The Marketer's Edge: Ken Fenyo Interview

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Ken Fenyo, Chief Marketing Officer at Grabango.
Grabango
Grabango is the leading provider of checkout-free technology for existing, large-scale store chains. Grabango delivers a next-generation shopper experience and is the only enterprise-class, checkout-free solution on the market today. The Grabango platform is a fault-tolerant, edge computing network that accurately processes millions of simultaneous transactions. The system places no limits on who can enter the store, what can be sold there, or how the shelving is configured.
What We Discussed:
In today's interview with Ken Fenyo, we discussed a wide variety of issues:
- What it is Grabango does and Ken’s role within the organization
- Ken’s responsibilities in marketing, focusing on both B2B and B2C strategies
- Building relationships with large retailers (e.g., Aldi, Circle K, 7-Eleven)
- Engaging retail partners to promote the technology
- The challenge of engaging shoppers and encouraging them to use Grabango's technology
- Collaboration with retailers to enhance the shopper experience
- Discussion about Grabango as a sub-brand and its relationship with retailer brands
- Ken's background at Kroger and its impact on his current work
- Insights gained from working with customer data and loyalty programs
- The importance of partnering with retailers for data insights
- Understanding shopper behavior through computer vision
- The challenge of convincing retailers to adopt new technology
- The importance of demonstrating ROI and value to retailers
- Consumer’s fear of trying new technology and how to overcome it
- Importance of providing clear communication about how the checkout process works
- How Grabango's technology can help reduce shrinkage
- Skepticism around new technology and slow adoption by retailers
- Strategies for overcoming these challenges
- Collaboration with agencies used by retail partners
- Ken’s advice for marketers considering bringing an agency on board
- And, advice for agencies looking to win business from marketers
Thanks Ken for a great interview!
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