The PSYCHOLOGICAL TRICKS To Persuade & Influence ANYONE! | Robert Cialdini & Lewis Howes
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- เผยแพร่เมื่อ 29 พ.ย. 2024
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Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”
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I’m always on the lookout for new ways to up my game when it comes to communication and leadership, and let me tell you, this conversation BLEW my mind. I know it can do the same for you. As long as you use persuasion for good, learning and applying it can lead to a richer, more fulfilled life. And now, please join me for Episode 1,164 of The School of Greatness!
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Cialdini’s 7 principles of influence:
1. Scarcity. At the top of the list. The fear of loss or the fear of loss of opportunity is the most motivating factor in human psychology. Scarcity is more powerful than urgency
2. Consistency. People have a deep desire to remain consistent in what they do and say
3. Likability. People like people who like them (praise). People like people who are like them (similarities)
4. Reciprocity. People feel obligated to give back
5. Authority. People are much more influenced by those who have a deep understanding and a lot of experience in their craft
6. Social Proof. People are much more likely to be influenced by you if you have credible people who vouch for you
7. Unity. Shared identity or sharing membership of the same group. ‘We’ group
*COFFEE MAN*
*I am an Authority on coffee making.*
*The Consensus (social proof) by other coffee manufacturers is that my coffee is the best.*
*I Consistently give away some coffee.*
*Everyone Likes me for giving away free coffee.*
*I enjoy Reciprocity from those I freely give coffee to.*
*Although the coffee I can give away is Scarce, we in the local coffee club Unite as often as possible.*
Thanks for putting this wonderful discussion in such a short getaway 🙏🏻
People are losing by not watching this amazing interview.
Appreciate you! 🙏
Not us tho💯🤩
Real treat!
How do you get your union to negotiate?
More than they gain by watching it?
55:00 and elsewhere, classic Dale Carnegie - 'How to Win Friends and Influence People'. Great interview gentlemen. Cheers.
Principles of influence & persuasion discussed: 1. Reciprocation. 2. Consistency/Commitment 24:00. 3. Social Proofs 37:45. 4. Liking 48:40. 5. Authority/Influence 58:30. 6. Scarcity 1:08:30. 7.Unity 1:22:00. "Transcend Your Circumstances" - Robert Cialdini.
Thank
The key is to be genuine …
I think you can tell when someone is just trying to mislead you… in every way…
If u are addicted to giving, it’s just part of your nature to be kind.. try it.. u will like it ..😘
This interview is a masterpiece for anyone who wants to get into marketing, sales and persuasion. Masters Degree in less than 2 hours 🙌🏾
Thank you so much for watching!
👍
I read his first book 20 years ago then became a salesman I still am a salesman and will be till the day I die his work taught me more than anything else
You need to know who you are dealing with for reciprocity to apply. There are a lot of entitled and narcissistic people in society these days. In my life believing in reciprocity ended up in my getting really burned by the people I gave the most to.
Your correct. I experienced that too. Good thing I found the book of Robert. Now I know how to use reciprocity.
We all can sense sincerity. You cannot fool people all the time. If their goal is to make some money off you and you realize you are being manipulated you are not going to fall for these bag of tricks.
If you like them, then you will fall for it.
Lewis you're fast becoming my #1 interviewer. Always to the point. Always relevant. Always ahead of the curve with your guest's. Nice job
Appreciate you! 🙏
who are the other interviers then
Cialdini has always been a gemstone of knowledge on influence.
🙌
This is very very good and I am a professional negotiator. The key point is the one about not dismissing your efforts. Unless you respect yourself, nobody will respect you. I used to have a lawyer come into my office and blabber on and on for 2 hrs about all sorts of things, run things by me, ask for advice, tell me what sort of day she had had, etc. I would walk into her office once in a blue moon and spent 15 mins and on leaving the office I'd say "Thanks, sorry to bug you" and her response would be "Mmmhmmmm". It became clear to me that she didn't notice that the reciprocation was greater on my part than hers, because I never valued my time the way she valued hers.
Not all lawyers - I am genuine 🧘🏾♀️
I’ve nearly finished reading “Influence” and it’s one of the best books I’ve ever read. Really opened my eyes to human behaviour and why I and other people do things.
I like how Robert laughs and gets super excited about this subject even after decades of studying it. You can see his unlimited passion towards it. Super interesting and valuable information. Thank you Lewis.
You're welcome,thank you for being here 🧡
Never heard of Robert Cialdini but now I'm intrigued by him! He has lots of valid point!
His newer book pre suasion is incredible. Even having read his main books on this subject this talk was fascinating and novel.
Holy asking for advice instead of feedback. Everytime I ask for feedback even if I say please critique I always get positive answers. Looking forward to trying out asking for advice instead of feedback
I had asked weeks ago about how I'd market my art so that it would sell and people would come back and my brain exploded just listening to this. I knew there was a missing piece of the marketing puzzle in my business and I believe I just got it.
Means a lot!!! Glad this was helpful for you🧡
The baloon 😂
I am so thankful ! It doesn't matter how old you are, it is always has something to learn. Love all your guests !
Your interviews are always mind-blowing and nerve-wracking! You have the best people in your content.. This is very recommendable!
So happy you are enjoying the content. I would love for you to leave me a review here:
podcasts.apple.com/us/podcast/id596047499
I'm a giver, and not that many people that I've known or know actually give back. There are much more takers then give backers!!
I know what you are talking about, Jennifer. But there are give backers still out there, right?
From what you're saying it sounds like you're suffering from toxic relationships.
You're probably feeling more obliged than you should.
And it is you and only you to choose the people you want to see around yourself.
You choose what and whom to pay your attention and time to.
So water the flower not the weeds like Buddhists say.
Best luck! I hope you'll find your way!
Robert teaches how to make them give back. its rare to give back on your own however influence can drastically change your results
one that he said that i feel that you can use is in stead of saying “No problem” say “Its okay, I know youd do the same for me” it makes them more inclined to do something for you in return
I wholeheartedly tell you this!!! Your podcast makes my life better and my relationships so much richer and your transparency is very admirable and I aspire to be more and more transparent myself and have a growth mindset. Everything you share is fascinating and always just what I need to hear. I share your podcast to all my employees and friends and family. Thank you 😊
Thanks Cindy!
I've seen a lot of videos with a lot of good content, but none of them were as PACKED with great content as this one. I took tons of notes. Came here because I searched for Robert Cialdini, and as a bonus I discovered you, Lewis. You ask great questions, and you fill in with great comments. Looking fwd to explore your other interviews. Thanks a lot for this! 😊
That Bose ad example was brilliant ~ "Hear what you've been missing..."
This is literally pure gold. Thank you Lewis and Robert!
You're welcome, thank you for being here 🧡
Amazing! Even if i read this book 4 years ago I will read it again. Those principles can help you in everyday communication situation!❤
Great interview Lewis, I ve been a follower of Dr Cialdini’s work for over a decade and his strategies have had a tremendous impact on my life. Thank you
You're welcome, thank you for being here 🧡
Lewis your one of the lights in the darkness. Keep shining brother!
Thank you so much for your kind words ❤️
The examples cited in this video are from both sides, that's what makes this interview so fruitful if one need to learn about influence tactics.
Such a huge kudos.
Thank you so much for your feedback 🙂
@@lewishowes such a pleasure
You’re amazing, dear Lewis, what great conversation you had again! Love your work, love the people you interview! So inspiring, so fascinating! Thanks! And thanks to Robert for sharing his amazing knowledge.
You're welcome,thank you for being here 💜
18:30 when people thank me I say “hey I believe in do onto others what you want done to you” big smile , humble friendly and playful :)
If you listen, and incorporate what is being said then this is life changing. Thank you.
“What you give away is yours, what you don’t, is lost” , Shota Rustaveli (12th century famous Georgian poet).
Lewis Howe, you are so authentic. Love your down to Earth manner during your interviews. You ask questions the way your audience members would ask🌎 💘
Thank you so much for your kind words 🧡
Love how positive this episode is, thank you both!
You're welcome🧡
I love how he primed or primes everybody by the books he has behind him; everything is in I think Japanese or numbers, but the only books that are in English are his persuasion book. Kudos!! I love this guy and his research!!Damn I just realized that all those books say persuasion in different languages!!!
First, I love Lewis Howes!! I've been listening for at least 8 months.
This is so valuable for my current situation. I'm not familiar with Robert, but will likely get the book you've mentioned.
My daughter earned a scholarship at Barnard at Columbia and studying sociology. I'm hoping she learns some of this this. I'll certainly share this with her.
Wow!!
Thank you!!
Appreciate you! 🙏
Thank you so much for this for you both, Lewis & Robert. This has been amazing. One of my favourite episodes 100%. Thank you again 🙏🏻
You're welcome,thank you for being here 💜
Get off your block or inner circle and understand people. Love it! Thanks for sharing.
You're welcome,thank you for being here 💜
So useful for all of us. I love listening to you and your guests Lewis! Even though it’s a longer podcast, I take the time during my workouts to listen, and then carry on in the car.
Appreciate you! 🙏
Finally an interview with 2 genuine men ware you can say I walked away with something of real practical value.
Thank you! Much love from Sweden 🌏
You're welcome,thank you for being here 💜
@@lewishowes Happy to be here!
We give from the purity of love and gratitude in heart over conditioning. The law of Gebo is universal. What you give is what you get. The bird of paradise can only come into an open hand.
thax for that interview lewis its realy helpful
Means a lot!!! Glad this was helpful for you🧡
Amazing interview! I love psychology and understanding people!
So glad you enjoyed it! Appreciate you for watching.
wow, its amazing how robert elaborated and illustrated those 7 principles.
👍
WONDERFUL WAY TO MARKETING DR. ROBERT CIALDINI BOOK BRILLIANT!
Greatness - The ability to transcend the circumstances...
Lewis, you do so much good to the world by sourcing wisdom through challanging masters.
🧡
This is an amazing interview. I read a lot of the reviews and everyone is correct. Everything is so interesting and gives me new ideas every day on how to run my business and also start more business. I love the popcorn story and the Boy Scout one.
This talk is like a gold mine
Thank you so much!
This was amazing! Thank you both so much for giving such a valuable message. I'm so grateful for you and all you do. 💜
You're welcome,thank you for being here 💜
Halfway through the pod, just stopped to purchase Robert’s book “Influence” from Amazon.
Excited to read it. Thanks guys 🤝
This is incredible. You don’t know how much you gentlemen have helped answer this question for me. 🙏🏾
Your interviews are like “Sunday Service” 😊 Thank you 🙏
Thank you so much for your kind words ❤️
I don't know where I've been but I'm just finding your content. Absolutely love this interview. Thank you!
You're welcome,thank you for watching🧡
Reciprocity is evolutionary as well - we have seen this behavior in early primates, which was baffling because it went against a self serving evolutionary drive, but realized reciprocity allowed the population to survive better rather than individuals - super fascinating
Amazing interview! Thank you Lewis for investing the time and effort in creating this. I wondered if these can be applied in the job interview arena??
Thanks again xx
This is most Definitely one of my Top 3 favourite people I have seen you interview..
Dr Robert Cialdini is So incredibly Giving of his information. You can tell how passionate he is, and how much he wants to help people. And of course, the information he is passing onto us is so incredibly interesting.
Thank you thank you thank you 🙏🏽 I will most definitely be buying the book
This has been one of the most enlightening uploads ever, and the psychology of selling in a ideal way!!
Not by using any of the techniques that we've had Used on us all....
But, the way we can help each other, as well as being honest, open and honourable!
That means that we don't feel coerced, nor manipulated and that means a lot to us all, especially during these times of uncertainty...
Thank you,
Andrea, Jasper and George the Pigeon. XxX
🧡
Genius. Witty-full Sir.
Subtle re-phrasing makes a huge difference. These are all fine, human manners WE should embrace every day.
One of favorite episodes from Lewis's portfolio. Thanks Le'.
As a designer, I'd complain about his book cover. I'd never notice it either in a bookstore or on site. But that's justmy visual reading mind.
Huge fan of his work, I loved every second of this. Now I need to influence the owners at my company to take AT LEAST 1-2 of the lessons!
I've read both, Influence & Pre-sausion and they are life changing!
Important note at 1:38:47, 1:41:47, 1:49:27.
I do the same: “whatever the chef feels like cooking”. It works both ways 😋🌟✅
I am always thoughtful & always helping others, however I find many people constantly taking or too self-absorbed to reciprocate. These tips are great but they don't work well in the real world.
So good so grateful to have this here 🙌
Life is All about Relationship & How We Maintain & Sustain them! Because how we relate to another reflects how we relate to ourselves! ☺️
Lewis, I subscribed ages ago but i just finally turned all the notifications on. Yours is the best podcast.
Your sincerity’s obvious and your interviews are always spot on. As a photographer the correct choice of words is an essential part of letting my clients know I’m here to be of service and happy to be of service.
this is simplistic beyond belief.
You guys are awesome. Lots of value in this video. Should be shared all over. Great work! Thanks for producing it.
Thank you so much for your feedback 🙂
Excellent interview, I completely agree with the principle of finding and thinking the best in people you engage with. Also not repeating your techniques because processes that works great today, will not work in the future. Let your message be in consistent state of mind with the you and to who you are sending the message to. Great interview as always 👍.
Thank you so much for your feedback 🙂
56:30
" A truth that's told with the bad intent beats all the lies you can invent..." - W. Blake
I agree, this is fascinating! I've been completely glued to this interview! I haven't watched anything this interesting in a long time. At the core of this is really about how to truly connect to people. It's so interesting how powerful this really is. Thank you both for this information! 🤗
You're welcome,thank you for being here 💜
Loved this session, specifically the last piece of advice he gave about the definition of greatness
@ Lewis Howes is a legend 💯, The best interviewer with Relevant Guests, backed up with very good questions and very good information knowledge and Wisdom shared Back and Forth and Years of Life Work , at the touch of my finger tips , Thank You Mr.Howes 🙏 World Class At What You do Believe It !
Thank you so much for your kind words 🙏
I've been learning a lot from your videos, Lewis! I love the content and your guests are the best of the best. I love the Boy-scout story, pretty funny and so true. Once you make people commit to what they're saying, you get accountability. No one was to be seen as someone that doesn't follow thru. Huge fan of your content :)
Thank you so much for your feedback 🙂
I love watching the school of greatness I have learned so much thank you Lewis for this amazing Channel you are an inspiration to me everyday
You're welcome,thank you for being here 💜
So, lack mentality => manipulated by scarcity
Insecurity => authority & social proof
Ego => complements & similarities
People-pleasing => Commitment request
Inner sense of weakness => We
Etc.
Hey Lewis, just stopping by to tell you how much I love Love Love your channel, it's full with valuable info from all areas in life and I really enjoy the guests you are hosting :)
So happy you are enjoying the content. I would love for you to leave me a review here: podcastaddict.com/podcast/2508394 or at podcasts.apple.com/us/podcast/id596047499
thank you! i take so many notes from your videos! awesome stuff
First thirty minutes of video* "picking my brains off all 4 corners of the earth for the next 30 years.
Wow... Most value I've gotten from a single video or thing in a long time.
Game changer for sales, business, and life.
Thank you.
Two years later, this could have been recorded today because of its relevance. Great show.
That is so funny. I do this with coworkers. I'd listen to their personal story and in return I get to vent all my frustration bc I have no friends. They are now obligated to listening me vent muahahahhah
Watching a second time! I have already learned so much from this!
Wow wow!!! Thank you so much for sharing this amazing interview!!! ✨✨✨✨✨❤️🙏🏼
So glad you enjoyed it! Appreciate you for watching.
thank you for this interview what a gift to my journey. Exactly what I needed. My most favourite and valuable information on here.
You're welcome,thank you for being here 💜
Phenomenal interview!!!! I will be getting the book "Influence, New and Expanded: The Psychology of Persuasion" in a few days,.. super excited about it! Thanks a lot for sharing guys!!!
Thank you so much for your feedback 🙂
Congratulations on your commitment to such uplifting and insightful interviews, Lewis.
Thank you!
Loved this video and both the people in it. Thank you for committing your time to educate and help people create the change they want/need.
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Giving is magical-
Lewis you are amazing!
Your content has so much wisdom &
such an inspiration to everyone.More powers to you 👏👏 ❤
Appreciate you! 🙏
Really enjoyed this discussion and learnt so many things.
So glad you enjoyed it! Appreciate you for watching.
As an insurance advicer this tricks are going to make my life much easier. Thank you very much for sharing this tips.
What a marvelous dialogue! Thank you for your exchange of ideas, and joy in unravellng human psychology. My passion as well, a kindred Explorer of all means of persuasion that emanate from the Heart of discovering how to live fully. I was able to clarify and shift some recent self doubt RE marketing. Was ready to hear answers: I love the 'conspiracy of improbabilities" that landed your interview into my lap today
You're welcome,thank you for being here 💜
On the money as usual Robert. Many thanks.
I knew that I would learn something from the Guy. LH respect to bring this master to school for us.
👍
Combining this stuff with some web of life eastern philosophy is a beautiful painting
"We were right, we were giving, that's how we kept what we gave away" - Neil Young - 'Comes a Time'.
Thank you to both of you for this very important information. If only we'd learned about this in highschool 😢
You're welcome, thank you for watching🧡
Awesome video. Best so far in the freshness of 2024. Thanks for this video.
Wow 🤩! Lewis, this interview literally blew my mind. I really needed to hear this. Thanks Rob and to you Lewis! Sometimes i just cannot believe that this information is free, damn! I’m so buying this book.
Thank you so much! Your comment made my day 😊
Great interview thoroughly enjoyed it!!!