Enhancing Purchasing Experience for B2B Customers | Meet Magento UK 2024

Martin Saukums, Tech Lead at The Cary Company, discusses the journey of improving B2B experience on a merchant site, focusing on streamlining purchasing, personalising customer service, transparent communication, efficient logistics, and page performance.
He also highlights the challenges and solutions in integrating warehouse selectors, managing stock data, and implementing a JavaScript knockout component for a seamless user experience.
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