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- เผยแพร่เมื่อ 6 ก.พ. 2025
- In this video, Norwest Partner Priti Youssef Choksi shares her perspective on how CMOs can communicate marketing goals and performance to their board of directors at Norwest’s 2023 Growth Marketing Summit.
Priti joined Norwest Partners Ran Ding and Parker Barille at the event moderated by Norwest CMO & Operating Executive Lisa Ames. She laid out three critical factors that successful CMOs use to advance company goals and manage stakeholder alignment. The video covers how OKRs and metrics help secure a board's support and interest.
0:06: Align clear marketing objectives and key results (OKRs)
0:34: Identify the relevant metrics
1:31: Brainstorm solutions
Read more insights from Norwest’s Growth Marketing Summit blog here: www.nvp.com/bl...
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Norwest is a venture capital and growth equity investment firm. We offer entrepreneurs a broad range of services to help them build their businesses at every stage of growth. One size does not fit all when it comes to today’s operational challenges. Our seasoned team can assist you with as-needed, customizable services to help you tackle what’s next. Think of us as an à la carte menu of services. All of what you need and none of what you don’t.
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