tROAS bidding is severely crippled from my experiments.