Saturation Mailing - A Broad Reach Marketing Strategy | MARKOTS
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- เผยแพร่เมื่อ 27 ธ.ค. 2024
- A saturation mailing is a type of direct mail strategy where mail pieces are sent to almost every address in a particular geographic area, typically targeting a neighborhood, ZIP code, or postal route. This method maximizes reach by covering a wide area and is often used when the goal is to blanket an entire region with a marketing message, rather than targeting specific individuals or demographics.
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