Branding 101: How To Build Customer Loyalty With Brand Voice

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ความคิดเห็น • 49

  • @BrandmagicLA
    @BrandmagicLA ปีที่แล้ว +5

    You still have the only newsletter I actually look forward to. Most definitely you have the most entertaining "newsletter" on the internet. I always forward them to my clients as an example of what a newsletter could actually be which is NOT BORING..

  • @chris.dafter
    @chris.dafter หลายเดือนก่อน

    Love it! Pivoting my business from a b2b consulting to b2c education and this video has helped me heaps to get my brand voice working :) cheers

  • @GrowWithWill
    @GrowWithWill 2 ปีที่แล้ว +17

    "When you get branding right, you create IRRATIONAL LOYALTY." Mind blown

  • @yasminembunja7075
    @yasminembunja7075 2 ปีที่แล้ว +7

    Thank you Alex. Your content is dope. I was following these steps when writing brand strategies for my clients but the glossary was missing. I had a do and don't part about expression and writing rules. I will update my method. Thank you Alex❤️

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Awesome!! Thanks so much for watching :)

  • @ebrahimshamees8584
    @ebrahimshamees8584 2 ปีที่แล้ว +2

    Brand Bonds
    Through brand voice, customer recognises the product even before they see it.👍🏻

  • @daveoscroonintunes3509
    @daveoscroonintunes3509 2 ปีที่แล้ว +10

    So much great content! You could literally spend weeks on all the information you shared. Each video is a course amongst itself although never to be compared to your actual courses which are FUCKING AMAZING!

  • @PriyaPandit-u5t
    @PriyaPandit-u5t 11 หลายเดือนก่อน +1

    Alex- you nailed it. So thankful to you ❣

  • @Samsonoyekunle
    @Samsonoyekunle 2 ปีที่แล้ว +3

    Wow, this is so brilliant and eye opening..
    Thanks Alex for this nudgets. I couldn't help but note everything down.
    Definitely gonna applly these beautiful lessons in building my brand.
    You rock💥💥

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Thanks so much for watching :)

  • @med-of4gs
    @med-of4gs ปีที่แล้ว +1

    I badly need improvement for my brand. To color pallette, design, brand voice etc. Need to upskill and this is super helpful. I think I finally found one personally that will reflect my brand 😅

  • @PrincessSachiko
    @PrincessSachiko 2 ปีที่แล้ว +1

    Thanks so much for making this video... it came at the perfect time! I wanted to learn more about brand voice, and this video popped up just in time. And I'm going to read the book you recommended, too.

  • @Moodymizzy
    @Moodymizzy 2 ปีที่แล้ว +3

    Hey Alex, would you mind making a video on what exactly you send to your client? How the work is presented?
    It would really help us understand what the final result looks like and all the softwares involved.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +2

      I don't use any softwares for submitting the assets. I do everything through google docs! The only software I use is for submitting invoices. But it's a good idea for a future video - thanks!

    • @elise3617
      @elise3617 ปีที่แล้ว

      @@AlexCattoni Second this! I would love to see what the final product looks like. Any sort of template you can recommend, etc. Thanks so much for this SUPER helpful video.

  • @mashudali8482
    @mashudali8482 2 ปีที่แล้ว +1

    You are a wonder indeed! Thank you for sharing, I have been writing copy for years in various digital marketing jobs and now want my own gig... You are a legend, I would love to sign up to your course! YNWA

  • @fatimak1042
    @fatimak1042 2 ปีที่แล้ว +1

    Loved it Alex. Thank you gal. 😊

  • @ngonsuthuonghieu
    @ngonsuthuonghieu 2 ปีที่แล้ว +2

    Wait for your posts, videos everyday and every week

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Aww thank you so much!!

  • @thatpsychologyguy
    @thatpsychologyguy 2 ปีที่แล้ว +1

    I was waiting when you would do a video on it.

  • @saileebaoker4388
    @saileebaoker4388 2 ปีที่แล้ว +4

    Hey Alex! Keeping a glossary is an awsome idea. How do you make a glossary for a brand new client? I can think of going through their TH-cam videos, podcasts, interviews. Anything else that can help?

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Yes! Go through literally everything you can - emails, captions, sales pages, anything! You can also ask them for common terms they use, etc.

  • @miguelmontrell996
    @miguelmontrell996 8 หลายเดือนก่อน

    OMG LOVE THIS NEW SUBBIE! You ROCK!

  • @anastasiapopova943
    @anastasiapopova943 ปีที่แล้ว +1

    Amazing! Thanks Alex! 🎯

  • @watsonnishanth8443
    @watsonnishanth8443 2 ปีที่แล้ว +1

    Absolutely, stunning hot topic about branding

  • @TinhNguyen-ur6di
    @TinhNguyen-ur6di 2 ปีที่แล้ว +2

    Hi Alex, I'm Vietnamese and am learning copywriting through your youtube channel, your channel has helped me a lot. If I want to find customers on Upwork with my English at a basic level of communication, can I find customers?

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      It's hard to give you an answer without knowing your fluency level. I will tell you that if you're fluent and very comfortable speaking and writing in English, then you should have many problems. However if your English isn't very strong, then you'll likely have a lot of problems finding a client that will hire you to write copy in English. If that's the case then I would suggest sticking to writing copy for/in your native tongue! Good luck :)

    • @TinhNguyen-ur6di
      @TinhNguyen-ur6di 2 ปีที่แล้ว

      @@AlexCattoniOh thanks, Alex, Maybe I can be a huge fan of your youtube channel :))🥰

  • @harshtiwari3872
    @harshtiwari3872 2 ปีที่แล้ว +1

    Wow it's so wonderful 😊😊

  • @ajaymishra2218
    @ajaymishra2218 2 ปีที่แล้ว +1

    Hello Alex
    I am just learning sales copy from you in write and ignite challenge.
    Can you please tell me how to do market research for writing sales copy and for website copy also?

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      The tips would be the same no matter what "type" of copy you're writing! Check out these two videos for my tips!
      ➡️ th-cam.com/video/RjBlRX1uGU4/w-d-xo.html
      ➡️ th-cam.com/video/xmsRw9LBxjU/w-d-xo.html

  • @michaelmilton4029
    @michaelmilton4029 ปีที่แล้ว +1

    Tried to look at your about page, but your website appears to be down?

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Oh no! I will have my team look into that. Thanks for the heads up

  • @tarahmckizzie1143
    @tarahmckizzie1143 11 หลายเดือนก่อน +1

    Nice

  • @salmankhanbraceletvideosst8486
    @salmankhanbraceletvideosst8486 2 ปีที่แล้ว

    Hello Alex. You talked about de-douchify the internet phrse. Could you plz throw a little light on it? Because I think it's a slang. What does it mean?

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Yes it is slang! What I'm referring to is gross, outdated, and obnoxious selling and messaging in general!

    • @salmankhanbraceletvideosst8486
      @salmankhanbraceletvideosst8486 2 ปีที่แล้ว

      @@AlexCattoni thank you fo clarifying!

  • @auroraflash
    @auroraflash 2 ปีที่แล้ว

    Is there a tutorial on writing a brand voice guide?

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      I don't have a tutorial on that, no!

    • @auroraflash
      @auroraflash 2 ปีที่แล้ว

      @@AlexCattoni me neither, but I think I would appreciate one. It’s an interesting topic.

  • @ajaymishra2218
    @ajaymishra2218 2 ปีที่แล้ว

    Hi Alex

  • @grahamwithinshaw4507
    @grahamwithinshaw4507 2 ปีที่แล้ว

    God

  • @graysenblackwell5962
    @graysenblackwell5962 2 ปีที่แล้ว

    The Tesla phone is coming and will leave Apple in the dust.

  • @veronikavartanova4044
    @veronikavartanova4044 2 ปีที่แล้ว

    You might want to check what type of ads are allotted to your videos here, I'm seeing the auto-writer generated content farm... gross?

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Hmmm... I'll have to look into that!

  • @edwinfndz
    @edwinfndz 2 ปีที่แล้ว

    "Android... Or Google..."
    🤡