RED ALERT! The Color of Your Losses Is Imapcting Your Trading Behavior!

🟥 Does color influence #investment behavior? Would you #trade or #invest differently if you saw your (prospective) losses in BLACK rather than RED?⁉️
📜 In a very interesting paper, William Bazley, Henrik Cronqvist and Milica Mormann conduct a series of experiments to explore this very question - and find some very insightful answers.
📽️ Check out this short video below for a brief summary of their experiments and findings.
You can read the full paper here: ideas.repec.or...